Browse > Article
http://dx.doi.org/10.15207/JKCS.2021.12.11.265

Influences of Social-Face Sensitivity and SNS Social Capital on Ethical Consumption in Korea  

Choi, Yun-Woo (Department of Advertising & Public Relations, Hanyang University)
Han, Sangpil (Department of Advertising & Public Relations, Hanyang University)
Publication Information
Journal of the Korea Convergence Society / v.12, no.11, 2021 , pp. 265-273 More about this Journal
Abstract
The main purpose of this study is to investigate the effects of social-face sensitivity and SNS social capital on ethical consumption in Korea. Online survey was conducted on 313 adults randomly sampled across the country. The results show that formality had relatively strong positive effect on ethical consumption. But, shame-consciousness had negative effect on ethical consumption. Secondly, the more bridging social capital on SNS, the higher ethical consumption. Lastly, it turned out that Twitter users have more positive ethical consumption than Instagram users. This study revealed for the first time the fact that social-face sensitivity could be a significant predictor of ethical consumption.
Keywords
Ethical consumption; Social face sensitivity; SNS; Social media; Social capital;
Citations & Related Records
연도 인용수 순위
  • Reference
1 S. H. Park. (2013). Effect of the Golfing Subculture Characteristics of Golf Participants on their Social Face Sensitivity and Symbolic Consumption Propensities. Doctor's dissertation. Hanyang University, Seoul.
2 M. H. Kim & J. E. Kim. (2020). Effects of Ethical Consumption Motives, Ethical Consumption on Participation Intention on Fair Tourism. Journal of Tourism Management Research, 24(6), 99-112   DOI
3 N. S. Yun. (2017). Analysis of the differences between Korea and the U.S. in the effect of cultural dimensions on ethical consumption motives. Food Service Industry Journal, 13(4), 151-165.
4 Y. G. Hong & I. S. Song. (2012). A Case Study of Ethical Consumer in Korea. Journal of Consumption Culture, 13(2), 1-25.   DOI
5 C. L. Lee & M. K. Cha. (2020). Is it Enough to Have an 'Ethical Product' Label?: the Effects of Brand Reputation and Perceived Ethicality on Ethical Consumers'Choice. Journal of the Korea contents association, 20(3), 527-541.   DOI
6 J. S. Kim. (2018). Consumption Value and Social Capital of SNS on Consumers' Satisfaction and Continuous Use Intention. Master's dissertation. Konkuk University, Seoul.
7 S. J. Han, Y. Wang & C. H. Jin. (2020). The Effect of Cultural Values on Ethical Consumption Behavior and Consumer Happiness: Focused on Chinese Consumer. Kookmin Social Science Revies, 32(2), 27-52.   DOI
8 H. M. Lee. (2016). Does ethical consumption extend the civic engagement sphere? Exploring the link between ethical consumption and civic engagement in terms of Person and Thing orientations among ethical Korean consumers. Journal of Consumer Studies, 27(1), 153-182.
9 Y. C. Kim et al. (2012). A Study on 'Sharing behavior'in Social Network Service and Its Influencing Factors. Korean Journal of Journalism and Communication Studies, 56(3), 28-50.
10 W. J. Lee. (2009. 2. 27). From health to environment, and now towards Society... Evolving 'Good Consumption'. Hangyoreh. http://www.hani.co.kr/arti/economy/heri_review/341285.html
11 J. Hainmueller, M. J. Hiscox & S. Sequeira. (2015). Consumer Demand for Fair Trade: Evidence from a Multistore Field Experiment. The Review of Economics and Statistics, 97(2), 242-256.   DOI
12 Y. S. Park et al. (2018). A Study on the Effects of Consumer's Ethical Consumption and Social Trust Levels on the Performance of Cause-Related Marketing. The Journal of the Korea Contents Association, 18(8), 544-560.   DOI
13 S. K. Lee & D. Y. Kim. (2021). A Convergence Study on the Perception and Purchasing Behavior of Environmentally Friendly Consumers: A Case Study on the Consumer Activities in Gwangju Metropolitan City. Journal of The Korea Convergence Society, 12(5), 173-183. DOI : 10.15207/JKCS.2021.12.5.173   DOI
14 J. C. Lee. (2010). The impact of the shopping style, face-sensitivity and Innovation-nature of the consumers to the preference on the second brand. Master's dissertation. Chungang University, Seoul.
