• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.215-227
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• 2011

Recently, City has contributed to the various and convenient environment by public design projects. These projects have grown very attentive to the outdoor signboards in cities. From this background, the local governments including the central government have driven to the outdoor signboards through the city street scenery improvement projects. These the outdoor signboards improvement projects are strengthen the city's aesthetic function and city street scenery. In this research, we surveyed the satisfaction level of the outdoor signboards for shop which were engaged in this project and citizen by t-test method. We surveyed 30 stores and 41 citizen for the outdoor signboard's aesthetic function, a reflection of region and store's properties and communication effects. From our results, we researched the various understanding and satisfaction of the outdoor signboards improvement projects. Stores owner and citizens did not satisfy the outdoor signboards improvement projects. From our research, in order to advertise the city's aesthetic function and to create our own unique outdoor signboards culture, a variety of tools and intensive cases are demanded, in the future the research on the outdoor signboards improvement projects must revitalized.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.184-192
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• 2010

In the current so-called age of emotion marketing, the independent form of handwriting of calligraphy is being revitalized in various fields such as advertising, book designs, film titles, posters, packages, BI, and even fashion. Thus centered on Gyeyang-gu at the city of Incheon, 100 outdoors signs that used calligraphy were chosen and we researched a reform plan that could revitalize calligraphy in outdoor signs by classifying them according to current conditions of the use of calligraphy, actual conditions of practical use, expression tools, and analyzing the use of colors. The result was trial requests not only from the formalities industry, but also the financial sector, public corporations, and several other businesses, but in order to provide not only for franchise brand logotypes manufactured by expensive experts, but also provide production of high-quality calligraphy for low costs for small private enterprises, the development of a diverse calligraphy education program, centered on the regional society, will be needed. In the midst of globalization, in order to advertise the beauty of Korean alphabet and to create our own unique street culture, a variety of tools and tactile expressions are demanded, in the future the research on the calligraphy of outdoor signs must be revitalized.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.109-111
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• 2010

도시의 옥외광고는 정보전달매체로서의 역할 뿐만 아니라 그 시각적 표현은 도시미관을 형성 하는 중요한 요소 중 하나이다. 따라서 현대의 간판은 한 지역의 사회적 문화적 수준을 판가름하는 척도로 인식될 만큼 그 중요성이 강조되고 있다. 또한 도시환경 속에서의 간판은 시민들이 항상 접하고 있는, 시민들의 삶의 질에 밀접하게 연관되어 있다. 간판은 이제 상점을 홍보하는 단순한 사물이 아니라 건물과 가로수, 광고의 내용물, 도시 시민들과의 유기적인 조화를 고려하여 만들어야 하는 도시환경구성의 주요 요소로서 접근해야 한다. 따라서, 부분적 요소인 간판을 통해 도시 미관과 환경을 효율적으로 조율하여 쾌적한 도시환경을 조성해야 할 필요가 있다. 본 연구는 중국, 장춘시 상업지역을 중심으로 사인보드의 실태를 수집분석하고 그에 따른 문제점을 연구하고 개선방안을 제시하는데 목적이 있다.

• Archives of design research
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• v.17 no.2
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• pp.171-180
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• 2004

This study aims at investigating the influences exerted by the visual elements of outdoor signboard on consumers' capacity to make judgment on values. Therefore, it intends at studying the values displayed by signboards. As the phase one of the investigation, on-site study has been performed to photograph signboards of the entertainment and amusement business premises in 4 regions of Busan, thus to investigate and analysis the photographed data. For the second phase, survey was peformed on the basis of the analyzed data to select 15 signboards to be used in making judgement of values based on results of frequency measure per each category of geographical region, business type and three grades of the high, medium and low. In the third phase, survey was peformed on the items of value (A-G) to analyze consumer values. Finally, the fourth phase was carried out to compare and analyze the actual values of business premisses against that of the consumers. The result of study displayed that the effect exerted by visual elements of signboards on consumers is not of simple information provision, but is of essential factor to serve as the foundation of added values for business premises.

