• The Journal of Natural Sciences
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• v.10 no.1
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• pp.111-122
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• 1998

This study was performed to investigate the type perceived risk of clothing consumers and the types of information seeking, the relationship between perceived risk and information seeking, and the defferences according to the demographic variables. The surveyed data from 376 college students were analized using Person's correlation, factor analysis, t-test, and ANOVA. The risk perception of clothing consumers was classified into five types: economic and performance risk, loss of time risk, social risk, and loss of fashionability risk. The information seeking was classified into four types: advertisement, observation in shops, information in memory, and opinions of neighbors. The type of risk perception and the types of information seeking were correlated positively and were different according to expenditure on clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.12
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• pp.1721-1732
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• 2007

This study identified types of information source, and explored a path model for consumer information search by shopping attributes in the context of online decision making. Participants completed self-administered questionnaires during regularly scheduled classes. A total of 219 usable questionnaires were obtained from respondents who enroll at universities in the southwestern region of the United States. For data analysis, factor analysis and path model estimation were used. Consumer information source was classified into three types for online clothing purchases: Online source, Offline retail source, and Mass media. Consumers were more likely to rely on offline retail source for online clothing purchases, than other sources. In consumer information search by shopping attributes, online sources were more likely to be related to transaction-related attributes(e.g., incentive service), whereas offline retail source(e.g., displays in stores, manufacturer's catalogs and pamphlets) were more likely to be related to product and market related attributes(e.g., aesthetics, price) when purchasing clothing online. Also, the path model emphasizes the effect of shopping attributes on traditional retailer search behavior, leading to online purchase intention for clothing. This study supports consumer information search by attributes, and discusses a managerial implication of multi-channel retailing for apparel.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.3 s.162
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• pp.376-386
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• 2007

The purposes of this study were to reveal the relation of consumer value variables and to identify the difference of clothing information exploration behaviors on consumer value variables. The data were collected from 267 college women residing in Gwangju using a Questionnaire to general value, clothing value, consumption value and clothing information exploration behaviors. It were analyzed with factor analysis, cluster analysis, T-test, ANOVA and multiple regression analysis using statistical program SPSS 10.0. The results of this research were as follows: 1. Only one factor of general value had a significant influence on 'practical' of clothing value. All of general value and clothing value had a significant influence on the whole consumption value. 2. Clothing information search behaviors was divided into three factors: 'variety pursuit' 'active information collection' and 'uniqueness pursuit'. General value group had a significant difference in 'variety pursuit' and 'active information collection' behavior. Clothing value and consumption value group had a significant difference in all factors of clothing information search behaviors. By implication, this study could be explain each contributions of consumer values and suggest useful variable of consumer values in future clothing behaviors research.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.9_10
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• pp.1396-1407
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• 2007

The purpose of this study was to identify the effect of clothing involvement, store and brand loyalty orientation on the information search behavior. The study subjects comprised 298 females living in Seoul and Kyung-gi area. The data were analyzed with factor analysis, regression, cluster analysis, ANOVA and correlation analysis. Clothing involvement and information search behavior consisted of various factors. Clothing involvement, store and brand loyalty influenced information search behavior. Fashion and clothing involvement was the most important factor which influenced all loyalty and information search behavior(i.e. brand and store loyalty, personal and nonpersonal information search behavior). According to store and brand loyalty factors, female consumers classified into three groups : low loyalty, brand loyalty and store loyalty group. Three groups showed different clothing involvement, information search, clothing purchasing behavior and demographic variables. Therefore, loyalty orientation is the important factor which can describe the consumer behavior more effectively.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.206-216
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• 2001

This study was intended to identify the information search behavior according to the risk perception and clothing involvement. The data were collected via a questionnaire from 369 students of Semyung University in Checheon and data were analyzed by frequency, factor analysis, Cronbachs alpha and multiple regression. The results of this study were as follows; 1. Multiple regression revealed the fact that each type of involvement dimensions were influenced by the risk perception dimensions. Among four involvement dimensions, importance of clothing was the best influenced factor according to the risk perceptions. 2. Also information search behavior was influenced by risk perception and fashion involvement. Among four information search behaviors, industry providing search was the best influenced factor by the risk perception and clothing involvement.

• The Research Journal of the Costume Culture
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• v.14 no.4
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• pp.596-608
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• 2006

The purpose of this study was to reveal the relationship between self confidence in fashion coordination and fashion information search of men. This study also examine the utility of services of fashion coordination in fashion store. A questionnaire was developed and data was collected from 248 male consumer in the age of $20{\sim}29$ living in Busan and it was analyzed by the statistical method of frequencies, factor analysis, analysis of variance and regression. The results of this study were as follows: First, information contents of fashion coordination include four dimension, such as fashion style information, knowledge about fashion item, way of putting-on for stylish appearance and beauty information. And degree of search fashion information was significant different among groups classified by consumer's level of self confidence in fashion coordination. Second, multiple regression analysis revealed that consumer's self confidence in fashion coordination could be predicted from the amount of search fashion information contents and information sources. In conclusion, fashion information search was important factor which influenced on self confidence in fashion coordination. and male consumers perceived fashion coordination services in fashion store will be useful information.

