• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.342-351
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• 2009

This study aims to determine if we can draw significant strategies for development and improvement of hotel wedding business by analyzing the future-going and consistent wedding & ceremony culture of superior hotels in Seoul. Though the study, I could make conclusions as follows; First, human service in hotel wedding services which can be roughly categorized into human service influence on positive or negative emotion reaction of the client directly. Second, positive or negative emotion reaction of the client for the hotel wedding service commodity result in positive or negative influence on the client's behavioral intention. I hope that there will be further studies from sampling to positive study on this issue in consideration of the conclusions and the limits of this study.

• Culinary science and hospitality research
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• v.22 no.5
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• pp.252-266
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• 2016

The purpose of this study is to verify a relationship among service quality and customer satisfaction of wedding hall restaurants, and recommendation intention, as well as the moderating effect of image of wedding halls and hotels on the relationship. A hierarchical regression analysis thorugh SPSS was conducted to test the model hypotheses. Research samples were collected from 331 customers of wedding hall restaurants and hotels located in Seoul. The findings and implications of the research can be summarized as follows. First, the employees, facilities and environment service, and convenience of wedding hall restaurants had a positive effect on customer satisfaction of wedding hall restaurants. Second, evidence suggested that service quality of wedding hall restaurants had a positive effect on recommendation intention. Third, while there was a negative moderating effect of image of wedding halls and hotels between food and employee service quality and customer satisfaction, a positive moderation effect of image of wedding halls and hotels was found. Fourth, there was a negative moderating effect between customer satisfaction and recommendation intention.

• Culinary science and hospitality research
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• v.16 no.1
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• pp.239-253
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• 2010

This study was designed to investigate the performance analysis of dining space design, food styling, and table decoration of hotel wedding conventions. For this purpose, it investigated relevant literatures, set up hypotheses to solve main questionable considerations and made a corresponding empirical analysis. For the empirical analysis, a questionnaire survey was conducted to total 316 customers of deluxe hotels in the Seoul area. The model was tested using SPSS 12.0 and AMOS 5.0 on a sample of 321 surveys received with 96% of usable response rate. The results of the empirical analysis are as follows. Dining space design has a significant effect on customer satisfaction. Food styling has significant influence on customer satisfaction. Customer satisfaction has significant influence on revisit intention. Customer satisfaction has a significant effect on word of mouth. Revisit intention has significant influence on word of mouth.

• 프린팅코리아
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• v.8 no.6
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• pp.58-63
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• 2009

대표적인 소량다품종인쇄물인 웨딩인쇄물 시장에 변화의 바람이 불고 있다. 대부분의 고객이 $3{\sim}500$장 내외로 인쇄하는 경우가 많은 청첩장인쇄는 예전부터 기성카드에 마스터인쇄를 해서 제작하는 경우가 일반적이었다. 물량이 상대적으로 소량이어서 오프셋인쇄로 작업할 수 없었기 때문에 마스터인쇄사의 대표적인 일감의 하나로 불렸다. 그러나 최근 들어서 개성을 중시하는 결혼식과 청첩장을 차별화하고 싶다는 경향이 소비자를 중심으로 활발하게 일어나는가 하면 디지털인쇄기의 본격적인 보급으로 소량다품종 인쇄를 지원하기 시작했으며 다양한 후가공 작업을 쉽게 진행할 수 있게 되어 맞춤형 및 고급형 청첩장 인쇄시장이 지속적인 성장을 거듭하고 있다. 물론 아직까지 기성카드사의 제품을 사용하는 청첩장 인쇄가 제일 많다. 그렇지만 예전과 달리 청첩장의 종류가 수백, 수천가지에 달하기 때문에 개성을 최대한으로 살리는 선택을 하는 것이 가능하기 때문에 어떤 면에서는 맞춤형 청첩장인쇄와 다름없다는 주장과 평가도 나오고 있다. 현재 청첩장을 비롯한 결혼과 관련된 인쇄물은 대체적으로 카드업체를 중심으로 하는 기성품시장, 개별 단가는 매우 높지만 아직까지 시장의 수요는 일부 계층에 국한되어 있는 고급형 맞춤 청첩장을 비롯, 디지털인쇄기를 이용해 포토청첩장 등 특별한 디자인의 청첩장을 수주하는 인쇄업체 등으로 크게 분류되어 있다. 한편 지난 2007년을 기준으로 $3{\sim}500$억원 대에 달하는 웨딩인쇄물 시장은 결코 큰 시장이라고 할 수는 없으나 꾸준한 성장세를 보인다. 청첩장이 어떤 의미에서 볼 때 작은 소품의 기능을 갖는다는 것을 보면 상당히 큰 시장이라고도 볼 수 있을 것이다. 최근 진행되고 있는 웨딩 인쇄물 시장의 변화와 현황을 살펴본다.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.493-499
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• 2014

