• Journal of Distribution Research
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• v.10 no.4
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• pp.23-39
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• 2005

Recently, aging population will be coming out of the first magnitude demanders in this age. The purpose of the study is to present the basic data useful to get the public attention concerning the development of the consumer market of the elderly people by looking into the various factors which may influence the consumer. The results of the study will be very useful in establishing the relevant marketing strategies and in. providing the business opportunities for the elderly consumers in Korea. A survey was performed on actual Korean consumers aged over 55 and the results was compared with data previously reported in Korea and U.S.A.

• Journal of Distribution Research
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• v.13 no.3
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• pp.127-154
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• 2008

For the large scale retailers such as chain discount stores and specialty stores, having measurement tool to maintain service quality can be very crucial to sustain high and same level of service qualities around multiple stores. This study aims to develop service quality scales of large-scale stores using Korean discount store cases. We have studied the previous service quality measures including RSQS(Retail Service Quality Scale) and have modified and developed our own scale model called KD-SQS(Korea Discount Service Quality Scale). The following six components have been revealed as the basic dimensions of service quality of Korean discount stores: basic benefits, promotion, personal interactions, physical aspects, policy and additional convenience. Our scales have been verified through various validity and reliability tests.

• Korean Journal of Construction Engineering and Management
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• v.10 no.5
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• pp.3-15
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• 2009

Recently, it has increased projects in the Oil and Gas industry as growing plant of overseas construction market. Therefore, domestic companies need to set some aggressive plans up that secure competitiveness of international plant business such as enhancing productivity, technological ability and statistical management. Specifically in the Oil and Gas industry of overseas plant business requires implying information in EPC (Engineering, Procurement and Construction, below EPC) more, but it has not been suggested an appropriate breakdown system for contents that manages the information each EPC phase, which lead to problems such as revision of design document, occurring duplicated work and omissions of each participant. For these problems, we find market share decreasing and competitiveness running down. Thus, for increasing practical use of contents management system and construction industry's information, this paper suggests a contents breakdown system based on BPM (Business Process Management), defines business process and systematizing knowledge needed, and finally analyzing contents information that establish information among industrial facilities in Design phase which is the weakest part of domestic companies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.2
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• pp.686-693
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• 2011

Small-to-medium retailers in local neighborhood have been managing to survive without outside influence. However rapid change in business environment including consumer needs for goods and the quality of life has brought turbulence into retail business. Petty retailers are facing a crisis as large-sized discount stores owned by big enterprises are entering into traditional markets. To protect small-to-medium retailers from such threats and revive the traditional commercial markets the government is taking on the policy of subsidizing small-to-medium businesses. However, recent emergence of SSM (an industrialized supermarket in forms of direct management and affiliation) in local commercial areas has brought about conflicts and frictions between large companies and local merchants. Under this background this study attempted to make an analysis of vulnerable factors of small-to-medium retailers coping with SSM and probe for the alternatives to SSM business restructuring.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.2
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• pp.233-247
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• 2016

Local food industry has been spreading all over the world. Korea is also actively applying and developing local food industry. However, relatively high distribution cost in Korean agricultural market is hindering its further growth. Distribution cost has close relation with shipping distance. Raised distribution cost brings major impacts not only on quality and price of products but also on greenhouse gas(carbon dioxide) emissions. Therefore, it is necessary to find a solution for inefficient distribution system of the local food industry to reduce overall cost and greenhouse gas. In this study, we present a location selection model for local food regional center using Analytic Hierarchy Process. The location of local food regional hub center is decided based on expert opinions on five factors: accessibility, quality, population, size of area, and shipping distance. The relative importance of the five factors has been concluded as follows: quality (0.430) ${\gg}$ population (0.262) ${\gg}$ travel distance (0.201) ${\gg}$ accessibility (0.075) ${\gg}$ and area (0.033). We apply and analyze the environmental management system model for Local food industry to develop the regional hub center site selection criteria and to analyze the effects of greenhouse gas emissions in the local food industry. This study, by applying and analyzing the environmental management system of the local food industry, is believed to be a valuable asset for managing greenhouse gas emission in the local food industry. Also, the data will be used for the autonomous local food industry's direct sales stall management. Eventually, this study will contribute so greatly to the local food industry's competitiveness that even large distribution companies will give way for the local food industry.

• Journal of Food Hygiene and Safety
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• v.20 no.4
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• pp.199-204
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• 2005

Three hundred sixty-eight samples of domestic PVC food packaging were analyzed fir DEHP(di-(2-ethyhexyl) phthalate) used in plasticizer by GC/FID and GC/MSD. The number of samples collected were 47(2000), 143(2001), 88(2002) and 89(2004) from local markets in Gyeonggi-Do. In $2000\∼2001$, DEHP was highly detected in 86 out of 190 samples and the level of DEHP were ranged from 1.3 g/kg to 82.8 g/kg. In 2002, meanwhile, DEHP was detected in 8 out ot 88 samples and the level of DEHP were shown to from 1.3 g/kg to 51.5 g/kg. In 2004, DEHP was detected in only one out of 89 samples and the amount was 30.5 g/kg. As a result of this study, it was made clear that the detection rates of DEHP in PVC food packaging were rapidly decrease every year.

• Proceedings of the Korean DIstribution Association Conference
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• 2006.05a
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• pp.35-56
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• 2006

The objective of this research is to identify the factors affecting the quality perception of consumer about the private brand and to investigate how the monetary utility of the private brand affects the consumer's preference. The main finding can be summarized in three points. The consumer's usage experience with PB have a positive but store image has no significant effect on the quality perception of PB. The perceived quality and monetary utility of PB has a significant effect on the quality perception while the perceived quality has stronger effect. The competitiveness of the national brand in the same store, post-usage attitude, the perceived quality, and perceived value have significant effect on the preference toward PB but monetary utility does not. The perceived effect has the strongest effect. This result suggests that even the value-seeking consumers prefer PB only when the perceived quality exceeds a certain limits. This study provides the strategic implications for retail managers and theoretical implication for the researcher studying PB.