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.05a
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• pp.200-201
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• 2003

• Proceedings of the KAIS Fall Conference
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• 2011.05a
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• pp.130-133
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• 2011

본 논문에서는 도시 공공디자인의 일부분으로서 간판개선사업의 발전에 필요한 체계적이고 지속적인 발전에 도움을 주고자, 간판사업에 대한 이론적 고찰을 토대로 최근 간판개선사업 지역인 '온양명동거리 간판이 아름다운 거리'의 옥외 간판의 시각요소가 효과적인 정보전달을 제공하고 쾌적한 도시경관을 조성하는지 알아보고, 실태조사와 도시가로 환경 구성원의 만족도 및 의식을 분석하였다.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.13 no.6
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• pp.530-538
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• 2020

Safety inspections of outdoor advertisements are conducted to determine the aging status, specifications, and compliance with design documents. Regular inspections are conducted on outdoor advertisements from a safety perspective, as they not only undermine the aesthetic elements of the city but also could cause falls on roads or pedestrian paths. However, the current safety inspection methods are at risk of various accidents during the inspection advertisements on the outer wall of the building. And it is difficult to conduct in-depth inspections on them if they are fixed to the elevation of the building. Furthermore, there also is a risk of safety accidents, such as advertising structures falling onto a pedestrian path. Therefore, this paper aims to enhance the safety inspection system of outdoor advertisements using drones. This paper also intends to propose measures for facility inspection history management such as safety inspection cycle, maintenance, and removal of signboards.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.38 no.3
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• pp.197-209
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• 2020

Signboards are installed in different types and sizes depending on the shop characteristics. However, the local government is having difficulty managing signboards with frequent opening and closing of stores and insufficient management personnel. In this study, a methodology was proposed to standardize and efficiently manage signboard information. To this end, the signboard display method of the enforcement ordinance related to outdoor advertising was analyzed to define the attribute elements of standard signboard data. In addition, physical information of signboards was obtained through signboard recognition technology, which is a prior study, and attribute elements of signboard standard data were defined through information that can be read with the naked eye, building integration information of the Ministry of the Interior and Safety, and street name address. In order to standardize the signboard information by spatial characteristics, data product specifications and metadata were defined according to the national spatial information standard. Lastly, standard data for signboards were produced in XML (Extensible Markup Language) format for compatibility, and XSD (XML Schema Definition) was defined for XML integrity so that data validity could be verified. Through this, a standard data model for the informatization of signboards was designed.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.504-512
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• 2019

This study aims to investigate language society cultural aspects in a community, examining and comparing linguistic errors of English signboards (ES) at home and abroad. The data comprised the ES in 5 cities, Korea and in Paris, France. The findings showed that the errors of the ES in Korea reached to 39.2%, whereas those in Paris contained 24.7%. In Korea, ES and errors were the most in Myeong-dong area. In Paris, the most ES were in the area of Eiffel Tower, but the most linguistic errors appeared at the 3, 4 districts of Marais. Those errors belonged to most in the business of drink, food, and clothes in turn in Korea, while this was the case in the field of clothes, food, and culture in Paris. The frequent errors were classified into semantic, morphologic, and syntactic aspects in turn. The regulations on signboards of foreign languages existed but were not abided by in the both countries. Thus, more practical and reasonable devices and policies are required to establish a more harmonious atmosphere of the ES.

• Journal of Korea Game Society
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• v.16 no.6
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• pp.69-78
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• 2016

Outdoor ads such as billboards, banners or posters frequently appears in street maps of FPS games. In this paper, we propose a method for the automatic placement of outdoor advertising in the city area of FPS games. Outdoor ads are from real world products or enterprises and they are managed in a server computer. If the ads data are updated, the advertisements are automatically placed again without modifying source codes. When placing ads, we utilize the real world location of the game player regarding commercial spheres of ads and service types of real world shops. We evaluate priority scores for the available ads based on the collected real world properties and higher priority ads are preferentially placed on the map. The proposed ad placement method makes the game players feel affinity for the placed ads and also it increases the advertising effect.