• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.67-79
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• 2023

The bounce rate is the rate at which a user leaves immediately after visiting, and this study aimed to find out what attributes of a website affect the bounce rate. Web site evaluation items were defined as a total of 4 items and 27 evaluation attributes, including usability, information, service interaction, and technology, so that they can be commonly applied to venture companies in various industries through prior research. As a result of the study, 6 website attributes that affect the bounce rate were verified to be significant by discriminant analysis and decision tree analysis. Suggestions to reduce the bounce rate of venture business websites through this study are as follows. First, the path name of the website is displayed as mandatory and a pull-down menu function is added to facilitate movement to other pages. Second, it is good to expose core content that can attract users' attention in the form of a banner, and place internal link banners in the right place on sub-pages. Third, external links should be linked to a new window so that they do not leave the current page immediately so that they can be re-entered. Lastly, it is recommended to expose the contact information of the person in charge and consultation function as direct information for communication with customers, but if individual response is difficult, at least the consultation function must be added. These suggestions are expected to be of practical help in various fields such as website development, operation, and marketing. However, in special cases, a high bounce rate may be normal, so it should be considered according to the situation.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.251-256
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• 2007

성형외과에서는 웹 방문자를 늘리기 위하여 다양한 노력을 하고 있지만, 웹 사이트의 어떠한 속성이 웹 방문자 수를 증대시키는지에 대한 체계적인 연구는 찾아보기 어렵다. 본 논문에서는 방문자 수가 많은 성형외과 웹 사이트와 방문자 수가 적은 웹 사이트를 구분하는 속성을 규명하였다. 다중 판별 분석과 의사결정 나무 기법, 신경망 분석 기법을 이용하여 방문자의 다소 (多少)를 구분하는 속성들을 도출하였다. 웹 사이트의 속성 중 '가상성형프로그램', '정보추천' 등 소수의 속성이 방문자 수의 다소(多少)를 설명하는 것으로 드러났다.

• Journal of the Korean Society for information Management
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• v.20 no.3
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• pp.129-153
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• 2003

This study is to develope the usability evaluation criteria for improving quality of user services in digital library website. It compared and analyzed major eight studies concerning usability evaluation of library website in foreign and domestic. This paper was suggested 36 items of evaluation criteria that are belongs to six domain(quality of links, feedback mechanism, accessibility, design, navigation and searching). Usability evaluation criteria for digital library websites suggested in this paper is a item-based level, and to observe generally.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.11
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• pp.1482-1494
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• 2004

This study identified convergent validity and discriminant validity of measurement variables by factor analysis using Spss program and tested covariance measurement model including latent variables such as the website attributes (interactivity, search and visual information of website), shopping values(utilitarian and hedonic value) and attitude toward website by AMOS program. The data were collected from a sample of 271 internet shopper of university students(male: 82, female: 189). They visited the website for apparel shopping and, after searching a casual clothing which they wanted to buy, requested to answer the questionnaire. The results were as follows: Variables that reduce validity were deleted in the several steps of factor analysis and initial measurement model testing. Final measurement model was constructed by valid variables was accepted. This measurement model will be input for testing causal research model that can explain how attributes of the website influences on consumer attitude toward the website.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.22 no.2
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• pp.201-220
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• 2011

The library is a social institution that should ensure all users' information access rights. In this study, the concept of universal design is analyzed as a theoretical basis that library Websites should be accessed equitably by all kinds of users, and an evaluation criteria is developed based on the principles of universal design. The Websites of 7 regional central libraries are evaluated with suggested criteria and the ratio of compliance of universal Web design is measured. In the result, the most of the Websites are showed not only high performances on the area of (1) Web accessibility and (2) usability, but low performances on the area of (1) equitable use and (2) flexibility in use.

