• Information Systems Review
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• v.11 no.1
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• pp.133-144
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• 2009

Today, eCRM has been attention as an enterprise information system that systematically manages and utilizes the eCRM customer information visiting Internet home page. On this paper, the case study of N company Korea's leading manufacturers of the dairy industry is been application research in the practices of using optimization tools for analysis of customer information and marketing activities by the introduction of eCRM and doing weblogs analysis. This research is a case study on an introduction and the use of eCRM solutions in dairy industry company. In addition, of the scope and effectiveness for use introduced eCRM explain.

• Journal of Convergence for Information Technology
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• v.11 no.2
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• pp.1-9
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• 2021

OASIS(Online Archiving & Searching Internet Sources) is a web archiving project of the National Library of Korea started in 2004 to systematically collect, manage, and preserve online digital information resources. In this study, the following problems were derived by analyzing the access log of the OASIS website and conducting a user survey. First, people's awareness of the OASIS project was very low, and there were many first-time visitors to the website. Second, active promotion and service reorganization to improve the use of OASIS was insufficient. The study suggested that the improvement point of this was to strengthen its own direct promotion and indirect promotion in connection with other agencies. In addition, it was proposed to enhance the service through user-customized services and to reinforce content that induces interest and fun.

• Journal of KIISE:Software and Applications
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• v.31 no.5
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• pp.586-594
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• 2004

Because web documents become creation and disappearance rapidly, users require the recommend system that offers users to browse the web document conveniently and correctly. One largely untapped source of knowledge about large data collections is contained in the cumulative experiences of individuals finding useful information in the collection. Recommendation systems attempt to extract such useful information by capturing and mining one or more measures of the usefulness of the data. The existing Information Filtering system has the shortcoming that it must have user's profile. And Collaborative Filtering system has the shortcoming that users have to rate each web document first and in high-quantity, low-quality environments, users may cover only a tiny percentage of documents available. And dynamic recommendation system using the user browsing pattern also provides users with unrelated web documents. This paper classifies these web documents using the similarity between the web documents under the web document type and extracts the user browsing sequential pattern DB using the users' session information based on the web server log file. When user approaches the web document, the proposed Dynamic recommendation system recommends Top N-associated web documents set that has high similarity between current web document and other web documents and recommends set that has sequential specificity using the extracted informations and users' session information.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2000.11a
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• pp.151-157
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• 2000

본 논문에서는 웹사이트에 접근하는 사용자 접근 패턴을 학습하여 정보 제공이 보다 용이한 구조로 자동 개선시켜 나가는 적응형 웹사이트를 구축하고자 한다. 즉, 기존 웹사이트의 구조를 가늠한 한 파괴하지 않는 범위 내에서 김 사이트를 변경하고자 관련성은 높으나 접근 경로가 긴 문서들의 클러스터를 찾아내고, 이들에 대한 별도의 색인 페이지를 생성하여 웹사이트 내에 위치시킨다. 이를 위하여, 먼저 대용량의 웹 서버 로그 데이터들을 대상으로 순차 패턴 탐색 방법인 AprioriAll 알고리즘을 적용함으로써 웹문서간의 충분한 연관성 지지도를 갖는 사용자 순차 접근 패턴을 분석해낸다. 사용자 순차 접근 패턴 분석을 통해 관련성 있는 문서들의 집합을 알아낸 후, 웹사이트의 하이퍼 링크 구조 정보를 고려하여 접근 경로가 긴 문서들만을 골라 웹 문서 클러스터를 생성시킨다. 이러한 웹문서 클러스터들에 대한 색인 페이지를 추가 생성하여 제공함으로써 사용자들의 보다 효과적인 정보 접근을 지원한 수 있는 웹사이트로의 변경이 가능하다.

• The KIPS Transactions:PartD
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• v.10D no.2
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• pp.277-282
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• 2003

The knowledge discovery from web has been studied in many researches. There are some difficulties using web log for training data on efficient information predictive models. In this paper, we studied on the method to eliminate sparseness from web log data and to perform web user clustering. Using missing value imputation by Bayesian inference of MCMC, the sparseness of web data is removed. And web user clustering is performed using self organizing maps based on 3-D plot by principal component. Finally, using KDD Cup data, our experimental results were shown the problem solving process and the performance evaluation.

