• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.3
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• pp.113-124
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• 2018

The objective of this study is to examine the effectiveness of signals and advancing our understanding of the relationship between ratings and audience decisions based on the signaling theory. Though many studies argue that information asymmetry affects decision making, few studies have examined two key signaling factors: its potential to have multiple sources and the effect of time on its effectiveness. This study examined how experts' and the general audience's ratings affect decision making. We also considered change patterns in ratings to explore how time effect on ratings affect selection behavior. We tested our hypotheses using the latent growth model based on signaling theory and behavior approaches. The results show that a general audience's ratings is perceived as more credible than are those of experts and that audience members are significantly affected by upward patterns in ratings. The findings suggest that general audiences play a critical role as signal providers. Thus, market participants such as producers should pay more attention to the general audience's ratings in order to increase revenues. They should also consider the time effect of signaling, such as upward trends in ratings.

• Digital Contents
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• no.1 s.140
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• pp.110-115
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• 2005

2003년 11월에 개봉된 영화<올드보이>는, 으로 유명해진 박찬욱 감독의 복수극 3부작의 제2편으로 알려진 작품이다. 3부작의 첫 편인 <복수는 나의 것>의 연장선상에서 이 영화를 예견했던 평론가들과 관객들은 전작이 가지지 못했던 상업성까지 겸비한 이 영화의 독특한 스타일과장르, 그리고 신선한 소재에 감탄하고 열광했다.영화<올드보이>는 기본적으로 상업적으로 ‘잘만들어진(well-made)’ 영화이다. 말하고자 하는 것도 명징(明澄)해 관객들을 혼란스럽거나 지루하지 않게 만들며, ‘멜로’적요소와‘느와르’적요소, 거기에‘미스테리’요소까지 들어 있어 관객들의 시선을 쉴틈없이 붙잡아 둔다. 화려한 색감과 음울하면서도 압도적인 오리지널 사운드 트랙의 선율, 신선한 촬영기법(특히, 영화 속 최민식의 3분동안의 롱테이크‘장도리 액션’장면은 이 영화의 압권이다), 그리고중간 중간 보이는 블랙 코미디의 요소까지. 물론 이 영화를‘잘만들어지게’만든데에는 최민식이라는 배우의 뛰어난 연기력과 그외의 배우들의 호연도 큰몫을 했다. 그래서 관객들은 이 영화가 숨겨둔 ‘비밀’의 섬뜩함과 불편함에도 불구하고 이영화를 ‘재미있게’ 보러 왔다. 그 덕분에 <올드보이>는 흥행면에서 꽤 큰 성공을 거두어 300만명 이상의 관객을 동원했다. 그리고 2004년 5월 화제를 뿌리며 칸느 영화제에서 심사위원대상이라는 쾌거를 거둔다. 뿐만 아니라 2003년 청룡영화상, 2004년 대한민국영화대상 등 국내영화제에서도<올드보이>의 활약은 대단했다. 2003년흥행과 작품성 모두에서 인정을 받은<살인의추억>의 자리를 이 영화가 물려 받고 있다고 할만하다. 한마디로 말해, 우리가 늘 주목하는‘잘된콘텐츠’의 전형적인 예인 것이다. 바로 그 지점 때문에 우리는 이 영화에 대해 이야기할 필요가 생긴다.

• 핵융합뉴스레터
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• s.46
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• pp.20-21
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• 2010

영화 "타이타닉"으로 유명한 제임스 카메론 감독의 "아바타"는 개봉 후 약 40일 만에 한국관객 1,000만 명을 돌파하며 흥행에 성공했다. 개봉 후 반년이 지난 지금까지도 영화에 대한 다양한 논의가 계속되고 있는 것은 물론 관객의 눈을 사로잡는 화려한 입체 영화 즉, 3D 영화의 새로운 장을 열어 더욱 의미가 큰 "아바타". 게다가 한국의 인공태양 KSTAR 장치의 기본 원리가 숨어 있어 그것을 찾아보는 재미까지 쏠쏠하니, 다시 한 번 판도라 행성으로 떠나 보자.

• Design Convergence Study
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• v.14 no.1
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• pp.83-98
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• 2015

This study will examine the visual composition by which Secretly Greatly, in a circumstance that even the good original Manhwas or Webtoon have not made a hit on the market until now, could attract the spectator, in other word, illustrate the analogousness of the images through analysing visual texts. The study draw, first of all, a meaning of the box office performance caused by analogousness of image, that is similarity between the webtoon and film. In addition, the study will come up with an answer to the question that the webtoon, not in a temporary trend but in a sustainable form, can make itself develop. For this, the study suggests a meaning, worth and importance of the transformation, analysing visual components of a webtoon to film adaptation, Secretly Greatly. It primarily ranges over visual components, mise-en-scène identified with its expression formula, frame to frame changes and colour and tone. The examination sets the cinema's visual expression manner against the webtoon's on their concrete components: the size of scene, movement, color and tone, narrative condition and its background, spatial composition and depth, contrast, expression manner and disposition manner.

