• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.949-957
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• 2009

The fashion apparel industries have demanded to be extremely consumer-oriented. Therefore, the need of personalization arises. The purpose of this study is to investigate the relationship between apparel shopping orientation and various personalization strategies provided in the apparel shopping process. A total of 422 questionnaires were used for statistical analysis. Canonical correlation and ANOVA were conducted. Results indicated that higher level of demand for "sale-promotion personalization" and "personalized customer relationship" were significantly related to high level of fashion innovativeness and price consciousness. Consumers who seek for high level of "personalized advice" and "personalized fit" were likely to be price conscious and conforming to clothing but not innovative in terms of fashion and clothing. Shopping orientation group differences were also reported in the study. In personalizing of apparel products, distinctive but relevant strategies should be implemented according to the need of the consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.19-34
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• 1997

The goals of this study are to suggest the guidance for automated clothing manufacture by analysis the technology of the automated manufacturing facilities and to propose how improve the efficiency of the production planning and management for automated clothing manufacture In this study, the research about the automated clothing manufacturing machines and the analysis about the modules and functions of apparel information systems were performed. In order to understand the factory automation of the larger clothing firms, the case study method was used. The case study samples were 3 clothing firms. The results and suggestions are as follows: 1. An information technology for automated clothing manufacture has enabled the computer integrated manufacturing system to connect production planning and management part with each work station on the factory floor. 2. The apparel information system to integrate and manage manufacturing informations from each workstation and the apparel CAD system are used in the department of production planning. At the cutting room, there are automated manufacturing machines like an automatic spreading system and an automatic cutting system. Sewing room has the computer controlled unit production system and semi-automated sewing machines. In addition, in the finishing room, an automatic packing machine and a press system are used and besides a warehousing system has been developed. Considering these available technology, for better product efficiency, it is necessary to consider and utilize the specific character of these automatic manufacturing machines and computer system whether they proper to each product style. 3. Most of the clothing manufacturers are in the stage of semi-automated manufacture. In order to improve the manufacturing environment, it is needed to gradual procedure of manufacturing automation with considering the firm's financial condition, existing facilities and staffs operating machines. The case study sample firms are in the high degree of manufacturing automation. They can accomplish the flexible manufacturing system to link the information system with each work station menufacturing system by computerized control. For the case of the firm having already used the computer integrated manufacturing and managing system, it is necessary that the function to deal with drawing information is added to the retaining module of the apparel system.

• Fashion & Textile Research Journal
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• v.6 no.3
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• pp.399-403
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• 2004

Education of clothing and textiles in the university is various according to the purposes. Among that clothing construction and practice is what is needed the most in understanding the process of apparel producing, and is the basic subject of areas from apparel designs to quality management. Producing apparel starts from planning the bodice pattern according to the human body shape. Basic bodice pattern should be highly practical so that production of all items of apparel patterns can be possible. Also, a basic bodice pattern needs to be planned in the way that even beginners can use it by classifying sizes according to each body measurements. Thus in this study. bodice patterns will be produced in way of draping method subjecting university students in early 20s. standardized and classified sizes will be calculated from it and bodice pattern made by studied flat pattern method will be examined and compared so that finally suitability will be compared. As a result of examining and comparing bodice patterns made by draping method and studied flat pattern method on the model of the human body produced by plaster method, sizes were classified into 5 levels. As a result of evaluation of creation. satisfying consequence from various body shape was acquired and it is expected of the beginners who are stating from clothing construction and practice to be educated by using the result of this study.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.1-11
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• 2006

The purpose of this study was to analyze the current CRM situation in Korean apparel industry. Specifically, research purposes were 1) to examine the concepts and benefits of CRM, 2) to examine CRM strategies, 3) to analyze CRM system(i.e., customer relationship management service, customer segmentation criteria, DB management system), and 4) to analyze the potential problems and CRM adoption plan. The subjects for this research were thirty CRM managers in Korean apparel firms classified by the company type(woman's wear, man's wear, casual wear, children's wear, retailer) interviewed from December 2003 to March 1004. The results of this study were as follows: First, the concept of CRM represented the prime customer relationship, continuous consideration, and customer management system. The benefits of CRM reflected re-sales, improvement of profit share, and acquisition of customer's data base. Second, concerning the CRM strategies, most companies focused on persistent customer management through mileage program, membership cards and also implemented product strategies such as demand forecasting, customization based on customer data analysis. We also found that industry preferred to use pricing strategies, for example, segmentation of customer through discrepancies of price in which customers are provided by discount and gift voucher services. Regarding distribution strategy, channel diversification, localized service, and convenient delivery system were used. As promotion strategies, they chose celebrating customers' personal events and promoting cultural events and issuing coupons. Third, regarding CRM system, information service was the most frequently adopted, important and highly beneficial category. Also POS/web-POS, homepage were main sources of information. RFM is the mostly commonly used customer segmentation criteria. Fourth, potential problems in CRM adoption were lack of CRM knowledge and performance measurement of CRM. Future CRM adoption plan included CRM education and development of CRM performance measures.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.2
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• pp.390-407
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• 2021

The study aims to assess the current status of sustainable clothing habits from the perspective of consumers. Awareness and management behavior regarding microplastics from fashion products and usage of fleece and faux fur were investigated. A random online survey involving 413 women was conducted to figure out their perceptions on microplastics that are shedded from fashion products such as fleece and faux fur. The results indicate that 73.6% were not aware of the fact that microplastic is released during the washing process of fleece and faux fur. Furthermore, only 26.6% of the respondents who were aware of microplastics from clothing washing were making efforts to reduce its emission. The respondents considered product sustainability more in the selection stage than in the management stage (p<.001). The results revealed that, although the respondents were highly aware of the risk of environmental pollution that microplastics pose, they were neither fully cognizant of the fact that microplastics may come from fashion products, nor did they make efforts to reduce its emissions. Compared with respondents in their 20's, respondents in the age of 30-40 years seemed more aware of microplastics from fashion products and exerted more effort to reduce its emission.

