• Asia Marketing Journal
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• v.10 no.4
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• pp.65-98
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• 2009

The present study purposed to examine empirically the effects of animosity against a product's country of origin on product evaluation, attitude and purchase intention. For this study, we conducted an experiment of 316 university students in the Metropolitan area. The results of this study suggest that the negative influence of animosity against the country-of-origin on attitude and purchase intention was higher for low-typicality products than for high-typicality ones. This result suggests that the negative influence of animosity against a specific country is not equal among all products from the country, but can vary among the products. For products manufactured in a country other than the country-of-origin, the negative influence of animosity against the country-of-origin did not decrease. This result means that, even for multinational products, animosity against the country-of-origin can have a negative influence on the consumers' response to the products. Based on major findings of this study, both academic and practical issues are discussed. Suggestions for future studies are provided.

• Journal of the Korean Society of Costume
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• v.59 no.6
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• pp.41-57
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• 2009

Evaluations of fashion products are often influenced by consumers' knowledge of the country where the products were made in. As globalization progresses, country-of-origin information is widely regarded as a powerful cue on consumers' shopping behavior. The purpose of study was to examine the consumer evaluation of apparel products with uni-national or bi-national country of origin. The effect of price level and gender were also investigated. The empirical research design took 2${\times}$2 factorial design with the country-of-origin coincidence (uni-national vs. bi-national) and price (high vs. low) of gender (male vs. female). Consumers' ethnocentrism and country-of-origin interest were taken into account as covariates in the factorial design. The consumers' evaluation of fashion products was measured in terms of brand attitudes and product attitudes. Data from 514 respondents were analyzed with t-test, one-way ANOVA, two-way ANOVA, and ANCOVA. Results of this study affirmed the importance of price information rather than country-of-origin coincidence in brand attitudes and product attitudes. Only for male consumers, interaction effects of price and country-of-origin coincidence had significant eflects on utilitarian attitude. Effects of two covariate variables included in the study were significant for female respondents but not for male respondents.

• Asia Marketing Journal
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• v.10 no.2
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• pp.71-98
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• 2008

Considerably many numbers of studies on country-of-origin(hereafter COO) effects have been presented in international business and marketing areas. Recent studies have been included the effects of COO of manufacture, parts, and design, as well as the effects of brand origin, reflected by the accelerating convergent manufacture circumstances and increasingly competitive environments. Moderating constructs such as knowledge of product category and involvement as individual variables, have been also introduced and researched in various angles. In addition, how the effects of COO occur as processes is also argued in previous studies. This research has attempted to explain business corporation's strategic decisions on choosing a domain of its product manufacturing for several critical reasons, for cost reduction or better image. We displayed two constructs of brand and manufacture in a positive and negative country image group to reconfirm the existence of the effects of COO. Additionally, the effects of respondents' regulatory fit between their motivational focus and the contents of product messages, have been declared. Furthermore the respondents' motivational focus moderates the main effect of COO on product evaluations in a positive 'made-in' combination, while, surprisingly, it does not statistically moderate in a negative, except attitude. Based on the results, implications and suggestions on how to plan and execute more effective marketing strategies regarding COO dimensions, especially COO of manufacture, are separately presented for each situations when it has already been determined and when it is to be.

• Management & Information Systems Review
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• v.37 no.4
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• pp.219-236
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• 2018

The purpose of this study is to investigate the effect of image of brand origin on brand related variables in the formation of attitude or loyalty of global brand, We tried to identify more influential relationships through sub-variables such as brand familiarity, brand identification, and brand attitude. This study presents the following results and implications. It is shown that the manufacturing ability image has no direct effect on brand identification, but the general image has a direct positive effect on brand identification. In addition, the manufacturing capability image and general image of brand origin have indirect effects on brand familiarity through brand identification without directly affecting brand familiarity. In addition, consumers are more likely to be more familiar with brands that they think are consistent with their own images, maintain a good attitude, and be more likely to be loyal to brands. Brand familiarity had a positive effect on brand attitude but not on brand loyalty. Familiarity showed a positive attitude, but it did not necessarily lead to strong repeat purchase or purchase.

• Journal of Life Science
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• v.33 no.12
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• pp.1025-1035
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• 2023

In this study, we analyzed SNPs that appear between Korean and Chinese Scapharca subcrenata using the nucleotide sequence data of S. subcrenata analyzed by genotyping by sequencing (GBS). To distinguish the country of origin for S. subcrenata in Korean and Chinese, we developed a primer set as single nucleotide polymorphism (SNP) markers for quantitative real-time PCR (qPCR) analysis and validated by sequencing SNPs. A total of 180 samples of S. subcrenata were analyzed by genotyping by sequencing, and 15 candidate SNPs were selected. SNP marker selection for country of origin were identified through real-time qPCR. Insertion 1 and SNP 21 markers showed the most distinct separation between the sequence types as well as the country of origin through qPCR, with the observed amplification patterns matching the expected outcomes.. Additionally, in a blind test conducted by mixing samples of S. subcrenata at random, Insertion 1 showed 74% accuracy, 52% sensitivity, and 96% specificity, and SNP 21 showed 86% accuracy, 79% sensitivity, and 93% specificity. Therefore, the two SNP markers developed are expected to be useful in verifying the authenticity of the country of origin of S. subcrenata when used independently or in combination.

