• Title/Summary/Keyword: 온라인 홍보

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3D spatial data generation and data cross-utilization for monitoring Geoparks: Using Unmanned Aerial Vehicle and Virtual Reality (지질공원 모니터링을 위한 3D 공간데이터 구축과 데이터 교차활용 방안연구: 무인항공기와 가상현실을 이용하여)

  • Park, Haekyung;Lee, Dongkun
    • Journal of the Geological Society of Korea
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    • v.54 no.5
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    • pp.501-511
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    • 2018
  • Geoparks are worth preserving in an environmentally and heritage. Monitoring and public attention are essential for the conservation and protection of geoparks. The use of Unmanned Aerial Vehicles and the Structure from Motion algorithm enables effective monitoring of geoparks that are difficult to manage due to their wide range of manpower, and various spatial data derived from SfM can be utilized to improve awareness of geoparks that have been lacking. In order to prove this, firstly, we created the 3D spatial data by using the UAV and the SfM algorithm, which is one of the National geoparks of the Hantan-Imjin River area. Using this 3D data for Virtual Reality and 3D printing. After that, we verified the possibility of promoting the geopark through a simple online survey. Finally, we propose a method to utilize all the generated data from each step to promote and research for geoparks.

The Effects of Sports Star Influencer Advertising Value and Consumer Team Identification on Brand Equity (스포츠 스타 인플루언서 광고가치와 소비자 팀동일시가 브랜드자산에 미치는 영향)

  • Lee, Jin Kyun;Um, Namhyun
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.180-196
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    • 2021
  • The goal of this research is to examine the effects of sports star influencer advertising value on brand equity in social networking sites. In particular, this study identifies the moderating role of consumer team identification. A total of 350 university students participated via online survey. To test proposed hypotheses, confirmatory factor analysis, structural equation modeling, and multi-group analysis were employed. It was found that informativeness, entertainment, and credibility showed significant positive effects on brand equity. Also, significant moderation effects of team identification were found in that consumers with high team identification compared to those with low team identification perceived higher value of entertainment. On the other hand, consumers with low team identification perceived more irritation than those with high team identification. This study contributes to the understanding of sports star influencer advertising in social networking sites. Theoretical and practical implications as well as suggestions for future research in this area are provided.

Influences of Social-Face Sensitivity and SNS Social Capital on Ethical Consumption in Korea (체면 민감성과 SNS 사회자본이 윤리적 소비에 미치는 영향에 관한 연구)

  • Choi, Yun-Woo;Han, Sangpil
    • Journal of the Korea Convergence Society
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    • v.12 no.11
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    • pp.265-273
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    • 2021
  • The main purpose of this study is to investigate the effects of social-face sensitivity and SNS social capital on ethical consumption in Korea. Online survey was conducted on 313 adults randomly sampled across the country. The results show that formality had relatively strong positive effect on ethical consumption. But, shame-consciousness had negative effect on ethical consumption. Secondly, the more bridging social capital on SNS, the higher ethical consumption. Lastly, it turned out that Twitter users have more positive ethical consumption than Instagram users. This study revealed for the first time the fact that social-face sensitivity could be a significant predictor of ethical consumption.

A Study on Cultural Program Improvement for Resident Writers in Public Libraries (공공도서관 상주작가 문화프로그램 개선 방안에 관한 연구)

  • Moon, Su Bin;Chang, Woo Kwon
    • Journal of the Korean Society for information Management
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    • v.39 no.3
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    • pp.23-50
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    • 2022
  • This article aims to improve the cultural program for the resident writers in libraries by identifying the current status of the resident writer support project, examining users' perceptions and preferences, and investigating librarians' perceptions of the program. The research methods included an investigation (survey) of the program operation status, user perception and preference surveys, and interviews with librarians about their perceptions of the program. Data were collected from libraries with the cultural program for resident writers between May and November 2021. Findings showed there were challenges in operating the library cultural program due to the lack of resident writers' quality, frequent changes in the program formats (online or offline), and library closures during the COVID-19 pandemic. For the program improvement, suggestions were made, including inviting good-quality resident writers and writers from other fields to the program, training resident writers, advertising the programs using online and offline media, training staff, and developing programs considering user ages and preferences and diversity in local communities.

