• Journal of Digital Convergence
• /
• 제16권2호
• /
• pp.287-292
• /
• 2018

The purpose of this study is suggest the guideline by analyzing and categorizing the case of trends of Beacon technological development and Beacon-Based service in culture and art space of domestic and overseas. I did some literature research followed with theoretical background of beacon service, also did case study of beacon service application in domestic and overseas culture space. The result indicate that beacon technology can provide a variety services in a wide space. Through domestic and overseas case studies, it was found that beacon service in domestic exhibition space should be given as experience-oriented services beyond benefit-oriented services. As this point of time, this study will become a good resource for various communication services through beacon service in Korea.

• Trans-
• /
• 제13권
• /
• pp.117-140
• /
• 2022

Recently, artificial intelligence technology is being used throughout the industry. Currently, Currently, AI art generators are used in the NFT industry, and works using them have been exhibited and sold. AI art generators in the art field include Gated Photos, Google Deep Dream, Sketch-RNN, and Auto Draw. AI art generators in the music field are Beat Blender, Google Doodle Bach, AIVA, Duet, and Neural Synth. The characteristics of AI art generators are as follows. First, AI art generator in the art field are being used to create new works based on existing work data. Second, it is possible to quickly and quickly derive creative results to provide ideas to creators, or to implement various creative materials. In the future, AI art generators are expected to have a great influence on content planning and production such as visual art, music composition, literature, and movie.

• Korean Association of Arts Management
• /
• 제57호
• /
• pp.5-32
• /
• 2021

The purpose of this study is to find out what kind of experience docent programs provide to visitors in museums by means of Giorgi's phenomenological method. In-depth interview was conducted with 6 visitors who had experienced firsthand. As a result of the coding based upon Giorgi's method, it was divided into 6 categories and 21 subcategories, and the following results were obtained. First, the reason that the subjects of the study participated in the docent program was due to factors such as information, coincidence, induction of companions, and habits. Second, from participating in the docent guide, they felt that the docent led them to actively visit the exhibition, get the educational effect, and generate interest and curiosity. Third, looking at the reaction after participating in the docent guide, in addition to the positive influence, the docent's reading-like explanation and the problem of the microphone facility were negative experiences. Through this study, it was confirmed that there were many visitors who recognized that the docent guide was helpful in viewing the exhibition and experienced positive reactions. In addition, in the evaluation of the commentary of docent, there was a difference of views between art-related majors and non-majors. In addition, as a result of analyzing the participants' experiences according to Holt's frame of experiential consumption, it was found that the docent experience was a comprehensive consumption behavior appearing in all four fields.

• Journal of the Korean association of regional geographers
• /
• 제13권5호
• /
• pp.543-562
• /
• 2007

Busan Biennale, began from 2000, has been argued that it would improve 'intrinsic introspection related to localism' against 'a lifestyle forced by capitalism in a global dimension', by promoting urban esthetic imagination in the public sphere of the city and reflecting it upon exhibited artworks. But Busan Biennale seems to reflect partly an attempt for new place marketing or urban reimagineering as a part of postmodern culture, even thought it has been planned to be an authentic stage or public-place art for citizens. This paper is to examine Busan Biennale 2006, held from Sep.16 to Nov.25 in Busan main theme of which is 'everywhere', constituted with three major projects: the Contemporary Art Exhibition, Sea Art Festival, and the Busan Sculpture Project. Ths paper considers first some implications of the transformation of modem to postmodern city, focusing on spatial representation of the city and public place art, and then tries to evaluate whether Busan Biennale is really embedded in the local authenticity and esthetic imagination for citizen or not. As concluding remarks, this paper suggests that Busan Biennale would be continuously developed, when it is oriented more towards local public-place art for citizens with their active participations rather than towards urban reimagineering strategy to make and promote an image of Busan as a global city.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• 제7권5호
• /
• pp.83-92
• /
• 2017

Because the exhibition space in the virtual reality is another kind of reality, which exits in another level, it enables us free from time and physical space, so using the virtual reality will be an effective practice for overcoming cultural divide and managing museums. Especially, virtual reality could transform a fixed physical space into portable contents, so this characteristic would be useful and meaningful when applying the outreach program, which claimed to stand for 'museum out of museum' as following. First, it will give more opportunities of experiencing museums to many people because of freedom of physical space, one of the advantages virtual reality has. Second, people will experience and understand the contents under the context, rather than simply exposing information of artifacts one by one. Third, even people who are far from a museum can experience identical contents at the same time, so this synchronicity will enhance communications among people and the society. Fourth, it will provide rich contents to people by putting a variety of exhibitions into one VR device. Fifth, it will be useful for archiving the exhibition with minimizing the loss of contents. Sixth, VR will convert museum visitors from observers to operators. Finally, VR can expand the target audience of the outreach program and develop a variety of education programs. Because museums is a public organization for overcoming cultural divide and enhancing communication, they should adopt virtual reality, which enables to extend the exhibition space and provide more opportunities of experiencing museums.

