• Title/Summary/Keyword: 외부고객

Search Result 268, Processing Time 0.021 seconds

Conjoint Analysis를 이용한 대학 급식소 선택속성 규명 및 급식소 신설 전략 도출

  • 김창준;양일선;박문경
    • Proceedings of the KSCN Conference
    • /
    • 2003.11a
    • /
    • pp.1084-1085
    • /
    • 2003
  • 최근 대학생들은 초등학교 때부터 혹은 중학교 때부터 급식을 받아온 세대로 급식체계에 싫증을 내고 학교 밖의 외부식당으로 눈을 돌리고 있는 세대이다. 또한, 위탁급식전문업체의 대학 내 급식사업 참여와 많은 선행 연구 등을 토대로 여러 면에서 대학 내 구내식당이 개선되고 있으나 아직도 매우 부족한 실정이다. 따라서, 본 연구는 외부식당과의 경쟁으로 현재 급식인원수가 매년 감소하여 운영상의 어려움을 겪고 있는 S 대학 학생식당 고객의 급식소 선택속성에 대한 의견을 조사하고 현재 운영중인 급식소 이외에 추가 설립하고자 하는 식당 신설에 대한 전략을 도출하고자 한다. SPSS통계 package (ver. 11.0)를 활용하여 기술통계(descriptive analysis), 컨조인트 분석 (conjoint analysis)을 실시하였다. 현재 학생식당 이용빈도 감소원인은 ‘음식이 맛이 없어서’가 44.8%, ‘거리가 멀기 때문’이 19.9%로 조사되어, 학생식당의 이용빈도에 가장 큰 영향을 주는 것은 '음식 맛'과 '거리'인 것으로 파악되었으며, 학생식당에 대한 전반적인 만족도는 ‘보통이다’가 37.8%, ‘불만족 한다’가 36%, ‘매우 불만족한다’가 18.4%, ‘만족한다’가 7.8%로 조사되어 응답자의 대부분이 식당에 대해 불만족하고 있었다. 거리에 의해 식당의 이용빈도가 감소하고 있는 것은 현 학생식당의 위치가 강의 동과 먼 거리에 위치하고 있어 강의 동이 밀집해 있는 건물과 근거리에 식당이 개설된다면 이용할 의사가 있는지 여부에 대해 64.7%가 이용하겠다는 의사를 밝혔고 26.1%는 이용하지 않겠다고 응답했다. 따라서, 학생들이 인식하는 적정 거리의 식당 위치를 파악하기 위해 식당으로 이용하는 소요시간에 대해서 조사대상자가 멀다고 인식하는 시간과 가까운 거리라고 인식하는 시간에 대한 조사 결과 가까운 거리로 인지하는 평균 이동소요시간(분)은 5분이었으며 먼 거리로 인지하는 평균이동소요시간은 10.9분으로 적당한 식당의 위치는 S~10분내의 거리로 9분 30초의 거리에 식당이 위치하면 학생들의 이용률을 극대화시킬 수 있을 거라 사료된다. 사전 대면면접을 통해 가격, 소요시간, 음식의 맛으로 선정된 속성과 각 속성별 수준을 활용한 컨조인트 분석 실시하여 도출된 학생들의 급식소 선택 시 중요하게 인식하는 속성은 가격대, 소요 시간, 음식 맛 순으로 나타났으며, 각각의 중요도는 가격이 65.42%, 소요시간인 24.76%, 음식의 맛이 9.82%였다. 즉, 학생들은 학생식당의 서비스 품질 속성 중에서 상대적으로 식사 가격을 가장 중요하기 생각하는 것으로 나타났고, 다음으로는 식사를 하기 위해 식당까지 가는데 소요되는 시간, 음식의 맛을 중요하게 생각하는 것으로 분석되었다. 컨조인트 분석결과 조사대상자가 가장 선호하는 대학 식당으로는 이동하는데 6-10분이 소요되는 거리에 위치한 식당으로 2,100-2,500원 정도의 가격대로 맛있고 깔끔한 식당을 가장 선호하는 것으로 조사되었다. 따라서, 현재 운영중인 학생식당이 모두 1,800원의 단일 식단가로 운영되고 있는 점을 감안하여 학생식당을 신설할 경우에는 이동하는데 10분 이상 소요되지 않는 장소에 가격대는 현재보다 더 높은 2,000-2,500원의 가격대에서 맛있고 깔끔한 현재와는 차별화 된 일품메뉴 위주의 식단의 학생식당을 신설하는 것이 바람직할 것으로 사료된다.

