• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.533-546
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• 2013

This study analyzed the contents of online hotel reviews of Benikea hotels. The results were as follows: First, the outstanding customer value were functional value, emotional value, price/value for money and epistemic value, conditional value are next. Social value was not found. Functional value was provoked by the functions of hotel room, room amenities, room view, room cleaness, restaurant service, and hotel staff friendliness as human services. Emotional value was the emotional response to the qualities of hotel's functions. Price/value for money was a perceived value of hotel user by the comparison of what to invest with what to receive. From the results, it can be proposed that hotel should maintain the basic qualities of core functions of hotel.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.180-190
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• 2013

This study is designed to introduce 'news literacy' as a theoretical framework to evaluate news education in digital age. Specifically, this study conceptually defined news literacy as news literacy self-efficacy and empirically tested how this variable is associated with other related determinants including users' news media consumption pattern, news knowledge structure on news content production, and involvement with news. The findings showed that users' 'searching/understanding' news literacy self-efficacy was positively affected by their knowledge structure and involvement with news, whereas users' 'sharing/expressing' news literacy self-efficacy was positively affected by their knowledge structure. The findings also demonstrated that users' 'searching/understanding' news literacy self-efficacy positively influenced their consumption of new types of news media, whereas users' 'sharing/expressing' news literacy self-efficacy positively influenced their consumption of traditional news media. As a result, this study practically suggests how news literacy is associated with the important factors affecting news consumption and news education.

• Journal of the Korea Convergence Society
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• v.6 no.4
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• pp.205-212
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• 2015

This paper aims to investigate key factors affecting customer adoption of the online review from the three perspectives such as customer review characteristics, reviewer characteristics, and customer characteristics. We collected data on customers who have experience in purchasing products in Taobao. The major findings are as follows. First, the customer review amount and vividness are not directly related to customer adoption of the online review. Second, the trust of reviewer and perceived similarity have positive effects on customer adoption of the online review. Third, the prior knowledge and product involvement increase customer adoption of the online review. Finally, customers' purchase intention is greatly determined by customer adoption of the online review. This paper presents the importance of the management of customer reviews and management method for the stakeholders of shopping mall to advancing Chinese market.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.4C
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• pp.451-457
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• 2006

A peer-to-peer(P2P) network is inherently vulnerable to malicious attacks from participating peers because of its open, flat, and autonomous nature. This paper addresses the problem of effectively defending from active attacks of malicious peers at bootstrapping phase and at online phase, respectively. We propose a secure membership handling protocol to protect the assignment of ID related things to a newly joining peer with the aid of a trusted entity in the network. The trusted entities are only consulted when new peers are joining and are otherwise uninvolved in the actions of the P2P networks. For the attacks in online phase, we present a novel message structure applied to each message transmitted on the P2P overlay. It facilitates the detection of message alteration, replay attack and a message with wrong information. Taken together, the proposed techniques deter malicious peers from cheating and encourage good peers to obey the protocol of the network. The techniques assume a basic P2P overlay network model, which is generic enough to encompass a large class of well-known P2P networks, either unstructured or not.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.8
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• pp.1157-1167
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• 2007

Internet communications have provoked new forms of online word-of-mouth(WOM) communication and it has become more powerful. At this point, this study analyses the effects of information characteristics(direction, consensus) of online WOM. Especially, quasi-experiment can systematically manipulate the direction and the consensus of online WOM information and it perceived the difference in the effects in this study. Female consumers who have purchased clothing at online shopping mall in past 6 months participated in the experiment by completing 4 type questionnaires(N=600). Data are analyzed using Cronbach's ${\alpha}$, t-test, one way ANOVA, two-way ANOVA, Duncan's multiple range test. The Results of this study are as follows: (1) The direction of online WOM information significantly influences consumer's reliability of information, attitude, and purchase intentions. These effects are more significant when negative WOM information than positive information and two-sided information was given. (2) Though there is the difference in reliability of information, the consensus of online WOM information does not have influences on consumer's attitude and purchase intentions. (3) Consumer's clothing involvement is related to WOM information searching. The highly involved consumer is more effected by online WOM information than the lowly one.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.397-404
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• 2021

Product image location in search engine advertising plays an important role in consumer perception when the product is relatively low involved and has functional value. The purpose of this research is to investigate the interaction effects of product image location and product type on advertising effectiveness. Building on the literature of location effects, we show that for products for which heaviness is considered a positive attribute, product image placed on the right are preferred. To test hypotheses, a 2(product image location: left vs. right) × 2(product type: single vs. bundle) experiment is conducted and a total of 144 paricipants took part in the experiment. The results revealed that respondents show higher brand attitude and purchse intention toward a bundle product's advertising with product image place on the right. The results provide implications and suggestions for improving search engine advertising and marketing strategies.

