• Title/Summary/Keyword: 온라인카페

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Locational Characteristics of Cafes in Jeju Island and the Changes: Offline and Online Influences (제주도 카페 입지의 특성과 변화: 오프라인과 온라인의 영향)

  • Ham, Yuhee;Park, Sohyun;Lee, Keumsook
    • Journal of the Economic Geographical Society of Korea
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    • v.25 no.1
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    • pp.131-146
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    • 2022
  • The purpose of this study is to examine the locational characteristics of cafes in Jeju Island and the changes. For the purpose, we identify the spatial distribution patterns of openings and closings by period from the first opening of cafes in Jeju Island to the present. In particular, we analyze the spatial distribution characteristics found in the locations of cafes that have been opened and closed after the outbreak of COVID-19, in which new stores have significantly increased. In addition, we identify the regional attributes and the influence of online that have affected the distribution of currently open cafes and cafes that have opened or closed during the COVID-19 outbreak. As a result of empirical analysis, Jeju Island is a tourist destination and island region with the characteristics of determining major destinations through information search, showing a different distribution form from the location of cafes in inland cities. In particular, as a result of frequency analysis by extracting keyword search volume for cafes in Jeju Island, online accessibility such as information search for new areas and places in Jeju Island has become more diversified and expanded after COVID-19. In addition, as a result of calculating the distance to cafes by road size, the relationship between physical location and road accessibility, which has traditionally been an important factor, was relatively low. This study is meaningful in that it revealed the distribution patterns and characteristics of cafe locations in Jeju Island by reflecting the influence of online and offline.

The Effect of E-WOM Quality of Dessert Cafe on Perceived Value and Visit Intention (디저트 카페의 온라인 구전 품질이 지각된 가치와 방문의도에 미치는 영향)

  • Kim, Sang Bum;Kim, Hong-Keun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.2
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    • pp.199-209
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    • 2019
  • With the rapid development of mobile communication tools, customers are using SNS as a major information tool. SNS can provide information to a small number of customers as well as people around them, with information about a product or service that a small number of customers know through experience. With these characteristics, dessert cafes are being used as a major marketing tool for online websites and mobile phones using SNS. Therefore, in this study, theoretical considerations about e-WOM quality, perceived value, and visit intention were performed. The effect of e-WOM quality of dessert cafe on perceived value was analyzed and the effect of perceived value on visit intention was analyzed. Based on these results, I would like to suggest theoretical implications and practical implications for online marketing of dessert cafes. This study was conducted to survey the customers who have visited dessert cafe through oral communication within the last 6 months. The survey was conducted from September 4, 2018 to September 18, 2018, and was used for the analysis of 317 additional items. The research hypotheses between the e-WOM quality of the dessert cafe and the utilitarian value, hedonic value, and visiting intention were used the structural equation model(SEM). First, neutrality and interactivity have a significant effect on utilitarian value, but consensus and vividness have not significant effect. Second, It was found that the consensus, vividness, and neutrality had a significant effect on the hedonic value but interactivity was not found to have a significant effect. Third, hedonic value has a significant effect on visit intention, but utilitarian value has not significant effect. As a result, online e-WOM quality management is important.

Confidence Indicators and Evaluation Factors of Credibility According to the Types of Online Information (온라인 정보원의 유형별 신뢰지수 및 신뢰성 평가요인)

  • Kim, Young-Kee
    • Journal of the Korean Society for information Management
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    • v.27 no.1
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    • pp.7-24
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    • 2010
  • This study tried to develop the confidence indicators and evaluation factors of credibility according to the types of online information by nationwide large scale online survey. The main results are summarized as follows: i) confidence indicators by types of online information: information on news sites(72.553), financial companies(68.894), government sites(67.938), cafe(66.464), portal sites(65.001), collective intelligence sites(63.489), nonprofit organization (63.392), company/corporation sites(59.789), blog(59.066), online community sites(55.609), e-commerce sites(55.118), mini-homepage(50.695). ii) 'Widely known site' or 'famous site' is the most important factor for all types of online information. User opinions like as posting or comment are major factors for sites of cafe, blog, mini-homepage, online community, collective intelligence etc. and 'name recognition' and 'reputation' are main factors for site of financial company, corporation, government, nonprofit organization.

