• Title/Summary/Keyword: 온라인 콘텐츠 활용

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Application of B-Grade Cultural Contents to Small City Marketing Strategy: Focused on the Case of Chungju City, Korea (B급 문화콘텐츠의 활용을 통한 소도시 마케팅 전략: 충주시의 사례를 중심으로)

  • Kwon, Eva;Lee, Byung-min
    • Journal of the Economic Geographical Society of Korea
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    • v.25 no.1
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    • pp.87-107
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    • 2022
  • This study aims to understand the possibility of small city marketing strategies using B-grade cultural contents. This research focused on the case of Chungju City which applied B-grade cultural contents to city marketing. The process using B-grade cultural contents to small city marketing was investigated and hash-tags and comments on social media were coded and analyzed based on grounded theory. Also, the details were examined through in-depth interviews with the local government official in charge. The result has shown the characteristics of B-grade cultural contents describing the differences from the original B-grade culture as subcuture. First, publicity materials showed the characteristics of general B-grade culture such as retro, puns, and escape, showing the process of communication/participation/empathy. Second, improbability, intertextuality, extensibility, subversiveness, and authenticity were the five main factors for responses and empathy from the audience. Third, the ripple effect was formed through the simple narrative structure of 'intro-conclusion'. Finally B-grade cultural contents of Chungju showed new possibilities for sustainable small city marketing through the formation of new cultural assets.

A Study on the Improvement Plan of a Virtual Training Content Supply Institution (가상훈련 콘텐츠 보급기관 개선방안에 관한 연구)

  • Yang, Mi-seok
    • Journal of Practical Engineering Education
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    • v.13 no.3
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    • pp.453-460
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    • 2021
  • The purpose of this study is to understand the educational types and educational status of institutions that operate virtual training contents distributed by K University's Online Lifelong Education Center and to examine the role and improvement measures of institutions that supply virtual training contents. To this end, a survey was conducted on 56 institutions that operate virtual training contents distributed by K University's Online Lifelong Education Center in 2020, and a survey of 44 institutions that responded finally was analyzed. The analysis results are as follows. First, virtual training education media responded that a total of 52 courses were applied to the content process using PC, the theory+virtual training type is the most, and one to two weeks of practice period were the most. In addition, when looking at the current status of education, the subjects of virtual training were mainly students, and the institution itself recruited, and the largest number of respondents was 1-20, the number of courses opened was 1-3, and the number of teachers and instructors in charge was 1-3. Second, they responded that it is necessary to develop various virtual training contents as a virtual training content supply institution, present ways to apply and utilize virtual training curriculum, and improve the quality of virtual training content. Third, as an improvement plan for virtual training content distribution institutions, it demanded strengthening the linkage of virtual training content, training using virtual training content by teachers and instructors, suggesting various virtual training content linkage, and strengthening virtual training content quality management. Therefore, this study is meaningful in that it identified the overall operation status and status of virtual training content management institutions and examined ways to establish and improve the role of public virtual training supply institutions.

Inquiry based Online Contents Development for Elementary Science Class (초등학교 과학교과의 온라인 탐구형 콘텐츠 개발)

  • Kim, In-Sook;Cho, Eun-Soon
    • The Journal of the Korea Contents Association
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    • v.8 no.12
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    • pp.457-464
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    • 2008
  • This study is to design, develope, and deploy of e-learning inquiry based content in elementary science class. First, this study analyzed related literature review, case studies, and inquiry based class models for seeking better applicable design and development modes. From focus group meeting, experts discussed the inquiry content design ideas for elementary students for science class. This study finally established its own inquiry design mode for online science class with the flow of understanding of problem, sep up hypothesis, problem solving, and solution analysis. The developed content was deployed in real classroom setting to see how students received the contents and how well they processed the learning activities. We found that inquiry based online content, especially when applied to science subject, can be effective in students interests and their motivations. We also observed that there were a few managerial errors such as detailed lesson guidance and tutor support for students activities. This study concluded that inquiry based online contents should be designed considering students interests based on learning subjects and also developed in terms of students interests and strong motivation as well. We suggest that related research should be expanded toward to other subject than science and various students age groups.

