Browse > Article
http://dx.doi.org/10.14400/JDC.2015.13.2.51

An Effect of the PB Products attribute of the Large-sized Discount Stores on the Consumer Attitude and the Purchase Behavior  

Han, Dong-Yeo (Dept. of Business Administration, SahmYook University)
Publication Information
Journal of Digital Convergence / v.13, no.2, 2015 , pp. 51-60 More about this Journal
Abstract
Recently the sales of PB products attribute shows a steady growth day by day. The consumers buy them due to low prices, however, lately they buy the high premium PB products. And thus the large distributors made a rapid growth of sales. The aim of this study is to analyze what the PB products attributes may affect the consumers' purchase behavior. First, the attribute factors of the PB products: store image, knowledge and information, quality perception, economic value etc. have effects on the consumer attitude after usage experience with PB products. Second, the consumer attitude after usage experience with PB products can have an effect on the purchase behavior. As a result of this study, the various attributes of PB products such as store image, knowledge and information, quality perception, economic value appeared to be positive effect. At the same time the attitude after buying the PB products showed positive effects on the purchase behavior.
Keywords
PB products; store image; quality perception; purchase behavior; attitude; economic value;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Miquel, Salvador, Eva M. Caplliure, and Joaquin Aldas-Manzano, The Effect of Personal Involvement of the Decision to Buy Store Brand, Journal of Product & Brand Management, 11(1), pp.6-18, 2002.   DOI   ScienceOn
2 Sinha, I. and R. Bata, Consumer-level factors moderating the success of private label brands, Journal of Retailing, 76(2), pp.175-181, 2000.   DOI   ScienceOn
3 Keller, Kevin Lane, Strategic Brand Management: Building, Measuring, and Managing Brand Equity. New Jersey: Prentice-Hall, 2008.
4 Zeithaml, Valarie A., Consumer Perceptions of Price, Quality, and Value: A Mean-End Model and Synthesis of Evidence, Journal of Marketing, 52(July), pp.2-22, 1998.
5 Hoch, Stephen J., How Should National Brands Think about Private Labels?, Sloan Management Review, 37(Winter), pp.89-102, 1996.
6 Richardson, Paul S., Alan S. Dick, and Arun K. Jain, Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality, Journal of Marketing, 58(October), pp.28-36, 1994.   DOI   ScienceOn
7 Garretson, Judith A., Dan Fisher, and Scot Burton, Antecedents of Private Label Attitude and National Brand Promotion Attitude: Similarities and Differences, Journal of Retailing, 78(2), pp.91-99, 2002.   DOI   ScienceOn
8 Baker, Julie, Dhruv Grewal, and A. Parasuraman, The Influence of Store Environment on Quality Inferences and Store Image, Journal of the Adademy of Marketing Science, 22(4), pp.328-339, 1994.   DOI
9 Park, C. Whan, David L. Motheersbaugh, and Lawrence Feick, Consumer Knowledge Assessment, Journal of Consumer Research, 21(June), pp.71-82, 1994.   DOI   ScienceOn
10 Sinha, Indrajit and Wayne S. DeSarbo, An Integrated Approach Toward Spatial Modeling of Perceived Customer Value, Journal of Marketing Research 35(May), pp.236-249, 1998.   DOI   ScienceOn
11 Shamdasani, Prem N., Andrea J. S. Stanaland, and Juliana Tan, Location, Location, Location: Insights of Advertising Placement on the Web, Journal of Advertising Research, 41(4), pp.7-21, 2001.   DOI
12 James R. Coyle and Esther Thorson, The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sities, Journal of Advertising, 30(3), pp.65-77, 2001.   DOI   ScienceOn
13 Seo-Il Chae, Social Researh Method and Analysis, BMM Books, 2003.
14 Hee-Kyun Oh, Kyoo-Yup Chung, The Effect of Boutique Hotel Employees' Person -Environment Fit on Organizational Behavior, Korea Academic Society of Hotel Administration, 22(3), pp.75-97, 2013.
15 Thang, Doreen Chze Lin and Benjamin Lin Boon Tan, Linking Consumer Perception to Preference of Retail Stores: an Empirical Assessment of the Multi-attributes of Store Image, Journal of Retailing & Consumer Services, 10(4), pp.193-200, 2003.   DOI   ScienceOn
16 Cheng, Julian Ming-Sung, Lily Shui-lien Chen, Julia Ying-Chal Lin, Deward Shih-Tse Wang, Do Consumers Perceive Differences among National Brands, International Private Labels and Local Private Label? The Case of Taiwan, Journal of Product & Brand Management, 16(6), pp.368-376, 2007.   DOI   ScienceOn
17 Ailawadi, Kevin Lane Keller, Understanding Retail Branding: Conceptual Insights and Research Priorities, Journal of Retailing, 80(4), pp.331-342, 2004.   DOI   ScienceOn
18 Blackwell, Roger D., Paul W. Niniard, and Jame F. Engel, Consumer Behavior, 10th ed. New York: The Dryden Press, 2006.
19 Pappu, Ravi, Pascale G. Quester, and Ray W. Cooksey, Consumer-Based Equity: Improving t he Measurement-Empirical Evidence, Journal of Product and Brand Management, 14(3), pp.143-154, 2005.   DOI   ScienceOn
20 Collins-Dodd, Colleen and Tara Lindley, Store Brands and Retail Differentiation: the Influence of Store Image and Store Brand Attitude on Store Own Brand Perceptions, Journal of Retailing and Consumer Services, 10(6), pp.345-353, 2003.   DOI   ScienceOn
21 Erdem, Tulin and Joffre Swait, Brand Equity as a Signaling Phenomenon, Journal of Consumer Psychology, 7(2), pp.131-157, 1998.   DOI