• Proceedings of the Korea Information Processing Society Conference
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• 2022.11a
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• pp.1006-1008
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• 2022

시각장애인이 이미지로 구성된 온라인 쇼핑몰에서 정보를 얻기 어려운 문제를 해결하기 위해, 본 논문에서는 이미지 텍스트 변환 알고리즘 연구를 진행하였다. 해당 연구를 기반으로 개발한 어플리케이션 <들리네>는 쇼핑몰 홈페이지로부터 정보를 수집하고, 이미지 속 텍스트를 추출하여 전처리 및 음성 변환 과정을 거쳐 사용자에게 제공한다. <들리네>는 사용자가 이미지 정보로 이루어진 온라인 쇼핑몰에서 명확한 정보를 편리하게 얻는 것을 목표로 한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.01a
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• pp.213-215
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• 2023

본 논문은 "PBTI"라 명명한 웹사이트를 설계하고 구현한다. 요즘 유행하는 성격 유형 설문조사인 MBTI에서 영감을 받아 피부타입과 퍼스널 컬러를 검사할 수 있는 온라인 쇼핑몰 웹사이트를 제작하게 되었다. 체계적이고 다양한 질문을 통해 사용자들의 피부타입을 검사하고 해당 피부타입 결과에 따른 상품을 추천해주는 알고리즘이 탑재되어 사용자에 맞는 상품을 추천해준다. PBTI의 이러한 기능들은 다른 온라인 뷰티쇼핑몰과 극명한 차별점을 만들고, 쇼핑몰 매출을 크게 증대시킬 것으로 기대한다. 데이터베이스를 구축하기 위해 오라클을 이용하였고, 웹페이지를 구현하기 위해 스프링을 이용하였으며 팀원들과의 협업을 위해 깃허브를 사용하였다.

• Proceedings of the Costume Culture Conference
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• 2003.04a
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• pp.99-100
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• 2003

최근, IT산업의 급격한 발달과 쇼핑패턴의 변화로, 전 세계적으로 온라인쇼핑의 이용자가 증가되고 있다. 이러한 변화와 더불어 학계에서 중요하게 다루어진 부분은 소비자들이 사이버공간이라는 새로운 쇼핑매개체를 어떻게 받아들이는가 하는 부분, 즉 온라인 쇼핑에서 기존의 구매방식과는 다르게 어떠한 위험들이 지각되고 있는가 하는 것이다. 온라인 쇼핑에서 지각되는 위험을 알고, 이를 고려한 쇼핑환경을 조성한다면, 소비자들이 온라인 쇼핑패턴을 받아들이고 신뢰하게 되며, 나아가 특정 온라인 쇼핑몰에 상표충성 하도록 할 수 있을 것이다. (중략)

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2007.05a
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• pp.143-154
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• 2007

인터넷이 대중화대면서 온라인 쇼핑이 가능해졌고 구매자들은 인터넷을 통해 구매와 관련 된 경험, 서비스 등을 다른 사람들과 공유할 수 있게 되었다. 인터넷 쇼핑의 특성상 제품을 직접 눈으로 보고 만져 볼 수 없기 때문에 온라인 구전(Online Word of mouth)이 상품 구매 판단의 잣대로 활용되고 있다. 따라서 본 연구에서는 온라인 쇼핑몰에서 구전 정보 특성이 구매자들의 인지된 구전 정보 가치에 영향을 미치는지 실증적으로 분석하였다. 구전정보의 객관성, 관련성, 신빙성, up-to-dateness는 인지된 구전정보가치 즉 구매 불확실성 감소에 긍정적인 영향을 주었다. 구매 불확실성 감소는 온라인 쇼핑몰의 신뢰에 긍정적인 영향을 미쳤다.

• Journal of Internet of Things and Convergence
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• v.5 no.2
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• pp.7-13
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• 2019

As online shopping is activated by the development of the Internet, consumers' purchase form is changing from the traditional face-to-face purchase method to online purchase method. Many sellers have flowed into shopping malls, and competition among sellers is very intense. Therefore, sellers in shopping malls need to establish rational marketing strategies by analyzing consumer purchase patterns and product sales trends. In this paper, we analyzed the purchase price of consumers by analyzing the product price, rating, and sales quantity of competitors who sell the same product in open shopping malls by time zone. In addition, the collected information was visualized in a chart so that the company's and competitors' sales trends could be easily compared. Using the above system, it is possible to predict the sales volume through the analyzed purchasing pattern and to select the reasonable price of the product by grasping the sales trend.