• Human Ecology Research
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• v.61 no.1
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• pp.155-168
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• 2023

This study focused on working women's perceptions of social attractiveness and their appearance management behavior. Social attractiveness is defined as individuals' achieved attractiveness which can be expressed through social expressive power or social skills rather than innate physical appearance. This study was empirically conducted through questionnaires distributed to 200 working women in South Korea. According to the results, the participants recognized four factors constituting social attractiveness: physical appearance management, business manners, social skills, and sexual attractiveness. When they were asked to assess themselves on the same measures, these characteristics were further classified into six factors: business manners, feminine attractiveness, fashion sense, sociability, communication skills, and active appearance management. Their self-perceived social attractiveness was found to be influenced by all these factors in the order of feminine attractiveness, business manners, sociability, communication skills. Based on the self-presentation tendencies, the participants were classified into various groups, including the passive management group, daily life-oriented management group, work-oriented management group, neutral group, and active management group. The relative importance of the social attractiveness components was found to differ by group, although working women in all groups rated weight management higher than appearance management behavior. This study has implications in that it facilitates an understanding of the concept of social attractiveness and also provides a foundation base in terms of beauty consulting and marketing for working women to improve their social attractiveness.

• Human Ecology Research
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• v.61 no.4
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• pp.647-661
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• 2023

This study explored the relationship between Generation MZ female consumers' participation in sports activity, consumption of body-exposing sportswear, body-esteem, and appearance management behavior. In-depth interviews were conducted with twenty Generation MZ female consumers who regularly participate in sports activity and consume body-exposing sportswear. Based on transcriptions of in-depth interviews conducted with research subjects, the researcher and two assistant researchers collectively categorized and compared common characteristics found in their responses, categorized according to themes using units of words/terms and paragraphs. The main finding were as follows. Firstly, Generation MZ female consumers participated in various sports activities for an average of approximately one hour, three times per week. The effects of such participation were improvements in physical and psychological health. Secondly, Generation MZ female consumers considered aesthetical, functional, and economical factors when they consumed body-exposing sportswear, regardless of the activity in which they participated. This sportswear served to increase the efficiency of exercise and also played a motivational role. Thirdly, the overall body-esteem of Generation MZ female consumers who participated in sports activity regularly and consumed body-exposing sportswear was high. Fourthly, Generation MZ female consumers who regularly participated in sports activity and consumed body-exposing sportswear were practicing active appearance management behavior in order to show how their body had been shaped by sports activity. In addition, they were pursuing four self-images: "polished image pursue", "self-care image pursue", "natural image pursue", and "trustworthy image pursue".

• Fashion & Textile Research Journal
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• v.7 no.4
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• pp.413-418
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• 2005

The purpose of this study was for the adult woman that provides the investigation, analysis, consideration of the relationship with clothing behavior and self-efficacy depends on their skin care grade. Data were collected from 477 adult females and analyzed by using frequency, dispersion analysis, ANOVA, t-test, Duncan test utilizing SPSS 10.0 program. The results were as follows: The younger and the more educated respondents were the better their skin care. Also, the more they spent on clothes, the more they spent on cosmetic products. For occupations, professionals were to have better skin care. It was expose that 20s and 30s are shown difference for all low rank leading persons except conformity in the midst of it is clothing behavior main point by skin care management degree, 40s appeared that difference is seen in interest, psychological dependence, aesthetics, management. It was expose that difference does not exist in liver that is clothing behavior main point by skin care administration degree in 50s. 20s appeared difference in general self-efficacy divination in self-efficacy, and 30s appeared that skin care degree is high as general self-efficacy and physical self-efficacy are high. It was expose that 40s and 50s are no difference of self-efficacy in between group by skin care degree.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.6
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• pp.942-952
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• 2014

Winter outerwear includes various clothes such as classical jackets/coats, padded jackets/coats, wind breakers, leather and fur jackets/coats. This research surveyed care-label instructions attached to 100 jackets/coats dropped off at five drycleaners in the Gyungin area. University students' perception and attitudes towards care labels and management of winter outerwear were examined using a questionnaire. Data collected from 230 respondents were analyzed by frequency analyses, t-tests, ANOVAs and Duncan tests with PASW 20.0. Half of the padding jackets/coats were labelled to be dry cleaned and dry cleaning was more excessively labelled than necessary. University students confirmed more care symbols than fiber compositions such as more at time of cleaning than at purchasing. Clothing-related major students understood care label symbols better than non-clothing major students. Consumers laundered some winter outerwear at home, even though they thought dry cleaning was a proper cleaning method. The appropriate cleaning method for padded jackets/coats is laundering; however, consumers who answered dry cleaning as an appropriate method were three times as those who answered washing, and those performed dry cleaning were two times as those who performed washing. Winter outerwear manufacturers should provide adequate and more specified care-information to consumers in order to maintain initial appearance and performance over longer periods.

• Fashion & Textile Research Journal
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• v.13 no.2
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• pp.226-233
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• 2011

The purpose of this study was to examine the relationship of appearance management behavior, appearance management motives and body image perception according to males' gender role identities. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, and Crosstabs. The results showed that four groups of male consumers according to the gender role identity were androgyny, unclassified, femininity, and masculinity. The androgyny oriented group showed more active and various appearance management behavior. And they were more conscious of their own body image and rated themselves high in body image perception. The masculinity oriented group were satisfied with their bodies and showed positive attitudes on their body figures and hair care. The femininity oriented group showed positive attitudes on skin care and plastic surgery for social life.