• The monthly packaging world
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• s.253
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• pp.50-57
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• 2014

LG생활건강은 '고객의 아름다움과 꿈을 실현하는 최고의 생활문화기업'이 되고자 Healthy, beautiful, Refreshing의 3개 영역에서 소비자에게 가치를 제공하기 위한 사업을 펼치고 있는 매출규모 4조원의 FMCG(Fast Moving Consumer Goods) 회사이다. LG생활건강의 지속가능경영보고서에 따르면 프레스티지 화장품 부문은 기존 브랜드가 지속적으로 성장하는 가운데 스타제품 육성 등 신규 브랜드들의 성과를 자랑하고 있으며 매스티지 화장품 부문은 친환경제품에 대한 소비자들의 높아진 관심 속에 에코브랜드 '비욘드'가 급성장 한 특징을 들 수 있다. 생활용품 사업은 엘라스틴, 테크, 페리오, 샤프란 등 메가브랜드들이 이끄는 주요 카테고리들이 꾸준히 성장해 2위 업체와의 격차를 더욱 벌리며 지속적으로 시장지배력을 높여가고 있다. 이 외에도 음료 사업은 소비자 선택의 폭을 넓히는 다양한 제품보강 및 유통 커버리지 확대 등으로 지속적인 패키지 이노베이션과 소비자 선택의 폭을 넓히며 전 브랜드가 고르게 성장했다. 본 고에서는 LG생활건강의 화장품용기 감량화 사례 및 지속가능 제품 개발 사례에 대해 살펴보도록 한다.

• Vending industry
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• v.9 no.2
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• pp.32-35
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• 2009

서울시 모대학교에서 자판기를 운영하는 S씨. 그는 둘째가라면 서럽게 자판기를 관리를 철저히 하는 사람이다. 하루가 멀다 하고 자판기를 점검해 소비자들이 정말 깨끗한 커피를 마실 수 있게 하는데 신경을 쓴다. 이러지라 매번 자판기 위생문제가 매스컴을 통해 불거질 때마다 억울한 생각이 절로 든다. 얼마 전에도 매스컴에 자판기 위생 불량 문제가 불거져 매출이 크게 준바 있다. S씨는 이대로 있어서는 안 되겠다는 생각이 들었다. 그래서 서울시가 진행하는 안심자판기 참여 업체로 신청을 했다. 서울시의 안심자판기 점검 표시판을 받아 부착을 하고, 관리지침에 따라 자판기를 관리하기 시작했다. 점검판에 원재료의 유통기간, 보충일자, 제조국가 등을 표시하기 시작했고, 내부 점검 결과도 기록하기 시작했다. 서울시의 안심자판기 점검표가 부착이 된 탓인지 매출이 늘었다. 이에 고무된 S씨는 서울시가 여러 가지의 내부성능을 체크해 최고의 위생자판기에게 내준다는 마크 인증도 신청하기로 했다. 이같은 S씨의 사례는 서울시가 추진하는 안심자판기에 대한 이해를 돕기 위해 가상의 스토리텔링이다. 서울시가 왜 자판기 위생문제에 적극 관심을 갖고 안심자판기 사업을 진행하는 지, 또 앞으로 어떻게 세부 정책 마련이 이루어질지 큰 관심사가 아닐 수 없다. 서울시가 진행하는 안심자판기에 사업 방향을 따라가 봤다.

• Digital Contents
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• no.3 s.142
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• pp.46-56
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• 2005

인터넷의 급속한 확대와 유무선 통신인프라 등의 확충으로 디지털콘텐츠 산업은 지식정보화사회의 핵심산업으로 급부상하고 있다. 또한 디지털의 속성상 가공이 쉽고 유통이 간편해 고부가가치 창출의 핵심으로 부상하고 있다. 이러한 이유 때문에 세계 유수의 선진국들은 시장 선점을 위해 디지털콘텐츠 산업을 중요한 전략산업으로 선정, 집중적인 투자를 진행하고 있다. 이러한 가운데 국내 디지털콘텐츠 시장은 이제 단순한 기대의 차원을 넘어 질과 양적인 측면에서 비약적인 발전을 보이고 있다. 2001년 시장조사결과 2조3,000억원 수준이던 국내 디지털콘텐츠 산업의 전체 시장규모는 올해 6조원을 넘어서는 등 3배에 가까운 양적인 성장을 이뤘으며 내년에는 7조원을 돌파할 것으로 전망된다. 또한 한국 디지털콘텐츠 산업의 대표주자인 게임의 경우 이미 내수 기반의 사업활동을 넘어서서 그 무대를 세계로 확장해가고 있으며 몇몇 게임사의 경우 이미 세계 시장에서 그 진가를 인정받고 있는 세계적 기업으로 성장하고 있다. 이와 같은 성과에도 불구하고 국내 디지털콘텐츠산업은 여전히 투자 부족과 참여업체의 영세성 등의 문제점이 해결되지 못하는 등 많은 과제를 남기고 있다. 이에 월간 <디지털콘텐츠>는 한국소프트웨어진흥원의‘2004년 디지털콘텐츠 시장 보고서’를 긴급 입수, 디지털콘텐츠 산업의 변화와 흐름을 파악하고, 장기적인 정책 방향을 검증해 시장의 변화에 따라 발빠른 대응책 마련에 단초가 될 수 있도록 분석했다.