• Journal of Digital Convergence
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• 제17권7호
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• pp.167-177
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• 2019

Innovation of genomics technology has recently been extended to Direct To Consumer Genetic Test (DTC-GT) which consumers purchase without requesting the service on medical institutes. In 2016, Korea has introduced the DTC-GT but the market size is small comparing to global market. This study analyzes consumers' purchase intentions and purposes and their influential factors based on 2018 consumer survey. According to the results of binominal and multinominal logistic regression, knowledge after purchase, attitude on medical care benefit, health status are statistically significant on purchase intentions. Purchase purposes are different on age group and related on medical care rather than health care. These results imply that DTC-GT is needed to improve consumer satisfaction, re-purchase and effective care service. This paper is expected to contribute on strategic directions for the new DTC-GT product development.

• Monthly Duck's Village
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• 통권60호
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• pp.78-80
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• 2008

AI로 인해 급감한 소비를 회복시키고 소비자들을 안심시키기 위해 의료계와 식품산업계가 나섰다. 대한의사협회(이하 의협) 국민의학지식향상위원회가 20일 '조류인플루엔자 문제에 대한 심포지엄'을 개최하고 의학계, 수의학계, 보건당국 전문가들로부터 AI 인체감염을 예방하기 위한 대처방안들을 제시하였다. 조류인플루엔자(AI)가 실제 사람에게 감염될 가능성은 희박하다는 게 현재까지의 중론이지만 만약의 상황에 대비해 AI 감염요인과 예방법을 올바로 숙지해야 한다는 의견이 제기됐다.

• 건강소식
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• 제30권4호통권329호
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• pp.44-45
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• 2006

실제로 감기나 몸살 때문에 병원을 찾은 경험이 있는 사람이라면 상당수가 의사에게 빨리 낫게 처방해 달라거나 강하게 처방해 달라는 주문을 한 적이 있을 것이다. 바로 이 같은 의료 소비자의 행위가 항생제 처방률 최고국가라는 오명을 쓰게 하는데 영향을 미쳤다는게 전문가들의 지적이다. 올바른 약 복용 요령을 전문가의 도움으로 알아본다.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제12권11호
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• pp.4968-4979
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• 2011

The purpose of this study was to investigate the effects of Socioeconomic factors on medical information resources when medical consumer choose inpatient or outpatient services. The target population was 12,249 people aged above 19 in Chungcheongbuk-do. The sample was accrued for the period of 3 months in 2008 by face to face interview of direct visiting from systematic sampling method. There was a significant difference in the use of personal informer and public informer by sex(p<0.001). There was a significant difference in the use of experimental and professional informer by living area(p<0.001). In conclusion, the results suggest that there is relationship between medical information resource and socioeconomic factors of medical consumer.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제16권12호
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• pp.8820-8829
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• 2015

While medical services are recognized to be crucial in a process of disease treatment, the research has been done with the service space and waiting time in a medical institution. This paper's objective is to evaluate the waiting areas of lobby, outpatient clinic, operating room in a general hospital and to draw factors of architecture design for further improvement, identifying strengths and weaknesses to be analyzed in terms of medical service. Research method is to define concepts of waiting time through literature review and advanced researches, analyze characteristics of architectural plan through drawing analysis and site survey. This research will contribute to the improvements of the planning methods which will reduce the waiting time and increase the quality of medical service.

• The Journal of the Korea Contents Association
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• 제17권4호
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• pp.36-47
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• 2017

This study was carried out by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about medical-information advertising. The perception pattern come out in this study were divided into five types in Q-methodology. The result is as follows ; it is divided into 1[(N=4) : Interest Type], 2[(N=3) : comparison Type], 3[(N=3) : Product-focus Type], 4[(N=3) : Disbelief Type], 5[(N=2) : Improvement Type]. In conclusion, this study is to ascertain acceptance behavior about Reception Type on medical-information advertising ; to offer a developmental suggestion about it.

• Journal of dental hygiene science
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• 제9권5호
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• pp.587-592
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• 2009

The purpose of this study was to examine the importance of information sources for the choice of dental institution among consumers of dental service and the relationship between their demographic characteristics and information search pattern. And it's found that those who intended to use a dental institution were active in information search through human resources, and that the Internet was utilized as an additional means of information acquisition. Medical service suppliers should direct their energy into providing information in a diverse and efficient manner in order to address the buying needs of medical consumers and expedite their choice.

• Health Policy and Management
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• 제27권1호
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• pp.3-17
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• 2017

In the traditional medical field, the patient was a person to receive protection from the doctor because there are vertical relationship between the patient and the doctor. But in modern medical field, patients change their role to health-care consumer to be guaranteed their rights more actively. This study compare patient's rights in doctor's vocational ethics and patient's rights in law, consumer rights. This study analyzes what is type of law-relationship between patients and doctor and how can they act health-care as health-care consumer.

• Journal of the Korea Society of Computer and Information
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• 제17권7호
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• pp.129-138
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• 2012

Despite of increasing pressure of opening to free for medical market by an advanced nation and increasing number of portal websites for health information, there have been few studies on the issues of enhancing the service quality of health information websites. The survey exhibited that the quality factors mainly affect significant and satisfied level of health information websites were usability, information structure and contents, interaction, and revisiting. This study was conducted to develop the consumer-focused quality factor of health information websites using WebQual model which was valued at efficient evaluation tool for this information system The methods taken in this research was to survey quality factors for significant and satisfied level of 323 consumers live in Chungcheong-do which is based on 48 questionnaires of WebQual quality factors. Our research extracted quality factors, usability, information quality (information structure and contents), interaction (personalisation and privacy) about view of criticality and satisfaction and relevant degree of revisiting. The research results presented in the paper will provide an efficient way of installing healthcare websites, moreover stone toward a marketing strategy for the consumer focus website provides under fierce competition.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제20권8호
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• pp.122-132
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• 2019

This study investigated the effects of preference reversal according to product characteristics and situation. To investigate the relationship between consumer preference reversal and selection change, three research problems were set up and multiple logistic regression analysis was performed considering categorical dependent variables. The results showed that the decrease in preference for the medical service products and general manufacturing products had a significant effect on selection change and selection delay. In addition, we found that selection change according to the importance of attributes in the medical service product was more sensitive than the general product, while selection change according to the preference reversal was higher in general products. This study examined the causal relationship between choices by illuminating the preference concept as the central value of consumers from a different viewpoint than the existing preference and preference inversion research. In addition, the results of this study suggest that it can include not only selective change according to preference reversal, but also alternatives such as selective delay.