• Proceedings of the Korea Society of Costume Conference
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• 2005.05a
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• pp.78-78
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• 2005

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.11
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• pp.1923-1932
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• 2010

This study researches appearance management behaviors through their interests in appearance and the degree of their management among undergraduates to study the effects of sociocultural attitudes toward appearance, self-esteem, and perceptive physical attractiveness on face and hair management behavior. A questionnaire was distributed to 825 female/male undergraduates in Daegu city and Gyeongbuk province. SPSS 12.0 package was used for data analysis; in addition, frequency analysis, factor analysis, and Cronbach's ${\alpha}$ multiple regression analysis were utilized. The results were as follows: 1) In negative weight management behaviors, internalization among sociocultural attitudes and personal physical attractiveness among the physical attractiveness perceptive showed positive effects, while self-esteem showed negative effects. 2) Internalization of sociocultural attitudes and social physical attractiveness of physical attractiveness perception seemed to have positive effects with regard to positive weight management behavior. 3) Internalization among sociocultural attitudes and social physical attractiveness among physical attractiveness was influenced positively in terms of clothing management behavior.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.4
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• pp.87-99
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• 2016

The purpose of this study was to investigate the appearance orientation and clothing and cosmetics purchasing behaviors according to media contact responses. The subjects were 445 female university students in Daejeon and Chungnam province. The measuring instruments was a questionnaire with media contact responses, appearance orientation, clothing and cosmetics purchasing behavior, and subjects' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, frequency analysis, ${\chi}^2$ test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, female university students had very positive response and attitude on entertainers' appearance, style and products showed by media. Second, media contact response had a significant effect on appearance orientation. The group with a high level of media contact response showed higher appearance orientation than the groups with mediate and low level of media contact response. Third, media contact response had meaningful effects on clothing and cosmetics purchasing behaviors. The group with a high level of media contact response showed higher shopping frequency, purchasing frequency, and more spending on clothing and cosmetics than other groups.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.127-142
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• 2017

The purpose of this study was to investigate the clothing and cosmetics purchasing behaviors of middle aged male consumers according to objectified body consciousness. The subjects were 329 male adults aged from 40 to 59, and measuring instruments consisted of objectified body consciousness, clothing and cosmetics purchasing behaviors, and subjects' demographics attributions. The data were analyzed by factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, and $x^2$ test using the SPSS program. The results were as follows. First, three factors (body shame, body surveillance, and control belief) emerged on objectified body consciousness. Second, subjects were divided into 2 groups (objectified group and non-objectified group) by objectified body consciousness. Third, these two consumer groups showed many differences regarding clothing and cosmetics purchasing behaviors. The objectified group showed many more positive clothing and cosmetics purchasing behaviors than the non-objectified group in terms of purchase motives, selection criteria, information source, purchase place, and purchase cost per month. These results show that objectified body consciousness is a useful variable for understanding adult male clothing and cosmetics purchasing behavior and to segment the male consumer market effectively.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.163-175
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• 2014

The purpose of this study was to investigate the effect of self-efficacy and appearance interest on appearance management and clothing purchase behavior of new silver generation. The research method was a survey method using a questionnaire. The subjects were 300 new silver woman(aged from 50 to 64) living in the large city. Statistical analysis methods were factor analysis, Cronbach's ${\alpha}$ and multiple regression analysis. The results of this study were as follows. The self-efficacy factor divided into three categories including self-control efficacy, social self-efficacy and physical self-efficacy. And appearance interests were divided into four categories including weight control interest, outfit management interest, interest in clothing and disinterest in appearance. Self-efficacy had significant effect on various appearance interests. Especially physical self-efficacy was the important factor which could describe the appearance interests more effectively. Self-efficacy and appearance interests had significant effect on appearance management and clothing purchase behavior. Social self-efficacy could describe more appearance management behavior, while on the other side self-control efficacy could describe the clothing purchase behavior more effectively.

• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.245-254
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• 2014

The purpose of this study was to describe 20's to 30's men's fashion lifestyle and develop clusters in grooming related variables. We also tried to interpret profile of clusters, and determine the difference between different level of grooming clusters in appearance care behaviors, and clothing behaviors such as clothing selection, preference of clothing image and design in men's wear. Data was obtained using the survey methods by convenience sampling. Frequency analysis, factor analysis, cluster analysis, chi-square test, and t-test were used for analysis using SPSS 18.0. The result of factor analysis of men's lifestyle show that 5 factors are extracted. Two different clusters were formed after the K-means cluster analysis. We realized that the level of grooming activity is significantly associated with the young men's major expenditure item, and beauty/care items, and the reason for exercise. The level of grooming was strongly associated with clothing selection behaviors. In addition, there is a significant difference in preferred image between two different grooming groups. In the feminine image, HG group favored more than LG group. The preferred design was associated with the degree of grooming as well. Unique and stylish top and bottom styles such as cargo, hiphop, and boots cut were favored more by HG group than LG group. We suggest that we can do market segmentation by the degree of the grooming activity, considering the current men's taste and trend to extend market share.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.112-117
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• 2006

