• The Research Journal of the Costume Culture
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• v.11 no.1
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• pp.1-10
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• 2003

The purpose of this study is to identify differences that married exist between married women´s buying motivations for imported and domestic formal two piece suits and to test the role of socioeconomic variables on those differences. Sample selection criteria included married women lit in8 in ,seoul. Korea, between ages 30∼59. Purposive sampling method was used to secure respondents It with experience with imported formal two-piece suits. Of 400 distributed. 246 usable questionnaires were returned. Statistical analysis of results included factor analysis, and paired t-tests. For both imported and domestic suits, the most important buying motivation was utilitarian, with qualify the most important consideration. Purchases of domestic suits were more influenced by factors such as advertisements, economics, impulse buying, approval of others, and current fashionability of style than were the purchases of imported suits. On the other hand, purchases of imported suits u·ere more influenced by factors such as prestige and utilitarian motivation than were purchases of domestic suits. For most socioeconomic variables, respondents indicated significant differences in their motivations for buying imported suits and domestic suits. The results of this study suggest the need for implementing different marketing strategies for imported suits and domestic suits.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.3-14
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• 2002

The purpose of this study was to examine conspicuous consuming tendency and imported-brand preferences based on purchasing behavior of clothing. 464 women living in Seoul were collected for this study. For data analysis, descriptive statistics, Pearson's correlation analysis, ANOVA, Duncan's multiple range teats, and $X^2-test$ were used. As the result, five factors in conspicuous consumption are generated from the factor analysis. Consumers with high conspicuous consumption prefer imported-brand clothing. According to the levels of conspicuous consumption, purchasing behaviors of clothing are significantly different in information usages, clothing selection evaluations, patronage store types, purchasing frequencies, and seasonal clothing expenditure. Finally, clothing purchasing behaviors are significantly different by imported-brand clothing preference in information usages, clothing selection standards, and patronage store types.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.7
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• pp.953-963
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• 2000

This study intended to analyse the factors of brand image and brand image positioning of domestic 20’s female apparel(formal wear) among the consumer groups segmented by benefits sought in apparel and to provide marketing strategy of brand image. The subject of this study were 605 working women in their 20’s living in seoul, and the model sampling was done by convenienced sampling method based on the subjects age and occupation. Survey based on references and former studies was used. and statistical methods such as frequency, percentage, mean, factor analysis, preference regression were applied. The results of this study were as follows. 1. The factor structures of brand image were classified into symbolism/aesthetics, and practicality. 2. Perception, ideal preference vector, and brand preference of brand image were proven to be significantly different among the four segmented consumer groups.

• Fashion & Textile Research Journal
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• v.1 no.3
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• pp.264-274
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• 1999

The thermal resistance of 60 men's suits for summer and winter was measured to determine their thermal characteristics and physical properties, including air permeability, weight, and thickness of the jackets and trousers consisted of the ensembles were measured to predict the thermal resistance of garments and ensembles. In this study, general physical properties of the men' suit ensembles were determined. In general, thickness and weight of winter ensembles were greater than those of summer ensembles. A factor which could distinguish the difference between summer and winter ensembles was the air permeability. The air permeability of summer ensembles was 3~6 times greater than those of winter ensembles. For the thermal characteristics, the thermal resistance of winter ensembles were higher than those of summer ensembles. When the wind was involved, the thermal resistance of both ensembles decreased up to 30%. In addition, the equations were developed to predict the thermal resistance of the garments and ensembles when there was no air velocity and the thermal resistance of the ensembles with air velocity of 1.2 m/sec. Looking at the equations, thickness, weight, and size of the garments were the definite factors that affect the thermal resistance of the samples.

• Journal of the Korean Association of Geographic Information Studies
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• v.9 no.2
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• pp.183-193
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• 2006

The purpose of this study is to examine differences in college students' spatial behavior and time for purchasing (weekdays or weekends) according to trading areas they use to purchase casual wears and formal wears. An empirical research developed a questionnaire as a measuring tool to conduct a main survey. McNemar test were carried out by using the SPSS to test statistical differences in spatial buying behaviors between weekdays and weekends. ArcGIS 9.1 and ArcView GIS 3.2a program were applied to visualize the results adopting a spider display technique to understand students clothing buying behaviors. This study obtained the result of that there were differences in college students' selecting a trading area according to the time for purchasing(weekdays or weekends) clothing wears. This study implies that understanding individual clothing spatial behaviors help to set up the strategy of trade area as well as store for marketers related to the fashion industry.

• Proceedings of KHEA Conference
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• 2004.10a
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• pp.137-137
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• 2004

• Proceedings of KHEA Conference
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• 2002.04a
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• pp.65-65
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• 2002

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.787-798
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• 2000

This study intended to investigate the benefits sought in 2(i s female formal wear and the clothing behaviors of 20's working women segmented by the benefits of female apparel and to provide marketing strategy on the segmented market. The subject of this study were 605 working women in their 20's living in seoul, and survey based on references and formal studies was used. The results of data analysis are as follows: 1. The factor structures of the benefit sought in clothing products were classified into symbolismㆍaesthetics, and practicality. 2. Consumer groups were segmented into four groups by the benefit factors sought in clothing products. 3. Product involvement, fashion involvement, information search and brand loyalty were proven significantly different among the segmented consumer groups. Demographic variables and purchasing traits such as subjective social class, average monthly expenditure on clothing, and usage of fashion credit card or credit cards were proven to significantly different among the segmented consumer groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.1
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• pp.26-36
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• 2011

The study analyzes the development of slim-fit formal pants patterns for middle-aged men. This study suggests a new pattern that complements the problems of the existing fit on the basis of the standard nude size for middle-aged men with lower garments through the analyses of one-tuck pants patterns from 5 popular brands. As a result, the waistline is lowered by 0.8cm out of consideration for the waist circumference. The crotch extension is reduced by 1.5cm, the back crotch length is revised, the center back waist point is raised by 0.9cm, and the hip line is straightened. The slim-fit is perfected of the new lines from the thigh to knee-line.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.62-73
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• 2002

The purpose of this study was to develop men's formal jacket pattern for the Korean males of age 25 to 34 age with an average physique. Through the survey on seven industries of the ready-made men's wear, we investigated size systems and jacket patters presently practiced. From the fitting test of four patterns (three for ready-made jacket patterns, one for educational pattern) the moat favorable and comfortable pattern was selected. New experimented jacket pattern was based on it. The findings were as followed. 1) Survey of the domestic ready-made garment industries showed that each company classified its own manufactured goods according to its own size systems. 2) Anthropometric measurments of forty males for the subjects of lilting test were agreed to the survey of National Anthropometric of Korean(1997). These were also compatible to the standard size (100-88-175) of investigated industries. 3) Experimental jacket pattern was completed through the three times rectification and it gained higher ratings.