COVID-19 and Korean Family Life on Social Media: A Topic Model Approach (소셜 빅데이터로 알아본 코로나19와 가족생활: 토픽모델 접근)

  • Park, Sunyoung;Lee, Jaerim
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.282-300
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    • 2021
  • The purpose of this study was to explore what social media posts tell us about family life during the COVID-19 pandemic by examining the keywords and topics underlying posts on blogs and online forums. Our criteria for web crawling were (a) blog and forum posts on Naver and Daum, the top portal sites in Korea, (b) posts between February 23 and April 19, 2020, the period of the first heightened social distancing orders, and (c) inclusion of "COVID" and "family" or "COVID" and "home." We analyzed 351,734 posts using TF-IDF values and topic modeling based on latent Dirichlet allocation. We identified and named 22 topics including COVID-19 prevention, family infection, family health, dietary life and changes, religious life, stuck at home, postponed school year, family events, travel and vacations, concerns about family and friends, anxiety and stress, disaster and damage, COVID-19 warning text messages, family support policies, Shin-cheon-ji and Daegu. The results show that COVID-19 impacted various domains of family life including health, food, housing, religion, child care, education, rituals, and leisure as well as relationships and emotions.

Factors influencing high-caffeine drink intake in adolescents: using data from the 13th(2017) Korea Youth Risk Behavior Online Survey (청소년의 고카페인 음료섭취 영향요인 : 제13차(2017년) 청소년건강행태 온라인조사 통계를 이용하여)

  • Kim, Dong-Ok;Lee, Haejin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.8
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    • pp.111-121
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    • 2019
  • This study investigated the status of drinking highly caffeinated beverages by Korean adolescents, and we identified the factors influencing this behavior by Korean adolescents by using statistics from the 13th (2017) Survey on Youth Health Behavior Online Survey. The data was collected from 62,276 middle and high school students and the variables of this study included demographic factors, health behavioral factors, mental health factors and the availability of highly caffeinated beverages. The methods of data analysis included descriptive statistics, Chi-square tests and logistic regression analysis. This study found that the intake rate of highly caffeinated beverages was 1.9% for men and 1.5% for women, and these percentages increased with age (p<0.001). Current smoking and drinking, current drug usage and active people also had high intake of caffeinated beverages (p<0.001). A high level of stress, a low level of subjective sleep satisfaction and a feeling of happiness increased the rate of consuming highly caffeinated beverages. The factors of drinking highly caffeinated beverages were gender, age, smoking, physical activity, drug use, stress level, depression and suicidal ideation. Therefore, continuous discussion is needed to improve both the health behavior and mental health by managing the stress felt by Korean adolescents.

Implementation Of On-Line Ordering System Using EJB (EJB를 이용한 온라인 주문 시스템 구현)

  • 신용녀;최진영
    • Proceedings of the Korean Information Science Society Conference
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    • 2000.10c
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    • pp.298-300
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    • 2000
  • 복잡한 시스템을 구현하는데 컴포넌트의 사용이 유용하다는 것은 이미 누구나 인지하고 있는 사실이다. 엔터프라이즈 자바 빈즈(Enterprise JavaBeans, EJB)는 컴포넌트 트랜잭션 모니터를 위한 표준 서버측 컴포넌트 모델이다. 엔터프라이즈 자바 빈즈 아키텍쳐를 이용해 만들어진 어플리케이션은 확장성이 있고, 트랜잭션을 보장할 수 있으며, 다수 사용자 환경에서도 안전하다. 기존의 객체지향 방법론으로 어플리케이션을 개발하더라도 진정한 소프트웨어 재 사용성을 보장할 수 없었다. 그러나 EJB 아키텍쳐를 사용하면 소프트웨어 재 사용성을 보장하고 보다 용이하게 새로운 어플리케이션을 개발할 수 있다. 본 논문은 정확한 분석과 설계를 위하여, Rational rose의 UML을 이용하여 시스템을 모델링하고, 템플릿 제너레이트인 인라인(inline)과 비주얼 카페를 연동하여 온라인 주문 시스템을 구현하였다.