웨어러블 컴퓨터는 사용자를 중심으로 의복과 기술이 결합된 기기로서 직관적이며 유연한 인터페이스가 요구된다. 현재 직관적인 입력방식으로 음성인식과 동작인식에 대한 연구가 활발하게 진행되고 있다. 동작인식의 경우 손동작을 이용한 장갑형태가 가장 많으며, 대부분 사용자 행동의 의미를 고려하지 않은 인위적인 제스처로 학습을 필요로 한다. 본 연구에서는 사용자가 일상적으로 하는 행동에서 의미를 추출하고, 웨어러블 컴퓨터의 인터페이스로서 적용가능성을 보고자 한다. 행동은 자극에 대한 신체의 움직임이다. 문헌을 통하여 신체의 움직임에 대한 66개의 동사를 추출하고 구체적인 움직임에 구문조사를 실시하였다. 조사된 구문에 대한 상황과 의미를 조사한 결과 행동은 의미에 따라 감정표현, 의사전달, 정보교류, 자기제어, 기기제어, 무의식적, 의례적의 7가지로 분류할 수 있었다. 그 중 의사소통과 대상을 제어하기 위한 행동을 중심으로 접근하였다. 행동의 의미와 현재 사용되고 있는 UI의 의미를 비교하여 인터페이스를 대응시켜 보았다.

• Journal of Fashion Business
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• v.18 no.1
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• pp.182-198
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• 2014

The main purposes of this study is to evaluate clothing behaviors according to cosmetic surgery parts and to research how the clothing style preference is expressed depending on each clothing behavior group. This study focuses on women in their 20s and 30s living in Seoul and Gyeonggi area whom have cosmetic surgery experiences. From the women being evaluated, the following groups are divided and then surveyed with equal frequency and ratio: 'facial surgery', 'face contour surgery', 'breast surgery', and 'body figure revision'. When comparing the changes in clothing style preferences before and after the cosmetic surgery, they prefer silhouettes which show body shapes, diversity of color tones, and more overall exposing preferences. After investigating the preferred clothing styles based on cosmetic surgery parts, it is being analyzed that body exposure is more aggressively expressed upon after taking the surgery because the self satisfaction is increased according to the changes in their body shapes after the surgery. Lastly, after looking into the cosmetic surgery and the clothing preferences styles of each clothing behavior group, there seems to be more breast surgeries and body figure revisions for aggressive and extroverted characters: the sex-appeal and mood switching type. It is also being analyzed that facial surgeries are more common in the passive group: information collection, trend alignment, and beauty preference. Such results are also reflected in clothing preferences styles: the biggest change is shown in the aggressive and extroverted group, the sex-appeal types.

• Korean Journal of Human Ecology
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• v.17 no.4
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• pp.707-721
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• 2008

The purpose of this study was to exam the effects of gender-role identity on adolescents' self esteem, clothing behaviors and favorite clothing image, focusing on analysis by adolescent' sex and age variable. The research method was survey and the subjects were 447 male and female adolescents in Daejeon, Korea. The questionnaire consisted of 4 measurement instruments (gender-role identity, self-esteem, clothing behaviors, and favorite clothing image) and subject' demographic attributions. The data were analyzed by factor analysis, $X^2$ test, t-test, ANOVA(analysis of variance), Duncan's multiple range test, and Pearson's correlation analysis, using SPSS program. The results are as follows. First, adolescents' gender-role identity and self- esteem were different by age rather than sex. Middle school students were represented by undifferentiated type while high school students were represented by androgynous type, and high school students had higher self-esteem than middle school students. Second, four factors emerged on clothing behaviors(clothing interest & psychological dependence, ostentation, conformity, and comfort), and favorite clothing image(characteristic, neat, active, and romantic image). Third, gender-role identity had important effects on self esteem; androgynous type had higher self esteem than other gender-role identity type. Forth, self-esteem had significant relationship with clothing behaviors and favorite clothing image, and these relationships were different by adolescent' sex and age variable. Fifth, gender-role identity had important effects on clothing behaviors; and rogynous type had more clothing interest, ostentation and comfort than any other gender-role identity type. Sixth, gender-role identity had important effects on favorite clothing images; androgynous type pursued more various clothing images than any other gender-role identity type.

• Fashion & Textile Research Journal
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• v.17 no.6
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• pp.956-964
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• 2015

This study aims to investigate the relationship between consumers’ clothing consumption values, demographic features, and clothing disposal behaviors. The data were collected from 300 women aged between 20 and 59 through the online survey with the self-administered questionnaire. A series of exploratory and confirmative factor analysis was conducted to identify the dimensions of clothing consumption values and clothing disposition behaviors. Clothing consumption values consisted of six dimensions including conditional value, individuality value, fashion value, social value, practical value, and self-expression value. Clothing disposition behaviors were discovered as four dimensions such as discarding, giving, selling, and donating. A structural equation modeling analysis was employed to examine the relationship between clothing consumption values and disposition behaviors. While individuality value, fashion value, and practical value had a significantly positive impact on donating, giving, and discarding behaviors, both practical value and self-expression value negatively influenced discarding behavior. Fashion value negatively affected giving behavior. Employing a series of MANOVA, one-way ANOVA and sheffe's multiple range test, this study found that there were significant effects of age, marital status, monthly income, and monthly clothing expenses on giving and donating behaviors. This study suggests that fashion firms should be aware of clothing disposition in terms of social and environmental concerns and understand diverse consumer disposal behaviors and utilize them as a social marketing strategy.