• 한국의류학회지
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• 제22권6호
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• pp.749-759
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• 1998

The purpose of this study is to identify the consumer's value systems and to clarify how it influence on clothing behaviors. Values defined as fundamental goals of the consumer's behavior The value systems are composed of personal values, clothing benefits, clothing attributes. The Means-End theory provided the framework to assess consumer's value systems. This study was carried out in theoretical and empirical ways. The Questionaire was administered to 645 women in thief twenties living in Seoul during the April, 1997. The results of empirical study were as follows: First, the dimensions of personal values were composed of accomplishment, pleasure and humanity-oriented value Clothing benefits were classified into psychological and functional benefits. Psychological benefits were composed of expressive pleasure, individuality-persuit, brand value-persuit, harmony, social recognition. Functional benefits were composed of cotilfortability, practicality, quality-oriented, economic benefits. Clothing attributes were classified into the design attributes and the physical attributes. Second, consumer groups were classified into three groups by three dimensions of personal values. Third, the significant differences among the classified value groups was founded in the clothing benefits, the clothing attributes and the clothing involvement. Fourth, the demographic characteristics like income, education have influenced on the consumer value systems.

• 한국의류학회지
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• 제25권6호
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• pp.1167-1178
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• 2001

본 연구의 목적은 최근 미국 내에서 교육 개혁의 한 방편으로 공립학교 학생들에게 교복을 착용하도록 하는 도시가 증가함에 따라 교복 정책에 대한 여론은 찬반론이 교차하고 있고, 이를 뒷받침 할 연구는 부족하여 교복 착용에 관련된 요인들간의 관계를 알아보아 교육정책에 제안하기 위하여 시도되었다. 연구 대상자는 미국 미네소타 주, 도심 지역의 세 남녀 공학 고등학교를 대상으로 조사되었다. 세 고등학교는 학교 의복 착용에 대한 서로 다른 규율을 갖고 있었다. School R은 학교에서 지정한 교복만을 착용 해야 하는 규율을 갖고 있고 School F는 학생들에게 학교가 선정한 색상에 일치하는 의복을 통학복 으로 입을 수 있도록 한 매우 유동적인 교복 정책을 갖고 있었다. School N은 특정한 학교 교복은 없고 학생들에게 통학복 착용에 대한 규율은 있었다. 세 학교의 학부모, 교사, 학생을 대상으로 한 연구 결과는 부모, 교사는 교복 착용이 학생들의 행동에 영향을 미칠 것이라고 인지한 반면 학생들은 전체적으로 그렇지 않다는 태도를 보였다. 학생들에게 선호도가 높은 교복은 School F의 교복처럼 통학복에 색상 제한을 하는 약간은 자유로운 형태로 나타났으며 해당 학교 학생들의 교복에 대한 만족도 또한 높게 나타났다. 교복을 입지 않는 School N의 학부모들은 학생들 통학복에 대한 지출이 다른 두 학교 부모 보다 많은 것으로 나타났다. 또한 교복을 착용한 경험이 오래된 학생일수록 교복 착용에 더 긍정적인 관점을 보인 것으로 보아 미국 내에서의 교복 정책은 초등학교부터 실시하는 것이 바람직한 것으로 받아 들여 진다.

• 한국의류학회지
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• 제31권3호
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• pp.376-386
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• 2007

The purposes of this study were to reveal the relation of consumer value variables and to identify the difference of clothing information exploration behaviors on consumer value variables. The data were collected from 267 college women residing in Gwangju using a Questionnaire to general value, clothing value, consumption value and clothing information exploration behaviors. It were analyzed with factor analysis, cluster analysis, T-test, ANOVA and multiple regression analysis using statistical program SPSS 10.0. The results of this research were as follows: 1. Only one factor of general value had a significant influence on 'practical' of clothing value. All of general value and clothing value had a significant influence on the whole consumption value. 2. Clothing information search behaviors was divided into three factors: 'variety pursuit' 'active information collection' and 'uniqueness pursuit'. General value group had a significant difference in 'variety pursuit' and 'active information collection' behavior. Clothing value and consumption value group had a significant difference in all factors of clothing information search behaviors. By implication, this study could be explain each contributions of consumer values and suggest useful variable of consumer values in future clothing behaviors research.