Analysis of the Experiences and Perceptions of Teachers Participating in the Development of Content-Based Online Science Class Videos, and the Characteristics of the Developed Class Content (콘텐츠 활용형 온라인 과학 수업 동영상 개발에 참여한 교사들의 경험과 인식, 개발된 수업 콘텐츠의 특징 분석)

  • Shin, Jung Yun;Park, Sang Hee
    • Journal of The Korean Association For Science Education
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    • v.40 no.6
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    • pp.595-609
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    • 2020
  • The purpose of this study is to analyze the experiences of teachers who participated in the development of online science class videos in the context of covid-19, their perception of online science class, and the characteristics of the online science class content developed by teachers. A survey and interviews were conducted with ten elementary school teachers who made online science class videos themselves. Also the characteristics of the online science class were investigated by analyzing the online science class video produced by the participants. As a result, participants in the study recognized the lack of production time, difficulty in filming and editing, concerns over misconceptions, the problem of solving copyrights for existing materials, and the burden of external disclosure. Although it was a teacher who had experience producing online science class video contents, no research participants actively answered the merits of online science class. On the other hand, the study participants cited that the shortcomings of online science classes were that students had fewer opportunities for inquiry and lack of communication or interaction. In particular, these shortcomings were thought to have a great influence on the quality of online science classes, especially in making inquiry classes difficult. Some teachers took a negative view that online science classes could not completely replace face-to-face classes. However, if multiple teachers are presented with supplementary teaching activities that complement the content-based online teaching method, the method of combining online science classes and face-to-face classes is not. Through the analysis of the contents of the online science class, the introduction and arrangement steps of the online science class were similar to the process of the face-to-face science class, but the inquiry step and the conceptual explanation step showed a big difference from the face-to-face science class.

The application of One Page Design and Responsive Web Design for Personalization Service on the Mobile Environment (모바일 환경에서 개인화 서비스에 적합한 원페이지 디자인과 반응형 웹 디자인 활용)

  • Oh, Hyoung-Yong;Min, Byoung-Won;Oh, Yong-Sun
    • Proceedings of the Korea Contents Association Conference
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    • 2012.05a
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    • pp.17-18
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    • 2012
  • 온라인 접속이 기존 컴퓨터가 아닌 스마트폰과 타블렛 PC로 확장되면서, 웹에서 보여지는 방법, 즉 웹 디자인에 큰 변화가 일고 있다. 스마트폰, 타블렛 PC, 컴퓨터, 이 세 가지 디바이스에 모두 최적화된 웹 혹은 각각의 디바이스의 환경에 맞춘 웹 퍼블리싱 서비스가 크게 증가하고 있는 것이다. 또한 지금까지의 인터넷의 역할이 콘텐츠, 검색 쪽이었다면 모바일 기기 사용이 증가함에 따라 사용자들은 그들만의 개인화 서비스에 대한 요구가 점점 증가하고 있다. 이러한 요구에 맞춰 가장 눈에 띄는 변화는 바로 "One Page Design"의 증가와 반응형 웹 디자인이라고 할 수 있다. 이에 본 논문은 모바일 웹 환경에서 개인화서비스를 효과적으로 활용하기 위해 One Page Design과 반응형 웹 디자인에 대해 알아보고 이를 현재 개발진행중인 포털사이트에 적용해본 후, 이에 대한 문제점과 개선방안에 대해 논의해 보고자 한다.

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공통과학 천문분야 교육지원을 위한 스마트교육 콘텐츠 자료실 개발