• Journal of Distribution Research
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• v.10 no.2
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• pp.73-97
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• 2005

The importance of emotional factors like as product aesthetics, branding strategies and service quality is increasing in today's marketplace. At the point of fashion product purchases, emotional factor is mainly related to personal selling. Rasearches related to job aptitudity of fashion salesperson are necessary as their role becoming more serious. This study was designed (1) to determine factors of job aptitudity of fashion salesperson; and (2) to examine relations between job aptitudity of fashion salesperson and other variables: demographics, job statistics, fashion involvement fashion innovativeness, ongoing information searching and job satisfaction. As a result, job aptitudty of fashion salesperson was determined into six dimensions by factor analysis: product knowledge, professionalism, involvement to the present profession, marketing cooperator, customer orientation and self management. Marketing cooperator and product knowledge was relatively !ow compared to other aptitudity factors. This finding suggests that the special education programs including textile/fashion product knowledge and value of field information for fashion salesperson is needed to enhance the integrated fashion marketing. The job aptitudity of salesperson was correlated with fashion involvement, fashion innovativeness, ongoing information searching, and job satisfaction. The job aptitudity-related scales which showed significant relation to job aptitudity in this study could be used as the index to examine the job aptitudity of potential employees of fashion retail company.

• Journal of Fashion Business
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• v.17 no.1
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• pp.157-169
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• 2013

The purpose of this study was to analyze clothing fashion leadership and make-up fashion leadership of women's university students and investigate the relationships of information sources and ongoing information search. To achieve the purposes, a questionnaire was conducted to 400 female students from September 21 to October 30, 2011. The final data was analyzed with spss 17.0 program. The results were follows. First, It was found that information sources were classified 3 factors of marketer source, personal source, and mass media source. Second, there were significant differences of clothing fashion leadership and make-up fashion leadership by major and clothes and cosmetics purchasing expenses. Third, there were significant differences of clothing information sources and ongoing information search by major and clothes and cosmetics purchasing expenses. Forth, there were significant differences of make-up information sources and ongoing information search by major and clothes and cosmetics purchasing expenses. Fifth, there were significant relations of clothing/make-up fashion leadership, information sources, and ongoing information search. Thus, it was found that clothing fashion leadership and make-up fashion leadership are related to information sources and ongoing information search.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.239-242
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• 2009

최근 3 차원 측정 기술을 활용한 운동 기능성의 향상을 위한 연구가 활발히 진행되고 있다. 그 예로 3 차원 인체 정보를 이용한 의복패턴 제작 시에 필요한 절개선으로 피부상에서 동작 시 늘어나지 않는 선(Lines of Non-Extension, LoNE)을 찾아내어 활용한 연구가 발표된 바 있다. 이러한 LoNE 은 기존 의복구성을 위한 봉제선이나 기능선으로 활용될 때 동작기능성을 저해하지 않는 특징이 있다. 이에 본 연구에서는 스포츠웨어에서 활동성이 큰 상체의 어깨부위에서 Lines of Non-Extension 을 탐색하고자 하였다. 연구 방법으로는 20 대 후반 남성 2 명을 대상으로 체표의 등 부분에서 3cm 간격으로 계측점을 표시한 후 3D 인체 데이터 (Cyberware, WB)를 획득하였다. 측정시의 자세는 팔을 $30^{\circ}$, $90^{\circ}$, $135^{\circ}$, $180^{\circ}$ 외전시켰다. 피부 표면에서의 길이 변화는 구획의 크기를 달리하면서 가로, 세로, 사선방향으로 동작에 따라서 측정하였다. 변화량은 정자세($30^{\circ}$)를 기준으로 A 라 하였을 때, 기준자세와의 차이가 가장 큰 변화량을 보인 자세를 B 라 하고 A 와 B 간의 차이로 계산하였다. 연구결과, NASA 의 Biosuit 에서 소개된 Iberall(1970)의 LoNE 중 진동둘레를 포함한 팔 부위와 등, 어깨 부위에서 유사한 라인을 찾았다. 본 연구에서와 같이 구획별 사선방향 피부 변화량을 측정하는 것은 피부면에 숨겨진 인간공학적 의복 기능선을 탐색하는 데 효과적임을 확인하였다.

• Journal of Korean Home Economics Education Association
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• v.15 no.2
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• pp.67-78
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• 2003

To investigate the consumer awareness and clothing purchase behavior of adolescents, questionnaire was administered to 639 middle and high school students in Daegu. The results were as follows. 1. The consumer awareness of adolescents was analyzed to 4 factors. consciousness of right. consumer information, brand-orientedness and responsibility. Respondents were clustered into three groups : utility-oriented group, brand-oriented group, and consumerism-oriented group. 2. Respondents bought their clothes at specialty stores primarily. They used ´products´, ´family's or friends advices´, and ´purchase experiences´ as information sources. The important criteria for selecting clothes were ´design´, ´price´, and ´suitability´ for oneself. Dissatisfactions after purchasing clothes were with ´price´, ´service´, ´sewing´, and ´size´. The complaining behaviors which respondents did mainly were ´telling friends about dissatisfaction with their purchased clothes´, ´asking for change dissatisfying products or asking for refund´ and ´asking for mending´. 3. Information sources were categorized into 3 factors: ´neutral information source´, ´personal information source´ and ´commercial information source´. Criteria for selecting clothes were factor-analyzed into ´harmony´, ´fashion´ and ´management of clothes´. ´The factors of dissatisfactions with purchased clothes were ´appearance´, ´quality´ and ´service´. 4. The differences by the consumer awareness in clothing purchase behaviors among consumer groups : In information sources. criteria for selecting clothes, complaining behaviors. purchasing places. three consumer groups were different significantly.