• Information Systems Review
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• v.16 no.3
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• pp.1-23
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• 2014

This research uses the Analytical Hiararchy Process (AHP) to scientifically and systematically calculate the weightings of attributes as well as dimensions considered for assessing an informational website. The present paper aims at observing and using the computed weightings to comparatively examine the perceptions of customer users and business users. We use the 3C-D-T (i.e., Content, Community, Commerce, Design, and Technology) framework to conduct a case study where we review and assess restaurant websites and calculate attribute weightings on these websites. Data used for website review was collected in two phases. Data in the first phase was collected from customer users, and data in the second phase was from business users who had registered in the same websites. Users were instructed to perform a pairwise comparison of the relative importance of website attributes. Our data analysis revealed that the customer users and business users demonstrated different views on the relative importance of the individual attributes. Based on the findings, we suggested that business users of restaurants should adapt their views to the customers' views to minimize perceptional differences, thereby increasing customer satisfaction and accomplishing successful business outcomes.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.147-152
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• 2013

Now, plastic surgery has become the industry for beauty. In order to know the characteristics of high-visit web sites that many people have visited, 33 high visit websites of plastic surgery were compared to 60 benchmark sites of same industry. We selected 34 web site attributes that can be measured objectively from existing studies. For analysis, Multiple Discriminant Analysis(MDA) is conducted for searching what attributes divide two group definitely. The result of this study shows the dividing attributes fall into 2 categories like 'Community', 'Up to date'. Thus, we are able to conclude that high-visit plastic surgery web sites are community-centric site but not contents-centric and are maintained with tide up to date. The methodology employed in this study provides an efficient way of improving satisfaction of visitors of plastic surgery website.

• Journal of the Korea Society of Computer and Information
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• v.18 no.10
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• pp.207-216
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• 2013

The A low-cost carriers(LCC)' website represents their public face to the world. Futhermore, distribution through their own websites is generally regarded as the being most cost effective for airlines The Internet website has become an effective marketing vehicle for low-cost carriers(LCC). The objective of this study was to examine theoretical relationship of website quality, e-satisfaction, e-trust, and e-loyalty to the low-cost carriers' website. The study sample included respondents who had visited any LCC websites in the last 12 months. Data were collected by conducting a web-based survey to maintain respondents' anonymity and overcome time and place constraints. From the 334 usable data obtained, hypotheses are tested using structural equation modeling. The results indicate that website quality, e-satisfaction, and e-trust are antecedents of e-loyalty in loyalty relationships between passengers and low-cost carriers' websites. Website quality positively influences e-satisfaction, e-trust while e-satisfaction. However, contrary to our expectation, e-satisfaction has a negative effect on e-trust. Managerial implications are provided following presentation of the findings.

• Journal of the Korean Society for Library and Information Science
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• v.36 no.1
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• pp.41-60
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• 2002

This study aims to evaluate the usability for improving quality of Hoseo university digital library website. Compatibility of web browser and loading speed are analyzed in using Doctor HTML and Web Site Garage, and seven major attributes of website. that is navigation, functionality, user control language and contents. system and user feedback, consistency, architectural and visual clarify, are analyzed and evaluated in using online questionnaire method. Finally this paper was suggested some problems and improvements of that website mentioned above, and general guidelines of website construction based on usability in university digital library in korea.

• KAPE Magazine
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• s.227
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• pp.7-9
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• 2015

웹사이트나 커뮤니티의 속성을 구분할 때 '여초', '남초'라는 표현을 쓴다. 이제는 뉴스에서도 쓰는 신조어가 된 이 말은 어느 한 성별의 비중이 높아 이용자의 절반 이상에 해당함을 뜻한다. 여기에 빗대보면, 축산물품질평가원은 '남초'다. 그것도 극심한 '남초'다. 물론 그 속에도 여성은 있으나 총 52명, '남초' 커뮤니티로 유명한 '일베'나 '오유'조차 넘보지 못할 경지에 이르렀다고 해도 과장이라고 말할 수 없을 정도다.