• Journal of Fashion Business
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• v.21 no.1
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• pp.1-11
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• 2017

This study investigated the effect of brand history, congruity between country of origin and conspicuous consumption of fashion brand, based on the evaluation of customers. The factorial design was constructed as a 3-way mixed design: 2(brand history: presented vs not presented) ${\times}$ 2(congruity between Country of Brand(COB) and Country of Manufacture (COM): congruent vs incongruent) ${\times}$ 2(conspicuous consumption: high vs low). A total of 302 men and women aged above 30 and living in Seoul or within the capital area, were enrolled as subjects. Of these, 26 insincere responses were excluded and a final total of 276 responses were used in the analysis. The statistical analysis included reliability analysis, three-way ANOVA, and simple interaction effect analysis with SPSS 18.0 statistics. Our results indicate that brand history, congruity between COB and COM, and conspicuous consumption had significant effect on the fashion brand preference of consumers. Furthermore, presenting the brand history resulted in higher brand preference. Second, the brand history and conspicuous consumption had a significant interaction effect on brand preference. Consumers with higher conspicuous consumption showed significantly higher brand preference than those with lower conspicuous consumption. Third, congruity between COB and COM and conspicuous consumption had a significant interaction effect on brand preference. However, when COB and COM were dissimilar no significant effect of conspicuous consumption on brand preference was observed.

• Journal of Conservation Science
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• v.27 no.2
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• pp.163-179
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• 2011

This study was to identify the material characteristics and provenance of the crucibles, potteries and roof tiles from the Wonsinheungdong site in Daejeon, Korea. Similar mineral composition of each samples showed by microscopic observation and X-ray diffraction analysis. However, wall thickness and mineral characterization of each ceramic artifacts are quite different. The pottery is characterized by thin wall with 0.5 to 0.7 cm and fine grained clay matrix. While the crucible and roof tile has thick wall with 1.3 to 2.5 cm, poorly sorted texture of many quarz, orthoclase and plagioclase whithin ceramic fabric. And large elonagated voids formed by hydrocarbone of straw during the firing and loose matrix obseved in crucible. All ceramic samples and ground soil of the site show similar mineralogical characteristics geochemical behavior and clay-mineralization degree. This indicates making that the soil is probable to be a raw material of all ceramic from the Wonsinheungdong site. Also, firing temperature of most ceramic artifacts are estimated as 850 of all ceramic from the Wonsinheungdong site. Also, firing temperature of most ceramic artifacts are estimated as 850 to $950^{\circ}C$ but hardest pottery fired high temperature between 1,050 to $1,150^{\circ}C$. The vitreous molten materials interpreted in slag included segregation of copper and tin. But it can not exclude the possibility that the glass molten material because observed reddish and greenish vitreous fine structure under microscopic.

• Management & Information Systems Review
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• v.39 no.2
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• pp.113-126
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• 2020

This study suggested implications by dividing the concept of brand origin into national image and manufacturing capacity image, verifying the direct impact of these variables on brand trust and brand loyalty, and verifying the difference between products with the effect on brand trust of brand origin, which is the result of verification. The specific implications of this paper are as follows. First, brand origin does not directly affect brand loyalty, but it can have a direct impact on the preceding variable, brand loyalty. This study may conclude that it is desirable to define the factors that affect the purchase selection indirectly through the assessment of product properties or positive effects on brand image rather than having a direct impact on product purchase or selection. Second, the difference in brand origin influence by product characteristics was very evident. Past studies were limited to a few products, so pan-product testing was not conducted, and the empirical power was judged to be limited, so this study included a variety of products and tried to detect differences between products through actual empirical research. Involvement and self-congruity have been presented with results that can be judged as important variables for brand origin to affect brand performance and variables. Looking at the role of the brand origin for each product characteristic by distinguishing between product characteristics and whether or not products related to quality, history, authenticity, etc., the product recognized as high quality and the product recognized as having high integrity showed higher effect of the brand origin, but history was a product characteristic that did not show the effect of the brand origin.

• Horticultural Science & Technology
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• v.28 no.4
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• pp.696-700
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• 2010

Thirty-one units of pure rosemary essential oil (EO) in domestic and foreign distribution markets were collected. Aromatic components of these samples were analyzed and antioxidant activity was measured. As the result, major aromatic components were identified such as ${\alpha}$-pinene, camphene, ${\beta}$-pinene, 1.8-cineole, verbenone and borneol. Major components of rosemary EO were different according to countries. Essential oil from France had good quality. Essential oil cultivated and extracted in South Korea had more content than the collected essential oil in components of ${\alpha}$-pinene and camphene. Only 16% of the total 31 unit samples satisfied the content of 9 ingredients presented by ISO. The quality of EDA was shown as 4.8-96.0%, remarkable differences per specimen. A total of 31 units, only 13% of EO showed more than 60% antioxidant activity. Difference of antioxidant activity did not correspond with specific component. Essential oil from Swiss had high antioxidant activity.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.2
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• pp.362-367
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• 2021

This study investigated the effects of brand awareness and perceived price fairness on the purchase intention of masstige brands and the moderating effect of country of advertising (Korea or China) for the Chinese tourists visiting Korea. Along with the luxury image and the reasonable price range of masstige brands, the effect of Korean models matching with the country of masstige brand and Chinese models for Chinese visitors was examined based on the construal level theory. To test the hypotheses, a 2 (brand awareness H/L)×2 (perceived price fairness)×2 (country of model) factorial design was employed. As a result, brand awareness and price fairness perception were found to have positive effects on the purchase intention of masstige brands, and the moderating effect of the country of advertising models was also significant. With Korean models, the effects of brand awareness and price fairness perception on the purchase intention of masstige brands were higher than with Chinese models. This study sheds light on the fact that for Chinese tourists, Korean advertising models are more effective even with the specific signal like price when they perceive psychological distance.