• Proceedings of the Korean Society of Computer Information Conference
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• 2011.06a
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• pp.249-252
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• 2011

이 연구는 중학교 과학 수업의 온 오프라인 혼합 협동학습에 대한 효과를 검증해 보고자 하였다. 연구의 목적을 달성하기 위해 먼저 온 오프라인 혼합 협동학습과 관련된 문헌 고찰을 통해 연구의 수행에 필요한 이론적 기반을 마련하였다. 중학교 1학년 과학 내용 중에서 연구 단원을 선정하여 온 오프라인 혼합 협동학습 모형을 제시하였다. 연구대상은 경기도 김포시에 위치한 'K'중학교 1학년 학생들 중에서 사전 학업성취도 검사와 학습태도 검사에 의해 동질집단으로 확인된 2개 학습 79명이다. 연구대상 중 1개 학습 40명을 실험대상으로 선정하여 온 오프라인 혼합 협동학습의 실험을 실시하고 통제집단에는 기존의 면대면 협동학습을 실시하였으며 실험이 끝난 후 두 집단의 학업성취도 및 학습태도 변화 차이를 비교 분석하였다. 결과 분석은 SPSS Ver.12.0을 이용하였으며 학업성취도는 다변량 분산분석(MANOVA)을 하였고, 학습태도는 독립표본 t검정을 통해 분석하였다. 분석한 연구의 결과 첫째, 중학교 과학 수업에서 온 오프라인 혼합 협동학습은 면대면 협동학습과 학업성취도에서 유의미한 차이가 나타났다. 또한 온 오프라인 혼합 협동학습 실험집단이 면대면 협동학습 통제집단보다 학업성취도의 하위 영역 중 기억 영역에 그 효과성이 두드러짐을 확인하였다. 둘째, 중학교 과학 수업에서 온 오프라인 혼합 협동학습은 면대면 협동학습과 학습태도에서 유의미한 차이가 나타나지 않았다. 연구 결과를 토대로 온 오프라인 혼합 협동학습은 첫째, 학습자들로 하여금 자료 수집, 분석, 정리 단계에서 정보의 공유를 통해 적극적으로 학습을 유도하였다고 예측할 수 있다. 이는 온 오프라인 혼합 협동학습이 면대면 협동학습보다 학업성취도 향상에 효과적인 교수학습 방안으로 제시될 수 있음을 의미한다. 둘째, 중학교 과학수업에서 온 오프라인 혼합 협동학습은 학습자의 학습태도에 효과적이라고 확신할 수 없다. 따라서 학습자의 교과에 대한 학습태도의 향상을 위해서는 교수 학습방법을 다각화하고 교과와 학습목표에 맞는 적절한 학습방법의 지속적 활용이 중요하다고 판단된다.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.245-256
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• 2013

This study illustrates factors that determine consumer types based on ways in which they alternate between online and offline channels for searching and eventually buying their desired products. This study conducted an online survey targeting 1,040 consumers. As per the study, consumer types fall into five groups: 1) on-on type(online search${\rightarrow}$online buying), 2) off-off type(offline search${\rightarrow}$offline buying), 3) on-off type(online search${\rightarrow}$offline buying), 4) off-on type(offline search${\rightarrow}$online buying), and, 5) on-off-on type(online search${\rightarrow}$ offline search${\rightarrow}$nline buying). The primary factors that determine how the different consumer types switch between online and offline channels are price orientation, convenience orientation,, risk-aversion orientation, and channel familiarity. Although they feel cross-channel shopping can be cumbersome, the findings show that cross-channel consumers would gladly switch channels to buy cheaper and proven products. The findings of this study will be useful for businesses that have both online and offline channels and point out the theoretical aspects of the decision-making process as consumers switch between channels.

• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.147-153
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• 2020

The purpose of this study is to suggest the value and type of online and offline linked advertisement, which is a new advertisement type that emerged with the advent of the 4th industrial revolution. In this study, based on literature research, we understood the marketing method that evolves from "4P (product, price, place, promotion)" to "4C (co-creation, community, conversation, currency)" and extracted derive 4C elements. Based on this, we analyzed what elements of 4C showed online and offline connectivity through the investigation of on and offline linked advertisements. Through the analysis results, online and offline linked advertisements were classified into 4 types and 14 detailed types according to how they were connected to the number of 4C elements. In this paper, as a final result, we verified that 4C elements of marketing that appeared in the era of the 4th Industrial Revolution are represented in advertisements and suggested the typology of advertisements accordingly. This study is expected to contribute to providing new insights to advertisers and researchers who produce and study online and offline advertisements.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.250-252
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• 2010

오프라인의 신뢰성 높은 인맥데이터와 편리성과 확장성이 높은 온라인 인맥데이터를 통합 관리함으로써 한국인의 정서에 맞는 온 오프라인 통합 인맥관리시스템에 대한 연구가 필요한 시점이다.

• Journal of Advanced Technology Convergence
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• v.1 no.2
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• pp.83-88
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• 2022

As the number of students participating in nail art with great interest rises, it has become crucial to form instructor-student ties through offline interactions and establish relationships with education through media under the Fourth Industrial Revolution. Therefore, it would be very important to check the quality of online and offline services and examine customer satisfaction. For this, this study investigated current online and offline nail art education, service quality and satisfaction with the education. A questionnaire survey was performed a total of 319 men and women in their 10-50s or older from Daejeon, Sejong, Chungnam, Chungbuk and other regions. The collected data were analyzed, using SPSS 27.0, and the results found the followings. The above results confirm that perception of online and offline nail art education is correlated with service quality and satisfaction. However, there are limitations in generalizing the results due to a difficulty in accurate measurement. It is anticipated that if a subject area is expanded, and teachers' satisfaction is added for comparison and analysis, there would be better results.

