• Science of Emotion and Sensibility
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• v.19 no.3
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• pp.59-70
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• 2016

Qualitative consumption is a trend in the children clothing market and watching TV of childcare-entertainment reality programs are becoming popular. This study examines the watching degree of childcare-entertainment reality TV programs of parent buyer (30s) and potential buyer (20s) and we investigate their shopping orientation of children wear. We did the survey research of 200 consumers with SPSS statistical analysis including the review of internet news, paper, and books on children wear shopping orientation. The results are following: first, the longer the watching time of childcare-entertainment reality TV programs, the higher shopping orientation, such as following the fashion of child stars, and the higher the watching preferences on childcare-entertainment reality programs, the greater shopping orientation in following childcare-entertainment reality programs star when they are purchasing children's clothing. Second, potential consumers as well as parent consumers were affected by watching the childcare-entertainment reality programs. Watching childcare-entertainment reality TV programs could give the impact when they were shopping children's clothing because they wanted to follow the fashion of childcare-entertainment reality programs TV star. Accordingly, the exposure of the childcare-entertainment reality programs for children clothing is found to be positive to the both current and future consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1046-1056
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• 2001

For the purpose of standardizing sizing systems for infants and children's clothing, the researchers surveyed 20 different apparel manufacturers in Korea. The apparel production sizing systems used in the industry were analysed. The researchers also compared standard apparel sizing systems developed for infants and children's clothing in Korea. ISO, Japan, and U.S.A. The followings are the results of this study. 1. As survey findings of companies's views about sizing systems, boys or girls sizing system needed to be developed for 3 years old and over. The plus sizes are needed to be developed and children 9 years old and over need the plus size. 2. The body size specification in most sizing systems collected shows that chest circumference was increased 2cm for every infants sizes, and 3cm for boys and girls'sizes, from size 100 to size 130. However, the chest and waist circumference measurements were increased 4 to 8cm for large sizes, from size 130 to size 170. 3. There are similarity and dissimilarity among the standard sizing systems of ISO, Japan(JIS), U.S.A(ASTM), and Korea(KS). The ASTM developed infants'garment sizes for the babies who are 24months old and under. The most national standards, however, developed infant apparel sizing system for the babies under 105cm tall or 4 years old. 4. The range of body measurements covered by boys/girls sizing system were different by the nation. The U.S. system (ASTM) is for boys and girls who are taller than 120cm. The Japanese system(JIS) is for the children who are taller than 90cm.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.11
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• pp.1309-1321
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• 2011

Clothes for a 3 to 6 year-old toddler should be made in consideration of their behavioral characteristics since it is when the physical ability of toddlers has rapidly developed and their social, emotional, and cognitive development are increasingly active. Indoor clothes are the item that consumers prefer because they provide the function of outside underwear when functioning as outerwear when indoors that is used frequently for toddlers. We analyzed the wearing condition and the uncomfortable aspects of toddler's clothes worn indoors through consumer surveys of toddler wear. This study gathers data for the development of indoor clothing that is useful for 3-6 year old toddlers. Consumer surveys indicate that the clothes most worn indoors were underwear (69.4%). The most important aspect in the selection of indoor clothes was the suitability for activities (29%). The preferred colors for indoor clothes were found to be pastel-tone colors (66%). Regarding the uncomfortable aspects of indoor clothes, knees of the clothes (36.8%) have the most naps and the breast of the clothes (37.8%) dirty quickly. Knee parts (35.4%) become worn easily; in addition, the material for the knee area is likely to have naps and require special functions. In conclusion, designing toddler clothing requires elaborated design techniques that consider the characteristics of the subject group and reduce inconveniences. This study will serve as preliminary data to develop ultimate products that have the functionality to meet gender behavior characteristics and the aesthetics for toddlers 3 to 6 years of age.

• Journal of the Korean Home Economics Association
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• v.28 no.4
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• pp.31-39
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• 1990

The purpose of this study is to search 1) Favorite color preference for clothing 2) Concept development for respective color preference concerned with sex, and 3) concept development for clothing clolr and clothing design. The results are as follows. 1. Liked-color preference for clothing color; female children liked pink, and male children liked blue. 2. Disliked-color preference for colthing female children and male children disliked black color. 3. Boyish color; White, Green, Blue, Black. 4. Girlish color; Yellow red, Pink, Red, Pruple, Yellow. 5. Concept development for clothing color and clothing design; Children aknowledged more the colthing color than the colthing design.