• 대한가정학회지
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• 제39권6호
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• pp.79-92
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• 2001

The goal of this study is to investigate the consumers'shopping orientation among those who have experience in buying imported clothing and those who have no experience in buying imported foreign clothes, types of clothing they buy (planned purchase, non-planned purchase, impulsive purchasing), purchase behavior, and demographic characteristics. The data were obtained from questionnaires completed by 400 women in the Daegu area whose age was 20 years and older. The SPSS package was used for data analysis which includes a test of reliability, frequency, percentage, factor analysis, t-test, and $\chi$$^2$ test. There were significant differences in clothing shopping orientation, impulsive purchasing, use of information sources, store selection standards between groups who had experience of buying imported clothing and had no experience of it. Also, there were significant differences in education levels, income Levels, marital status between two groups.

• 한국의류학회지
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• 제24권2호
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• pp.199-204
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• 2000

This study was conducted to investigate the thermoregulatory responses and wearing behavior of the cold-sensitive men when exposed to the mild cold of 14$^{\circ}C$. Two sessions of experiment were carried out and five healthy young men for the cold-sensitive group(CSG) and four healthy young for the cold-insensitive group(CIG) participated in the study as subjects CSG maintained rectal temperature lower than CIG due to their thicker clothing resulted in larger decrease of rectal temperature. CSG maintained skin temperatures higher than CIG. CSG felt cooler than CIG but wore thicker clothing for thermal comfort and this made keep their sensation warmer. These results were discussed in terms of autonomic and behavioral temperature regulation.

• 한국가정과교육학회지
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• 제32권1호
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• pp.89-105
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• 2020

본 연구는 2015 개정 기술·가정 교과서의 '의복관리와 재활용' 단원을 ESD의 측면에서 분석하여 '의복관리와 재활용' 단원과 ESD와의 연관성을 찾고자 하였으며, 지속가능한 의생활 교육에 대한 학생들의 수업 참여도를 높이고 실천적 행동을 이끌어내는데 중요한 요소인 교과서의 탐구성향을 분석하였다. 이를 위하여 먼저 유네스코 통영 지역전문센터(Regional Centers of Expertise on ESD, RCE) 출판물의 ESD 핵심내용을 준거로 '의복관리와 재활용' 단원의 학습내용을 사회·정치·문화적 관점, 환경적 관점, 경제적 관점에 따라 분석하였다. 또한 Romey의 탐구적 교과서 분석방법을 변형하여 '의복관리와 재활용' 단원의 본문문장, 그림 및 도표, 학습활동 등을 분석하였다. 그 결과, 사회·정치·문화적 관점에서는 안전과 건강 및 식품, 환경적 관점에서는 자연자원과 에너지, 환경문제, 경제적 관점에서는 지속가능한 생산과 소비에 대한 내용을 찾아볼 수 있었다. 따라서 '의복관리와 재활용' 단원의 ESD 내용은 환경적 관점에 치우쳐져 있어 세 관점이 균형을 이루는 교과서 개발이 필요할 것으로 보았다. 또한 모든 교과서가 사실이나 정의적인 내용이 많아 탐구능력의 개발 기회를 얻기 어려운 성향을 지닌 것으로 나타났다. '의복관리와 재활용' 단원의 탐구성향 분석값과 ESD 관련 내용을 비교한 결과, 학습자의 수업참여를 높이기 위하여 글의 결론 부분에 ESD 관련 내용을 반영하고, 학습활동의 내용으로 ESD 관련 주제를 다루는 것이 필요할 것으로 보았다.

• 복식문화연구
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• 제24권3호
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• pp.336-348
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• 2016

This study was executed to deduce the factors affecting eco-friendly behaviors and attitudes, to analyse the difference of eco-friendly behaviors and attitudes between countries, and to draw the variables affecting clothing recycling behavior. The sample comprised people from the UK, China, South Korea. The results were as follows. The four factors related to eco-friendly behaviors and the five factors related to eco-friendly attitudes were derived from the results of factor analysis. In the case of eco-friendly behaviors, four eco-friendly behavior factors showed a significant difference all according to gender and country. In the case of eco-friendly attitudes, saving of natural resources for eco-friendly life, recycling for eco-friendly life, and individual preference for eco-friendly life showed a significant according to gender, also recycling for eco-friendly life, individual preference for eco-friendly life, social awareness for eco-friendly life, and company's awareness for eco-friendly life showed a significant difference according to country. All of the variables related to clothing recycling behaviors showed the significant difference according to gender and countries. It was verified that the stronger the behaviors or attitudes for waste recycling and environmental protection, individual preference for eco-friendly life, saving of natural resources, buying eco-friendly products, and separate collection for recycling, the more positive the action to clothing recycling. The results of this study will be helpful to establish a marketing strategy for each country and to deduce a plan to attract clothing recycling form people.