• Proceedings of the Korea Information Processing Society Conference
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• 2006.11a
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• pp.361-364
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• 2006

최근에 제한된 데이터 셋보다 센서 데이터 처리, 웹 서버 로그나 전화 기록과 같은 다양한 트랜잭션 로그 분석 등과 관련된 데이터 스트림 처리에 더 많은 관심이 집중되고 있으며, 특히 데이터 스트림의 질의 처리에 대한 관심이 증가하고 있다. 본 논문에서는 질의 중에서 2 개 이상의 스트림을 조인하는 조인 연속 질의를 처리하는 방법과 성능에 대해서 연구한다. 각 조인의 비용을 스트림의 입력 속도와 조인 선택도를 이용한 조인 비용 모델로 정의하고 그리디 알고리즘을 이용하여 최적화하는 기법을 제안하고 실험을 통해 다양한 스트림 환경에서 최적화 알고리즘이 어떤 성능을 보이는 지를 알아본다.

• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.2
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• pp.397-404
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• 2018

As the usage of internet is increasing, a lot of user behavior are written in a log file and the researches and industries using the log files are getting activated recently. This paper uses the Hadoop based on open source distributed computing platform and proposes a customized tourism system by analyzing user behaviors in the log files. The proposed system uses Google Analytics to get user's log files from the website that users visit, and stores search terms extracted by MapReduce to HDFS. Also it gathers features about the sight-seeing places or cities which travelers want to tour from travel guide websites by Octopus application. It suggests the customized cities by matching the search terms and city features. NBP(next bit permutation) algorithm to rearrange the search terms and city features is used to increase the probability of matching. Some customized cities are suggested by analyzing log files for 39 users to show the performance of the proposed system.

• The Journal of Korean Institute of Information Technology
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• v.16 no.12
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• pp.1-11
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• 2018

Recently, the volume of online shopping market continues to be fast-growing, that is important to provide customized service based on customer behavior evaluation analysis. The existing systems only provide analysis data on the profiles and behaviors of the consumers, and there is a limit to the processing in real time due to disk based mining. There are problems of accuracy and system performance problems to apply existing systems to web services that require real-time processing and analysis. Therefore, The system proposed in this paper analyzes the web click log streams generated in real time to calculate the concentration level of specific products and finds interested customers which are likely to purchase the products, and provides and intensive promotions to interested customers. And we verify the efficiency and accuracy of the proposed system.

• CRM연구
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• v.4 no.1
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• pp.55-68
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• 2011

Recently with the development of Web services by utilizing a variety of web content, the studies on user experience and personalization based on web usage has attracted much attention. Majority of personalized analysis are have been carried out based on existing data, primarily using the database and statistical models. These approaches are difficult to reflect in a timely mannerm, and are limited to reflect the true behavioral characteristics because the data itself was just a result of customers' behaviors. However, recent studies and commercial products on web analytics try to track and analyze all of the actions from landing to exit to provide personalized service. In this study, by analyzing the customer's click-stream behaviors, we define U-Score(Usage Score), P-Score (Preference Score), M-Score(Mania Score) to indicate variety of customer preferences. With the devised three indicators, we can identify the customer's preferences more precisely, provide in-depth customer reports and customer relationship management, and utilize personalized recommender services.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.11b
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• pp.1535-1538
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• 2002

본 논문에서는 홈 네트워킹 기술에 사용되는 홈 게이트웨이를 이용하는 가입자들을 관리하기 위한 웹 기반 관리 시스템을 설계하였다. SNMP(Simple Network Management Protocol)를 탑재한 홈 게이트웨이 장치의 시스템분석, 성능분석, 장애분석 등을 파악하기 위해 MIB(Management Information Base) 오브젝트를 추출하여 가공한다. 시스템분석은 홈 게이트레이의 기본적인 구성정보를 제공하고, 성능분석은 장비의 실시간 트래픽정보와 상태를 나타낸다. 마지막으로 장애관리는 예외 상황에 대한 장애로그 및 trap 메시지를 제공한다. 이와 같은 시스템을 통하여 원격지에서 홈 게이트웨이 장비들을 효율적으로 관리할 수 있다.