• Journal of Digital Convergence
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• v.17 no.7
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• pp.293-298
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• 2019

This study is a user experience study based on location branding at mobile experience stores. As mobile devices have recently become saturated beyond the penetration, the IT industry is encouraging users to buy through experience and can be competitive by increasing brand loyalty through experience stores. The purpose of this study is to analyze the effect of place branding among experience stores through qualitative and quantitative measurements and analyze the user experience factors related to the location branding to present a future direction. A total of eight subjects were given tasks and then experimented with participatory observations and conducted in-depth interviews. The experiment showed that the experience had a significant effect on users, but the difference between each brand was obvious. Since this study has identified the experience-oriented elements, we expect to provide better service and experience for future users.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.393-399
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• 2019

This study is to compare and analyze three leading delivery applications in Korea. As using of mobile Phone increases, the frequency of delivery applications is increasing. Nevertheless, there are still problems in usabilities. So the usability of three Applications were analyzed through an in-depth interview. Factors affecting user experience's satisfaction were identified through a 7-point scale based on Honeycomb, and the results were similar with in-depth interview, indicating what and why users overwhelmingly preferred delivery applications. This study is intended to enhance usability of all applications by analyzing the user experience of delivery applications, deriving the strengths of each vendor, applying them to all applications, and further applying the new technological ideas gained from interviews.

• Journal of Internet of Things and Convergence
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• v.6 no.4
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• pp.65-72
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• 2020

In this paper, we developed a web-based DApp system based on a private blockchain by applying machine learning techniques to automatically identify Android malicious apps that are continuously increasing rapidly. The optimal machine learning model that provides 96.2587% accuracy for Android malicious app identification was selected to the authorized experimental data, and automatic identification results for Android malicious apps were recorded/managed in the Hyperledger Fabric blockchain system. In addition, a web-based DApp system was developed so that users who have been granted the proper authority can use the blockchain system. Therefore, it is possible to further improve the security in the Android mobile app usage environment through the development of the machine learning-based Android malicious app identification block chain DApp system presented. In the future, it is expected to be able to develop enhanced security services that combine machine learning and blockchain for general-purpose data.

• Design Convergence Study
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• v.16 no.6
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• pp.123-135
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• 2017

In recent mobile health care service, health management using number of steps is becoming popular. In addition, a variety of activity trackers have made it possible to measure the number of steps more accurately and easily. Nevertheless, the activity tracker is not popularized, and it is a trend to use the pedometer sensor of the smartphone as an alternative. In this study, we tried to find out how much the number of steps collected by the smartphone versus the actual number of steps in actual situations, and what factors make the difference. We conducted an experiment to collect number of steps data of 21 people using the smartphone and wearable device simultaneously for 7 days. As a result, we found that the average number of steps of the smartphone is 62% compared to the actual number of steps, and that there is a large variation among users. We derived a regression model in which the accuracy of smartphone increases with the degree of awareness of smartphone. We expect that this can be used as a factor to correct the difference from the actual number of steps in the smartphone alone healthcare service.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.565-570
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• 2020

This paper was intended to present a way to incorporate Korean content and products of Korean brands into functional coloring games that color them for the continued development of digital hallyu at this time of the world's derivation, as shown by the Korean Wave, a word that means more and more people like Korean culture worldwide. For the development of the Korean digital convergence functional game industry that can solve users' leisure time, we will compare and analyze the advanced image cuts provided by coloring games that have been commercialized and serviced, and seek ways to utilize the image of Hallyu contents that are not provided in existing coloring games. In the image cuts used in functional coloring games, we will find ways to utilize differentiated Hallyu content image cuts and study and present the direction of development of aesthetic elements of coloring games. Research on Korean Wave content, which has made use of our own aesthetic elements, should continue, and functional games using digital mobile device devices and game content elements utilizing Korean images in the Korean game industry will help spread Korean pop culture and digital Hallyu.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.335-341
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• 2014