15 S. H. Park. (2013). Subculture Characteristics of Golf Participants on their Social Face Sensitivity and Symbolic Consumption Propensities. Hanyang University.
16 Y. D. Kim. (2019). An Investigation of Chemyon on Consumption Behavior of Asian and Western Consumers: Cross-Cultural Comparative Approach. International Journal of Industrial Distribution & Business, 10(5), 37-47.
17 Y. H. Kim. (2005). (A)multilevel analysis of symbolic consumption behaviors in Korean society : based on socio-demographical, individual and social approaches. Doctor's dissertation. Chungang University, Seoul.
18 M. S. Chun, A. R. Koh & S. G. Lee. (2006). The Effect of Cultural Tendency on Clothing Consumption Behavior, The Korean Journal of Consumer and Advertising Psychology, 7(2), 277-300.
19 Y. S. et al. (2018). A Study on the Effects of Consumer's Ethical Consumption and Social Trust Levels on the Performance of Cause-Related Marketing. The Journal of the Korea Contents Association, 18(8), 544-560.   DOI
20 M. B. You & H. I. Shim. (2011). Developing a Scale for Measuring Face Sensitivity Perceived by Korean Public Servants. Korean Public Administration Review, 45(3), 335-365.
21 Koroleva et al. (2011). It's all about networking! Empirical investigation of social capital formation on social network sites. 32nd International Conference on Information Systems, Shanghai.
22 S. W. Lee, Y. Y. Choi & H. W. Lee. (2019). The Relation between Social Networking Sites and Depression by Gender: Mediating effects of Collective Identity, Perceived Social Support, and Negative Comparison. Journal of The Korea Convergence Society, 10(8), 205-215. DOI : 10.15207/JKCS.2019.10.8.205   DOI
23 O. M. Freestone & P. J. McGoldrick. (2008). Motivation of the Ethical Consumer. Journal of Business Ethics, 79, 445-467.   DOI
24 H. R. Kim. (2018). The effects of social face sensitivity and self-esteem on conspicuous consumption and college life satisfaction - A study of university students in the Daejeon area. International Journal of Tourism and Hospitality Research, 32(8), 193-204.   DOI
25 C. W. Lee & H. C. Kim. (2006). An Analysis of Influences of Chemyon(Social-Face) Sensitivity, Social Anxiety and Self-esteem on Uncertainty Avoidance Tendency. Korean Journal of Social and Personality Psychology, 20(3), 17-30.
26 H. D. Kim. (2020). The Impact of SNS Advertising Attribute on Advertising Likeability and Purchase Intention: A Comparison of Difference According to Use Motive and Use Intensity of SNS. Journal of The Korea Convergence Society, 11(11), 155-163. DOI : 10.15207/JKCS.2020.11.11.155   DOI
27 N.B. Ellison, C. Steinfield & C. Lampe. (2007). The Benefits of Facebook "Friends:"Social Capital and College Students'Use of Online Social Network Sites. Journal of Computer-Mediated Communication. (Journal of Computer-Mediated Communication, 12(4), 1143-1168.
28 H. T. Lee. (2014). The Factors of Forming Social Capital in Social Network Services and the Relationship between Social Capital and the Propensity of Consumer Needs. Journal of Consumption Culture, 17(3), 105-130.   DOI
29 M. Burke, R. Kraut, & C. Marlow. (2011). Social capital on facebook: differentiating uses and users. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 571-580.