• Title/Summary/Keyword: 외국 관광객

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Marketing Strategies for Foreign Tourists by Region, Utilizing of Foreign Card Consumption DB (외국인 카드 소비 DB 활용한 지역별 외국인 관광객 마케팅 전략)

  • Taegyeong Kim;Heechang Han;Chaeyoung Shim;Hyechi Chang;Yoo-Jin Moon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.01a
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    • pp.473-474
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    • 2023
  • 본 연구는 코로나-19 이후로 증가할 것으로 보이는 방한 외국인 관광객의 지역별 소비 경향을 카드 소비 데이터를 데이터베이스화하여 다각적인 방면에서 분석하고 정보를 만들었다. 코로나 이전 'K-pop'과 'K-drama'의 영향으로 계속해서 증가하던 방한 외국인의 수는 코로나의 영향으로 50%가량 감소했다. 하지만 '위드 코로나'로 접어든 지금, 다시금 외국인 관광객을 유치하기 위해선 각 관광객의 니즈에 맞는 서비스를 제공해야 한다. 또한, 각 지자체에서는 외국인 관광객이 선호하는 서비스를 파악하고 각 국적별 관광객에게 맞는 서비스를 제공하는 노력을 통해 지역경제를 활성화시킬 수 있을 것이다. 현재 많은 기업에서 지역별, 업종별로 맞춤 서비스를 제공하는 것처럼, 지자체가 구체적인 데이터를 사용하여 맞춤 서비스를 제공한다면 코로나로 어려운 시기를 슬기롭게 극복할 수 있다고 생각한다.

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Developing a Personalized Application for Foreign Tourists, Discovery Korea (Discovery KOREA, 맞춤형 기반 외국인 관광객 앱 개발)

  • Nam Hyoung Cho;Hye Chan Wang;June Seo Park;No Ah Kim;Kyong Ah Kim;You Jung Ahn;Ji Sim Kim
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.01a
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    • pp.417-418
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    • 2023
  • '오징어 게임', '기생충', K-POP 등의 K-콘텐츠를 중심으로 한류 문화가 세계적으로 전파되고 있으며 이에 따라 방한을 희망하는 외국인들도 증가하고 있다. 그리고 여행자들의 취향이 세분화되면서 개인 맞춤형 여행을 선호하는 방향으로 트렌드가 변화되고 있다. 그러나 외국인을 대상으로 하는 애플리케이션은 많지 않다. 본 연구는 이러한 문제점을 해소하고자 외국인 관광객을 대상으로 맞춤형 서비스를 제공하는 모바일 애플리케이션인 'DisKO'를 개발하였다. 본 앱에서는 여행 취향에 대한 선호도를 기반으로 카테고리별 맞춤형 관광 정보를 제공한다. 그 외에도 외국인 관광객에게 필수적인 번역, 환율, 시차, 지도 등의 편의 기능을 제공한다. 본 앱을 통해 외국인 관광객들은 맞춤형 정보와 반드시 필요한 편의 서비스를 'DisKO'에서 활용할 수 있다.

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Forecasting of Foreign Tourism demand in Kyeongju (경주지역 외국인 관광수요 예측)

  • Son, Eun Ho;Park, Duk Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.20 no.2
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    • pp.511-533
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    • 2013
  • The study used a seasonal ARIMA model to forecast the number of tourists to Kyeongju foreign in a uni-variable time series. Time series monthly data for the investigation were collected ranging from 1995 to 2010. A total of 192 observations were used for data analysis. The date showed that a big difference existed between on-season and off-season of the number of foreign tourists in Kyeongju. In the forecast multiplicative seasonal ARIMA(1,1,0) $(4,0,0)_{12}$ model was found the most appropriate model. Results show that the number of tourists was 694 thousands in 2011, 715 thousands in 2012, 725 thousands in 2013, 738 thousands in 2014, and 884 thousands in 2015. It was suggested that the grasping of the Kyeongju forecast model was very important in respect of how experts in tourism development, policy makers or planners would establish marketing strategies to allocate services in Kyeongju as a tourist destination and provide tourism facilities efficiently.

