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http://dx.doi.org/10.14400/JDC.2020.18.7.057

The Effect of Function of the Complex Cultural Space on the Intention to Revisit  

Ko, Youngsun (Dept. of Management Information, Graduate School of Venture, Hoseo University)
Heo, Chul-Moo (Dept. of Management Information, Graduate School of Venture, Hoseo University)
Publication Information
Journal of Digital Convergence / v.18, no.7, 2020 , pp. 57-71 More about this Journal
Abstract
According to industrialization and urbanization, the complex cultural space have been developed for residents within a region. Focusing on these changes, we wanted to find out what functions the complex cultural space have and how these functions affect the customer's perceived value and revisit intention of customers. This study have a purpose to help the local government and the corporation who manage the complex cultural space to build operation strategy by utilizing the function of the complex cultural space. To this end, a questionnaire was compiled based on a literature study related to a complex cultural space, and data was collected. It was analyzed using SPSS Win Ver. 22.0 and PROCESS macro v3.4. As a result, it was found that the function of the complex cultural space had some significant influence on customer's perceived value and intention to revisit. and showed how each function had a an influence on customer's perceived value and on re-visiting intention. This study has significance in that it can contribute to the local government and the corporations' operation strategy and management direction of the complex cultural space. And it will contribute to the study of the complex cultural space's macro role as e tool of regional revitalization.
Keywords
Complex cultural space; Function of complex cultural space; Customer value; Intention to revisit;
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