Browse > Article
http://dx.doi.org/10.14400/JDC.2014.12.10.493

Research development direction of Korea Wedding Jewelry market (Wedding Jewelry trends around the United States compared)  

Ko, Seung Geun (Dept. Jewelry and Design, Wonkwang University)
Publication Information
Journal of Digital Convergence / v.12, no.10, 2014 , pp. 493-499 More about this Journal
Abstract
Jewelry in the US economy, which has the largest influence over the world, is more than 10 times in size in comparison to the Korean market. For that reason, the author examined the US jewelry market and compared Tiffany & Co, the world-renowned luxury jewelry brand with wedding jewelry of the Korean brand Golden Dew, in order to propose a direction for developing customer trend in the Korean market. And, to develop as a wedding jewelry brand and grow the Korean jewelry market, design development must be the primary focus, while also expanding consumers' choices through quality management and diverse designs. Golden Dew must build its own design through patents to satisfy consumers' desire and grow as a powerful brand in the global wedding jewelry trend.
Keywords
Jewelry trend; Wedding Jewelry; Tiffany & Co; Goldendew; Luxury Jewelry;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Nam, Hwa Kyung,A Study on the Formative Chara cteristics of Art Nouveau Style Appeared in the Jewelry of Tiffany & Co,Journal of the Korean Societ y of Design Culture,Vol.15 No.3, pp. 206-208, 2009.
2 Kim, Sao Bom, A study of Jewelry Brand Identity Analysis & Development through the Sensibility Im age, Graduate School of Techno Design Kookmin University, 2006, p42-64.
3 DOI:http://www.tiffany.kr/
4 DOI:http://www.goldendew.com/
5 WJRC Annual report, Korea Jewelry Market Resear ch2014, Wolgok Jewelry research center, 2014, p8-60.
6 Gidoo Chung, The influence of brand personality,bra nd identification, and brand attributes on brand assets, Graduate School of ServiceBusiness Administrat ion, Kyunggi University, 2004, p37-50.