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http://dx.doi.org/10.7583/JKGS.2061.16.6.69

Automatic Allocation Technique of Outdoor Advertising in FPS Game  

Kim, Dong-Ryong (Department of Computer Science and Engineering, Incheon National University)
Park, Jong-Seung (Department of Computer Science and Engineering, Incheon National University)
Publication Information
Journal of Korea Game Society / v.16, no.6, 2016 , pp. 69-78 More about this Journal
Abstract
Outdoor ads such as billboards, banners or posters frequently appears in street maps of FPS games. In this paper, we propose a method for the automatic placement of outdoor advertising in the city area of FPS games. Outdoor ads are from real world products or enterprises and they are managed in a server computer. If the ads data are updated, the advertisements are automatically placed again without modifying source codes. When placing ads, we utilize the real world location of the game player regarding commercial spheres of ads and service types of real world shops. We evaluate priority scores for the available ads based on the collected real world properties and higher priority ads are preferentially placed on the map. The proposed ad placement method makes the game players feel affinity for the placed ads and also it increases the advertising effect.
Keywords
FPS; Game; Advertising; Outdoor;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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