• The Research Journal of the Costume Culture
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• v.27 no.4
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• pp.368-383
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• 2019

Despite the declining birth rate and consequent lower children population in Korea in recent years, there has nevertheless been found to be a positive trend in relation to the purchase of toddler and children's wear. This has led toddler and children's wear to pursue sales and marketing strategies. There is especially a growing number of experiential marketing that provide an empirical element, which stimulate con- sumers' emotions, and also create a relationship with a brand. Therefore, this research aims to serve as practical data for the planning and implementation of experiential marketing strategies through the analysis of experiential marketing cases conducted by brands of toddler and children's wear. The study examines the status of the Korean toddler and children's fashion market between 2009 and 2018. The domestic brands of toddler and children's wear were analyzed with the application of Bernd H. Schmitt's five experiential modules. The analysis results first showed that of the five modules, 'feel' held the highest proportion, followed by 'think' and 'act', and lastly 'sense' and 'relate'. Second, the experiential marketing stimulated more than three of the five senses. Third, experiential marketing that provided educational experiences to children was conducted. Fourth, an experience was provided for parents and children to enjoy together. Finally, product promotion and purchase were naturally linked. The study's results have confirmed that toddler and children's wear brands implement experiential marketing strategies, which convey the emotional and cultural experiences shared by parents and children in various ways.

• Korean Journal of Child Studies
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• v.26 no.3
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• pp.77-96
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• 2005

Maternal personality, creative personality, and parenting self-efficacy were included in mothers' characteristics. Participants were 89 gifted and 147 non-gifted preschool children and their mothers. Instruments were the Torrance Test of Creative Thinking(Torrance, 1984; 김영채, 2002), Revised NEO-Personality Inventory(Costa & MaCrae, 1992), What Kind of Person Are You Scale of the Khatena-Torrance Creative Perception Inventory(Khatena & Torrance, 1976; 김영채, 2004), and Parenting Self-Efficacy Scale(최형성 & 정옥분, 2001). Results showed Disciplined Imagination of gifted preschoolers' mothers influenced children's Abstractness of Creativity, General Parenting Ability influenced Originality of Creativity, and Learning Guidance Ability influenced Abstractness of Titles of Creativity. Regarding non-gifted children, the Neuroticism, Acceptance of Authority and General Parenting Ability of mothers selectively influenced children's Abstractness and Elaborativeness of Creativity.

• Korean Journal of Childcare and Education
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• v.18 no.6
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• pp.37-57
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• 2022

Objective: The purpose of this study was to investigate whether parent's play participation and children's friendly play initiative affect children's executive function through children's play flow. Methods: The survey was conducted on 376 children between the age of 3 and 5 their parents in Daegu city and Gyeonsang province. Data were collected through the questionnaires and analyzed using descriptive statistics, independent sample t-test, one-way ANOVA, Pearson correlation analysis, and path analysis with SPSS 25.0 and AMOS 23.0 programs. Results: The major results were as follows. First, There were significant differences in parent's play participation, children's friendly play initiative, children's play flow, and executive function according to the children's age and family income. Second, parent's play participation and children's friendly play initiative indirectly affected children's executive function through children's play flow. Conclusion/Implications: This study highlights how children's play affects executive function. Also, the findings of this study will contribute to designing various programs that can promote parent's play participation, children's friendly play initiative, and play flow, which affects the children's executive function.

• Journal of the Korean Society of Child Welfare
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• no.53
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• pp.77-104
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• 2016

The purpose of this study was to examine the relationship between mothers' smartphone dependency(MSD) and their children's problem behavior and how children's smartphone dependency(CSD) mediates this relationship. A survey was conducted in the Seoul and Gyeonggi of 300 mothers having children from two to six years old. The results showed that MSD was directly related to both CSD and children's problem behavior, and in particular, had greater effects than CSD on children's problem behavior. CSD was found to mediate the relationship between MSD and children's problem behavior. The results suggest that mothers and their children should be provided with education on the proper usage of smartphone to prevent problem behavior in children, and that the development of preventive programs for smartphone addiction is needed.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.3
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• pp.31-43
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• 2011

This study investigates the differences in the purchasing behavior of infant & children's wear with the features of children and consumers. This study conducted a survey on female buyers of infant & children's wear. 558 questionnaires were analyzed by using SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, cluster analysis, ANOVA, and paired t-test. The results are as follows: 1. The buyer's value was identified with 3 factors: mental achievement value, social achievement value, and pleasure value. Three types of group by values were identified: group seeking mental social achievement, group seeking social achievement, and group seeking pleasure. 2. Fashion and conformity, pleasure pursuit, and reasonable price pursuit orientations showed significant differences among the value groups. 3. A significant difference was found in the imitation of wearing role models according to sibling relationships.

• Journal of the Korean Home Economics Association
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• v.18 no.4
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• pp.17-29
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• 1980

This study is to obtain the basic-standard for establishing the nominal size of 4∼6 year-old children's clothes. From the results of the data analysis, we found the following points. 1) Almost all the items with respect to children's age show the significant level (α=0.01 or α=0.05), and it was also shown that boys are bigger than girls. 2) The correlation among all the parts of the body is strong in the case of the stature and the weight. 3) The upper arm girth of children for this study is larger than that of japanese children, and the posterior shoulder width and the crotch to ankle of children for this study are smaller than that of japanese children. 4) In time series change this study shows that the average sizes have increased continuously.