A Research on Effects of the Satisfaction and Revisiting Intension by Image of Tourist Destination: Focus on Chinese Tourist of Seongsan Sunrise Peak (외국인 관광객의 관광지 이미지가 만족도와 재방문의도에 미치는 영향에 관한 연구: 성산일출봉 방문 중국인 관광객을 중심으로)

  • Lim, Hwa-soon;Nam, Yoon-seob
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.298-307
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    • 2017
  • In this study, we investigated the image of tourist destination for foreign tourists impact on tourist satisfaction and revisiting intension. Among foreign tourists it was surveyed, which account for a large number of Chinese tourists. And Seongsan Sunrise Peak is a major tourist destination of Jeju Special Self-Governing Province was selected as a study destination. Results showed that the tourist destination image on only some elements affect tourist satisfaction. Also, tourist destination image showed only some of the elements on the impact on tourist revisit intension. Tourist destinations' satisfaction appeared to affect revisit intension. As a result, Seongsan Sunrise Peak is among the cognitive image showed two important factors, environmental factors and charmming factors. And You can learn from emotional images on the interest factor, the comfort factor, the pleasant factor is satisfied.

Analysis on the Pattern of Inbound and Outbound Tourism and Their Receipts and Expenditures in Korea (우리나라 내외국인 관광규모 및 경비지출 형태 분석)

  • Rhee, Hyun-Jae
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.395-407
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    • 2012
  • The aim of this study is to investigate the pattern of inbound and outbound tourism and their receipts and expenditures in Korea, and wishes to suggest a policy implication. The finding in this research indicates that inbound tourism is mainly influenced by a relative income, while the receipts are effected not only by a scale of tourism, relative price, relative income, but also by the exchange rate. Outbound tourism and the expenditures are tentatively determined by a set of information which is synthetically made up by an economic factors. To this end, it could be concluded that tourism policy should be elaborately established to take of the inbound tourism, and appropriately designed information networking system for tourism would be helpful to assist the outbound tourism.

Foreigner Tourists Acceptance of Surtitle Information Service: Focusing on Transformed TAM and Effects of Perceived Risks (외국 관광객의 공연자막 서비스 수용에 관한 연구 - 변형된 기술수용모형과 인지된 위험의 효과 검증을 중심으로 -)

  • Kim, Seoung Gon;Heo, Shik
    • Korean Association of Arts Management
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    • no.50
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    • pp.213-241
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    • 2019
  • Recently, many interests in the economic contribution of performing arts for the city's tourist attractions have been increasing, and the policy projects supporting surtitle for foreign tourists are expanding. Therefore, the purpose of this study is to explore the acceptance process of subtitle systems using the TAM(Technical Acceptance Model) to understand the influential relations of factors affecting the viewing of the performance of subtitling service by foreign tourists. Data for empirical analysis were collected in a survey of foreign tourists who had experienced performance subtitles with smart pads in three languages. The results of this study are as follows. First, the higher the information system quality of the performance subtitles, the higher the perceived usefulness of the subtitles. Second, for Korean performances, the decreasing level of both the performance-based risk and the psychological risk has a positive influence on the viewing intent. But, the decreasing level of the financial risk has a negative influence on the viewing intent. Third, the decreasing level of performance risk has a positive influence on the perceived usefulness, while the decreasing level of psychological risk has a negative influence on the perceived usefulness. Finally, the psychological risk has the moderating effect of the viewing intention, which it has a negative influence on the perceived usefulness.