Weblog Analysis of University Admissions Website using Google Analytics (구글 애널리틱스를 활용한 대학 입시 홈페이지 웹로그 분석)

  • Su-Hyun Ahn;Sang-Jun Lee
    • Journal of Practical Engineering Education
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    • v.16 no.1_spc
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    • pp.95-103
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    • 2024
  • With the rapid decline of the school-age population, the competition for admissions has increased and marketing through digital channels has become more important, so universities are investing more resources in online promotion and communication to recruit new students. This study uses Google Analytics, a web log analysis tool, to track the visitor behavior of a university admissions website and establish a digital marketing strategy based on it. The analysis period was set from July 1, 2023, when Google Analytics 4(GA4) was integrated, to January 10, 2024, when the college admissions process was completed. The analysis revealed interesting patterns such as geographical information based on visitors' access location, devices(operating systems) and browsers used by visitors, acquisition channels through visitors traffic, conversions on pages and screens that visitors engaged with and visitor flow. Based on this study, we expect universities to find ways to strengthen their admission promotion through digital marketing and effectively communicate with applicants to gain a competitive edge.

Monitoring Country-of-Origin Labels and Indication Contents for Meat on Electronic On-line Trading (전자상거래의 축산물 원산지 표시실태 및 표시규정 모니터링)

  • Nam, Jung-Oak;Nam, Bo-Ra;Park, Jung-Min;Lee, Ra-Mi;Gu, Hyo-Jung;Suh, Hyung-Joo;Chang, Un-Jae;Kim, Jin-Man
    • Food Science of Animal Resources
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    • v.27 no.1
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    • pp.117-121
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    • 2007
  • The number of internet users and the scale of electronic on-line trading are on the increase due to the development of information technology and the internet. The aim of this study was to monitor the accuracy of country-of-origin labels and the indicated contents of meat available by electronic on-line trading by using a structural interview sheet for 100 on-line meat product markets. The result of this investigation showed a 100% level of accuracy for business name and telephone number whereas the company address, meat manufacturer and supplier, and business registration were less reliable. We also investigated the accuracy of site policy, e-mail address, and fax number. The results showed that the accuracy of fax numbers was the lowest. The product name and the kind of meat actually in the product showed a 100% level of conformity, while the price (96.3%), place of origin (93.6%), capacity (90.4%), meat parts (80.9%) and contents of the product (73.4%) showed a relatively low level of conformity. Serious safety issues were exposed by the disturbingly low 20.2% accuracy of indicated expiration dates and 5.3% accuracy of indicated manufacturing dates. To ensure food safety, it is essential to improve consumer understanding and trust regarding food safety through continuous public relations. More education and information are needed to raise consumer awareness of the facts versus myths regarding food safety.

An Approach for Enhancing Current Korean e-Grocery Business Focusing on Delivery Service Alternatives (한국의 e-Grocery 배송서비스 대안에 관한 연구)

