Korea Science and Art Forum (한국과학예술포럼)

The Korean Society of Science & Art (한국과학예술융합학회)
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Multidisciplinary Research for Types and Storytelling Strategies of Science Technology YouTube Channel : focused on Activity-centered Type Video Channel

과학기술 유튜브 채널의 유형과 스토리텔링 전략에 대한 다학제적 연구 : 활동형 채널을 중심으로

  • Kim, Hye Yung (Graduate School of Cultural Contents & Communication Science, Konkuk University) ;
  • Yoo, Dong Hwan (Graduate School of Cultural Contents & Communication Science, Konkuk University)
  • 김혜영 (건국대학교 문과대학원 문화콘텐츠전공) ;
  • 유동환 (건국대학교 문과대학원 문화콘텐츠전공)
  • Received : 2019.06.07
  • Published : 2019.06.30
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Abstract

In line with policy support and demand, mobile videos about science and technology have growth potential. For activation of domestic mobile video contents about science and technology, this article aims to analysis current global leading contents and draw implications for benchmarking. Therefore, this paper attempted to analyzed types and storytelling strategy of Science and technology channels on YouTube, which has the most influence among the mobile video media. The results are as follows. Fist, the YouTube contents about science technology are categorized into three types, activity-, explain-, review-centered type. Second, activity type channels are classified into 4 sub-types. Third, The core storytelling strategy of activity type channels is a combination of familiarity and unfamiliarity to deal with everyday material through specialized scientific and technological methods. Based on the results of this research, we expect to plan and produce global killer contents.

본 연구는 영상콘텐츠 산업과 과학문화 산업의 지형 변화에서 시작되었다. 모바일 과학기술 영상 콘텐츠는 수요와 정책적 지원에 따라 성장 가능성이 예견된다. 본 연구의 목적은 과학기술 관련 모바일 영상콘텐츠 활성화를 위해 현황을 분석하여 기획 및 제작시의 시사점을 제시하는 것이다. 따라서 본 논문은 모바일 영상 중 영향력이 가장 큰 유튜브의 과학기술 채널의 영상을 사례로 하여 유형 및 스토리텔링 분석을 시도하는 융복합적 연구를 진행하였다. 연구결과 및 내용은 다음과 같다. 첫째, 과학기술 유튜브 채널 글로벌 선도그룹의 영상 콘텐츠는 과학기술의 맥락과 활동에 따라 활동형, 해설형, 비평형의 세 유형으로 범주화된다. 둘째, 언어의존성이 낮고 재매개 가능성이 높은 활동형 채널은 다시 라이프 해킹형, 소품 제작형, 파괴형, 탐구형으로 분류된다. 셋째, 활동형 채널들의 핵심 스토리텔링 전략은 일상적 소재를 전문과학기술적 방법을 통해 다루는 익숙함과 낯섦의 조화이다. 이러한 연구결과를 바탕으로 국제적 경쟁력을 가질 수 있는 킬러 콘텐츠 기획 및 제작을 기대한다.

Keywords

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