• 한국의류학회지
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• 제26권8호
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• pp.1165-1176
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• 2002

This study intended to provide more refined information on color preferences by systematizing the concept of the color preference(general color preference, apparel color preference) and revealing different trends in the color preference and the actual possession of apparels. We collected data from 303 females in the ages between 20 and 40 in Seoul and analyzed by paired t-test. The results were as follows: 1. The analysis on general color preference, apparel color preference, and apparel possession color revealed that the cold colors such as blue and violet marked higher, and the warm colors such as yellow and orange marked lower in general color preference. For apparel color preference, neutral and brown were among the highest and the rest of the colors were in the same trend as general color preference. Apparel possession color showed defined accordance with apparel color preference. In terms of tones, pale tone marked the highest in general color preference and was followed by vivid, dull, and dark tones in decreasing order. For apparel color preference, pastel, dul1, and dark tones were among the highest. 2. Comparison between general color preference and apparel color preference in terms of hue showed that, except for orange, every hue showed disagreement in general color preference and apparel color preference. Neutral and brown hues marked higher in apparel color preference than in general color preference where as a]1 the other hues marked higher in general color preference. Comparison between apparel color preference and apparel possession color in terms of hue revealed that in most hues, apparel possession color was lower than apparel color preference. In terms of tones, vivid and pale tones marked higher in general color preference than in apparel color preference while dull and dark tones marked higher in apparel color preference than in general color preference.

• 한국의류학회지
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• 제27권2호
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• pp.188-199
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• 2003

This study intended to analyze the differences in (general & apparel) color preference and possession of apparel color preference(POA) by influential factors(fashion involvement, age, body-size and body- cathexis). We collected data from 303 females in the ages of 20's and 40's living in Seoul. The results were as follows; As a result of factor analysis, the fashion involvement was categorized into three aspects: coordinating fashion involvement, opinion-leading fashion involvement, and innovating fashion involve ment. There were significant differences among fashion involvement groups in the color preference and POA. Also the significant differences in color preferences and POA by ages and body-size were found. But in the analysis based on body-cathexis, no noticeable variance between different groups were found.

• 대한가정학회:학술대회논문집
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• 대한가정학회 2005년도 제58차 정기총회 및 추계학술대회
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• pp.140-140
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• 2005

• 복식
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• 제52권7호
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• pp.87-102
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• 2002

This study is designed to find women's makeup color preferences according to their pursuing clothing image and clothing behavior. Subjects were 515 women. from 18 years to 40 years old, who are interested in color makeup and use various products. The SPSS statistical program was used for analyzing the demonstrative results of questionnaire survey. The results of this study are as follows : 1. According to color makeup preference by the pursuing image in clothing. those groups who want to have conservative and neat image and who prefer feminine and intellectual image showed the preference of brown lipsticks and eye-shadows, while groups who want to have vivid image preferred orange lipsticks and pink eye-shadows. 2. In the case of casuals, all groups preferred pink eye-shadows and lipsticks. While those groups who want to have intellectual image preferred brown lines after pint groups who want to have sexy and vivid image preferred orange and red lipsticks and blue and green eye- shadows. 3. In preference comparison of color makeup by clothing behavior, those groups who attach practicality, symbol for social status. and social acknowledgment preferred red and brown lipsticks, and brown eye-shadows. 4. In the case of wearing casuals, all groups liked pink eye-shadows and lipsticks the best. whereas the group who want to have social acknowledgment Preferred beige lipsticks and brown eye-shadows.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2003년도 춘계학술대회
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• pp.40-40
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• 2003

본 연구의 목적은 재킷, 와이셔츠, 넥타이 색과 지각자의 성별에 따른 남성 정장착용자의 이미지 지각의 차이를 밝히고, 성별 및 연령에 따른 남성 의복의 색 선호도의 차이를 조사하는 데 있었다. 연구방법은 준실험방법이며, 피험자간(between-subjects) 실험설계를 사용하였다. 2$\times$2$\times$2$\times$2의 요인설계로서 지각자의 성별(2), 재킷 색(2), 와이셔츠 색(2), 넥타이 색(2)을 독립변인으로 사용하였다. 재킷 색은 진남색과 회색을 택하였고, 와이셔츠 색은 흰색과 파란색이었으며 넥타이 색은 빨강과 파랑이었다. 이미지 지각을 측정하는 문항은 6개 차원의 7점 양극 형용사 쌍으로 구성된 의미미분척도였으며, 그 차원은 능력, 품위, 활동성, 선호평가, 남성성, 현시성이었다. 피험자는 서울 시내에 거주하는 20, 30대 남녀 각각 132명씩 총 264명이었다. 자료분석은 SPSS 프로그램을 사용하였으며, 통계 분석방법은 Cronbach의 $\alpha$-신뢰도 계수 산출, t-검증, 사원변량분석, 이원변량분석, 일원변량분석과 Duncan의 다중범위검증을 실시하였다.

• 복식문화연구
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• 제21권6호
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• pp.938-949
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• 2013

This study aimed to provide the basic data of the establishment of marketing strategies by dividing consumer groups in accordance with the pursuit of clothing benefit, and then understanding the importance of clothing selection criteria in those groups, whether there are any differences in it between groups, and whether there are any differences in preference of clothing color depending on the mood state of those groups. The scale of this study was comprised of the pursuit of clothing benefit factors, clothing selection criteria factors, and the factors related to preference of clothing color by each mood state. In the results of the analysis, the factor most considered when male and female consumers in 20s~30s purchase clothing was fitting, and followed by convenience, stable shape, condition, design, and others' reaction in order. However, those 'design', 'convenience', 'others' reaction' and 'condition' factors were significantly different between groups. Therefore, the significance of this study is that fashion brands could develop new positioning maps for marketing and promotional strategies based on the pursuit of clothing benefit shown in this study.