• Korean Journal of Culture and Social Issue
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• v.28 no.3
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• pp.483-512
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• 2022

This study examined the patterns of coping strategies among Koreans during the early stage of the COVID-19 pandemic, explored the influence of demographic information (gender, age, economic level, household type), along with the unusual experiences due to COVID-19 (fear, stress of COVID, constraints of routine, income risk) on the classification of subclasses, and analyzed the latent profile differences in psychological wellbeing (life satisfaction, depression, and anxiety). An online survey was conducted among Korean Adults(n=600) between April 13, 2020 and 21, when WHO declared COVID-19 a global pandemic and Daegu as well as Gyeongsangbuk-do was nominated as a special disaster zone. First, Latent Profile Analysis (LPA) was used to identify subclasses of coping strategies and results suggested that the 4-class model had the best fit. Second, Class memberships were predicted by gender, age, economic level, as well as fear, stress, constraints of routine, and income risk, among the unusual experiences due to COVID-19. Finally, there are differences in psychological wellbeing among latent profiles. 'High level of adaptive coping group 3' showed the highest level of life satisfaction, 'Adaptive-maladaptive coping group 4' showed the highest level of depression, anxiety. Implications and suggestions are discussed based on the study results.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.9
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• pp.1099-1111
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• 2011

This study identified the types of consumer review information about apparel products based on consumer satisfaction/dissatisfaction with the availability/non-availability of consumer review information for online stores. Data were collected from 318 females aged 20s' to 30s', who had significant experience in reading consumer reviews posted on online stores. Consumer satisfaction/dissatisfaction with availability or non-availability of review information on online stores is different for information in regards to apparel product attributes, product benefits, and store attributes. According to the concept of quality elements suggested by the Kano model, two types of consumer review information were determined: Must-have information (product attribute information about size, fabric, color and design of the apparel product; benefit information about washing & care and comport of the apparel product; store attribute information about responsiveness, disclosure, delivery and after service of the store) and attracting information (attribute information about price comparison; benefit information about coordination with other items, fashionability, price discounts, value for price, reaction from others, emotion experienced during transaction, symbolic features for status, health functionality, and eco-friendly feature; store attribute information about return/refund, damage compensation and reputation/credibility of online store and interactive and dynamic nature of reviews among customers). There were significant differences between the high and low involvement groups in their perceptions of consumer review information.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.1
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• pp.147-159
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• 2021

After the 2020 Corona 19 pandemic, consumers' online consumption is increasing rapidly, and non-store online retail channels are showing high growth. In particular, social media is gaining its status as a social media market where direct transactions take place in the means of promoting companies' brands and products. In this study, changes in consumer behavior after the Corona 19 pandemic are different in choosing online shopping media such as existing online shopping malls and SNS markets that can be classified into open social media and closed social media when purchasing agri-food online. We tried to find out what type of product is preferred in the selection of agri-food products. For this study, demographic characteristics of consumers, perceived risk of consumers, and dietary lifestyle were set as independent variables to investigate the effect on online shopping media type and product selection. The summary of the empirical analysis results is as follows. When consumers purchase agri-food online, there are significant differences in demographic characteristics, consumer perception risks, and detailed factors of dietary lifestyle in selecting shopping channels such as online shopping malls, open social media, and closed social media. Appeared to be. The consumers who choose the open SNS market are higher in men than in women, with lower household income, and higher in consumers seeking health and taste. Consumers who choose the closed SNS market were analyzed as consumers who live in rural areas and have a high degree of risk perception for delivery. Consumers who choose existing online shopping malls have high educational background, high personal income, and high consumers seeking taste and economy. Through this study, we tried to provide practical assistance by providing a basis for judgment to farmers who have difficulty in selecting an online shopping medium suitable for their product characteristics. As a shopping channel for agri-food, social media is not a simple promotional channel, but a direct transaction. It can be differentiated from existing studies in that it is approached as a market that arises.

• Informatization Policy
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• v.23 no.2
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• pp.54-72
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• 2016

This article analyzes the latest cases of Digital Social Innovation such as crowdsourcing and online petitions for public trouble-shooting in oder to demonstrate that public engagement of the citizens on decision making can enhance the quality of democracy. Digital Social Innovation contributes to citizen's participation on decision making and policy implementation with taking advantage of digital technologies of crowdsourcing and online petitions. Active civic engagement for decision making literally helps to improve and democratize government policy. These series of processes not only improve quality and efficiency of policy governance by building up transparency and effectiveness of policy itself but also enhance the throughput legitimacy. With this article, I quote and analyze various practices of Digital Social Innovation which we had substantiated to demonstrate the effectiveness of civic engagement for decision making to improve and enhance democracy. The hypothesis that the Digital Social Innovation attempted in various ways is a principal factor of democratization could be verified. Moreover, the practices of Digital Social Innovation helps the civic participation in policy making in modern society. Finally, this article suggests an implication of Digital Social Innovation as part of efforts to ensure the involvement of throughput legitimacy for the development of democracy.