  • Koo, Jong-Soon;Lee, Jung-Sun;Jeon, Dong-Hwa
    • International Commerce and Information Review
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    • v.13 no.3
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    • pp.169-201
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    • 2011
  • There was a new wave in grocery business with development of information and technology, thus a movement from traditional stores to online stores, In order to expand the scale of traditional supermarket and to satisfy the customers' needs, they provide offline and online services simultaneously. This paper is based on the previous studies which had been researched in developed countries from late 1990s to early 2000s and the purpose of this study is to introduce the idea and operation system of e-Grocery business. Moreover, we suggest the alternatives on delivery service methods in order to satisfy the customers' needs through analyzing the current condition of e-Grocers in Korea. According to the result of this study, Korean e-Grocers offer only attended home delivery services. In our opinion, Korean supermarkets have to take hybrid model which Tesco.com is using. There are some alternatives to increase the profits of Korean e-Grocers and to provide better services to their customers as follows: As an alternatives for delivery services, picking service is the easiest and cheapest way to apply for supermarkets. This is very useful for working women and also it is possible to order by smartphone recently. They can order the goods to the closest local supermarkets from working place, and then they pick them up on the way home from working off. In order to improve the quality of delivery services, to use the reception box will be the way to provide better services to the customers. The reception box is a way to protect the quality of goods such as fresh-cut product, which require the freshness through the temperature adjustment, and also to keep the safety of ordered goods through locking system Through this system, supermarkets are able to use attended or unattended services under the customers' satisfaction. However, using the reception box is expensive, so shared reception box will be an alternative. As an alternative for development of e-Grocery business, the advertisement for e-Grocery business has to be supported in order to attract potential customers in e-Grocery business. Furthermore, the main concerns of e-Grocery business such as the sanitation and safety of goods, and convenience must be guaranteed in order to keep the loyal customers and to attract new customers.

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Study on Establishment of Internet ethics expressed through Language convert in computer games (컴퓨터 게임에서의 언어 표현변화를 통한 인터넷 윤리 확립에 관한 연구)

  • Park, Koo Rack
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.11
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    • pp.47-52
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    • 2012
  • Today the Internet is being used in all areas. However, part of everyday life, the lack of ethics on the Internet, the Internet lies in state. Especially the youth, should exploit the anonymity. As a result, has caused many problems. Fps online game from young people enjoy the use of profanity and slang, and increasing the damage of cyber violence has also increased. The damage type of cyber violence, abusive and slang, and the age, the lower the investigation was to increase the damage. Lot of publicity and public service advertising is in progress in order to prevent problems, but its expected effects is lacking. In addition, using abusive and slang words, This is a fundamental and provide a service to handle deleted or blinds, but if you can not see the solution. In this paper suggests the language convert that can be applied to Fps online games. Language the conversion process, if applicable to the game, the abusive and slang language, helps to purify. Proposed language the conversion process is expected to reduce cyber violence used abusive and slang.

A Service of Korean Medical Standard Terminology and Directions for Future Development (한의학 표준용어집 서비스와 향후 발전 방향)

  • Seo, Jinsoon;Kim, Sang-Kyun;Kim, Anna;Jang, Hyunchul
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.571-581
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    • 2015
  • In the field of Korean medicine (KM), KM terms has been mixed used for a long period. After the Society of KM had systematically organized the KM terms used in our country, the book for the Korean medical standard terminologies was published. In this study, we developed an online service based on the book. The online service provides various useful functions for searching the terms and their commentary and collecting users' opinions. Users can also compare the standard terms with their semantic search results and naver's knowledge search results within our system. By analyzing logs of our system, we suggested several directions for future development, including the improvement of search functions, advertisements, and the provision of open APIs. In the future, our online service might provide the important information on clinics, academic researches, and international standards.

Analysis on Romanization of Korean Geographical Names in Foreign Countries (해외에서의 한국지명 표기 실태 분석)

  • Kim, Sun-Hee;Park, Kyeong;Lee, Hae-Mi
    • Journal of the Korean Geographical Society
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    • v.44 no.6
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    • pp.706-722
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    • 2009
  • This study aims to find the ways to correct and fix the errors in transcription by analyzing Romanization of Korean geographical names in foreign countries. The gazetteers from many countries, place name databases, and map-providing websites are the main source of research. Common error types found in this study are variant name posting, subordinated marking, double posting, spelling errors, and location errors. In fact, transcription of geographical names exhibits more diverse forms and types. The counter measures to fix these errors are as follows, firstly, consistent efforts with regular monitoring to fix errors are essential. Secondly, the one and only standardized Romanization principle is urgent. Thirdly, prompt update and publication in case of place name and/or boundary change is necessary. Fourthly, efforts to register unregistered geographical names are necessary. Lastly, the establishment of central agency solely for the management of geographical names is required.