• Title/Summary/Keyword: 유통성과

Search Result 920, Processing Time 0.021 seconds

쇼핑몰과 테넌트간 기대, 성과, 불일치, 만족 및 재방문 의도의 관계

  • 박봉두;박진용
    • Proceedings of the Korean DIstribution Association Conference
    • /
    • 2002.05a
    • /
    • pp.117-133
    • /
    • 2002
  • 본 연구는 쇼핑몰과 쇼핑몰 내에 입점한 테넌트에 대한 연구를 진행하고 있다. 쇼핑몰과 쇼핑센터가 소매에서 차지하고 있는 비중에 비해서 기존의 연구는 매우 제한적이다. 본 연구에서는 기대 불일치 패러다임의 주요 변수인 기대, 성과, 불일치, 만족 및 재방문 의도를 쇼핑몰과 테넌트 간의 문제로 확대하여 모형을 제시하고 실증하였다. 결과는 대체로 기대한 가설을 지지하는 것으로 나타났지만 테넌트에 대한 만족이 쇼핑몰의 재방문 의도에는 영향을 미치지 않는 것으로 나타났다.

  • PDF

A Study of the Equilibrium Result Index of Franchise Head Office (프랜차이즈본부(本部)의 균형성과지표개발(均衡成果指標開發)에 관한 연구(硏究))

  • Lee, Sang-yoon
    • Journal of Distribution Science
    • /
    • v.3 no.1
    • /
    • pp.69-90
    • /
    • 2005
  • In research of a paper, the comparative study of the various precedence management result evaluation indices tends to be made, and it is going to show the improvement bill of the new franchise headquarters management result evaluation index by the equilibrium result table which compensated the problem stated from the contents of precedence research about the existing franchise management result evaluation index, and was corrected.

  • PDF

A Decision Support Model for Sustainable Collaboration Level on Supply Chain Management using Support Vector Machines (Support Vector Machines을 이용한 공급사슬관리의 지속적 협업 수준에 대한 의사결정모델)

  • Lim, Se-Hun
    • Journal of Distribution Research
    • /
    • v.10 no.3
    • /
    • pp.1-14
    • /
    • 2005
  • It is important to control performance and a Sustainable Collaboration (SC) for the successful Supply Chain Management (SCM). This research developed a control model which analyzed SCM performances based on a Balanced Scorecard (ESC) and an SC using Support Vector Machine (SVM). 108 specialists of an SCM completed the questionnaires. We analyzed experimental data set using SVM. This research compared the forecasting accuracy of an SCMSC through four types of SVM kernels: (1) linear, (2) polynomial (3) Radial Basis Function (REF), and (4) sigmoid kernel (linear > RBF > Sigmoid > Polynomial). Then, this study compares the prediction performance of SVM linear kernel with Artificial Neural Network. (ANN). The research findings show that using SVM linear kernel to forecast an SCMSC is the most outstanding. Thus SVM linear kernel provides a promising alternative to an SC control level. A company which pursues an SCM can use the information of an SC in the SVM model.

  • PDF

The Effects of Internal Polity on Commitment and Relationship Performance between Franchisors and Franchisees (프랜차이즈 본부와 가맹점간의 내부정치가 결속 및 관계성과에 미치는 영향)

  • Cho, Hyun-Jin
    • Journal of Distribution Research
    • /
    • v.10 no.2
    • /
    • pp.27-47
    • /
    • 2005
  • This study is basically focused on the relationship between the franchisors and franchisees. The goal of this study is mainly to inquire the variables of relationship characteristics affecting the commitment which lies in internal polity, and secondly to comprehensively analyze the performance resulting from commitment and examine the efficient alternatives onto relationship management. The practical methodology using in this study has been done in a national representing food franchise system. This study has been resulted in following: First, the variables that show significantly to the commitment are noncoercive influential strategy, dependence, cooperation, and goal divergence. In the contrast the coercive influential strategy hasn't showed significantly; Second, the result has showed that the commitment when it would be related with performance furthered the financial performance and role performance; and. therefore, we finally conclude that it would be more important to make lots of efforts of establishing the win-win relationship through the long-term commitment between the franchisor and franchisee in order to develop the more effective relationship of the franchise system.

  • PDF

승용차유통경로에서 딜러의 협력, 갈등, 성과 간의 관계에 관한 연구

  • 계도원
    • Journal of Distribution Research
    • /
    • v.1 no.1
    • /
    • pp.109-127
    • /
    • 1996
  • The purpose of this study was to represent hypotheses of the interrelationship of the level of cooperation, conflict, and performance and to report the findings testing the hypotheses in car channels. This study provides some general guidance toward better cooperation, conflict, and performance management. The results indicate that noncoercive bases of power and dependence hale a positive effect on cooperation, while the proposed inverse relationship between coercive bases of power and cooperation is not statistically significant. Coercive bases of power have a positive effect on conflict, while conflict is not statistically significant for noncoercive bases of power, dependence, and cooperation. Finally, cooperation has a positive effect on dealer performance, but conflict has a negative effect on dealer performance.

  • PDF

The Analysis on Evaluation Model for Efficiency of GDOC (정부문서유통시스템의 효율성 측면에 대한 성과평가모델 분석)

  • 유은숙;도경화;정기원
    • Journal of the Korea Society of Computer and Information
    • /
    • v.9 no.1
    • /
    • pp.111-121
    • /
    • 2004
  • This paper presents the methods of evaluating validity and effectiveness of informatization budget investment for e-Government, through the preliminary evaluation. the progress evaluation and the Post evaluation of the investment, and a quantitative evaluation model which improves conformance of IT ROI (Return On Investment) using the evaluation results. the right evaluation targets of informatization investment for the development project to GDOC(Government electronic Document Distribution Center), and KPIs(Key Performance Indexes) which is enable to evaluate objectively effectiveness in the preliminary and the post evaluation phases are developed, and according to using the quantitative evaluation model . improved effectiveness evaluation results for each index in the point of view of usage and innovation are come out.

  • PDF

Development Strategies for Local Assemblers of Agricultural Products (농산물 산지유통인의 제도권 편입 방안)

  • Kim, Dong-Hwan
    • Journal of Distribution Research
    • /
    • v.16 no.5
    • /
    • pp.1-18
    • /
    • 2011
  • Local assemblers of agricultural products perform important distribution functions such as providing sales outlets, labor forces, market information, and financing, forward contracting, farming, physical distribution, and etc. However, their business activities are not transparent and producers are not effectively protected from unfair practices done by local assemblers. In order to enhance transparency and to increase effectiveness of governmental policies, local assemblers, which are mostly private management, should be organized as corporations. In order to organize corporations, the government should emphasize the importance of education and should provide corporations with governmental funds for improvement of agricultural distribution. Corporations should be developed to marketing cooperatives in the long run, and are requested to form their federations. It is also necessary to have transparent forward contracting system by local assemblers. In order to have transparent system, producers and local assemblers are guided to use standard contract forms and to operate offices handling unfair trade practices by local assemblers. We also need a place to exchange forward contracts, which can be developed to a futures market in the long run. In summary, local assemblers of agricultural products, which are mostly private management, should be developed to corporations and be operated by a transparent manner in order to protect agricultural producers and increase efficiency of trading.

  • PDF