• Title/Summary/Keyword: 유통정책

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An Effect of the PB Products attribute of the Large-sized Discount Stores on the Consumer Attitude and the Purchase Behavior (대형할인점 PB제품 속성이 소비자의 태도와 구매행동에 미치는 영향)

  • Han, Dong-Yeo
    • Journal of Digital Convergence
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    • v.13 no.2
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    • pp.51-60
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    • 2015
  • Recently the sales of PB products attribute shows a steady growth day by day. The consumers buy them due to low prices, however, lately they buy the high premium PB products. And thus the large distributors made a rapid growth of sales. The aim of this study is to analyze what the PB products attributes may affect the consumers' purchase behavior. First, the attribute factors of the PB products: store image, knowledge and information, quality perception, economic value etc. have effects on the consumer attitude after usage experience with PB products. Second, the consumer attitude after usage experience with PB products can have an effect on the purchase behavior. As a result of this study, the various attributes of PB products such as store image, knowledge and information, quality perception, economic value appeared to be positive effect. At the same time the attitude after buying the PB products showed positive effects on the purchase behavior.

A study on development methodology of web-based business simulation game (웹 기반의 경영시뮬레이션 게임 개발 방법론)

  • Kim, Hyung-Sub
    • Journal of Digital Convergence
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    • v.15 no.1
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    • pp.53-60
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    • 2017
  • The time of digital era and the increasing complexity of the management environment have raised uncertainties about the future. Companies have made steady investments in education as a way to prepare for the future. In this study, design and development methodology based on web - based management simulation games (manufacturing, distribution, finance) which author participated in development was presented. The development methodology presented in this study can be roughly divided into business simulation game design methodology and business simulation game development methodology. Since there is no existing research methodology for development methodology, development model is presented based on empirical based on development case. In this paper, we propose an overall content development methodology and propose a detailed methodology of the content.

An Empirical Study on Factors Affecting an Individual User's Behavioral Intention to Use SaaS (개인 사용자의 SaaS 사용의도에 영향을 미치는 요인에 관한 실증적 연구)

  • Hong, Il-Yoo;Lee, Seung-Min;Cho, Hwi-Hyung
    • Informatization Policy
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    • v.25 no.3
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    • pp.75-94
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    • 2018
  • Today, Software as a Service(SaaS) is being recognized as a key means to enable the innovation of software distribution. Despite the increase in the interest in SaaS, individuals as well as businesses are not yet making an extensive use of it. This research is aimed at identifying and analyzing the antecedents of intentions to use SaaS. We proposed a research model to predict an individual's intention to use SaaS based on the Technology Acceptance Model(TAM). To this end, we conducted a questionnaire survey in which actual software users participated. An empirical analysis has been performed to test the reliability and validity and the hypotheses using SPSS and AMOS software packages. The results of the analysis revealed that functionality, interoperability and economic benefits have positive effects on the intention to use SaaS, while system quality has no significant effect on the behavioral intention. We discussed practical as well as academic implications, and provided research directions.

Development of Extracting Method of Horizontal Alignment in a Tunnel Using Positioning Satellite Data (측위위성자료를 활용한 터널 내 평면선형 추출기법 개발)

  • Kim, Jin-Soo;Jang, Ho-Sik;Lee, Jong-Chool
    • Journal of Korean Society for Geospatial Information Science
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    • v.11 no.2 s.25
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    • pp.39-45
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    • 2003
  • Roads have been developed throughout the history of mankind, and play a significant role among many traffic facilities for the economy, politics and cultures of our lives. However, the management of roads has not been fully scientific or systematic due to governmental policies focused on construction resulting in damages, and the loss of drawings for existing roads. In this case, it is difficult to manage roads using normal cadastre due to its time consuming work. And, when applying satellite surveying to rapidly extract the centerline of roads, it is impossible to obtain data about the status of internal tunnels. Therefore, this study can be used to extract optimum alignment data of tunnels using the data from satellite surveying, and is a practical paper which can contribute to efficient management and usage of alignment data and road facilities in establishing a HMS(Highway Management System) for the renewal and management of the alignment data of roads, by comparing the data from satellites with the alignment data in existing drawings.

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A Study on Policy of Distribution Improvement of Fishery Products in Busan (부산수산물의 유통개선정책에 관한 연구)

  • Song, Gye-Eui
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.37
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    • pp.161-185
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    • 2008
  • In 2006, the share of fisheries distribution in Busan amounted to 1.9 million ton, which was 41 percent of the whole country. In details, coastal fishery 334 thousand ton(14% of the whole country), deep sea fishery 452 thousand ton(82%), import fishery 964 thousand ton(70%), export fishery 157 thousand ton(43%) were distributed in Busan region, respectively. According to distribution share, import(50%), deep sea fishery(24%), coastal fishery(18%), export(8%) are main category of fisheries distribution in Busan. After the institutional changes in 1997, that is, from monopoly to the competitive systems are implemented, the share of sales volume through a home trust market decreased gradually since 2000. Especially, the share of direct sales in farming fisheries sector amounted to 73.8 percent of total production volume, 80.7 percent of production value in 2005. Furthermore, the share of fisheries sale through e-commerce is increasing owing to the growth of IT and competitive price of its products. and the sale share of large discount store is also on the 10% more increase. Hereafter these structure changes of fisheries distribution in Busan will be more intensified. Therefore, after reflecting the change in distribution policy of Busan Fisheries, the directions of distribution policy should be established, as follows. $\cdot$ Distribution policy to prepare for increasing of non-trust market sales $\cdot$ Fisheries distribution policy to prepare for increasing of direct transaction like e-commerce $\cdot$ Distribution policy to prepare for increasing of sales ratio in large discount store $\cdot$ Distribution policy for making up sound purchasing circumstance of Fisheries $\cdot$ Distribution policy for reducing the fisheries distribution cost $\cdot$ Distribution policy to prepare for increasing of direct carrying the deep sea fisheries and import fisheries to Seoul and $Inch'{\breve{o}}n$ section $\cdot$ Distribution policy for implementing the information system for managing fisheries transaction $\cdot$ Distribution policy for advancing the export & import management of fisheries $\cdot$ Distribution policy for establishing transaction principle reflecting the peculiarity in fishery distribution(to enacting independent fishery law)