• 한국의류학회지
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• 제26권1호
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• pp.95-103
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• 2002

The consumption in the clothing's living has been diversified and rich by the increase in pay, the ostentatious propensity to consume and the diversification of distribution on structure in accordance with the advance of clothing industries, etc. The clothing, however, was not used properly due to the thoughtless purchase, the sudden change of fashion and the difficulty in the use and management of clothing. Most rural communities, furthermore, have the poor market, and the unreasonable management could be often observed, e.g., some people don't follow the care label or burn the clothing to waste. This study was conducted to provide the tool measuring the standardized clothing management behaviors so that the systematic and effective instruction could be achieved to improve the living standards 623 rural and urban housewives to develop the tool measuring the standardized clothing management to compare and measure the effect of before and after the education and guide all the way. And then, we developed the standardized measurement tool consisting of 6 parts of 60 questions after analyzing the validation and reliability of the questions. As a result of analyzing the validation and reliability of the developed tool, each Conbach alpha value of clothing living showed the good reliability; the value of the purchase plan was 0.76, the purchase was 0.83, the wear was 0.80, the management was 0.84, the storage was 0.83, and the disposal was 0.74, which indicated that it was able to use as a standardized tool.

• 한국의류산업학회지
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• 제20권4호
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• pp.389-399
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• 2018

The purpose of this study was to investigate the differences of sociocultural attitudes toward appearance, clothing and cosmetics purchasing behaviors according to male consumer's age group. The research method was survey and subjects were 656 male consumers. The results were as follows. First, three factors (appearance importance awareness, appearance internalization, and slimness importance awareness) were emerged on sociocultural attitudes toward appearance. Young age group showed higher level of appearance importance awareness and internalization than middle age group. Second, there were many differences on clothing purchasing behaviors by age variable. Young age group more importantly considered psycho-social purchasing motives, aesthetic selection criteria, and the internet as information source and purchasing place than middle age group. Whereas middle age group more importantly considered practical purchasing motives, practical selection criteria, and store display & salesman as information sources, and fashion outlet as purchasing place than young age group. Third, there were also many differences on cosmetics purchasing behaviors by age variable. Young age group used more and various cosmetics, and they more importantly considered skin improvement as purchasing motive, skin suitability and price as selection criteria, the internet as information source and purchasing place than middle age group. On the other hand, middle age group generally used fundamental cosmetics, and they more importantly considered skin protection as purchasing motive, quality as selection criterion, TV and store display & salesman as information sources, and discount store and cosmetics speciality store as purchasing places than young age group.

• 대한가정학회지
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• 제40권5호
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• pp.119-132
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• 2002

The purposes of this study were 1) to classify female consumers on VALS, 2) to identify the differences of psychological characteristics and demographics among the classified groups, and 3) to investigate the apparel benefits, buying behavior, shopping practices and psychological characteristics of each groups. For the study, a sample of 340 female consumers participated in this survey research. The data was analyzed utilizing descriptive statistics, factor analysis, cluster analysis, $\chi^2$-test, one-way ANOVA and Duncan test. Seven dimensions of values were identified by factor analysis: Consumption-oriented, Achievement-oriented , Diligence/sincerity-oriented, Pessimistic value tendencious, conservative/conventional value oriented, Dignity-oriented and Socialite-oriented. Based on these dimensions female consumers classified into three clusters: inner values-directed group, passive/inactive group, and achievement-oriented group. Achievement-oriented group showed the highest scores in optimum stimulation level and materialism, and tended to be younger and be employed than the other two groups. Both inner values-directed group and achievement-oriented group showed higher scores in self-expression/individuality and quality out of five apparel benefit than passive/inactive group. Innovative communicators, fashion innovators and fashion opinion leaders were mostly in the achievement-oriented group, while fashion followers and fashion indifferents were mostly in the passive/inactive group. It was revealed that achievement-oriented group had a larger number of fashionable clothing items and experienced more activities in vogue. Also, there were significant group differences in shopping practice, such as average monthly allowance, number of annual purchase clothing items.