• Electronics and Telecommunications Trends
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• v.22 no.4 s.106
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• pp.74-86
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• 2007

디지털 크리처란 인간, 동물 그리고 영화 "반지의 제왕"의 "골룸"이나 영화 "괴물"의 "괴물" 같은 상상 속의 캐릭터뿐만 아니라 나무나 숲과 같은 식물을 포함한 실사 수준의 영상으로 표현되는 디지털 생명체를 의미한다. 최근 전세계적으로 흥행에 성공한 블록버스터급의 영화는 대부분 발전한 CG 기술을 바탕으로 감독의 상상력이 그대로 상으로 옮겨진 디지털 크리처가 등장하고 있으며 이로 인해 종래의 단편적인 역할에서 영화의 흥행을 좌우하는 핵심 기술로서 자리잡아 가고 있다. 특히, 영화 등 디지털콘텐츠의 세계시장 규모를 생각하면 이러한 기술의 경제적인 중요성은 매우 크다고 할수 있다. 본 논문에서는 이러한 디지털 크리처를 제작하기 위해 필요한 대표 기술들의 기술동향을 분석하고자 한다.

• The Journal of Society for e-Business Studies
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• v.18 no.2
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• pp.241-255
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• 2013

In this study, the relationship between movie ticket reservation rates and Internet buzz share is analyzed. The correlations between movie ticket reservation rates and Internet buzz share in blogs, Internet cafes, news site, and Internet video in NAVER which is a representative Internet portal in Korea are analyzed empirically. The results show that there are positive correlations between buzz shares and movie ticket reservation rates. In particular, before movies at the box office, the correlations with Internet video is relatively higher than those of other channels, and after movies at the box office, the correlations with blogs and Internet cafe are relatively higher. Also, we can find that the correlations between Internet buzz shares on movies and movie ticket reservation rates are different depending on time lags and Internet channels.

• The Korean Publising Journal, Monthly
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• s.171
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• pp.48-48
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• 1995

흥행만을 염두에 두고 원작의 지명도에 기대서 영화를 제작하는 '책과 영화'의 밀월관계는 책을 살리기보다는 죽이는 결과를 낳는 경우가 많다. 두 장르의 명분있는 공존이 절실한 상황이다.

• Asia Marketing Journal
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• v.11 no.4
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• pp.21-48
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• 2010

This article analyzes film performances in the Korean movie market utilizing three-stage models that incorporate available information in three different stages of the movie life cycle, i.e., at the time of its release, at the end of the first week, and at the end of its life cycle. Based on the premise that the performance of a movie is affected principally by factors of scale, evaluation, and competition, we attempted to ascertain the effects on these factors on performances, and how they differ in different stages. Also, by analyzing domestic and foreign movies released in Korea separately, we were able to compare the different effects of the three factors on the performances of the two categories of movies. Additionally, our movie performance models incorporated herding behavior among the customers. Our results demonstrate that herding is prominently observed after the first week only for domestic movies. In general, the scale factor has been shown to be most important for movie performances in all stages. For foreign films, it is particularly critical for the first week and total performances. Whereas the evaluation factor influences domestic film performance more strongly at the screen choice stage, it affects the performance of foreign films more strongly in the later stages of the life cycle. As compared to foreign films, domestic film performance appears to be more sensitive to the competition factor. We also discuss the effects of covariates such as genre and symbolicity on movie performance.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.287-298
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• 2020

The purpose of this study is to analyze the narrative structure and types of films that has attracted more than 10 million viewers ('10 million films') among films released in Korea, and deal with the implications of the current Korean film industry. To this end, this study investigated the relationship between films and their narrative as a product of the film industry. To approach this, We dealt with the features of structuralist analysis and archetype or mythological narrative analysis. For a detailed analysis, a total of 27 films of "10 million films" were categorized using Northrop Frye's original narrative analysis method. As a result of the study, 13 comedy structures, 7 romance structures, 4 tragic structures, and 3 irony and satire structures. It was confirmed that the "comedy" and "romance" structures had a high percentage of all 10 million films, and occupied the top ranks in the box office rankings. In conclusion, this study confirmed the narrative rules and customs of films hitting Korean box offices, and through this, it was possible to examine a rough topography of the film consumption of the public in the Korean film industry. This can be said to provide a clue as to how the narrative of the film should be constructed when producing a film from an industrial perspective.

• Journal of the Korean Data and Information Science Society
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• v.26 no.6
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• pp.1259-1269
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• 2015

Recently, big data is positioning as a keyword in the academic circles. And usefulness of big data is carried into government, a local public body and enterprise as well as academic circles. Also they are endeavoring to obtain useful information in big data. This research mainly deals with analyses of box office success or failure of films using text mining. For data, it used a portal site 'D' and film review data, grade point average and the number of screens gained from the Korean Film Commission. The purpose of this paper is to propose a model to predict whether a film is success or not using these data. As a result of analysis, the correct classification rate by the prediction model method proposed in this paper is obtained 95.74%.