• Proceedings of the Korea Multimedia Society Conference
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• 2001.11a
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• pp.348-354
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• 2001

웹 상에서 인터넷을 이용한 전자상거래와 관련된 다양한 서비스가 창출되고 있다. 온라인 쇼핑몰에서 발전된 개념인 온라인 경매시스템은 쇼핑몰과는 달리 물품등록, 입찰 및 낙찰, 물품거래의 과정을 거친다 그러나, 대부분의 경매시스템은 입찰 및 낙찰과정에서 거래 당사자간에 신뢰성 있는 가격을 결정짓지 못하고 있다. 따라서, 본 논문에서는 가격 결정 방식에 따른 인터넷 경매의 종류와 유형을 분석한 후 경매 시스템 사용자들에게 사례 유사도와 웹 마이닝을 이용한 가격 정보를 제시하여 객관적인 기준으로 경매 물품의 가치를 평가할 수 있도록 하고, 표준화된 데이터 표현 방법인 XML을 이용한 인터넷 경매 시스템을 설계하고 프로토타입을 구현하고자 한다.

• Journal of Distribution Research
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• v.10 no.3
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• pp.15-36
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• 2005

This study is concerned with selling alliance in the internet shopping services, which is generally used by portal sites in recent and that is a typical form of strategic alliance. This study tried to find the relationship between. consumer's attitude and alliance performance. The authors investigated them in the field. then searched the reasons and determinants of selling alliance performance. As a result of field investigation, the authors found that the traffic of the portal site was not proportionated to the sales of internet shopping mall and this was not consistent with general expectation, With the analysis of it, the authors found that attitudes to the sites (brands) allianced in On-line and recognition of fitting between them had influenced positively on the attitude and purchase intention to alliance services. Moreover, unlike the attitude to the portal sites, the attitude to the internet shopping mall had positively influenced directly on the purchase intention. The other hand. from the view of influence power on the attitude to the allianced shopping service, the recognition of fitting between the sites was the factor which had the least effect of all factors. Compared with Off-line, this is interesting aspect of On-line. So in the On-line selling alliance, be careful of consideration for not only prior attitudes to the partners(portal and shopping mall) but also the fitness between them and make it in the mind that the attitude to shopping mall has greater influence upon the purchase intention than that to portal site.

• Journal of Korea Multimedia Society
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• v.13 no.3
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• pp.467-474
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• 2010

The market of Internet-based fashion/coordination shopping malls have been growing rapidly year by year. In accordance with this growth, Internet fashion shopping malls are also making a lot of efforts to increase their revenue by displaying new fashion products on a high spot or by having professional models wear them to make them more attractive to the customers. If online shopping malls have the functionality of automatically calculating the matching degree of lower and upper clothes, it could play a role of off-line shop assistants and provide a more convenient way of purchasing fashion products for customers. In this paper, we present a learning system adopting the content-based filtering method for online shopping malls, which automatically calculates the matching degree of lower and upper clothes and recommends the most well-matched pair.

• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.1-19
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• 2003

Typicality is usually defined as the degree to which an item is perceived to represent a category. Typicality has been a important subject in consumer behavior because it is related closely with brand preference, awareness and top of mind. The past studies about typicality have focused on brand and store in off-line environment. At the point of time internet shopping mall industry becomes mature, we can expect that most internet users are accustomed to it. So the study about typicality of internet shopping mall is timely. The antecedents and outcomes of typicality of internet shopping mall are mainly studied in this paper. Also, I investigated the influence of the type of internet shopping mall on typicality and the influence of typicality on preference and purchase intention. The followings are the results of this study. Firstly, frequency of exposure and attribute structure explained perceived typicality. Secondly, the type of internet shopping mall was found to be a moderator of the relationship between attribute structure and typicality. Thirdly, there is a positive correlation between typicality and preference. Finally, there is a positive correlation between typicality and purchase intention.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.4
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• pp.73-84
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• 2017

This study started from searching for cause and solution of the part where online shopping malls are easy to start but easy to choose. It is thought that online shopping mall business has sufficient merit in the situation of Korea which is rapidly spreading internet, and it started from the opinion that if it can strengthen the characteristics of successful business start-ups, it can increase the rate of failure and reduce the failure rate. Internet shopping mall education experts gathered and discussed in depth what is the way in which mall entrepreneurs can maintain business continuously. As a result of summarizing the opinions of many shopping mall experts, we concluded that the marketing capabilities of each company should be strengthened. In addition, the importance of entrepreneurship education has emerged. In particular, it has been concluded that strengthening the competence of marketing mix is an important factor that determines the success and failure of the company. In this case, the researchers started to study this question with the question of what factor of marketing 4P has the greatest influence on the success of start-up. I also decided to study the impact of entrepreneurship education. As a result of this study, marketing mix ability as an independent variable has a significant positive effect on the success of entrepreneurship. Especially, the effect of product mix among 4Ps is significant for successful entrepreneurship.