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The effect of cafe mobile apps' service convenience on perceived value and re-use intention (카페 모바일 애플리케이션의 서비스 편의성이 지각된 가치 및 재이용 의도에 미치는 영향)

  • Zhao, Jia;Kim, Yeonggil;Kim, Soowook
    • Journal of Service Research and Studies
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    • v.9 no.2
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    • pp.41-54
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    • 2019
  • The increasing use of mobile applications is a phenomenon that has recently come to be beneficial to people in their private life due to increased income and changes in life style. In particular, analyzing customers' consumer sentiment can be seen as a pursuit form of convenience that enables efficient use of time and effort. In this study, based on previous studies, we examine the causal relation model that influences reuse intention, which is a dependent variable through perceived value as a parameter by measuring the service convenience for cafe mobile application. In order to accomplish purpose of this study, references related to service convenience, perceived value, and reuse intention were reviewed as literature research methods. For the empirical study, the research was carried out through Macro Mill Embrain Co., Ltd. Online research was conducted for one week from October 26 to November 8, 2018. There are 13 items of the collected data were excluded and 324 items suitable for irradiation were used. Study results show that service convenience of cafe mobile application has a positive effect on perceived value and reuse intention. In addition, in the relationship that cafe mobile app's service convenience has a significant (+) influence on reuse intention, perceived value proved to have meaningful results as intermediary roles. Implications of this study are as follows. First of all, this study will be helpful for cafe companies and consumers if utilize the service convenience of cafe mobile application in perceived value and reuse intention in marketing applications. Therefore, theoretically, we propose the development direction of cafe mobile application and present academic data for marketing strategy innovation and competitive advantage in the food service industry that conforms to the fourth industrial revolution era.

Design and Implementation of Web Based Leisure Activity Community System (웹기반 레저활동 커뮤니티 시스템의 설계 및 구현)

  • Kim, Na-Young;Kim, Nam-Hee
    • Proceedings of the Korea Contents Association Conference
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    • 2006.05a
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    • pp.415-418
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    • 2006
  • 주 5일 근무제의 도입에 따른 여가활동의 확대로 레저활동에 대한 관심이 높아지면서 레저활동을 관리해줄 수 있는 시스템 즉, 웹을 기반으로 하는 시스템이 필요하다. 이에 본 시스템은 사용자의 편리함을 위해 지역 명으로도 검색 가능하고 플래시 코드로 작성되어 마우스로 클릭만 해도 산에 대한 정보를 검색할 수 있도록 제안하였다. 등산을 즐기는 산악인의 커뮤니티 활성화를 위해 웹 기반 시스템을 통해서 폭넓은 커뮤니티의 활성화와 인터넷 사이트를 통한 정보검색활용과 블로그 서비스와 카페활동을 통해 개인 중심 커뮤니티를 활성화 시키기 위한 산악인 포털 서비스의 활용으로 블로그나 카페를 통한 인맥 네트워크를 구축하여 다양하고 전략적인 방안을 통해 지역별 각종 행사의 정보 및 산에 관련된 모든 정보를 공유하여 온라인상에서의 의미있는 인간관계의 효율적인 구축을 하도록 하였다.

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A Study on the Differences between Mobile Game Operation and Online Game Operation (모바일 게임과 온라인 게임 운영 차이에 관한 연구)

  • Choi, Yun-Seok;Kim, Hyo-Nam
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2020.07a
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    • pp.689-691
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    • 2020
  • 현재 국내 모바일 게임 시장은 발전을 거듭하여 게임산업 비중과 매출이 PC온라인 게임 시장을 추월했다. 이로 인해 모바일 게임 시장에 대한 중요성이 부각되었고, 모바일 게임을 운영하기 위한 수단도 중요해졌다. 본 논문에서는 네이버 카페를 통한 모바일 게임 운영의 장점과 단점을 분석하고, 별도의 홈페이지를 통해 모바일 게임 운영을 하고 있는 기업들을 분석한다. 본 논문에서 제시한 해결 방안은 앞으로의 모바일 게임 운영에 활용할 수 있을 것이다.

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The Factors Influencing Intention to Use Online Community - Based on Undergraduates' Perceptions - (온라인 공동체 이용의도의 영향요인 - 대학생의 인식을 중심으로 -)

  • Kim, Gu
    • Informatization Policy
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    • v.18 no.2
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    • pp.23-48
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    • 2011
  • This empirical study is on the factors that influence college students'intention of using online communities by focusing on the social influence, online community identification and attitude toward using online community, and the perceived usefulness. The results of this study are as follows. First, the most popular online community site is Cyworld, and was found to provide additional services like cafes, blogs, facebook, etc. Second, the social influence in the proposed model has been classified as a subjective norm, perceived usefulness of social influence has been identified as a significant variable, and online community identification of subjective norm was significant. Third, the model configuration in a path relationship between the variables, the indirect effect of online community identification and perceived usefulness affect usage intention of online communities was larger than a direct effect. Therefore, in order to increase the usage intention of online communities, online community identification and perceived usefulness, as well as by attitude toward using online community need to be considered as ways to improve were identified.

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