A Study of the Equilibrium Result Index of Franchise Head Office

프랜차이즈본부(本部)의 균형성과지표개발(均衡成果指標開發)에 관한 연구(硏究)

  • 이상윤 (명지대학교 유통정보연구센터)
  • Published : 2005.04.01

Abstract

In research of a paper, the comparative study of the various precedence management result evaluation indices tends to be made, and it is going to show the improvement bill of the new franchise headquarters management result evaluation index by the equilibrium result table which compensated the problem stated from the contents of precedence research about the existing franchise management result evaluation index, and was corrected.

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