• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.201-211
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• 2009

Korean middle-aged women, who are securing economic stability of their own along with the national economic growth, have had much concern in their outward appearance. Especially, middle-aged women's concern of appearance triggered by their various social/leisure activities and appreciation of aesthetic sense leads to the interest in their outward appearance, thus naturally stimulating their purchasing sentiments. This paper attempts to identify the level of middle-aged women's concern of appearance and analyze how this level of concern affects their behavior in purchasing cosmetic products. Our analytical findings include: 1. From the t-test and distributional analysis of points of each factor on the group, the high-interest type 1 (108 persons) and low-interest type 2 (91 person) in terms of 'concern of appearance' turned out to exist. 2. Five factors of cosmetics-purchasing behavior were derived that are fashion-leading type, compulsive buying type, brand-dependent type, pondering type, planned buying type and loyal-to-brand type. 3. Cosmetics-purchasing behavior varied according to the subjects' level of concern of appearance.

• Journal of Korean Home Economics Education Association
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• v.18 no.4 s.42
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• pp.13-23
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• 2006

The purposes of this study were to classify high school male and female students according to body cathexis and appearance interest, and understand their appearance management behaviors and clothing benefits sought. The results were as follows : First, the body cathexis of high school students were low, and female students had lower body cathexis than male students especially in the lower halves of bodies. The appearance interests of students were high, but female students had higher appearance interests than male students. Second, male students were classified by body cathexis and appearance interest into three groups with high, middle, and low body cathexis and appearance interest, and most of them belonged to the middle group. Female students were classified into four groups(with high body cathexis and appearance interest, with high body cathexis but low appearance interest, with low body cathexis but high appearance interest, and with low body cathexis and appearance interest) and most of them belonged to the group with low body cathexis but high appearance interest. Third, male students in groups with high and middle body cathexis and appearance interest showed more appearance management behaviors than those in the group with low body cathexis and appearance, while management behavior, followed by the group with low body cathexis but high appearance interest, that with high body cathexis but low appearance interest, and that with low body cathexis and appearance interest. Fourth, female students sought more aesthetics, fashionability, brand, and price in clothing coml)wed to male students. Male students in high and middle groups tended to seek more aesthetics, fashionability, and brand than those in the low group, but all three groups didn't consider price benefit sought. Female students with high body cathexis and appearance interest tended to seek more aesthetics and fashionability than those in other three groups. And only the group with low body cathexis and appearance interest didn't consider brand benefit sought. All four groups were found to consider price benefit sought. I hope that results of this study help teachers to guide students' clothing life more positively by understanding their appearance management behaviors and clothing benefits sought than to control negatively.

• Journal of the Korean Applied Science and Technology
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• v.39 no.2
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• pp.348-358
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• 2022

This study attempted to verify the influence of appearance satisfaction on interest in eye makeup and makeup care behavior in female consumers and provide basic data which are needed to plan marketing strategies and develop cosmetics in the cosmetics market. For this, a questionnaire survey was performed against adult women in their 20-50s from the capital region. A total of 399 copies were used for final analysis, and the results found the followings: First, differences were found in appearance satisfaction, interest in eye makeup and makeup care behavior by general characteristics. In other words, interest in eye makeup started with 'self-care', showing interest in chasing a trend. Second, concerning the effects of appearance satisfaction on interest in eye makeup, as the respondents were more satisfied with their facial contour, they were more interested in eye makeup. Third, in terms of the influence of appearance satisfaction on eye makeup care behavior, as they were more satisfied with their skin conditions, trend-setting makeup care behavior increased. Consequently, increase in appearance satisfaction enhanced interest in eye makeup, having an influence on makeup care behavior.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.401-411
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• 2018

The purpose of this study was to investigate appearance concern, attitude toward cosmetic surgery, self-esteem, quality of life, and to identify affecting factors of quality of life on elderly women. The subjects consisted of 162 elderly women in the G city. The variables were measured using questionnaires, analyzed using descriptive statistic, ${\chi}^2-test$, t-test, ANOVA, Pearson correlation coefficient, and multiple regression analysis. The appearance concern, attitude toward cosmetic surgery were not significant difference in 60s and 70s. Quality of life was significant difference in 60s and 70s. Factors influencing quality of life in 60s were self-esteem, perceived health status, and explanation of quality of life is 39.1%. In 70s were self-esteem, level of education, and explanation of quality of life is 41.7%. These results suggest that it is necessary for aging preparation education included appearance concern and should be made to develop program to improve quality of life.

• Journal of Convergence for Information Technology
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• v.8 no.6
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• pp.305-315
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• 2018

The purpose of this study is to investigate the relationship between university students' interest in appearance management and various forms of appearance management behaviors converged with beauty trends. The questionnaire was distributed for 15 days from April 15 to 30, 2018 to the students in the G district. The data of 267 students who explained and agreed on the purpose and method of the study were analyzed using SPSS 18. University students' interest in appearance management showed a difference of interest according to university students, male and female students in body composition management, skin care, hair care, and cosmetics use management except for interest in health care. In addition, students with a high level of interest in managing cosmetics use had a positive effect on the degree of interest in managing cosmetics usage in fashion styles, cosmetics style, skin care, and body management behavior factors that were converged with trends. And negative (-) influence on the use of health equipment. Based on the study of the trend management behaviors of college students, I will expect to utilize the reference materials for new product development research of the beauty industry and will continue to study the new management mode of appearance management.