To play the networked video contents in a client's mobile device in real time, the contents should be delivered to it by the contents server with streaming technology. Generally, in a server-client based commerce model, the server is in charge of both the authentication of the paid customer and distribution of the contents. The drawback of it is that if the customers' requests go on growing rapidly, the service quality would be degraded results from the problems of overloaded server or restricted network bandwidth. On the contrary, in P2P based networks, more and more the demand for service increasing, the service quality is upgraded since a customer can act as a server. But, in the P2P based network, there are too many servers to manage, it's possible to distribute illegal contents because the P2P protocol cannot control distributed servers. Thus, it's not suitable for commercial purposes. In this paper, the dymanic group authentication scheme is proposed which is suited to P2P based applications. The proposed scheme consists of group based key generation, key update, signature generation and verification protocols. It can control the seeder's state whether the seeder is joining or leaving the network, and it can be applied to hybrid P2P based commerce model where sales transactions are covered by the index server and the contents are distributed by the P2P protocol.

• Journal of Digital Convergence
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• v.13 no.12
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• pp.75-87
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• 2015

The current study examines whether consumers' perceived usefulness of and trust in the integrated mobile payments services positively influence consumer loyalty to the payments system as well as to the online shopping websites where they have used the payments system. Moreover, the study investigates the effects of individual characteristics and brand awareness of the provider of mobile payments on perceived usefulness and trust. Online survey was administered to consumers ranging in age from 20s to 40s. Data analysis reveals that as consumers' perceived usefulness of and trust in the mobile payments system positively influence consumer loyalty to mobile payments and shopping mall websites. The results of the study suggests that e-commerce's user interface design, particularly the transaction system, should receive greater attention as a basic web element of e-commerce building rather than a set of plug-ins or so.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.29-36
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• 2020

The background of this study is that machine learning administrative services are recently attracting attention as a major policy tool for non-face-to-face administrative services in the post-corona era. This study investigated the types of work expected to be effective when introducing machine learning administrative services for Seoul Metropolitan Government officials who are piloting machine learning administrative services. The research method is a machine that can be introduced by organizational unit by distributing and collecting questionnaires for Seoul administrative organizations that have performed machine learning-based administrative services for one month in July 2020 targeting Seoul public officials using machine learning-based administrative services. By analyzing the learning administration service and application service, the business characteristics of each machine learning administration service type such as supervised learning work type, unsupervised learning work type, and reinforced learning work type were analyzed. As a result of the research analysis, it was found that there were significant differences in the characteristics of administrative tasks by supervised and unsupervised learning areas. In particular, it was found that the reinforcement learning domain contains the most appropriate business characteristics for machine learning administrative services. Implications were drawn. The results of this study can be provided as a reference material to practitioners who want to introduce machine learning administration services, and can be used as basic data for research to researchers who want to study machine learning administration services in the future.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.345-350
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• 2014

According to the necessity of smart working with various mobile devices, and the increasing services based on the converged infrastructures such as Cloud, Wearable Computing, Next Generation Wired/Wireless Mobile Networks, the network reliability has been one of the most important things. However, the research related to the network reliability is still insufficient. To solve these problems, we propose the ISNTC (Intelligent Safe Network Technology based on Cloud), which uses the safe network technique based on SDN, to be adopted to the smart working environments. The proposed ISNTC guarantees secure data forwarding through the synchronized transmission path and timing. We have verified the throughput which outperformed the existing techniques through the computer simulations using OPnet.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.223-230
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• 2017

In the current wireless Internet environment, using a mobile device to quickly access a web site is closely related to measuring the performance of a website. When accessing a website, the user has a long time to access the website and has no access to the website.In this case, the performance of the web site should be improved by measuring and analyzing the performance of the connection delay due to a problem of the web site.Among the performance measurement factors of Web sites, Web page loading time is a very important factor for a successful service business in the situation where most of e-commerce business is being developed as a web-based service.An open source tool was analyzed to analyze the performance of the e-commerce web page to present problems, software optimization methods and hardware optimization methods. Applying two optimization methods to suit the environment will enable stable and e-commerce websites.