• Title/Summary/Keyword: 예방초점

Search Result 237, Processing Time 0.034 seconds

A Study on the Differential Effect of Promotion and Prevention Focus Job Crafting on Turnover Intention: the Dual Mediating Effect of Work-related Sense of Coherence and Job strain and the Moderating Effect of Supervisor Support (향상초점과 예방초점 잡크래프팅(Job Crafting)의 차별적 효과: 이직의도에 대한 업무통합성과 직무긴장감의 이중매개효과와 상사지지의 조절효과를 중심으로)

  • Kim, Young Kug;Kim, Myoung So
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.22 no.1
    • /
    • pp.728-742
    • /
    • 2021
  • The purpose of this study was to explore the dysfunctional effects of job crafting by examining (1) the sequential dual mediating effect of work-related sense of coherence (Work-SoC) and job strain on the relationship between two dimensions of job crafting (i.e., promotion focus & prevention focus) and turnover intentions, and (2) the moderating effect of supervisor support in the relationship between each focus and Work-SoC. A total of 293 employees working at various companies in Korea participated in an online survey. The results showed that promotion-focus job crafting had a direct negative effect on turnover intention, while prevention-focus job crafting had a direct positive effect. Both promotion- and prevention-focus job crafting also had indirect effects on turnover intention by partially mediating Work-SoC and job strain. Supervisor support had a moderating effect on the relationship between prevention-focus job crafting and Work-SoC, weakening the negative effect of prevention focus on Work-SoC. The implications and future directions are discussed on the basis of the results.

The Impact of Entrepreneurial Self-Efficacy on the Entrepreneurial Intention of University Students: The Moderating Effect of Regulatory Focus (대학생의 창업효능감이 창업의지에 미치는 영향: 조절초점의 조절효과를 중심으로)

  • Park, Jae Whan;Choi, Min Jung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.11 no.2
    • /
    • pp.9-19
    • /
    • 2016
  • The purpose of this paper is to examine the effect of entrepreneurial self-efficacy on entrepreneurial intention. Further, the paper aims to study the moderating effect of regulatory focus in the relationship between entrepreneurial self-efficacy and entrepreneurial intention. As per regulatory focus theory, individuals have different goal attainment approaches and underlying motivations; this posits two distinct orientations: promotion focus and prevention focus. Consequently, we hypothesize that the effect of entrepreneurial self-efficacy on entrepreneurial intention would differ depending on the individual's regulatory focus, either promotion or prevention. In order to test the hypotheses, we select a random sample of 494 entrepreneurship students at six universities across the country. The analysis includes a survey of 309 students. The results indicate that students' entrepreneurial self-efficacy has a positive effect on their intention to become entrepreneurs. Further, regulatory focus moderates the relationship between entrepreneurial self-efficacy and entrepreneurial intention. Specifically, the impact of entrepreneurial self-efficacy on entrepreneurial intention is greater in promotion-focused students than in prevention-focused students. The results highlight the need for education methodology that enhances students' entrepreneurial self-efficacy and specialized entrepreneurship education for prevention-focused students.

  • PDF

The Effect of Ethical Leadership on Leader Identification, Regulatory Focus, and Task Performance (윤리적 리더십이 리더동일시, 조절초점 및 업무성과에 미치는 영향에 관한 연구)

  • Ryou, Ki-Dong;Kim, Jeong-Sik
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.1
    • /
    • pp.607-622
    • /
    • 2018
  • In this study, we investigated path that influence task performance through mediation of leader identification, regulatory focus (promotion focus and prevention focus). The results of this study are summarized as follows. First, ethical leadership has a positive effect on leader identification. Second, leader identification has played a crucial role in the relationship between ethical leadership and regulatory focus, and regulatory focus also have an important mediating effect on the relationship between leader identification and task performance. These results show that leader identification, regulatory focus play as an important mediator in relationship between ethical leadership and task performance.

The Effect of Art Infusion Interactive and Print Advertising on the Memory and Attitude According to the Reguratory Focus (명화차용 인터랙티브 광고와 인쇄광고가 개인의 조절초점 성향에 따른 기억과 태도에 미치는 영향)

  • Km, Min-Kwan;Han, Kwang-Seok
    • Journal of Digital Convergence
    • /
    • v.16 no.5
    • /
    • pp.455-461
    • /
    • 2018
  • This study empirically examines the differences in advertising-related memory and product-related memory effects and ad attitudes between art infusion(interactive/ print advertising) and reguratory focus (promotion focus / prevention focus). Two - way MANOVA analysis was used for the factor analysis. The advertising experiment for renowned artists manipulated the 'self portrait' of 'Vincent Van Gogh'. The results of this study are as follows: First, promotion - focused consumers remember interactive advertising more than advertising printed advertisements in advertisements for advertising on publicity. Second, the consumers who focus on preventive focus tend to recall the information related to the product rather than the interactive advertisement.