• Journal of Fashion Business
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• v.11 no.4
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• pp.29-41
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• 2007

This study is to research how women aging from 20 through 40 Apperance -Mnagement Bhavior and care of their outer looks from a beauty treatment perspective. This research should help satisfy the wants of women who are the main clients of the beauty products and help the beauty industry to produce new products and also to help out on their marketing strategy. In order to search the general characteristics of our target women, Frequency Analysis was used, to find out the sub-factor of interest in beauty Factor Analysis and Reliability Analysis was used. In order to divide the group according to Degree of Apperance Concern 'sub-factor, cluster analysis, analysis of variance, Scheffe'-test, $X^2-test$ was used, and to find out the difference on how they care of beauty analysis of variance was used, and further more to summarize the result of analysis of variance Scheffe'-test was used. As a result, in all different ways of beauty caring, weight resisting, skin care and plastic surgery summed up similarly among the self-care group, hair care ended up with similar results among all three groups: self-caring group, no interest in beauty at all group, and the too conscious of other eyes group, and results on the interest rate of clothing ended up similarly among the other-eye conscious group, beauty care interest group, and the self-care group.

• 한국패션뷰티학회:학술대회논문집
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• 2003.12a
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• pp.3-7
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• 2003

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.273-284
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• 2015

The purpose of the study is to investigate baseline data by exploring the self-esteem and general appearance management behavior in North Korean immigrant women. The data were collected from December 2014 to February 2015 from 201 participants. The data were analyzed using SPSS 21.0 program. The followings are the results of the present study. 1) The mean score of self-esteem was 2.40 in 4 points, and the mean of the appearance concern was 3.20 in 5 points. And the mean of general appearance management behavior was 2.67 in 5 points. Subjects had a lot of make-up and clothes behaviors. However exercise, food intake behaviors of subjects were lowerer than average. 2) There were significant differences between self-esteem, the appearance concern and general charateristeics(e.g age, intent weight loss, interest in cosmetic surgery). In general appearance management behavior, there was a significant difference among age, interest in cosmetic surgery and job in North Korea. 3) There was a significant correlation among self-esteem and the appearance concern, general appearance management behavior, age, intent weight control as well as interest in cosmetic surgery. In the appearance concern, it showed a correlation with general appearance management behavior, age, intent weight control as well as interest in cosmetic surgery. In general appearance management behavior, there was a significant correlation among the age, intent weight control and interest in cosmetic surgery. 4) 44.7% of general appearance management behavior was explained: self-esteem, the appearance concern. Therefore, it can be suggested that utilization of developing programs for improving self-esteem and appearance management behavior.

• Journal of Korean Home Economics Education Association
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• v.23 no.3
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• pp.185-200
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• 2011

The purpose of this study was to investigate if these factors affect the correlation between the female adolescent interest in appearance and appearance management behavior with self-concept and sexual maturity. To achieve this, a survey was conducted for the female students in elementary and middle school in the Seoul area. The results of this study were as follows. 1. The comparison of students' interest in appearance and appearance management behavior showed that the middle school students showed higher scores in both matters. 2. Elementary students generally held more positive self-concept, with domestic self value shown statistically high 3. Tanner Stage 2.3. the early puberty stage, for elementary school students, and Tanner Stage 3.4. the growth and development stage, for middle school students. The percentage of students who had already entered menstruating turned out to be only 33% for elementary students but 90% for middle school students. Their subjective views of sexual maturity were also different as elementary students had negative feeling when they thought their sexual maturity were maturity were earlier than their peers' while middle school students were just the opposite. 4. The study on the impact of self-concept and sexual maturity on the interest in appearance of female students in elementary and middle school showed that elementary students had a higher interest in appearance that corresponded to the lower domestic self-concept and a higher social self-concept. On the other hand, middle school students showed higher interest in appearance, corresponding to their higher social self-concept, lower domestic self-concept, more negative feeling of sexual maturity, and higher feeling of physical self-concept. The study on the impact of interest in appearance, self-concept, and sexual maturity on the appearance management behavior of elementary and middle school female students revealed that elementary students with a higher interest in appearance were more enthusiastic about appearance management. Middle school students' appearance management behavior turned out to be higher, corresponding to their higher interest in appearance, lower domestic self-concept, and higher social self-concept.

• Journal of Fashion Business
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• v.7 no.4
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• pp.17-25
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• 2003

This study was to investigate the undergraduates' values of cosmetic surgery, which is the prevalent social phenomenon in our society, by examining the relations between their cosmetic surgery behavior and appearance concern, body cathexis, and self-esteem. There was weak positive relations between the degree of appearance concern and cosmetic surgery behavior. There were no significant relations between body cathexis and cosmetic surgery behavior and between self-esteem and cosmetic surgery behavior. It was found that cosmetic surgery behavior was obviously different by gender. There were differences in cosmetic surgery behavior according to grades, too.