• Management & Information Systems Review
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• v.29 no.1
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• pp.117-144
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• 2010

This paper planned to review positively the influence of leading variables - Functional benefits, Emotional benefits, Self-expressive benefits over Consumer-brand relationship, and the structural relationship between Consumer-brand relationship and Brand attachment, Word-of-mouse. For it, we verified our hypothesis utilizing Hierarchial chi-square analysis that was available to statistically verify the size between 2 paths out of Structural models As the result of research, Emotional benefits was more influential than Functional benefits in the formation of Consumer-brand relationship. Additionally, the influential difference between Emotional benefits and Self-expressive benefits was not found in the formation of Consumer-brand relationship. In other words, both Emotional benefits and Functional benefits were proved to have a positive influence on forming Consumer-brand relationship. On the other hand, Self expressive benefits played a more influential role than Functional benefit in the formation of Consumer-brand relationship. The fact was also proved that the higher the formation level of Consumer -brand relationship was, the greater positive influence over Brand attachment and Word-of-mouse Through the above results, it is more desirable to establish brand strategy for forming Consumer-brand relationship through Emotional benefits and Self expressive benefits rather than Functional benefits. Additionally, the Consumer-brand relationship formed by Value benefit is expected not only to get the level of attachment, showing like love, toward the brand deeper, but also to achieve the effect of positive, long term communication through voluntary Word-of-mouse.

• Management & Information Systems Review
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• v.29 no.2
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• pp.27-52
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• 2010

Research on the user motivation of online brand community, the flow, community identification, brand attachment and the structural relationships between them This study is focused on the utilization motives of online brand community (emotional motivation, social motivation, informational motives), and their influences on each motivation on the flow and structural relationships between the brand identification and attachment. For the research, hierarchical chi-squal analysis, was used among Structural Equation Models, to statistically verify the size between the two paths. First, the research has proven the positive influence of user motivation of online brand community on flow. Especially on this research, user motivation of online brand community on flow was divided and analyzed into three motivations; emotional motivation, social motivation, informational motivation, the social and emotional motivation are proven to have the biggest influence on the flow and informational motivation has comparatively low influence on the flow. Secondly, this research will prove that the type of flow built on user motivation of online brand community can give positive influence on community identification and brand attachment. And third, the influence of community identification on brand attachment is very high on the flow. Result will clearly shows the flow built on user motivation of online brand community can help build brand attachment through community identification.

• Korean journal of communication and information
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• v.51
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• pp.156-173
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• 2010

This study analysed the narrative of and , two history documentary broadcasted on KBS, in terms of story-telling and discourse. And it also examined whether TV as mass media could provide an alternative interpretation against the dominant historical awareness. As a result, both programmes showed limitations on representing subversive point of view to the dominant ideology. At the story-telling level, firstly, they represented in a way of male-hero narrative though they were describing the history of woman, and while representing woman as a public figure they eliminated her feminity and individuality. Secondly, before evaluating woman as a historic figure they previously appreciated her appearance in a male-point of view. Thirdly, although they were telling the story of woman in a political view, they focused on love triangle, therefore failed to make her as a public figure. The discourses of both programmes were anchoring the existing historical interpretation instead of offering an alternative historical imagination. The narrator who were telling history at the studio in a omniscient viewpoint took a role as a meaning definer, placed at the highest rank in the hierarchy of discourse structure. Especially in , the dramatized images to cover lack of visual data helped anchor the patriarchal narrative and reduced the possibility of subversive interpretation on historic figure.

• Journal of the Korean School Mathematics Society
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• v.12 no.2
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• pp.309-325
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• 2009

The purpose of the study was to investigate the differences between Korean mathematics textbooks and CPMP textbooks in the view of conceptual network, structure of mathematical contents, instructional design, and teaching and learning environment to explore the implications for mathematics education in Korea. According to the results, Korean textbooks emphasized the mathematical structures and conceptual network, on the other hand, CPMP textbooks focused on making connections between mathematical concepts and corresponding real life situations as well as mathematical structures. And generalizing mathematical concepts at the symbolic level was very important objective in Korean textbooks, but in the CPMP textbooks, investigating mathematical ideas and solving problems in diverse contexts including real- life situations were considered very important. Teachers using Korean textbooks preferred an explanatory teaching method with the use of concrete manipulatives and student worksheet, however, teachers using CPMP textbooks emphasized collaborative group activities to communicate mathematical ideas and encouraged students to use graphing calculators when they explore mathematical concepts and solve problems.

• Journal of Gifted/Talented Education
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• v.23 no.1
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• pp.67-87
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• 2013

This study explores high school gifted students' perception of cheating in school using the concept mapping method. The map shows the gifted students' concept structure and the different perception between gifted and non-gifted students on cheating. For the purpose, 63 high school gifted students participated at the brainstorming stage to gather the possible related statements. Finally, 64 statements were confirmed and these were divided and evaluated by 13 focus group students. Then, they were analyzed by multidimensional scaling and processed by hierarchical cluster analysis. The results compiled from this procedure show that high school gifted students' perception of cheating is classified into five clusters: "unacceptable cheating behaviors of friends", "an inseparable relation among social structure, giftedness and cheating", "conflict, coping skills, and tolerance related to the cheating", "immorality in one's inner person" and "the judgement based on morality and social justice". In addition, 150 gifted students and 160 non-gifted students checked the degree of agreement to each statement with the likert 6 points scale and the result showed that there was no significant difference in two clusters, "unacceptable cheating behaviors of friends" and "the judgement based on morality and justice", while it turned out that there were significant perception gaps in three clusters, "inseparable relation among social structure, giftedness and cheating", "conflict, coping skills, and tolerance related to the cheating" and "immorality in one's inner person". Implications of the study related to the gifted students' moral behaviors were discussed in depth.