• The Journal of the Korea Contents Association
• /
• 제18권4호
• /
• pp.245-253
• /
• 2018

The purpose of this research is to analyze how the transformation of Gwangju Biennale policy change their exhibitions. The research analyzed the Gwangju Biennale Declaration which announced upon the foundation of Biennale, as well as the following development plans to examine how the Biennale's aim has changed. There're any Biennale which has the declaration except Gwangju. We can see the keywords of art criticism at that time in the declaration and the innovations suggested on the 20th anniversary of Gwangju Biennale. This research shows the 20 years development of the declaration of Gwangju Biennale which visualize Gwangju spirit achieved more universal expansion by displaying artworks. The achievement of Gwangju Biennale which universalize the Gwangju spirit and expansion of community art parallelize the development of Korean contemporary art.

• The Journal of the Korea Contents Association
• /
• 제12권12호
• /
• pp.597-604
• /
• 2012

In order to actualize the third dimension form, hologram is coming to attention because it has no restriction on viewing position and is capable of natural visual expression. Although hologram technology is the best method to embody 3D image without glasses, it is not commercialized due to several technological problems. Currently used hologram technology in concerts or exhibitions are images flashed on a 2-dimensional transparent screen by HD projectors which is similar to hologram technology, not truly same. In this research, we make 3D contents for Holographic projection and use these contents to present art that can interact with spectators. As a result of the exhibition, attendance showed satisfaction on inspection form, allowing spectators to move around the screen and view it both sides; moreover, they were enterprising to interact with the videos played according to their movements. Therefore, we are able to implement a sensible and spatio-temporal artwork along with interesting space production and represent a intimate and interactive space with the public.

• Korea Science and Art Forum
• /
• 제27권
• /
• pp.231-246
• /
• 2017

The purpose of this study is to examine effects of sustainability of convention events on brand equity and customer loyalty. This paper also explores the mediating role of brand equity amid sustainability of convention events and customer loyalty. The four determinants ofsustainability of convention events examined in this study are economic sustainability, environmental sustainability, social sustainability and event sustainability. Brand equity refers to performance, social image, value, trust worthiness, and attachment. The findings are as follows: (1)most sustainability of convention events have a positive effect on each brand equity's elements; (2)all sustainability of convention events have a positive effect on loyalty; (3)brand equity of convention is significantly related to customer loyalty. (4)brand equity plays a mediating role between sustainability of convention and customer loyalty. The findings will not only be useful in improving the structure of sustainability of convention events, but also in enhancing competitiveness in Korea's convention industry.

• Korea Science and Art Forum
• /
• 제21권
• /
• pp.299-311
• /
• 2015

The purpose of this study was to investigate if there are any differences of convention advertising and participation behavior based on the segmented groups of convention advertising attributes. The research methods and contents of this study are as follows. From the literature, the measurement of convention advertising attributes, satisfaction, and participation behavior had been developed and utilized to collect the data. The results of factor analysis showed three underlying dimensions of convention advertising attributes. Cluster analysis showed that there were three different segmented groups such as negative, mediative, and positive groups of convention advertising attributes. Lastly, MANOVA showed that there were differences of convention advertising and participation behavior among the segmented groups. More theoretical and practical implication are discussed in the conclusion.

• Korea Science and Art Forum
• /
• 제23권
• /
• pp.17-26
• /
• 2016

This study was to segment The 2014 Korean Medicine-Bio Fair visitors based on fair quality factors. From the on-site survey at the destination, a total of 308 useful sample were collected and analyzed in SPSS 21.0. From factor analysis, the result shows 5 quality types of 'fair product', 'convenient facilities', 'accessibility', 'promotional information' and 'contents.' Also Three different segmented groups were derived form clusters analysis, which are 'accessibility preference group', 'promotion preference group', and 'high quality preference group.' The result of this study indicated that there were significant differences in demographic, satisfaction and behavioral variables between these three segments. More theoretical and practical implication were discussed in the conclusion section.