• 건강소식
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• v.36 no.3
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• pp.32-33
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• 2012

유명 연예인이 우울증으로 스스로 목숨을 끊었다는 소식은 우리 사회에 충격을 주는 뉴스다. 빼어난 외모, 명성, 그리고 재력까지도 있는 유명 연예인의 죽음을 볼 때 행복의 기준은 빼어난 외모도 인기도 재력도 아니라는 것을 실감한다. 행복이란 스스로 찾아 완성하는 것이지 상황이나 조건이 가져다주는 것은 아니다.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.72-82
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• 2013

The present study explored types of Twitter-mediated communication and emotional responses of Twitter users toward celebrities. Three perspectives of para-social interactions, information hub, and fandom were proposed as communication types on Twitter. Celebrities were classified by entertainer, politician, specialist, and blogger. Communication patterns according to each category of celebrities were analyzed. The patterns of emotional responses, which represents the use of emoticons and emotional expressions were also analyzed. The results show that the type of para-social interactions was frequently accepted for the interactions with politicians and specialists, while fandom style was salient for the entertainers. For the power bloggers, the users tend to adopt the type of information hub interaction. The use of emotions and emotional expressions were most frequent in case of fandom style communication and the messages to the entertainers. Implications were further discussed.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.53-58
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• 2020

Many stars are delivering various contents such as real time talks through Internet personal broadcasting to communicate with fans. For stars and entertainment companies that expect the effect of communicating with fans through Internet broadcasting, it can be said that it is important to grasp viewers' viewing motivation and satisfaction. Thus, we analyzed the viewing motivation and satisfaction of Chinese viewers' Internet personal broadcasting of famous celebrities based on the uses and gratifications approach. To this end, an online survey was conducted, and as a result, 'emotional motivation' and 'functional motivation' were found as Chinese viewers' motivation for viewing Internet personal broadcasting of famous celebrities. In addition, it was found that viewers' satisfaction increased as the viewers' 'emotional viewing motivation' increased. From the results of this study, it seems that a strategy of subdividing programs by reflecting the audience characteristics such as age and occupation is needed. It can be a way to expand the number of viewers and the intended broadcasting effect by designing and producing programs for personalized celebrity internet broadcasting by segmenting audiences.

• The Inventors News
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• no.36
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• pp.13-13
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• 2005

`2005 여성 특허기술대전` 개최 - `손 안의 금융시대` 열린다 - 유명 연예인 이름 가명 사용 못해 - 서울반도체, 백색 LED 특허소송 승리

• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.1097-1099
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• 2011

최근 스마트폰과 관련한 게임 어플리케이션들이 여가시간이나 자투리 시간 활용에 폭발적인 인기를 누리고 있다. 본 논문은 이러한 환경에서 스마트폰을 이용하여 남, 여 연예인 사진을 가지고 이미지 퍼즐을 풀어 유명 연예인의 사진을 맞추는 이미지 퍼즐 게임을 안드로이드 기반으로 구현하였다. 본 연구에서 개발된 스마트폰 어플리케이션은 스마트폰이 대중화 된 무선 인터넷 시대에서 모든 스마트폰 사용자들이 여가시간을 즐겁게 활용할 수 있도록 설계 및 구현되었다.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.209-220
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• 2021

The purpose of this study is to examine the effect of donation campaigns ambassador model in non-profit organizations. To analyze the research hypothesis, the independent variables (high awareness-high expertise, high awareness-low expertise, low awareness-expertise, low awareness-low expertise) and the dependent variables (source credibility, message credibility, attitude toward the organization, and donation intention) were measured. Interaction effect was found on the source credibility, message credibility, and donation intention. The interaction effect showed that public perceived positively if the ambassador has high cognition level on the condition of low expertise. However, the attitude toward the organization according to the PR ambassador type was not significant. The study suggested that the non profit organization would better use the ambassador of high cognition rather than expertise.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.445-452
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• 2021

This paper is an experimental study using eye-tracking on the visual attention of TV entertainment programs with PPL products being shoveled by the acceptor. As a result of analysis, first, there was no difference in the exposure time of the PPL product, which is deemed to have little effect on the subject's attention. Second, there was no difference in the PPL product's prominence, and we could see that the focus was on subtitles or the faces of the cast. Third, the concentration of attention on PPL products was higher when there were more famous cast members than there were when there were low-profile cast members, and the appearance of famous cast members was judged to be very effective in order to focus more attention on PPL products. In conclusion, when exposing PPL products in entertainment programs, it is believed that the more popular the cast members appear on entertainment shows, such as famous broadcasters, celebrities, and stars, the more effective the PPL products are, rather than the exposure time and prominence of PPL products, the more effective the companies will be in advertising the popular and likable celebrities.

• Korean journal of communication and information
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• v.80
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• pp.115-142
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• 2016

This study aims to reveal the content of and logic behind a recent negative public sentiment toward female idols with the example of a debate over songstress IU's fourth album that was released late last year. While previous studies on fandom have focused on the identification process towards entertainers and making community, a recent phenomenon of "anti-fandom" or "malicious comments" implies that more research is needed on negative emotions such as hostility or schadenfreude (feelings of pleasure from others' misfortunes). Schadenfreude is a social sentiment that originated in modern liberalism, which features contradictions between public equality and private ownership, and that has been intensified in neoliberalism, which features a maximization of this contradiction centering on a meritocracy. Celebrities in Korea often become the targets of schadenfreude, which is associated with the suspicion that they gain popularity not from their abilities but from "just being popular." It should also be noted that this kind of schadenfreude operates differently between male and female entertainers. Specifically, the acquisition of money and fame by modern women whose presence used to be located in the private possessions of males is considered to be due to their unjustified use of sexuality. This is also the background of the recent online misogyny culture in Korea. In this context, IU, who had been successful at building a differentiated image of "sister-like idol artist," became a valid target. Although accusing IU of utilizing pedophilia reflects a stalemate that a current politics of sexual violence faces, it rather damages the name of an individual than attracts public attention to the structural causes of childsexualabuse. This is why I see the way that pedophilia was used in the debate over IU as a schadenfreude. Consequently, the term pedophilia here contributes to an expansion of the entertainment economy that is sustained by rises and falls of the celebrities' stock prices.

• 건강소식
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• v.36 no.10
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• pp.10-11
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• 2012

아기를 보고 웃으면 아기도 따라 웃는다. 앞에서 누군가가 하품을 하거나 활짝 웃으면 옆 사람도 이내 따라 한다. 이런 현상은 우리 뇌의 '미러 뉴런(Mirror Neuron, 거울 신경세포)'에 의한 것이라고 한다. 미러 뉴런이란 '보는 대로 따라 하는 신경'으로 불리는데 남의 행동을 모방하도록 하는 우리 두뇌 안의 신경세포다. 그렇다면 미러 뉴런을 다이어트에 활용해보자. 유명인들의 다이어트 성공담을 들으면, '나도 ${\bigcirc}{\bigcirc}{\bigcirc}$처럼 완벽한 몸매를 가질 수 있어'라며 나의 미로 뉴런이 반응해 금세 따라하고 싶어질 것이다.

• 건강소식
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• v.39 no.7
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• pp.22-23
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• 2015

작년 여름 한국을 찾은 기네스펠트로가 한 연예매체에서 한국식 목욕탕과 때밀이를 좋아한다고 말해 화제가 된 적이 있었다. 우리나라의 때밀이 문화가 유명여배우의 입을 통해 언급되니 반갑기도 하다. 하지만 힘주어 때를 미는 것이 피부에 도움이 되는지는 생각해볼 문제다.