• 지역과문화
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• v.6 no.3
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• pp.55-77
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• 2019

This study analyzed social effects of participating in living culture activities for Daejeon citizens. The social effects were set to creativity and self-esteem at the individual factor and community involvement and exchange at the social factor, this effects were tested by the method of participation in living culture activities. We used SPSS 22 to analyze this effects, factor analysis, analysis of variance, and logistic regression analysis were used. The results showed that participation in lecture programs increased the effects of community involvement and exchange at the social factor. Participation in the club activities showed a decrease in creativity, and further analysis of the club activities was necessary. Participation in cultural art events increases self-esteem. Participation in performances and exhibitions of cultural art events increased creativity. Through these analysis results, first, development of living cultural programs to improve the characteristics of local residents and community of village culture. Second, revitalization through support of various community club activity programs. Third, support for the formation of village cultural community through exchange and cooperation between local Culture and Art Activists and local residents. Fourth, development and expansion of living-oriented and generation-integrated living cultural programs for young and old generations.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.175-187
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• 2013

Because of the governments policy to promise the cultural homesickness of citizens, national and public culture centers are under construction all over the country. The interest of watching plays are increasing. But the existing culture center's facilities operating in the construction of emphasized. It's made up of public officials in technical service, are having a hard time breaking their limits. In consequence, to solve these problems it will be done with people who have qualifications of stage art professional in the center. Productions raise a support system of the city and venues subject to theatre arts professionals as a way of solving these problems. These are the efficient ways to develop performance cultures of issues presented and the Busan area performing arts Activation Plan is proposed.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.47-57
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• 2020

This paper aims to show the development pattern of the impact of artificial intelligence on the arts and culture according to the scenario analysis, and suggests the direction of the arts and culture content industry in the future. We assume four scenarios based on creativity of artificial intelligence beyond humans and controllability for them, then explore the path leading to each scenario. In addition, for the most ideal route to coexist with artificial intelligence, we propose the provision of safety system for human and artificial intelligence, innovation of the education system, and preemptive investment from now on.

• Korean Association of Arts Management
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• no.56
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• pp.217-242
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• 2020

At a moment in which the entire culture and arts field is in crisis due to the Covid-19 pandemic, the audience development strategies practiced by arts organizations require significant adaptation. In this paper we consider the theater for young audiences, Youngji, produced by the TYA(Theater for Young Audiences) Research Center(TYARC) of the National Theater Company of Korea (NTCK). We examine how an arts organization develops youth audiences and creates a participatory culture when normal non-face-to-face engagement is not possible. We applied an Action Research methodology to our research filed, which allowed us to track continuous change based on the evolving practices and contingencies of one arts sector organization. Using Brown and Novak-Leonard's (2011) audience involvement spectrum, Koste's (1995) concept of creative drama, and Moore's (1993) transactional distance theory, we explored the possibility of active audience development by analyzing the ways in which NTCK's arts education has adapted its approach to audience development. We find that, even in this non-face-to-face era, it is possible to effectively develop youth audiences through a dramatic play that continues from play to drama.

• Korea Science and Art Forum
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• v.37 no.3
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• pp.113-123
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• 2019

In line with policy support and demand, mobile videos about science and technology have growth potential. For activation of domestic mobile video contents about science and technology, this article aims to analysis current global leading contents and draw implications for benchmarking. Therefore, this paper attempted to analyzed types and storytelling strategy of Science and technology channels on YouTube, which has the most influence among the mobile video media. The results are as follows. Fist, the YouTube contents about science technology are categorized into three types, activity-, explain-, review-centered type. Second, activity type channels are classified into 4 sub-types. Third, The core storytelling strategy of activity type channels is a combination of familiarity and unfamiliarity to deal with everyday material through specialized scientific and technological methods. Based on the results of this research, we expect to plan and produce global killer contents.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.119-133
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• 2019

This study has researched the effect how ukulele performance of middle-aged women effects daily hassles and life satisfaction. This study has surveyed middle-aged women from 40 to 64 years old aimed at 300 members in ukulele performance club throughout the country using structured questionnaire. Collected data have been analyzed through multiple regression analysis and regression analysis of 3 steps with spss 22.0 statistical program. The analyzed results are as follows. First, the number of times and the period of playing the ukulele by middle-aged women have a negative effect on their daily hassles. Second, the number of times and the period of playing the ukulele by middle-aged women have a positive influence on their life satisfaction. Third, the period of playing the ukulele has a partial mediated effect on life satisfaction. The number of playing has a complete mediated effect on life satisfaction.

