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http://dx.doi.org/10.9708/jksci.2022.27.12.111

A study on the perception of 3D virtual fashion before and after COVID-19 using textmining  

Cho, Hyun-Jin (Major in Fashion Marketing, Keimyung University)
Publication Information
Journal of the Korea Society of Computer and Information / v.27, no.12, 2022 , pp. 111-119 More about this Journal
Abstract
The purpose of this paper is to examine the change in perception of 3D virtual fashion before and after COVID-19 using big data analysis. The data collection period is from January 1, 2017, before the outbreak of COVID-19, to October 30, 2022, after the outbreak. Big data was collected for key words related to 3D virtual fashion extracted from social media such as Naver, Daum, Google, and YouTube using Textom. After the collected words were refined, word cloud, word frequency, connection centrality, network visualization, and CONCOR analysis were performed. As a result of extracting and analyzing 32,461 words with 3D virtual fashion as a keyword, the frequency and centrality of fashion, virtual, and technology appeared the highest, and the frequency of appearance of digital, design, clothing, utilization, and manufacturing was also high. Through this, it was found that 3D virtual fashion is being used throughout the industry along with the development of technology. In particular, the key words that stand out the most after COVID-19 are metaverse and 3D education, which are in high demand in the fashion industry.
Keywords
Big data; COVID-19; 3D virtual fashion; Metaverse; Education;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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