• 한국의류학회지
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• 제9권1호
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• pp.29-34
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• 1985

The purpose of this study was to investigate two aspects of high school boys' clothing attitudes as compared with their family value orientations and sex role attitudes. Family value orientations were measured through the Home Environment Inventory (Won Sik Jung: 1970). Sex role attitudes were measured through Osmond and Martin's Sex Role Attitude Scale. Clothing Attitudes: 1) Clothing Modesty was assessed by means of Kim; Won: Kim: and Lee's questionnaires, 2) Clothing Importance n?as assessed by means of Jung: Park: ana. Kirby'a questionnaires. The questionnaires were administered to a sample of 561 senior high school boys in Seoul. The data was analyzed by correlation. The results were as follows: 1) Traditional family value orientation was positively related to Clothing Modesty. 2) Materialistic family value orientation was positively related to Clothing Importance. 3) Sex role attitudes were not related to Clothing Importance and Clothing Modesty. 4) The attitude for the clothes controlled to wear is different with each other among the students, parents and teachers.

• 한국의류학회지
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• 제20권2호
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• pp.298-310
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• 1996

This research is designed to study the sales promotion strategy and advertising program which can provide the effective materials to the clothing industry. The purposes of this study are as follows. First, After college students are classified according to clothing involvement level, the relations between clothing involvement groups sand demographic variables, such as, sex, residence, pocket money, and clothing cost are understood. Second, attitude toward the expression of awertising according to clothing involvement is analyzed. Third, attitudes toward the expression of advertising were analyzed according to demo- graphic variables. Subjects were 474 students of universtiy in Seoul. This study was conducted by means of a questionnaire survey and random sampling method was used. In order to test the attitude toward advertising, the questionnaire was made through pre test and validity test. Study results were as follows. First, Subjects were divided into groups ccording to the clothing involvement level, and it was proved that sex, residence, pocket money, and clothing cost were related. Second, there was significance in attitude toward the expression of advertising according to clothing involvement level. Third, sex, residence, pocket money, clothing cost, reasonable level of cost were relatively connectd with attitude according to the expression of the jeans advertising.

• 한국의류학회지
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• 제6권2호
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• pp.41-48
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• 1982

The purposes of this study were (1) to investigate the relationships among the variables of unisex attitudes toward clothing, sex-role identification, hobbies and preferences, age, and educational level and (2) to find out any significant differences in the acceptance of unisex clothing between rural and urban residents and between males and females. The following results were obtained by interviewing 127 females and 117 males. (1) The acceptance of unisex clothing for females was generally higher than for males. (2) Younger and more educated persons had higher tendency in the acceptance of unisex clothing. (3) Persons with higher unisex attitude toward sex-role identification showed higher acceptance of unisex clothing and persons with higher unisex attitude toward hobbies and preferences seemed to have higher acceptance of unisex clothing for females. (4) Females showed higher tendency in the acceptance of unisex clothing for females than for males. (5) No significant differences were found in the acceptance of unisex clothing between rural and urban residents.

• 한국의류학회지
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• 제27권6호
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• pp.643-653
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• 2003

The purpose of this study was to investigate the relation of desire for aesthetic surgery and clothing attitude of female with their body satisfaction, need, and self-esteem. Subjects were 813 females of 10's to 40's living in Daejeon Metropolitan City and Gongju City, Chungchungnamdo. Results from this research revealed that the correlation of desire for aesthetic surgery with body satisfaction was negative so that female satisfying one's body shape didn't want to have aesthetic surgery. However, aesthetics and sexual attractiveness of clothing had positive correlations with body satisfaction. It was also shown that the need and self-esteem of female affected directly on the desire for aesthetic surgery and the pursuit of clothing aesthetics. Women with higher need for exhibition and dominance were not only concerned about the elevation of their appearance through their clothing but also recognized the value of modifying their appearance through aesthetic surgery. Women with higher self-esteem were interested in the elevation of their appearance through clothing, but the other hand, they showed negative attitude toward modifying their appearance via aesthetic surgery. This result revealed the fact that women with higher self-esteem had a tendency to keep the traditional sense of value and as a result, showed negative attitude toward the aesthetic surgery.

• 한국의류학회지
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• 제28권8호
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• pp.1037-1047
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• 2004

The purpose of the study is to investigate relationships between shopping orientations and receptive attitudes towards sales promotion activities by internet fashion companies. Futhermore, the study was to explore differences in shopping orientations and receptive attitudes towards sales promotion activities according to consumer groups who were classified by their frequency of buying fashion merchandise through the internet. A total of 954 questionnaires were administered to internet users, and 943 questionnaires were returned. Data was analyzed by SPSS 10.0, and factor analysis, Cronbach＇ $\alpha$ coefficient, ANOVA, Duncan＇s Multiple Range test and Multiple regression were used. The findings of the study were as follows: There were differences in shopping orientations and receptive attitudes towards sales promotion activities among consumer groups. Frequent shoppers had most and non-frequent shoppers had the least shopping enjoyment, fashion orientation, and receptive attitudes towards sales promotion activities than any other group. There were significant positive relationships between 3 factors of shopping orientations and 3 dimensions of receptive attitudes. All three factors of shopping orientations affected each three dimensions of receptive attitudes of internet fashion consumers towards sales promotion activities.

