• Korean Journal of Legislative Studies
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• v.17 no.3
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• pp.117-143
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• 2011

이 연구는 선거에서 후보자들의 정책 입장(issue stance)을 유권자들이 어떻게 판단하고 인식하는 지 살펴본다. 기존의 연구들은 후보자들의 정책에 대한 유권자들의 인식을 설명하는 데서 캠페인 정보(campaign information)의 직접적인 영향을 제대로 고려하지 않았다. 이 논문은 후보자 정책 입장에 대한 캠페인 정보가 과연 유권자들의 인식에 직접적인 영향을 미치는 지 미국에서 이루어진 실험 데이터를 이용하여 분석한다. 아울러 투영 효과(projection effect)나 허구적 일치성 효과(false consensus effect) 등 기존의 연구에서 제시된 설명들이 이러한 캠페인 정보의 영향을 감안했을 경우에도 여전히 유효한 지 살펴본다. 실험 데이터의 분석 결과는 캠페인 정보가 후보자 정책에 대한 유권자들의 판단에 직접적인 영향을 미치며, 이러한 캠페인 정보의 영향을 감안했을 때 투영 효과는 여전히 유효한 반면 허구적 일치성 효과는 상대적으로 약하게 나타난다는 것을 보여준다.

• Korean Journal of Legislative Studies
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• v.25 no.1
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• pp.79-106
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• 2019

Local governments within the boundaries of a state need increasing flexibility to satisfy diverse economic, social, and environmental goals in their particular geographical setting. However, many candidates in the local election in South Korea tend to see local politics as an extension of national-level politics. In particular, this paper mainly deals with how the voters' evaluation of a president's performance has influenced subnational elections in South Korea. Our analysis suggests that the fate of candidates in subnational elections is shaped by the performance of the incumbent president in both economic development and foreign affairs.

• Korean Journal of Legislative Studies
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• v.24 no.3
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• pp.5-28
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• 2018

The recent changes in Korean elections are mainly characterized as the downfall of the Conservative party. It is surprising, considering that the conservative party gained the historical support from the electorate in 2012, just several years ago. This paper claims that the downfall of the Conservative party is mostly derived from the perceptual conflicts and inconsistencies in the mind of the conservatives. The findings show clearly both attitude conflicts for the conservatives and its effect of asymmetrical (in)activation of participation. As their preferences to the conservative candidate and party became weaken, the conservatives remained to be inactive participants in elections. On the other hand, the liberals could make political decisions easily, having popular candidate and preferable political party. It suggests that, in order to participate, the electorate needs attractive candidate as well as parties to support in election. To revive as an active political actor, the conservative party should focus on the search of attractive candidates for the conservative electorate and reform the party in accordance with ideological preference of the electorate.

• Korean Journal of Legislative Studies
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• v.25 no.1
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• pp.45-78
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• 2019

This study examines the relationship between individuals' perceptions on party conflict and affective polarization. It pays particular attention to party identification as a moderating variable. Using a survey conducted in the context of the 2014 Korean local election, the present study hypothesizes that perceiving serious inter-party conflict in the political arena is likely to increase negative feelings toward out-group political party among partisans only. Not only do the results confirm our hypothesis but suggest that conflict perception leads to affective polarization among partisan voters. This paper contributes to our understanding of the mechanism that links the attribution of blame to out-group political party for legislative gridlock with ever-growing affective polarization of the electorate.

• Korean journal of communication and information
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• v.42
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• pp.79-106
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• 2008

Based on the third-person effect hypothesis, this study conducted a nation-wide online survey to assess how Korean voters perceived the mass media's effect on the candidates' image and voting behavior during the 17th presidential election. The research results showed that the voters tended to perceive that the mass media such as newspaper, television and the Internet had a greater effect on others than on themselves with regards to the formation of the three candidates' images. The third-person effect on the voting behavior was also revealed differently in terms of the medium according to age and political tendency of the voters. For instance, the younger and liberal voters were likely to see newspaper as having a greater influence on other voters' choice of candidate, while the older voters saw TV as having a greater effect on other voters. The conservative tendency did not affect the perception of the voters at all. Another noteworthy result was that personal characteristics of the candidates' images such as appearances and communication skills did not affect the voters' behaviors in the election process.