  • PDF

The Impact of ESG Activities on the Corporate Performance : Focused on Logistics Companies (ESG 활동이 기업성과에 미치는 영향: 물류기업을 중심으로)

  • Kim, Young-Soo
    • Journal of Korea Port Economic Association
    • /
    • v.39 no.2
    • /
    • pp.143-163
    • /
    • 2023
  • This study aims to analyze the impact of ESG activities on the corporate performance of logistics companies in Korea. To achieve this, the study examines the factors influencing the adoption and implementation of ESG activities, assesses the extent to which ESG activities enhance corporate trust and image, and empirically analyzes the effect of ESG implementation on the corporate performance of logistics companies. An online survey was conducted using Google Forms for Korean logistics companies, and a total of 463 data sets were utilized for PLS structural equation analysis using the SmartPLS 4.0 software tools. The findings of the study are as follows: Firstly, external pressure, specifically government pressure, significantly influences environmental responsibility activities, while investor pressure significantly affects social responsibility activities and governance responsibility activities. Additionally, internal management pressures significantly impact environmental responsibility activities, and employees have a significant influence on all ESG responsibility activities. Secondly, environmental responsibility activities positively affect corporate image, whereas social and governance responsibility activities influence trust and corporate image. Thirdly, trust and corporate image demonstrate significant effects on both financial and non-financial performance. Fourthly, trust significantly mediates the relationship between social responsibility, governance responsibility, and non-financial performance, while image mediates the connection between ESG responsibility and both financial and non-financial performance. The contribution of this study lies in providing practical insights for logistics companies to actively promote ESG activities, thereby establishing a reputation for being environmentally, socially, and governance responsible and gaining customer trust. By doing so, this study aims to raise awareness of the importance of ESG activities in the logistics industry and help companies recognize their significance for sustainable management

Recognition of the End User to Management Information System for Hotels (호텔경영 정보시스템(HMIS)에 대한 사용자 인식)

  • Chung, Tae-Woong
    • The Journal of the Korea Contents Association
    • /
    • v.8 no.12
    • /
    • pp.386-395
    • /
    • 2008
  • The purpose of this study is to understand the cognitive power from user who have used hotel management information system and to search contribution level for hotel management. The survey results are : There are different cognitions, between PKG and developed user system, short term employee and long term employee, reservation part and front office part. Specially IT service management parts(mostly outsourcing) have low degree cognition, because of lated supporting and being short of IT service management system. Hotel information system construction gives us to be easy management operating and to be fast management but Hotel information system has to lead value creation, to support decision making, to present advavced management for hotel.

A Study on the Management Promotion of Small Retail Shops with Information System in Practical Use and Implementation of PDS (소규모 유통점포의 정보시스템 활용 현황과 PDS 구축을 통한 경영 활성화 방안 고찰)

  • JEOUNE, Dae-Seong;RYOO, Yun-Kyoo
    • Journal of the Korea society of information convergence
    • /
    • v.5 no.2
    • /
    • pp.91-99
    • /
    • 2012
  • In this paper, we discuss the effectiveness of information system such as POS(point of sale) and PDS(POS data service) to the government-supported small retail shop called nadle shop. Also, the functional requirements for PDS implementation are examined. Introduction of information system to small retail shop is necessary for achieving good - but a little impact on - management performance. For the empirical study, the survey results for POS utilization and management performance for the nadle shops supported from 2010 to the first half of 2011 are analyzed. Consequently, information system doesn't give direct effect on producing management performance. However, no doubt it contribute service quality and satisfaction to the customers and provides refined information to be useful to the owners.

  • PDF

Design and Implementation of the Specialized Business-Work Management System(WMS) Using Mobile App and GPS (모바일 앱과 GPS를 이용한 특화된 근무관리시스템(WMS) 설계 및 구현에 대한 연구)

  • Koo, MinJeong;Yoon, KyungBae;Ko, ChangBae
    • Journal of Digital Convergence
    • /
    • v.11 no.8
    • /
    • pp.359-365
    • /
    • 2013
  • Companies recently tend to move their business sites to a customer-centered location and the work place is changed from specific time and place to a working environment of anytime and anywhere the job can be done. Therefore, the design and implementation of business-work management system using mobile applications has been actively researched. In this study, the business-work management system, a mobile application using GPS, is immediately transmitted to ERP system and is stored into a company's formula DB, at such sites outside the company as business trip destinations, training institutions, and outside meetings, through smartphone-based GPS location information using WiFi, 3G, LTE, or 4G. In this way, it is aimed to design and develop the mobile application system to obtain rapid authorization in connection with electro nic document approval system. Also, this study is to measure the system's productivity and expected effects through the users' survey results by actual application of the designed and developed system to companies.