The Moderating Effect of Perceived Values on The Luxury Brand Preference Depending on Consumers' Regulatory Focus (소비자 조절초점이 명품브랜드의 가치와 브랜드태도의 관계에 미치는 조절효과)

  • Suh, Yong-Han
    • Management & Information Systems Review
    • /
    • v.30 no.4
    • /
    • pp.73-92
    • /
    • 2011
  • The purpose of this study was to investigate the differences of influence between luxury brand value and preferences according to consumers' regulatory focus. For data collection, research questionnaires were responded by females consumers living in Pusan and Ulsan. The collected data were analyzed according to the frequency-factor analysis using SPSS 14.0 for windows Package, the factor analysis using Varimax, reliability analysis, T-test, multi-regression analysis, and chow-test. The results were as follows: First, Based on an independent samples t-test, It was found that prevention-oriented respondents were significantly more qualify value and economic value than promotion-oriented respondents, promotion-oriented respondents were significantly more aesthetic value than prevention-oriented respondents. Second, concerning the worth of luxury brands that aesthetic value, qualify value, economic value, conspicuous value, and emotional value significantly affected the consumers' preference about luxury brand. On the other hand, only social value of the luxury brand did not have a significant effect on the consumers' preference about luxury brand. Second, the study was to investigate whether the luxury brand value has an effect on the brand preference depending on the consumer's regulatory focus. The results showed that there were different perceived values of luxury brand preference between the promotion-focused and the prevention-focused consumers. The promotion focus group had the effect on conspicuous value and emotional value, while the prevention focus group had the effect on quality value and economic value for luxury brand preference.

  • PDF

The Buffering Effects of the Regulatory focus on the Relationship between Positive events and Job Engagement: A Moderated Mediation Study (긍정사건이 직무열의에 미치는 영향에 대한 조절초점의 조절효과: 조절된 매개모형)

  • Lee, Sunah;Shin, KangHyun
    • Journal of the Korean Data Analysis Society
    • /
    • v.20 no.6
    • /
    • pp.3169-3183
    • /
    • 2018
  • Based on the affective event theory, the purpose of the study is to examine the effect of the individual difference regulatory focus on the process in which the work events affect job engagement under organizational circumstances. To this end, 232 financial workers were surveyed on positive events, positive affects, regulatory focus and job engagement. The results of the analysis are as follows. First, the positive events generated positive affects and showed positive influence on job engagement. Second, the effect of positive affects on job engagement has been shown to be discriminatory depending on the level of regulatory focus. The higher the level of promotion focus, the stronger the effect on job engagement of positive affects, and the higher the level of prevention focus, the weaker the effect on job engagement of positive affects. Third, the moderated mediated effect was found to be significant only in the prevention focus. The magnitude of indirect effects on job engagement by positive events was found to be weakened when the prevention focus was high. Finally, the implications and future research issues were discussed.

The Effects of Regulatory Focus and Psychological Distance on Entrepreneurial Intention (자기규제초점과 심리적 거리가 창업태도 및 창업의도에 미치는 영향)

  • Ha, Hwan Ho;Byun, Chung Gyu
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.11 no.2
    • /
    • pp.1-8
    • /
    • 2016
  • Self Regulatory Focus Theory explained two different self-regulatory systems(promotion focus and prevention focus) to achieve a goal. According to this theory, people have different type of goal(approach pleasure and avoid pain) and use different type of strategy to achieve the goal. Promotion focus targets their attention to positive outcomes and the achievement of gains. On the other hand, prevention focus targets attention more to negative outcomes and the avoidance of losses. Also, promotion focus tends to use approach and eager strategy to achieve the goal and prevention focus tends to use avoidance and vigilant strategy. This study examined the effects of self regulation focus on attitude and intention toward business start-up. We proposed that promotion focused people will respond more positively to the attitude and intention toward business start-up than prevention focused people. This likely because promotion focused people tend to focus more ideals and gains, where prevention focused people tend to focus more safety and risk. And also we proposed that these effect will be influenced by psychological distance. This study investigated these relationships using 186 under graduate students. The result of analysis indicated that promotion focused people responded more positively on the intention toward business start-up than prevention focused people. But it had not any effect on the attitude toward business start-up than prevention focused people. Self regulation focus and psychological distance turns out to be a significant factors that influence attitude and intention toward business start-up. Finally, we concluded with a discussion of the implications of the research findings and directions for future research.