• Proceedings of the Korean Information Science Society Conference
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• 2010.06c
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• pp.501-506
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• 2010

본 논문에서는 필기체 문자 인식을 위하여 기존의 기술을 검토, 분석 및 새로운 방안을 제안하여 온라인 문자 입력 방식과 오프라인 문자 입력 방식의 적절한 통합화 과정을 제안하고 이를 통하여 온/오프라인 모두에 적용 가능한 통합형 필기체 문자 인식 시스템을 제안하고자 한다. 이를 위해 온/오프라인 문자 입력 방식의 차이를 줄이도록 전처리 과정을 시행하고 데이터 저장 효율을 위해 베지어 곡선 근사화 작업을 진행한다. 또한 이러한 통합 데이터를 처리할 수 있는 인식 엔진을 제안하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.153-154
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• 2019

4차산업혁명시대는 AI로 대표된다. 인간의 노동과 기술이 로봇과 AI로 대체될 것이다. 교육분야에도 AI기술이 도입되고 있고 이로 인해 오프라인교육이 대부분 온라인교육으로 대체될 것이라는 생각이 지배적이다. 온 오프라인 교육의 수용자 선택의 변화를 분석하여 4차산업혁명시대의 교육 흐름과 변화를 예측하여 보았다. 공급의 측면에서 온라인교육의 매출은 계속 증가하고 있고 수요의 측면에서도 온라인교육의 지출은 증가하고 있다. 하지만 주목할 부분은 온라인교육이 아니라 오프라인교육의 변화이다. 온라인교육이 도입되며 오프라인교육의 총지출은 매년 감소하였다. 하지만 오프라인교육 총지출액은 전년 대비 매년 감소하였지만 그 감소율이 점차 줄어들다가 최근에는 증가세로 돌아섰다. 온라인교육서비스가 점차 발전하는 상황에서 오프라인교육의 지출 증가는 매우 주목할 만한 변화이다. 이는 수용자의 선택이 교육에 있어서만큼은 다름을 알 수 있고 4차산업혁명시대가 도래하여도 교육은 달라야 함을 인식할 수 있는 중요한 변화이다.

• Science of Emotion and Sensibility
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• v.9 no.1
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• pp.63-75
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• 2006

This is a basic research aimed at enhancing a brand image by unifying color images of a brand at both online and offline stores. h survey was conducted on color images of online and offline stores to measure the level of consistency between consumers' perception of the color image and the brand's color strategy. A brand preference survey was also performed to shed light on the relationship between the brand preference and the consistency of color images at online and offline stores. This study is committed to building an effective color strategy, based on the brand strategy, through web color planning that is consistent with the offline color image. This paper started with a specific purpose of devising solutions in regard to the prior study, entitled 'Study on Color Strategies in Brand Coffee', which recognizes the need for consistent color images, or integrated color strategies, in online and offline stores. I specifically took the approach of looking at color planning in the stage of designing a website. Two standards were used to analyze emotional and functional aspects of color images: color grading by I.R.I and five communicators of color information by Rouge. Direct visits were made to the offline stores for surveys to address the shortcomings of the prior study, in which offline stimuli were limited to printed materials. The direct visits enabled a study of an overall color image of the offline stores, while providing a set of substantial and specific guidelines for designing colors for a website. I hope this study goes a long way toward enhancing the level of consistency between online and offline color images based on the brand's unique color strategy, and thereby improving the overall level of brand image.

• Journal of the Korean Chemical Society
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• v.66 no.6
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• pp.472-492
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• 2022

The purpose of this study was to investigate secondary science teachers' PCK components and subcomponents that are specific to online and offline learning environment. Data collection consisted of survey, class observation, and individual interviews of twelve science teachers. This study used a theoretical framework of PCK for deductive data analysis and articulated codes and themes through the following inductive analysis. Data analysis revealed that each of PCK components showed different specificity to the online and offline learning environment. And subcomponents of each PCK component were different according to the specificity of the online and offline learning environment. Teaching orientation toward science had a specific orientation for the online learning environment, i.e., 'learning science concept' and 'lecture centered instruction.' Knowledge of the science curriculum had online-offline mixed learning environment specific knowledge, i.e., 'reorganization of curriculum' and online learning environment specific knowledge, i.e., 'development of learning goal' and 'science curricular materials.' Knowledge of science teaching strategies had online learning environment specific knowledge, i.e., 'topic-specific strategy', 'subject-specific strategy', and 'interaction strategy' and COVID-19 offline learning environment specific knowledge, i.e., 'topic-specific strategy' and 'interaction strategy'. Knowledge of student science understanding had online learning environment specific knowledge, i.e., 'student preconception', 'student learning difficulty', 'student motivation and interest', and 'student diversity' and COVID-19 offline learning environment specific knowledge, i.e., student learning difficulty'. Knowledge of science assessment had online-offline mixed learning environment specific knowledge and online learning environment specific knowledge, i.e., assessment contents and assessment methods for each.

• The Journal of Information Technology
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• v.6 no.3
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• pp.151-168
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• 2003

The present paper attempts to describe on and off line integrated marketing and develop an empirical model for distribution industry. The focus is given on the small and medium size retail and service area. With both empirical case studies and literature review, we aim to develop empirical cases and propose a desirable marketing strategy for specific firms : BAROKOSA is pursues cooperation in wholesale business on the internet. For the purpose of the cooperative and integrated marketing of on and off line business, first of all, the firms should establish a clear target and share vision and mission for their directions. We suggest the following guidelines: (i) customer-based decision making, (ii) thoroughly cooperative competition, (iii) confidence in their work and business, (iv) courage to live up to action and (v) innovation to lead change.