Empirical Analysis on Small and Medium Sized Exporting Company's Utilization Motivation and performance of SNS Marketing (중소수출기업의 SNS 마케팅 활용동기 및 성과에 대한 실증분석)

  • Kim, Jong-Hwan;Nam, Kyung-Doo;Lee, Jin-Woo
    • International Commerce and Information Review
    • /
    • v.15 no.3
    • /
    • pp.111-133
    • /
    • 2013
  • The purpose of this study is to evaluate the effect that the utilization motivation of SNS (Social Network Service) marketing affects on the export performance of medium small sized exporting enterprises (MSEE) directly and indirectly. This study is to investigate the effects of the export marketing environment of MSEE onto the motivation of SNS application and then it proposes a model which evaluates the performance of SNS marketing. In this study, for data collection and analysis questionnaire, survey was conducted for MSEE participated in trade exhibitions sponsored by COEX and used TradeSOS consulting services of Korea International Trade Association. The results showed that MSEE utilized SNS for cost reduction.

  • PDF

An integrated approach for identity and access management for efficient administrative work (행정업무 능률향상을 위한 통합 계정 및 접근 관리 방안)

  • Park, Byung-Eon;Yang, Jaesoo;Cho, Seong-Je
    • Journal of the Korea Institute of Information Security & Cryptology
    • /
    • v.25 no.1
    • /
    • pp.165-172
    • /
    • 2015
  • Recently large amounts of customer information has leaked ranging from public institutions to the large-scale of portals, and similar information leakage incidents owing to the absence of personal information management have subsequently occurred. Therefore, the security infrastructure in which leakage of internal data can be blocked fundamentally is emerging as a key issue. An integrated identity and access management architecture which performs user access and its rights management, authentication and audit of the business systems is more important to improve the efficiency of business. In addition, this approach is emerging as a safe and effective ways for identity and access rights management. In this paper, we analyze how an integrated approach for identity and access management to improve the efficiency of the computational work and to strengthen the security in local government administration should be constructed, and proposed the preferred solution.

Organizational Effectiveness of Police Officers for the Maintenance of Public Order (사회질서 유지를 위한 경찰공무원의 조직효과성)

  • Jo, Ho-Dae;Cho, Min-Sang
    • The Journal of the Korea Contents Association
    • /
    • v.11 no.12
    • /
    • pp.764-773
    • /
    • 2011
  • Modern police activity is achieved than individual achievement by police officers through member's interaction. It is police's goal which protect citizen's life and body, property and is public order maintenance and to achieve this, suitable police official's selection and public official upgrading the quality and capacity strengthening are important element. But, polices organization has characteristic that do activity by team, and therefore, mutual cooperation of police officers is important first of all for public order preservation. Therefore, this study limited as patrol police officers and investigated realization difference about organizational effectiveness for public order maintenance. Analysis result, realization of organizational effectiveness appeared difference according to sex, age, area, police departments, class, period.

Factors Affecting Attitude to Use Devices in Watching Video through Smart Devices (스마트기기를 통한 동영상 시청 환경에서 기기 이용 태도에 영향을 미치는 요인)

  • Song, Jaemin;Kim, Dongyeon
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.5
    • /
    • pp.46-57
    • /
    • 2020
  • The dissemination of smart devices has made a lot of changes in overall social activities. In particular, people use various types of smart devices in their spare time, such as watching video clips, but there is a lack of research on external factors influencing the attitude toward using such devices. Therefore, in this study, the effects of video viewing environmental factors (e.g. screen size and video length) and personal factors (e.g. gender and need for entertainment) on perceived ease of use, perceived usefulness, and attitude to use devices based on technology acceptance model. As a result of analyzing 660 users having different smart devices, the attitude to use smart devices is more positive as the screen size increases, but there is no difference according to gender. In addition, while the length of video clips does not affect the attitude to use, the need for entertainment positively affects the attitude to use. Based on the results of this study, we expect that it can be used for optimized customer marketing and management strategy that integrates product development and video content production in consideration of factors such as video viewing environmental factors and personal factors.

A Study on the Linkage and Gap in Personal Information Policy in Cloud Services between Multinational Companies' Human Resource Management and Domestic Companies' Human Resource Management (제조 전문 국제기업 인사관리와 국내 인사관리 클라우드 서비스 운영 개인정보정책과의 연계 및 괴리에 대한 연구)

  • Seo, Woo-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.19 no.1
    • /
    • pp.639-643
    • /
    • 2018
  • Laws concerning the protection of personal information have been enacted and revised as the legislation on personal information protection on the basis of the Act on the Protection of Personal Information Maintained by Public Institutions. Nevertheless, there have been continuing threats resulting from the fact that restrictions on security subject to laws remain unclear. By proposing protected access utilizing a unique identification key of enterprises, regarding the personal information of various internal and external clients held by international manufacturing companies and attempting to make policy aspect and management access at the same time, there is a change of gradual decline in cloud personnel information management service, which is the domestic ISP service for personnel management as the technology facilitated to reduce the burden on personnel and cost for the protection of personal information and the market is also changing to the direction for companies to directly operate. Therefore, this study intends to examine the convenience of integrated management for ensuring security, while confirming the gap on flexibility and safety on management point regarding the human resources of international manufacturing companies arising from its interactions.