• Korean Association of Arts Management
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• no.53
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• pp.153-177
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• 2020

Arts organizations commonly face a range of operational challenges, from a lack of skilled workers to limited financial resources and thus are dependent on subsidies from the government. Yet, to fully realize their mission arts organizations must both develop strategies to effectively utilize government support and seek a way forward that does not depend on public subsidies. Business diversification, a strategy from corporate management, entails the expansion of products and services, and entry into new industries, enabling companies to disperse risks and increase profits. We propose that business diversification can be effectively applied to arts organization to address the myriad operational difficulties they face. To understand how an arts organization might deploy business diversification we conducted a case study of an organization that is actively pursuing the strategy: Sanwoollim Theater. We interviewed staff members of Sanwoollim including the executive director, as well as selected audiences, to understand how the business diversification model was being applied at Sanwoollim. Our findings indicate that, in a complex arts and cultural space, business diversification is a fresh and flexible new strategy that can enable private cultural arts organizations to thrive sustainably. It is also evident that government support in the initial stages of the process encourages diversification and that successful private arts organizations will leverage government subsidies into a sustainable business plan.

• Trans-
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• v.13
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• pp.35-58
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• 2022

This study predicts the paradigm shift that the development of artificial intelligence technology will bring to the production of music content, and suggests that works created through collaboration between artificial intelligence and humans can have artistic value as finished products. Anyone can easily produce music content using artificial intelligence composition programs, and it has become an opportunity to inspire artists with various attempts and creative ideas. Although artificial intelligence technology provides convenience in human life and benefits a lot in the efficient aspect of work, it is difficult to escape the perception of data-based pattern music in the art field so far. Pattern music with many quantitative elements is not recognized as a complete creation due to the absence of abstract symbolism or meaning pursued by art. However, it predicts that if qualitative elements such as emotions and creativity are given to artificial intelligence music through human collaboration, it can be recognized as a complete work of art. The development of artificial intelligence technology increases access to culture and art from the public, and it can be expected that anyone can enjoy it as well as aesthetic experiences. In addition, various contents can be produced by improving individual digital literacy, and it is an opportunity to share and communicate with others. As such, artificial intelligence technology serves as a medium connecting the public with culture and art, and is narrowing the gap between humans and technology through art activities. Along with this cultural phenomenon, we predict the possibility of research on the production of artificial intelligence music contents with artistic value and the development of various convergence and complex art contents using artificial intelligence technology in the future.

• 지역과문화
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• v.8 no.4
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• pp.1-22
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• 2021

This ethnographic study aimed to understand the emotional labor of traditional performing artists who hide and control their emotions in performances and the components and characteristics of their emotional labor by means of in-depth interviews with traditional performing artists and Giorgi's analysis method. As a result of the analysis, first, the factors that lead to emotional labor of traditional performing artists can be divided into external and internal ones. The external factors arose from expressing various emotions while creating or suppressing their own emotions in an effort to draw out the emotions of the audience. Also, emotional labor occurred depending on the performance place, performance type and audience reaction. The internal factors consisted of the emotional burden experienced due to concerns over mistakes and audience satisfaction as they voluntarily commit themselves to the performance in order to satisfy the audience. Second, complex emotions that remain after the performance sometimes lead to aftereffects of emotional labor. Third, factors of emotional labor that originate from belonging to an organization had an influence, which resulted in their considering job change or resignation. Fourth, emotional labor arises from the specificity of the traditional performing arts field, that is, negative perceptions and unfair internal practices of traditional performing arts. The study showed that traditional performing artists relieve their emotional labor through hobbies and chatting with colleagues, and took the emotional labor as granted, not recognizing that the occupational emotional labor as emotional labor. This study is significant in that it recognized and analyzed traditional performing artists as emotional workers and focused on the emotional labor components of traditional performing artists.

• Review of Culture and Economy
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• v.19 no.2
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• pp.3-28
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• 2016

The present study attempted the segmentation of the art gallery visitors on the basis of leisure lifestyles. For this purpose, leisure lifestyle surveys were administered at Korea's three representative art galleries, the National Museum of Modern and Contemporary Art, Seoul Museum of Art, and Seoul Art Center's Hangaram Art Museum. A total of 314 questionnaires were analyzed to identify leisure lifestyle factors. On the basis of the lifestyle factors, a cluster analysis was performed, and then the differences of demographics, museum visiting behaviors, and general cultural consumption among the clusters were examined. The cluster analysis revealed four groups of lifestyles, 'culture and art lovers', 'active homebodies', 'low leisure spenders', and 'omnivorous culture and sports participants'. The four groups revealed the differences in terms of demographics, museum visiting behaviors, and general cultural consumption. On the basis of the findings, the marketing strategies targeting the segmented art gallery markets were discussed.