• KOMUNHWA
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• no.70
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• pp.109-132
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• 2007

Taking the Yosu Peninsula where prestige goods were prevalent and more dolmen were excavated and surveyed than other regions as object of the research, this dissertation investigated the hierarchy of dolmen society. The dolmen groups were excavated and surveyed at some 20 positions in Yosu Peninsula Analyzing the number, weight of upper stone, location, the buried relics of dolmen, the hierarchy for each dolmen group can be summarized as follows. It seems that the large group with a lot of dolmen and big upper stone which is located on the plane with stream or on the lower part of hill might be the central group with abundant buried relics. However, the size of individual upper stone does not coincide with buried relics sometimes. Thus, it is required to review the entirety of dolmen group rather than individual upper stone in the relation between the scale of upper stone and buried relics. Then the scale of tomb is proportionate to the prestige goods. Meanwhile, the discrepancy between dolmens can be verified by the difference among upper stone, tomb, burial accessories, etc in the unit dolmen group. Since dolmen is the tomb of some inhabitants in the Bronze Age, the existence of stone coffin tomb with buried bronze sword, jade or stone sword compared to the stone coffin with no relics means that there was powerful representative of one generation even in one kindred group on the basis of wealth or authority. It can be concluded that the upper stone or large tomb or prestige goods among the persons buried in dolmen were fixed as high class, those with relatively small stone coffin with no or scanty burial accessories were fixed as medium class and multitudinous class who were not buried in dolmen were fixed as low class. Therefore, the dolmen society in Yosu Peninsula shows that there was division of class in the unit dolmen group as well as hierarchy in the group.

• Journal of the Society of Disaster Information
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• v.14 no.2
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• pp.115-121
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• 2018

Purpose: The purpose of this study is to identify the legal status of enterprise disaster management standards established as part of business continuity management and to ensure resilience, and to improve the problem of application of industry disaster management standards in related industries. Method: We collected relevant data for the study and conducted a literature review on the logistical definition of laws and academic systems such as constitution and enterprise disaster reduction law, and HLS structure. Results: It has been confirmed that the enterprise disaster management standards in the Enterprise Disaster Management Standard are higher in the legal status than the ISO 22301: 2012 international standard. Conclusion: Through this study, it is necessary to establish a development direction of application and related regulations by clarifying the enterprise disaster management standard according to the enterprise disaster reduction law.

• Korean Institute of Interior Design Journal
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• v.20 no.3
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• pp.249-258
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• 2011

As the elderly population are rapidly growing, the elderly who needs special care and nursing homes for them are also growing. However, many nursing homes were planned without considering the hierarchial space organization such as division of housing unit and nursing unit based on the cognitive and behavioral characteristics of the elderly or accessibility and supportiveness of the staff. This study was to examine the hierarchial characteristics in space organization of nursing homes by using Space Syntax. The subjects were 8 nursing homes in Busan. First, spaces in nursing homes were divided into five areas based on the literature review. Then the hierarchy of space organization for the access layer and layers of living floors was grasped by using G-graph. The access layer has a tree-type hierarchical structure and high visuality. Also, average depth of the space was 5. Then the full integration was analyzed. Mobile area, such as elevator, hallways, or living rooms has a high accessibility and the middle corridor type has commonly been characterized. The nursing stations were analyzed through the control degree and it was low in three nursing homes such as B, C, and G. The low clarity was showed in B, D, and F. The low clarity means that it is relatively difficult to recognize the whole space organization of nursing home. Even though the hierarchy of their living floors was tree-type structure with a high visuality, they has a type of grouping spaces around hallways and spreading, or a ring type.

• Korean Institute of Interior Design Journal
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• v.18 no.5
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• pp.183-190
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• 2009

Increase in the elderly population has given rise to various social problems throughout Korean society, and what is more, although the greater demand of medical treatment, its development is still in its early stages. Given that Specialized Geriatrics Hospital has stood amid a range of spatial complication and it should faithfully reflect the needs of elderly population, we need a better understanding of Specialized Geriatrics Hospital. This study suggested the foundation to plan of Specialized Geriatrics Hospital through analyzing and evaluating spatial configuration of Specialized Geriatrics Hospital by "Space Syntax" and "J-Graph" The study focused on Specialized Geriatric Hospitals existing in Korea which owned more than 100 beds. The result of this study is summarized as follows; First, the rate of separated convex showed that the portions of the Treatment of outpatients and Supply have increased, but onthe other hand the portion of the The ward has been on the decrease. Second, in the case of Treatment of outpatients, it was structured Tree-shaped and the Tree-shaped could be separated with two types: waiting room and wailing room with lounge. in the case of The ward, it was structured Tree-shaped and also Ring-shaped. The more recently opened Geriatrics Hospital, the closer to Ring-shaped. Third, the access to the Ccentral treatment was low though the access to the core of the each floor was high. Fourth, in the progress of intelligibility, the fact that its value has decreased is becoming a serious problem of medical development for the elderly population finally, according to J-graph's analysis, the hallway made the spatial depth of rooms and public space more deepened. This caused by scattered arrangement of public spaces. As the only planning were considered in this study, It therefore needs more diversified approaches considering physical factors such like real distance and area.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.11
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• pp.6906-6914
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• 2014

This study examined the remodeling characteristics of traditional urban housing for lease focusing on Hanok in the traditional urban housing neighborhood of Bukchon. Furthermore, the space syntax was used as the main analytic approach to objectively revealing the change in social properties of each spatial element because each room forms its status in the structural relation with many rooms and accommodates the special change in traditional housing and modern life. These findings revealed the following; spatial division between the landlord and tenant results in a hierarchical change in the yard and main hall and strengthens the privacy of the space of the landlord.