  • Lim, Jihye;Kim, Shinyoung;Han, Jeong-O;Kim, Min-Yeong;Sohn, Jungjoo
    • The Bulletin of The Korean Astronomical Society
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    • v.40 no.1
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    • pp.87.4-88
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    • 2015
  • 고등학교 1학년 공통과학(융합과학) 중 천문 분야의 교수 학습 지원을 위한 스마트교육 콘텐츠 자료실을 개발하였다. 공통과학과 관련한 현장 연구의 결과들은 개념 전달의 어려움과 함께 과학적 사고를 위한 탐구활동이 절대적으로 부족함을 제시하고 있다. 이에 교사들이 현장에서 활용할 수 있는 스마트교육 콘텐츠를 정리하고 이를 소개하여 학생들이 과학적인 탐구 활동을 통해 천문학 개념 이해에 도달 할 수 있도록 돕고자 하였다. 자료실 개발을 위해 공통과학 각 단원별 내용요소를 정리하고, 내용요소별로 관련된 스마트교육 콘텐츠를 수집한 후, 가장 적합하고 유용하다고 여겨지는 자료들만을 골라 이미지, 동영상, 시뮬레이터, 활동으로 분류하였다. 수집 및 분류한 스마트교육 콘텐츠들을 효율적이며 지속적으로 제공하기 위해서 온라인 자료실 형태의 사이트(astroedu.knue.ac.kr)로 개발하였다. 의견을 수렴하기 위해 현직 및 예비 교사들로부터 두 번의 공개 시연을 거쳐 수요자 중심으로 보완 작업을 실시하였다. 개발된 사이트는 교사와 학생들에게 필요한 스마트교육 콘텐츠를 찾아 제공하는 중간 공급자가 되어 교수 학습 지원의 역할을 할 수 있을 것으로 기대된다.

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Contents Recycling using Mobile Device (모바일 기기를 이용한 콘텐츠 재활용)

  • Han, Eun-Jung;Park, An-Jin;Jung, Kee-Chul
    • Proceedings of the Korea Information Processing Society Conference
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    • 2005.05a
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    • pp.911-914
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    • 2005
  • 기존 오프라인 콘텐츠는 텍스트 중심의 정보량과 신속성 등의 한계로 교육 발전에 역부족이다. 그러나 최근에는 시 공간의 제약을 탈피한 열린 학습을 제공하여 교육의 장을 확대할 수 있으며, 또한 교육의 기회를 넓힐 수 있는 무선 단말기 학습 시스템의 사용범위를 확장시키고 있다. 본 논문에서 모바일 기기를 이용하는 영어 학습 콘텐츠는 기존의 다양한 오프라인 콘텐츠에 온라인 정보 태그를 첨가함으로써, 기존의 콘텐츠에 동적인 인터랙션과 다양한 멀티미디어 정보를 융합할 수 있는 장점으로, 정적인 2차원 시각 정보만을 제공하는 기존 오프라인 책의 활용범위를 넓힌 학습 콘텐츠이다.

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Item Trend Analysis Considering Social Network Data in Online Shopping Malls (온라인 쇼핑몰에서 소셜 네트워크 데이터를 고려한 상품 트렌드 분석)

  • Park, Soobin;Choi, Dojin;Yoo, Jaesoo;Bok, Kyoungsoo
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.96-104
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    • 2020
  • As consumers' consumption activities become more active due to the activation of online shopping malls, companies are conducting item trend analyses to boost sales. The existing item trend analysis methods are analyzed by considering only the activities of users in online shopping mall services, making it difficult to identify trends for new items without purchasing history. In this paper, we propose a trend analysis method that combines data in online shopping mall services and social network data to analyze item trends in users and potential customers in shopping malls. The proposed method uses the user's activity logs for in-service data and utilizes hot topics through word set extraction from social network data set to reflect potential users' interests. Finally, the item trend change is detected over time by utilizing the item index and the number of mentions in the social network. We show the superiority of the proposed method through performance evaluations using social network data.

A Study on Movie Consumption and Concentration Trends in Theaters and Online (극장과 온라인의 영화 소비와 소비집중도 추세에 관한 연구)

  • Kim, Jun Sung
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.170-179
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    • 2022
  • In the theater-based movie industry, it is known that the diversity of movie consumption is hindered due to concentrated consumption. This study extends the existing discussions on the concentration of movie consumption in theaters to the concentration of online movie consumption. In addition, the study analyzes the impact of Covid-19 pandemic on movie consumption and the concentration thereof. For analysis, panel data for the period from 2012 through 2021 were collected by utilizing the box office data of the Korean Film Council. As a result of the analysis, it was found that the concentration of consumption by movie, country, and genre was higher in theaters than online. Further, the concentration of movie consumption has increased both in theaters and online until the outbreak of Covid-19 pandemic. During the Covid-19 pandemic period, the size of consumption has decreased both in theaters and online, while the concentration of consumption by movie online has increased. The result of this study implies a need for policy-level efforts to convert the trend of consumption concentration for long-term development of the movie industry with secured diversity of movie consumption, and for this, the study suggests that the use of online media would be useful.