• Journal of Digital Convergence
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• v.19 no.10
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• pp.143-149
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• 2021

As the need to establish a big data system for rapid provision of big data and efficient management of resources has emerged due to rapid entry into the hyper-connected intelligence information society, public institutions are pushing to establish a big data system. Therefore, this study analyzed and combined the success factors of big data-related studies and the specific aspects of big data in public institutions based on the measurement of environmental factors for establishing an integrated information system for higher education institutions. In addition, 19 measurement items reflecting big data characteristics were derived from big data experts using brainstorming and Delphi methods, and a plan to successfully apply them to public institutions that want to build big data systems was proposed. We hope that this research results will be used as a foundation for the successful establishment of big data systems in public institutions.

• Journal of the Korea Convergence Society
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• v.8 no.5
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• pp.29-35
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• 2017

Korea has been showing a high interest in convergence centered on information and communication technologies for the past 10 years. However, with successful convergence of broadcasting and telecommunication sectors, successful convergence cases such as IPTV have been excluded. In some fields, The performance that citizens can experience is limited. In addition, the combination of the Internet of things and the big data shows that infinite data in the natural and social environment surrounding service users can be created and utilized to create better services. However, the division between departments and departments, And the limitations of policies and systems that can promote convergence of information and communication technologies. Therefore, in order to create new industries through the fusion of the Internet of things and big data, it is necessary to investigate what kind of inhibitory enzymes are present, to investigate the problems, to solve the problems, to develop technologies for activating the Internet and big data, And suggests ways to utilize the policy to promote convergence of related technologies.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.181-189
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• 2022

The purpose of this study is to investigate the innovation of business model and the effectiveness of the data-driven model. the main concepts and policies related to the data economy are reviewed, and implications are drawn through the analysis of data-based convergence service creation cases. This study identified the existing data-driven business model of the creation of MyData service industry in the financial industry and concept of the data economy. According to the empirical analysis result, this study confirmed that t considering the mobile environment and consumer acceptance of data portability, the ripple effect of the implementation of My Data on the financial industry is expected to be significant.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.35-41
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• 2019

This study aims to analyze the cosmedical cosmetics market and the nature of customer through the social big data analysis. More than 80,000 posts were analyzed using R program. After data cleansing, keyword frequency analysis and association analysis were performed to understand customer needs and competitor positioning, formulated several implications for marketing strategy sophistication and implementation. Analysis results show that "prevention" is a new and essential attribute for appealing target customers. The expansion of the product line for the gift market is also suggested. It has been shown that there is a high correlation with products that can be complementary to each other. In addition to the traditional marketing technique, the social big data analysis based on evidence was useful in deriving the characteristics of the customers and the market that had not been identified before. Word2vec algorithm will be beneficial to find additional.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.113-120
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• 2013

The victory of Barack Obama in the presidential reelection, in which he got closer to voters by scientific election strategy based on data, is making a new paradigm of this scientific election mechanism. But it is within bounds to say that Korean election has developed based on emotional confrontation, rather than on the confrontation of policy or personal qualification. This study suggests a Big data-based election campaign strategy in an effort to reduce the harmful consequences of Korean election and to settle down a desirable campaign culture. To do so, this study examines the actual status and problems of Korean politics and election campaign. And then it designs a Korean election strategy model using Big data as an alternative to break through the problems. Last, it discusses the plan to utilize Big data.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.17-25
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• 2017

Horizon scanning that one of the methods for future prediction is adaptable way of establishing the policy strategy based on big data. This study aims to understand the social problems scientifically utilized horizon scanning technique, and contribute to public policy formulation based on scanning analysis. In this paper, we proposed a public opinion framework for public policy based on social bigdata, and then confirmed the feasibility this framework by analysis of the relationship between public opinion and results after implementation of public policy. Consequently, based on the analysis, we also drew implications of policy formulation about 'free childcare for under 5-years of age' as an object of study. The method that collects public opinion is very important to effective policy establishment and make contribution to constructing national response systems for social development.

• Journal of Digital Convergence
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• v.12 no.8
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• pp.351-359
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• 2014

The log data generated by security equipment have been synthetically analyzed on the ESM(Enterprise Security Management) base so far, but due to its limitations of the capacity and processing performance, it is not suited for big data processing. Therefore the another way of technology on the big data platform is necessary. Big Data platform can achieve a large amount of data collection, storage, processing, retrieval, analysis, and visualization by using Hadoop Ecosystem. Currently ESM technology has developed in the way of SIEM (Security Information & Event Management) technology, and to implement security technology in SIEM way, Big Data platform technology is essential that can handle large log data which occurs in the current security devices. In this paper, we have a big data platform Hadoop Ecosystem technology for analyzing the security log for sure how to implement the system model is studied.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.133-143
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• 2017

Data is the most important asset in the financial sector. On average, 71 percent of financial institutions generate competitive advantage over data analysis. In particular, in the card industry, the card transaction data is widely used in the development of merchant information, economic fluctuations, and information services by analyzing patterns of consumer behavior and preference trends of all customers. However, creation of new value through fusion of data is insufficient. This study introduces the analysis and forecasting of consumption trends of credit card companies which convergently analyzed the social data and the sales data of the company's own. BC Card developed an algorithm for linking card and social data with trend profiling, and developed a visualization system for analysis contents. In order to verify the performance, BC card analyzed the trends related to 'Six Pocket' and conducted th pilot marketing campaign. As a result, they increased marketing multiplier by 40~100%. This study has implications for creating a methodology and case for analyzing the convergence of structured and unstructured data analysis that have been done separately in the past. This will provide useful implications for future trends not only in card industry but also in other industries.

• Journal of Digital Convergence
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• v.13 no.6
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• pp.157-164
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• 2015

An efficient retrieval of useful information is a prerequisite of an optimal decision making system. Hence, A research of data mining techniques finding useful patterns from the various forms of data has been progressed with the increase of the application of Big Data for convergence and integration with other industries. Each technique is more likely to have its drawback so that the generalization of retrieving useful information is weak. Another integrated technique is essential for retrieving useful information. In this paper, a uncertainty measure of information is calculated such that algebraic probability is measured by Bayesian theory and then information entropy of the probability is measured. The proposed measure generates the effective reduct set (i.e., reduced set of necessary attributes) and formulating the core of the attribute set. Hence, the optimal decision rules are induced. Through simulation deciding contact lenses, the proposed approach is compared with the equivalence and value-reduct theories. As the result, the proposed is more general than the previous theories in useful decision-making.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.269-276
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• 2015

Recently, with the activation of the industry related to the big data, the global security companies have expanded their scopes from structured to unstructured data for the intelligent security threat monitoring and prevention, and they show the trend to utilize the technique of user's tendency analysis for security prevention. This is because the information scope that can be deducted from the existing structured data(Quantify existing available data) analysis is limited. This study is to utilize the analysis of security tendency(Items classified purpose distinction, positive, negative judgment, key analysis of keyword relevance) applying the machine learning algorithm($Na{\ddot{i}}ve$ Bayes, Decision Tree, K-nearest neighbor, Apriori) in the big data environment. Upon the capability analysis, it was confirmed that the security items and specific indexes for the decision of security tendency could be extracted from structured and unstructured data.