• Korean Journal of Legislative Studies
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• v.24 no.1
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• pp.171-202
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• 2018

Issue ownership concerns a party's issue handling reputation. When a party is perceived to have the best solution for an issue, voters identify the party as the owner of the issue. Extant literature of issue ownership voting shows that voters tend to vote for a party that they identify as the owner of an issue they concern most. That is, the effect of issue ownership on voting is conditioned by the perceived salience of the issue in question. This study investigates another condition of issue ownership voting: i.e. party behavior in election campaigns. It argues that the effect of issue ownership on voting is conditional: it depends on party behavior as well as issue salience. During the campaign in the 2016 legislative election, only the Democratic Party of Korea, the opposition party at that time, actively presented itself as the owner of economic issues. The analysis results of this study show that the identification of the Democratic Party as the economic issue owner affects voting for the party when a voter thinks the economy to be the most important issue. However, the identification of the other parties as the economic issue owner does not affect voting for them under the same condition. The results support the argument that party behavior as well as issue salience are conditions of issue ownership voting.

• Korean journal of communication and information
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• v.62
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• pp.159-178
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• 2013

The current study examined the effects of the voters' perception of television news coverage of election poll results on their political participation intention. 700 voters participated in a telephone interview three weeks before the 2012 Korean presidential election. A structural equation modeling with the nationally representative sample was performed. The findings indicate the respondents were more likely to evaluate television news coverage of election poll results negatively when the news coverage presented that the candidate they supported was behind in the race, and the negative evaluation was linked to a greater third-person perception. The third-person perception, in turn, had an indirect effect on political participation intention through negative emotional responses. The results imply that voters' political position influences their perception of the television news coverage of election poll results, and this perception can have indirect effects on political participation.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.350-366
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• 2022

The objective of this study is to empirically verify the relationship between the image of politicians, political belief agreement, and voting intention recognized through YouTube content, centering on the 4·7 Seoul Mayor's Election. A survey was conducted on voters in their 20s or older living in Seoul, and the following main results were derived. First, among the factors of politician image, morality, leadership, and administrative power were found to have a significant positive effect on political belief agreement. Second, it was found that the consensus of political beliefs with politicians had a significant positive effect on voters' voting intentions. Third, it was found that among the factors of politician image, political ability and communication ability had a directly significant positive effect on voting intention. Fourth, it was found that politicians' morality, leadership, and administrative power all had a significant effect on voters' voting intentions through political consensus. The significance of this study is that this study identified the factors of politician image on political belief agreement and voter voting intention by applying the relationship between politician image, political belief agreement, and voter voting intention to YouTube content.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.306-316
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• 2018

This research studies voter's value and attitude reflected by the politician's overall image and scrutinizes the separate structures of the voters' subjectivity on the matter. Objective of the research is to explain the influence that exercises on voters' political actions through this procedure. On this research, there were 32 Q samples that are selected, and they were categorized by a pool of 20 people. Result showed total of 3 different categories of cognition patterns towards Gyeonggi-do Governor Lee Jae Myeong. Of the 3 categories, category 1 (N=4) was a reformer with apparent principles and initiatives, category 2 (N=12) was an efficient tactician with executive ability, and the last category 3 (N=4) was a populist that strives to achieve his political ambition. Opinion of the samples in the first category was that Governor Lee is the right guy for demolishing the barrier between vested class and the non-vesting in the society. Voters in the second category showed expectation for Governor Lee's executive policies that satisfy the voters, given his abilities proven while he was in mayor's office for Seongnam city. People in the pool of category 3 worried that Governor Lee is busy increasing his approval rating and popularity by asserting unrealistic opinions and impractical policies.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.05a
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• pp.159-160
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• 2018

블록체인은 분산 원장 기술 중 하나로 여러 개의 노드들이 참여하며, 이 노드들 간의 합의 알고리즘을 통하여 데이터의 위 변조를 막고, 이미 기록된 데이터를 바꿀 수 없는 구조를 장점으로 가진다. 이러한 특성 때문에 블록체인은 신뢰성이 중요시되는 플랫폼에 많이 적용이 되며 많은 플랫폼 중 전자투표의 중요한 기술로서 인식되고 있다. 전자투표는 선거의 모든 과정을 전자화 하여 선거를 관리하는 사람이나 투표자 모두에게 편리함을 제공하는 시스템으로 기술적인 보안성이나 시스템의 안정성이 완벽하게 보장되지 않아 유권자들에게 신뢰를 주지 못해 현실에서 쉽게 적용하지 못하고 있다. 이러한 문제를 해결하기 위해 본 논문에서는 블록체인을 적용하여 투표의 변조를 막고 유권자들의 신뢰와 시스템의 안정성을 제공하는 전자투표 시스템을 제안한다.