Jewelry in the US economy, which has the largest influence over the world, is more than 10 times in size in comparison to the Korean market. For that reason, the author examined the US jewelry market and compared Tiffany & Co, the world-renowned luxury jewelry brand with wedding jewelry of the Korean brand Golden Dew, in order to propose a direction for developing customer trend in the Korean market. And, to develop as a wedding jewelry brand and grow the Korean jewelry market, design development must be the primary focus, while also expanding consumers' choices through quality management and diverse designs. Golden Dew must build its own design through patents to satisfy consumers' desire and grow as a powerful brand in the global wedding jewelry trend.

• Management & Information Systems Review
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• v.32 no.5
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• pp.69-88
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• 2013

This study aimed to analyze the effects that the exchange relationship among employees engaged in the wedding industry in Busan, Ulsan and Gyeongnam area exerted on job satisfaction and voluntary service intentions. For this purpose, a theoretical model was presented based on previous studies and the relationship among variables was analyzed based on the analysis results through a survey. There have recently been great difficulties in the whole wedding industry due to the global economic depression and the low birthrate. Moreover, it is hard to optimize the future business environment. In particular, the low birthrate has weakened the demand base of the wedding industry. As a result, it is expected that the competition among companies will be more fierce in the wedding industry. Employees' voluntary service intention become much more important to overcome difficulties in this industry. Employees' voluntary service intentions can be possible when their job satisfaction is achieved. Many studies report the result that this job satisfaction can naturally be achieved when the high quality exchange relationship among a leader, team members (co-workers) and customers is formed. It is viewed that employees' voluntary service intentions should be induced through job satisfaction to improve the profitability through the efficient operation and management of the system. A leader of the organization should make an effort to form the high-quality exchange relationship with members, support so that team members(coworkers) and other employees can get along together and the teamwork can be improved and induce them to improve a high level of service quality with friendly customer services. In spite of the significance of the study discussed above, there are the following limitations in this study. There is a limit to a certain extent in generalizing study conclusions because the study was limited to the Busan, Ulsan and Gyeongnam area. If practical surveys which full- and part-time employees are included in the composition of samples are conducted for wedding suppliers in the country in the future, the quality of study will be able to improve.

• The Research Journal of the Costume Culture
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• v.26 no.2
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• pp.188-202
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• 2018

This study aimed to categorize women's body shapes by type after extracting prototypes of 25~34 year old Korean woman. The standardizing research service project conducted by the Ministry of Commerce, Industry and Energy in 2005, divided the age ranges of adult women into three groups: 18~24 years (young), 25~34 years (young-adult) and 35~49 years (adult). This study utilized this age division method to create a concrete body type categorization schema with the most marriageable period, 25 to 34 years old as target age the target age group. We used, measurement data from the 7th Korean Human Body Size Survey (Size Korea) for the body shape analysis. We completed a statistical analysis using the statistical program SPSS 21. After creating the body types using CLO 3D, which is based on the 7th Korean human body measurements, we input data for the average size for each type into the Avata. We then compared and analyzed the cross sections using the Rapidform XOR program. The results of the type-specific characteristics are as follows: big square body of obese body, small square body of plain flat body with tall, plain square body of plain flat with short, triangular body of lower body obesity there was. Significantly, the results of this study should facilitate the development of various apparel products using mass customization or easy-order systems.