[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.9708/jksci.2021.26.04.149

Recognition Type of Message Expressed on Fashion -Focusing on 20's Women-

Cha, Su-Joung (Dept. of Fashion & Clothing, Mokpo National University)

Publication Information

Journal of the Korea Society of Computer and Information / v.26, no.4, 2021 , pp. 149-159 More about this Journal

Abstract

This study wanted to analyze the types of recognition of messages expressed in clothing for women in their 20s who wear a lot of clothing and fashion products with text. It was intended to provide basic data necessary for the production of typography clothing and fashion products by considering the subjective evaluation of how women in their 20s type the characters expressed in fashion and the characteristics of each type. This study was conducted with the Q method, and the QUANL pc program was used for analysis. Type I thought that letters were a design element and fashion, and the characters expressed in clothes were recognized as images. Type 2 thought it was important that the characters expressed in the clothing were recognized as messages, and that the characters had social messages and period reflections. Type 3 preferred that letters be combined with casual clothes and valued the formability of the characters. Type 4 preferred characters to represent brands and liked to be placed in large positions. In the future, it is thought that additional research by various age groups and genders and detailed research should be conducted to identify differences in font, color, and sentence length.

Keywords

Message; Character; Clothing; Recogition;

Citations & Related Records

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