An Integrated Smart Tourist Application, 'SEOULLO' (통합 스마트관광 앱 'SEOULLO')

  • Kim, Ji Sim;Ahn, You Jung;Kim, Kyong Ah;Park, In-Jun;Lee, Jeong-Hyeon;Joo, Jong-Moon;Choi, Sang-U
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2020.01a
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    • pp.261-262
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    • 2020
  • 세계적으로 관광시장 규모가 확대되면서 세계 경제에서 관광이 차지하는 위상 또한 높아지고 있다. 서울 관광 역시 단기간에 양적 성장을 이루었고, 외래 관광객 유치 규모 세계 7위이자 국제회의 개최 규모로는 3년 연속 세계 3위를 달성했다. 하지만 이러한 서울의 관광 산업 성장세에 비해 서울을 방문하는 외국인 관광객을 대상으로 한 모바일 애플리케이션은 한정적이며, 그마저도 사용률이 저조한 실정이다. 본 논문은 이러한 문제를 해소하기 위해 외국인을 대상으로 다양한 편의 기능을 포함한 모바일 애플리케이션을 개발하고 그 과정과 결과에 관해 서술하고 있다. 본 논문에서 서술하고 있는 모바일 애플리케이션에서는 카테고리별로 관광지, 식당, 숙박, 쇼핑 등의 정보를 제공하며 그 외에도 행사, 환율 정보와 번역, 지도, 길 찾기 기능을 제공하는 등 다양한 정보와 기능들을 하나의 애플리케이션에서 쾌적하게 이용할 수 있도록 통합 구현하였다.

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Exploratory research based on big data for Improving the revisit rate of foreign tourists and invigorating consumption (외국인 관광객 재방문율 향상과 소비 활성화를 위한 빅데이터 기반의 탐색적 연구)

  • An, Sung-Hyun;Park, Seong-Taek
    • Journal of Industrial Convergence
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    • v.18 no.6
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    • pp.19-25
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    • 2020
  • Big data analytics are indispensable today in various industries and public sectors. Therefore, in this study, we will utilize big data analysis to search for improvement plans for domestic tourism services using the LDA analysis method. In particular, we have tried an exploratory approach that can improve tourist satisfaction, which can improve revisit and service, especially in Seoul, which has the largest number of foreign tourists. In this study, we collected and analyzed statistical data of Seoul City and Korea Tourism Organization and Internet information such as SNS via R. And we utilized text mining methods including LDA. As a result of the analysis, one of the purposes of visiting South Korea by foreigners was gastronomic tourism. We will try to derive measures to improve the quality of services centered on gastronomic tourism.

Study on Safety Measures for Foreign Tourists Visiting Korea (외국인 관광객 대상 위법행위 실태와 관광경찰제도에 관한 연구)

  • Lee, Chang-Moo;Lee, Do-Sun
    • Korean Security Journal
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    • no.37
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    • pp.197-220
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    • 2013
  • To develop the tourism industry, which is a 'no smoking environment-friendly green industry' and can contribute to creating jobs, it is the goal of top priority to resolve foreign tourists' discomfort and fear by allowing them to look around the country satisfactorily without fear and return to their home and inducing them to naturally promote tourism in South Korea to people around them. No matter how great tourist attractions a country has, there is not many foreign tourists who will go on a tour trembling with fear of crimes such as thefts, frauds, threats and blackmail. Therefore, it is necessary to prepare the conditions of tourism free from various illegal acts and inconveniences for domestic and foreign tourists, and for this, it is urgently necessary to make efforts to improve laws and institutions. Domestic tourists can report their complaints themselves through the Tourist Complaint Center of Korea Tourist Service, Inc. or Korea Consumer Agency, or to the police through the 112 Crime Report. In contrast, there are a lot of cases in which foreign tourists cannot receive compensation as it is not easy for them to report due to the differences in language, culture and the criminal justice system though they have suffered illegal acts or inconveniences. This, consequently, has an adverse effect that would disturb the tourism in South Korea as the tourists may spread its bad images to people around them after they return to their home countries with discomfort, so it is urgently necessary to establish a foreign tourist-centered tourist police system.

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