• 한국의류학회지
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• 제29권2호
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• pp.210-219
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• 2005

This research was designed to investigate the effect of hand and sendibility image on the preference to textiles for shirts. 85 subjects majored in fashion design were surveyed and 10 kinds of fabrics used as specimen at each season. Factor analysis, t-test, Pearson correlation, regression were used for statistical analysis by SPSS WIN 11.0. The result of this study were af follows : 1. In Spring ${\cdot}$Fall season, 5 factors were extracted as hand factor and 3 factors as sensibility factor of textiles for shirts. 2. 6 factors were extracted as hand factor and 3 factors as sensibility image in Summer. 3. 5 factors were extracted as hand factor and 3 factors as sensibility image in Winter season. 4. There were significant differences according to sex between hand factor and sensibility image at each season. 5. There were significant correlations between hand and sensibility image in Spring${\cdot}$Fall and Summer. 6. Hand and sensibility image were related to the preferene to texitiles for shirts in Spring and Winter.

• 한국의류학회지
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• 제31권4호
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• pp.540-550
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• 2007

The study investigated the effect of shopping orientations of male and female consumers on the attitude toward sales clerk's service and shopping environments. The subjects of the study were male and female consumers who were residents in Seoul. Among the 400 distributed questionnaires, 364 questionnaires were used for data analysis. Statistical analyses used for the study were cluster analysis, t-test, ANOVA, Duncan's multiple range test, and $X^2-test$. The results showed that shopping orientations of male and female consumers had 6 factors: pleasure, economic, store loyal, planned, convenience, and impulsive. These 6 factors were classified into 5 groups by cluster analysis: pleasure/impulsive group, planned group, economic/ convenient group, planned/store loyal group, and low interest group. In regard to the differences among the five shopping orientation groups, the result showed that the groups were significantly different concerning the attitude toward sales clerk's service and shopping environments. In addition, male and female consumers were significantly different in shopping orientations, and the attitude toward sales clerk's service and shopping environment. For example, female consumers sought more pleasurable shopping while male consumers sought more store loyal shopping. Based on the findings of this study, the marketing strategies can be developed fur the specific segmented groups.

• 한국가정과교육학회지
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• 제27권1호
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• pp.13-29
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• 2015

본 연구는 광주 전남지역 남녀 중 고등학생을 대상으로 성별, 연령(학교급)과 외모에 대한 사회문화적 태도의 유형에 따른 신체비교, 신체만족, 그리고 외모관리행동에 어떠한 차이가 있는지 살펴봄으로써 이 지역 청소년들의 외모에 대한 사회문화적 태도 및 외모관리행동과 관련된 자료를 제공하고자 하였다. 598명의 자료를 결과분석에 이용하였으며 자료 분석을 위해 SPSS/PC WIN 19.0프로그램을 이용하여 기술통계, 신뢰도(Cronbach's ${\alpha}$)분석, 요인분석, ${\chi}^2$검증, K-means군집분석 t-test, ANOVA(일원변량분석), Duncan's grouping을 실시하였다. 광주 전남지역 청소년들도 보통이상으로 외모에 대한 사회문화적 기준을 수용하여 인식하고 내면화하는 경향이 있었다. 또한 여학생의 경우 남학생보다, 그리고 고등학생이 중학생보다 이러한 경향이 더욱 강하게 나타났다. 외모에 대한 사회문화적 태도는 수용형, 내면화형, 인식형, 비수용형으로 분류되었으며 외모에 대한 사회문화적 가치관을 내면화하는 정도가 높은 내면화형과 적극적으로 수용하는 수용형의 경우 신체만족도가 더 낮고 신체비교를 자주하였다. 또한 외모관리행동에서도 성형과 기능성보정의복착용에 대해 적극적이고 수용적이었으며 다른 사람에게 보여주기 위한 체중감량을 위해 다이어트를 열심히 하고 피부관리와 청결관리를 적극적으로 하는 것으로 나타났다. 따라서 우리사회의 외모에 대한 현상을 객관적으로 볼 수 있고 자신의 신체상을 긍정적으로 볼 수 있는 시각을 길러주어야 할 것으로 보인다. 현실과 너무 떨어져 있는 현재의 사회문화적 외모기준으로부터 청소년의 자존감을 보호할 수 있는 바람직한 외모에 대한 태도와 행동을 기를 수 있는 교육내용이 가정교과 지도 시 강조되어야 할 필요가 있다고 하겠다.

• 복식
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• 제29권
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• pp.71-83
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• 1996

The purpose of this study was 1) to investi-gate the trends of sex-role attitudes of women and 2) to examine the relations between sex-role attitudes and Yin-yang characteristics in clothing design. The survey was conducted among 317 women in Seoul and Kyunggi province. The results were as follows: 1) Androgynious gender and masculine gen-der with sex-role attitudes are strongly ap-peared among the low-age university students and not-married group. 2) Yang characteristics with light and cool-warm color to the clothing color and with clothing design are strongly appeared ming the low-age university students and not-mar-ried group. 3) Masculine attitude with clothing design preference attitudes are strongly appeared among the low-ager university students and not-married group. Many persons appeared to have feminine attitude rather than in andro-gynious attitude. 4) There are significant differences between sex-role attitudes and yin-yang characteristics to the clothing design. A high level of mascu-line gender is storngly indicated the yang characteristics with saturation to the clothing colorand and with clothing design 5) There are significant differences between sex-role attitudes and clothing design prefer-ence attitudes.

• 한국의류학회지
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• 제14권3호
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• pp.222-228
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• 1990

The purposes of the study are to investigate the emotional dimensions toward clothing and to examine the role of these emotional reactions in mediating the effects of clothing cues on an attitude toward the purchase of clothing. The results are as follows: 1. The emotional dimensions to clothing are pleasure and arousal. 2. The model demonstrates an important role of emotion (pleasure) as mediators in forming an attitude toward the purchase of clothing.