• 한국의류학회지
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• 제27권7호
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• pp.851-861
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• 2003

The objectives of this study were to investigate the effect of perceiver's fashion involvement, clothing color, and background of object person on image perceptions of clothing, and to examine how clothing color preference vary according to perceiver's fashion involvement. Subjects were 273 college women in the metropolitan area of Seoul. The T-shirt was changed into 11 colors by using the CAD system. Five factors were derived to account for the dimensions of image perception. These were individuality, elegance, femininity, activity, and neatness. Perceiver's fashion involvement gave a significant influence on perception of individuality. Clothing color gave significant influences on 5 image dimensions. White and beige were evaluated neat image. Neatness factor had an interaction effect by fashion involvement and clothing color. The high involvement group evaluated white and beige shirt more neatly, and orange and yellow less neatly than the low involvement group. Individuality and elegance had an interaction effect by fashion involvement and background of object person. The high involvement group liked red, violet, and black shirt more than the low involvement. Refined and becomingness image gave significant influences on clothing color preference in both high and low involvement groups.

• 한국의류학회지
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• 제24권7호
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• pp.964-975
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• 2000

The purposes of this study were to analyze the color preference for clothing of Korean male and female adults and to provide the useful data for the fashion color planning. The result of this study showed that the preferences in hue and tone are different mainly by season. The most preferred colors in clothing are YR, B and Y. Y is preferred in spring, B and W in summe, YR in fall, Gy and Black in winter. The most preferred tones in clothing are pale tone in spring and summer, dark tone in fall and winter. The color preference for casual wear is more varied than the color preference for formal wear. The tones of low saturation are preferred for formal wear and the tones of high saturation are preferred for casual wear.

• 한국조명전기설비학회지:조명전기설비
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• 제11권3호
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• pp.63-70
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• 1997

본 연구는 대학생들의 색기호를 알아 보고 색명에 대한 인지도를 파악하는데 목적을 두고 있다. 본 연구결과에 의해 다음과 같은 점을 알게 되어었다. 첫째, 대학생들이 선호하는 색은 파랑>보라>흰색·녹색 순이며 혐오하는 색은 무채색>황토색>빨강의 순이다. 둘째, 가구색으로는 갈색계통을 선호하고 빨강을 혐오하며, 의복색으로는 흰색을 선호하고 빨강을 혐오한다. 셋째, 계절의 이미지색으로 봄은 노랑, 여름은 파랑, 가을은 갈색, 겨울은 흰색이라고 생각하며 자신의 이미지 색은 푸른색이 가장 많았다. 넷째, 색명에 대한 인지도는 검정색>회색>빨강>녹색 순으로 인지도가 높으며 남색>다홍>연지>감청이 인지도가 낮았다. 또한 무채색계열>중성색계열>난색계열>한색계열의 순으로 색명 인지도가 높음이 밝혀졌다.

• 한국의류학회지
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• 제33권6호
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• pp.990-1001
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• 2009

본 연구는 지각자의 성별, 의복, 헤어스타일이 남성의 전문성 및 선호도의 시각적 평가에 미치는 영향을 조사하는데 그 목적이 있었다. 연구방법은 준실험방법이었으며, 실험설계는 $2\times8\times2$(지각자의 성별$\times$의복$\times$헤어스타일)의 요인설계를 사용하였다. 자극물은 20대 남성의 사진 16장이었다. 의복은 베이지색과 남색의 테일러드 칼라 재킷, 베이지색, 남색, 빨강색의 점퍼와 스웨터였고, 하의는 청바지를 착용하였다. 헤어스타일은 길이에 따라 짧은형과 중간형으로 구분하였다. 조사대상자는 서울지역의 남성 208명과 여성 223명이었다. 청바지와 함께 베이지색 스웨터를 착용하는 것은 지성적 이미지가 높게 보였고, 빨강색 점퍼의 착용은 지성적 이미지가 낮게 보였으며, 베이지색 재킷은 역능적 이미지가 낮게 평가되었다. 남성의 짧은 헤어스타일은 중간형 헤어스타일보다 전문성이 높게 평가되었다. 남자 지각자는 여자보다 짧은 헤어스타일을 더 선호하였으나 여자는 헤어스타일 선호도가 유사하였다. 여자는 테일러드 칼라의 재킷과 수티앵 칼라의 점퍼에 대한 선호도가 유사하였으나 남자는 재킷보다 점퍼의 선호도가 더 높았다. 베이지색 재킷에는 중간형 헤어스타일, 빨강 스웨터에는 짧은 헤어스타일이 전문성이 높게 평가되었다. 남자 지각자는 청바지에 수티앵 칼라의 점퍼를 착용한 것을 청바지에 테일러드 칼라의 재킷을 착용한 것보다 더 긍정적으로 평가함으로써 남자가 여자보다 옷차림에 대해 보수적인 태도를 나타냈다. 또한 청바지 차림에서는 점퍼를 입고 짧은 헤어스타일을 한 남자가 긍정적으로 평가되었고, 재킷을 입고 중간형 헤어스타일을 한 남자는 부정적으로 지각되었다. 결론적으로 베이지색 재킷에는 중간형 머리, 빨강 스웨터에는 짧은형 머리가 전문성이 높게 보였으므로 의복과 헤어스타일이 상호작용하여 전문성 평가에 영향을 준다고 할 수 있다.