  • PDF

A Study on the Effects of Drowsy Driving Prevention OOH Advertising Depending on Message Framing and Regulatory Focus (메시지 프레이밍과 조절 초점에 따른 졸음운전 예방 OOH 광고 효과에 관한 연구)

  • Yesolran Kim;Tae-eun Kim
    • The Journal of the Convergence on Culture Technology
    • /
    • v.10 no.3
    • /
    • pp.321-327
    • /
    • 2024
  • Out-of-home (Out-of-Home) advertising can be an effective means of delivering messages for preventing drowsy driving, given that it is exposed at locations and times where vehicle traffic occurs. This study investigated the influence of message framing of drowsy driving prevention OOH advertising and regulatory focus on the intention to drowsy driving prevention behaviors by an experimental study targeting 200 university students. The results showed an interaction effect between message framing and regulatory focus on the intention to drowsy driving prevention behaviors. While no significant differences were observed in the intention to drowsy driving prevention behaviors based on regulatory focus for positively framed messages, for negatively framed messages, a higher intention was observed when the prevention focus group rather than promotion focus group. This study focuses on two key areas: how messages are crafted (message framing) and the characteristics of the people who receive them (regulatory focus). By exploring these aspects, it provides valuable theoretical and practical knowledge. Essentially, it opens doors for creating message strategies that are finely tailored to suit the preferences of the audience. This advancement is vital for researchers and practitioners as it enhances the effectiveness of communication efforts.

The Effect of Entrepreneurship Education on Opportunity Recognition and Evaluation: A Focus on Small Business Entrepreneurs (창업교육이 기회인식 및 평가에 미치는 영향: 소상공인을 중심으로)

  • Choi, Minjung;Park, Jaewhan
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.12 no.3
    • /
    • pp.135-146
    • /
    • 2017
  • Entrepreneurship based on valuable opportunities has a positive effect on long-term economic growth. This study examines the entrepreneurship education offered to small business entrepreneurs from the perspective of opportunity-driven entrepreneurship in order to suggest improvements and future direction for small business entrepreneurship education. Also, we tried to investigate entrepreneurial behaviors related to opportunity development more effectively by considering entrepreneurial self-efficacy and regulatory focus that play a crucial role in opportunity development process as mediating variables. Conducted was an online survey of small business owners nationwide who have completed entrepreneurship education provided by the government, and 345 online survey data were used for empirical analysis. The results show that entrepreneurship education for small business entrepreneurs positively influences entrepreneurial self-efficacy. Entrepreneurial self-efficacy is positively related to both opportunity recognition and evaluation as well as the promotion and prevention focus. Entrepreneurship education, which includes theoretically and practically oriented courses, has a positive impact on both the promotion and prevention focus. The promotion focus of small business entrepreneurs was found to have a positive effect on opportunity recognition, but not on opportunity evaluation. Also, the preventive focus of small business entrepreneurs does not have a significant effect on both opportunity recognition and evaluation. The current entrepreneurship education for small business entrepreneurs does not have a significant impact on their opportunity recognition and evaluation. These results suggest that the current entrepreneurship education for small business entrepreneurs needs improvements to promote opportunity-driven entrepreneurship.

  • PDF

The Effects of Regulatory Focus and Donees' Facial Expression on Intention of Doing a Charitable Deed (기부자의 조절초점과 기부수혜자의 표정제시방식이 기부의도에 미치는영향)

  • Park, Kikyoung;O, Min-Jeong;park, jong chul
    • (The) Korean Journal of Advertising
    • /
    • v.28 no.2
    • /
    • pp.7-25
    • /
    • 2017
  • The previous studies regarding prosocial behavior have been researched based on donors' personal traits and the effects of donees emotions. However, studies in identifying the effects of regulatory focus as motivational traits and the emotions resulting from donees' expression on prosocial behaviors have not been researched as much thoroughly. Specifically, consumers with prevention-focus perceive fit as the goal attainability process by avoiding negative factors. Thus, it is expected that the intentions of doing a charitable deed greater will more increase when the donees look sad than when they look happy. On the other hand, consumers with promotion-focus perceive fit as the consequential benefits of goal attainability when they are in the condition of a positive emotion. As a result, the intention of doing a charitable deed is expected to be increased greater when the donees have happier faces than sad faces. According to the experimental results, consumers with prevention focus more intended to do a charitable deed when the donees' expression was presented with a sad expression by mediating sadness. On the contrary, consumers with promotion focus show higher intention of doing a charitable deed when the donees looked happier by mediating happy feelings. This study has a theoretical meaningfulness in respect to expanding previous research concerning regulatory focus into donation contexts. Furthermore, this study has practical implications by presenting the donation strategies on information presentations of donees.