• Journal of Digital Convergence
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• v.17 no.9
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• pp.367-373
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• 2019

In modern society, with the changing lifestyle, demand for complex cultural spaces is rising and various cultural spaces are emerging. However, user-centered cultural space research has not yet been shown. In order to find out whether various cultural experience functions and user experience types of complex cultural spaces are being delivered properly, this study compared and analyzed the representative cultural spaces of Korea, 'Starfield Library' and 'ARC.N.BOOK'. User experience analysis tools and individual in-depth interviews were used as research methods. As a result, both spaces responded that commercial space and brand library were out of harmony and that the use of services in complex cultural spaces was inconvenient. This is interpreted as the result of the need for improvement measures in the value and usability of experience provided by the current complex cultural space and is expected to help develop the complex cultural space in the future.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.333-339
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• 2020

The lifestyle of the new consumer class of people with diversified social structures and tastes is affecting society as a whole. As of now, emerging lots of complex cultural space with unique sensibility and individuality, this paper is about proposing the branding of a complex cultural space. I selected Sounds Hannam as a cultural complex and conducted in-depth interviews about brand experience and Ethnography. The study found that Sounds Hannam needs sense of hearing and smell because the sensory factors of the Sounds Hannam are concentrated in the visual field, and also, there is a need to create an appropriate communication channel through SNS. The Sounds Hannam had the characteristic factors of sensibility, relaxation and content based on a diversity different from the existing one. Throughout research, it was derived that planning space as a place to inspire people through spatial composition that triggers behavior and creative thinking is the goal of a complex cultural space and at the same time, an effective way to reflect the lifestyle of those in 20s.

• The Journal of the Convergence on Culture Technology
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• v.6 no.3
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• pp.111-116
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• 2020

This is a case study of corporate culture marketing to commemorate the 10th anniversary of the death of Steve Jobs on October 5, 2021. Corporate culture marketing seeks to derive cultural consumer values through Steve Jobs' fandom, and to increase corporate brand image and achieve profits. According to Big Data, Steve Jobs' brand image was derived from 'Innovation', 'First', 'Creativity', 'Change', and 'Design'. So, the relationship between Spigen convergence culture space 'SpigenHall', which is highly related to Steve Jobs' brand image, and the opera , which is made of the material of former Apple CEO Steve Jobs, is analyzed with big data and culture. We investigated the opinions of content experts. SpigenKorea and the digital opera are designed to provide Steve Jobs' story of joy and sorrow, offer VIP members' premium services, press publicity is 'the first in Korea', GangNam's suitable for famous celebrity performance venues and cultural and artistic venues 'SpigenHall', the revenue of the performance ticket was selected as a donation. This study is suitable for researching the life story of male CEOs and planning a cultural city. The limitations of the study need to analyze various works by genre and attempt to analyze consumer values according to the industry.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.469-475
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• 2017

This study explores the characteristics of modern city and public design viewed from the perspective of multiplex culture. This study applied positivist research methods such as relevant literature survey and various theoretical reviews for the study of modern city and culture. The purpose of this study is to discuss the culture and multiplex culture, and explore the relationship between modern city and public design accordingly. As a result, this study analyzed the case of Starfield COEX as a typical complex cultural space in Korea and reinterpreted it as a concept of public design. However, this study has limitations that cannot provide empirical cases to support the theoretical discussion in the concept definition of the complex culture of Korea. So, It will investigate and supplement actual cases through a follow - up study of the study on the multiplex cultural space of modern cities.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.57-71
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• 2020

According to industrialization and urbanization, the complex cultural space have been developed for residents within a region. Focusing on these changes, we wanted to find out what functions the complex cultural space have and how these functions affect the customer's perceived value and revisit intention of customers. This study have a purpose to help the local government and the corporation who manage the complex cultural space to build operation strategy by utilizing the function of the complex cultural space. To this end, a questionnaire was compiled based on a literature study related to a complex cultural space, and data was collected. It was analyzed using SPSS Win Ver. 22.0 and PROCESS macro v3.4. As a result, it was found that the function of the complex cultural space had some significant influence on customer's perceived value and intention to revisit. and showed how each function had a an influence on customer's perceived value and on re-visiting intention. This study has significance in that it can contribute to the local government and the corporations' operation strategy and management direction of the complex cultural space. And it will contribute to the study of the complex cultural space's macro role as e tool of regional revitalization.

• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.421-431
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• 2010

Sustainable development is the main stream of urban development in 21st century. Also, in contemporary cultural space, it is the pivotal paradigm that the development of culture complex and mixture of cultural space, educational facilities, information technology and public space. So, the purpose of this paper lies in presentation for building culture complex belt for innovation city. For this purpose, this paper has reviewed the developmental trend of cultural facilities, has analyzed cultural environment of Naju city, has set the vision and the strategy for Naju innovation city up, and finally has suggested and planned the method of culture complex belt for sustainable new town development.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.253-254
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• 2019

문화특별시 춘천의 혁신적인 도시재생을 위해서는 문화 예술로의 접근을 기반으로 클러스터가 조성 되어야하며, 현재 진행되고 있는 사업을 활성화하기 위해서는 사회 시설 기반 활용을 통하여 기존의 원 도심과 도시 재생 개발과의 연계를 구축하여야한다. 춘천의 지속 가능한 문화예술 활성화 공동체 공간 확대와 사업의 확장은 문화예술, 관광, 산업 융 복합 도시재생의 새로운 랜드마크 성공사례가 될 것으로 사료된다.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.149-156
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• 2016

The purpose of this study is to estimate convergence level of digital device and service and analyze group difference of consumption behavior and problem according to digital convergence level. The research method was survey with digital business expert and 343 samples. ANOVA research method was applied. The results of research are as follows. First, the study suggests that with a self-directed consuming attitude associated with both online and offline, there are the possibility to spread social problem which has unclear boundary, the possibility of intrusion into privacy through the network flow, and the matter of the credibility of information in convergence media. Second, since digital devices are important to connect consumers to the network, consumers have anxious dependence on the devices, which causes the fatigue of information to increase rapidly.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.291-297
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• 2021

The current formal and memorized design repetition training and practice is wandering in the uniform flat design thinking expression. To change these two-dimensional current issues into a three-dimensional design method, set the direction for each grade level under the integrated convergence educational goal and carry out projects step by step to understand design, the principle of spatial composition, the introduction of traditional design history, and the overall design of craft design. Creative and practical skills such as approach should be cultivated. Designers can only be produced through systematic education and training. In order to lead society and succeed, a designer who has experienced solutions and countermeasures on how to adapt themselves to the demands of various changes in the times must come to the field. Education experts insisted on innovation of the organizational structure and subject of the education system, and emphasized the importance of education in response to the rapid pace of change in the 21st century. This study aims to propose an educational system that combines academic research with a structural approach to tasks by setting a project that reflects the needs of society for convergence practice in which design and adjacent disciplines are linked through understanding and analysis of these issues.

• Design Convergence Study
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• v.14 no.1
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• pp.83-98
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• 2015

This study will examine the visual composition by which Secretly Greatly, in a circumstance that even the good original Manhwas or Webtoon have not made a hit on the market until now, could attract the spectator, in other word, illustrate the analogousness of the images through analysing visual texts. The study draw, first of all, a meaning of the box office performance caused by analogousness of image, that is similarity between the webtoon and film. In addition, the study will come up with an answer to the question that the webtoon, not in a temporary trend but in a sustainable form, can make itself develop. For this, the study suggests a meaning, worth and importance of the transformation, analysing visual components of a webtoon to film adaptation, Secretly Greatly. It primarily ranges over visual components, mise-en-scène identified with its expression formula, frame to frame changes and colour and tone. The examination sets the cinema's visual expression manner against the webtoon's on their concrete components: the size of scene, movement, color and tone, narrative condition and its background, spatial composition and depth, contrast, expression manner and disposition manner.