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A Study on the Extended Fair Use of Copyrighted Digital Contents (디지털 콘텐츠 저작물의 공정이용 확대에 대한 연구)

  • Kim, Seong-Mook
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.2
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    • pp.217-222
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    • 2020
  • The concept and discussion of copyright should reflect changes in using environments of digital properties and developments of technology. Further discussions are required about protection, transfer and usage of copyright for user created contents or digital activities. Digital archives should clarify the ranges of permitted usage or guides to quotation. One should not be biased toward regulating digital copying, but consider the value of diverse transformation of digital properties. This will trigger tension between private and public usage, or sharing of digital fabrications, which leads to the necessity of discussions on policy level. The interpretation of copyright is limited to protecting the copyright owner's right, but it should be suggested to widen the range to permitting fair use. The extended fair use of digital contents and by clarifying specific rules will activate creation and distribution of digital contents and contribute to more productive usage of innovation.

Developing the Total Quality Management System of Teaching and Learning Materials (교수·학습자료 질 관리 시스템의 개발)

  • Kang, Shin-Cheon
    • The Journal of Korean Association of Computer Education
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    • v.7 no.4
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    • pp.121-129
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    • 2004
  • If we followed to be based on the result of survey for researching on the actual condition about e-Learning of the MOE(2004), the critical problem has been suggested managing the quality of teaching and learning materials(37.68%(1775/4717)). If we also reviewed the research of the KICE(2002), the superior material's rate of 70,000 teaching and learning materials of the web site, the educational organization, and teachers was 8.7%. There was some suggestions about the quality problem of the teaching and learning material, but there wasn't the alternative policy: there wasn't the systemic program for managing the message quality of teaching and learning materials. The purpose of this study was to develop the alternative system for managing the message quality of teaching and learning materials. The alternative system of this study's result will be the basic to build the system for managing the message quality of teaching and learning materials. I expect that my system will be the useful tool for managing the message quality of teaching and learning materials.

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Introduction of the Internet-only Bank and Development direction Proposal (국내 인터넷 전문은행의 도입과 발전 방향 제안)

  • Choi, Jeong-Il
    • Journal of Digital Convergence
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    • v.14 no.9
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    • pp.139-147
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    • 2016
  • Korea is ahead of the launch of internet banking professional following to America, Europe and Japan. Internet banking is a professional non-store bank to conduct business such as deposits and loans on the internet and call centers. It is operating in a low-cost structure and minimizes the loans and deposits, various fees than traditional banks and obtains a profit. In order to be successful internet banking professional to develop a differentiated work with the existing banks should be competitive. In this paper, we explore and analyze the cases of Japan and the United States to present the future direction of domestic Internet banking professional future. Also it is expected to enable faster and more convenient one-stop financial services. Internet specialized bank is expected to continue to develop further by the inevitable competition with conventional banks as developing differentiated financial services. Deregulation of banks and industries and participation of various companies of security, insurance, telecommunications, and retail are expected to lead to the convergence among industries and development of new financial services.

A Study on the Importance of Information on Lunchbox Labels in Convenience Stores (편의점 도시락 레이블의 정보 중요성에 관한 연구)

  • Lee, Yeon-Jung;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.371-376
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    • 2020
  • This study is about convenience store lunchbox labels for efficient information transmission. Its purpose is to identify the importance of the information that buyers want and to establish labels that can help buyers when purchasing lunchbox. The literature research and survey identified the factors that buyers consider important when purchasing lunchbox, analyzed the information identified on the label and the order of importance of the information. The study found that label information that lunchbox buyers think is important was in order of price, expiration date, calories, lunchbox components, and date of manufacture. Also, buyers who do not check labels pointed the less readable labels. This study expects that the information that buyers think is important will be newly established on labels so that buyers can easily check and purchase information through labels.

Analysis of epidemiological change of hair colored Acer palmatum Leaves extract as hair treatment product (헤어 트리트먼트제로서 단풍잎 추출물 컬러링 모발의 역학적 변화분석)

  • Park, Jang-Soon
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.479-484
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    • 2020
  • In the social atmosphere where the importance of appearance is increasing day by day, efforts and desires of modern people are becoming more active and diversified, and the beauty beauty industry is gradually becoming more specialized and specialized due to these effects. Hair damage is inevitable due to the excessive permanent wave or hair coloring of modern people. However, as the hair is damaged, the cuticle peels off and falls off, and the tensile force decreases and the satisfaction after hair styling or perm decreases relatively. Therefore, it is necessary to manage damaged hair, but since artificial synthetic products occupy most of hair treatment agents on the market, it is necessary to develop a hair treatment product containing antioxidants useful for the human body. In this study, the effect of maple leaf extract on the mechanical change of colored hair was analyzed to investigate the potential of maple leaf extract as a hair treatment agent to improve damaged hair and improve hair health. It is considered that this study will be used as basic data for the development of hair beauty products using natural products in the future.