• Asia Marketing Journal
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• v.11 no.2
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• pp.73-96
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• 2009

In this paper, authors focused on the difference between successful and unsuccessful items in terms of the innovation and imitation parameters of Bass diffusion model. Each item was scraped by members directly from the minihompies they visit. Top 50 items in terms of total number of adoption are classified as successful items and the 50 items whose total number of adoption was just below the average are classified as unsuccessful items. In particular, authors are interested in investigating the role of influentials in the diffusion process. Influentials are defined as those people whose network centrality (Indegree, Outdegree, and Betweeness centrality) was larger than the mean centrality in their social network. Figure 1 shows the plots of number of scraping, cumulative scraping, indegree, outdegree and betweenness of the people who scraped the most popular item among 100 items.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.145-146
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• 2012

현대사회가 여가 중심형으로 변화하면서 개인의 건강과 삶의 질 향상에 많은 관심을 보이게 되었다. 특히 관광과 결합된 레저스포츠 참여에 대한 만족, 지속의도, 레크리에이션 전문화, 웰니스 간의 관계에 대해서 연구하자 한다. 레저스포츠 중심의 관광활동 참여자의 만족은 지속의도에 긍정적인 영향을 미치고 있다. 레저스포츠 중심의 관광활동 참여자의 만족은 전문화에 영향을 미치지 않았다. 레저스포츠 중심의 관광활동 참여자의 만족은 웰니스에 긍정적인 영향을 미치고 있다. 레저스포츠 중심의 관광활동 참여자의 지속의도는 웰니스에 긍정적인 영향을 미치고 있다. 레저스포츠 중심의 관광활동 참여자의 전문화는 웰니스에 영향을 미치지 않았다. 레저스포츠 중심의 관광활동 참여자의 지속의도는 웰니스에 긍정적인 영향을 미치고 있다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.5
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• pp.175-188
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• 2016

This study is intended to look into the effects of project managers' leadership on participants' individual competency and project performance. To achieve this, a survey was empirically carried out to a sample of 276 researchers who are working on a project with a research and development group in private R&D centers. The results of this study were summarized as follows. First, the leadership competency of project managers had a significant positive effect on the individual competency of project participants. Second, the leadership competency of project managers had a significant positive effect on the project management performance. Third, the leadership competency of project managers had no significant effect on the project completion performance. Fourth, the individual competency of project participants had a significant positive effect on the project management performance. Fifth, the individual competency of project participants had no significant effect on the project completion performance. Sixth, the project management performance had a significant positive effect on the project completion performance. Seventh, the project completion performance was indirectly mediated in the effect of project managers' leadership competency on project completion performance. Eighth, the project management performance was indirectly mediated in the effect of project participants' individual competency on project completion performance. Based on the findings stated above, a combination of project management performance can generate better results in the effect of project participants' individual competency on project completion performance.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.435-440
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• 2007

본 연구는 무리행동과 인지적 유용성을 중심으로, e-learning 컨텐츠 구매에 미치는 영향을 e-learning 수강경험자 집단과 경험하지 못한 잠재구매자 집단의 차이점을 경험적인 측면에서 밝히고자 시도하였다. 전체 528명의 표본을 경험자(395명)와 비경험자(133명)로 나누어 PLS(Partial Least Square)를 통하여 분석한 결과 e-learning 구매 경험자는 인지적 유용성이 구매의도에 주는 영향이 무리행동의 영향보다 큰 것으로 나타났고, 잠재 구매자는 무리행동이 구매의도에 주는 영향이 더 큰 것으로 나타났다.

• Journal of the Korea Institute of Building Construction
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• v.15 no.5
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• pp.527-536
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• 2015

This research focuses on comparing the impact that working conditions have on the job satisfaction of Korean and Chinese-Korean construction workers. The data shows that factors such as the quality of wages, food catering, and leisure facilities showed a positive correlation on the workers' satisfaction. Further comparative analysis showed differences between the effect these factors have on the satisfaction of Korean workers and Chinese-Korean workers, who occupy the highest portion of the foreign workforce in Korea. The analysis concluded that to the Chinese-Korean workers, wage had the strongest impact on their satisfaction over other factors, whereas this difference was not present in the Korean workers. The results of this study highlighting these differences between the worker groups can contribute to developing the efficiency of the management of construction sites in Korea.

• Asia Marketing Journal
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• v.1 no.4
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• pp.105-125
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• 1999

본 연구는 감독자의 정보제공과 판매원의 감독참가가 판매원의 역기능 행동에 영향을 미치는가를 관계마케팅 연구에서 발전된 개념인 신뢰도 개념을 도입하여 이론적으로 그리고 실증적으로 검토하여, 판매원의 감독자에 대한 신뢰도가 매개적 역할로 작용하고 있음을 탐색하였다. 즉, 정보제공과 감독참가는 판매원의 역기능 행동에 직접적으로 작용하여 부정적 영향을 미치는 것이 아니라 감독자에 대한 신뢰수준을 매개로 역기능 행동에 부정적 영향을 미침을 탐색하였다.

• Culinary science and hospitality research
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• v.16 no.1
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• pp.226-238
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• 2010

This study investigates the recovery of trust and provision of a contract between a franchiser and a franchisee in the food service industry. It has come to the following results after analyzing the inter-affections among the franchisers' conditions, the trust level of their support and their intention to contract. First, such factors as experience, confidence, and expertise of a franchisee have significant effects on the terms of a franchiser. Second, ad support, experience, expertise, confidence, and capital factors have significant effects. Third, such factors as history of a franchiser, the number of its franchisees, its brand have significantly influence on trust. Fourth, educational support, utilization of job instruction and purchasing of packages have significant effects on intention to contract.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.59-68
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• 2017

This study is a study on the entrepreneurial characteristics of entrepreneurship by marketing competency. This study examines the relationship between the characteristics of entrepreneurs and their marketing competence, and examines the effects of these characteristics on entrepreneurial performance. The results of the empirical analysis show that the characteristics of entrepreneurs influence on entrepreneurship performance. Second, marketing competence affects entrepreneurial performance. Third, it is found that the characteristics of entrepreneurs influence the entrepreneurial performance according to marketing competence. Therefore, this study confirms that the characteristics of entrepreneurs and marketing competence affect the performance of entrepreneurship, and that the characteristics of entrepreneurs influence the entrepreneurship performance according to marketing competence. Therefore, It is significant to provide theory and implications.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.4
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• pp.97-115
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• 2017

The Purpose of this is to Examine the Effects of Collaborative Relations of Supplier- Buyer, Sustainable Supply Chain Management(SCM) Sctivities, and Collaborative Performance in Automobile-part Companies. The Proposed Research Model is Tested using Structural Equation Modeling for Hypotheses based on the Data Collected from 274 Firms. The Results Indicate that Collaborative Relations of Supplier-buyer Positively Affect Sustainable SCM Activities. In Addition, Sustainable SCM Activities Positively Affects Collaborative Performance. The Results of the Study Show that Collaborative Relations of Supplier-buyer is Positively Associated with Sustainable SCM Activities in both Supplier and Buyer Firms. Sustainable SCM Activities have a Significant Impact on Collaborative Performance in both Parts. In Addition, Collaborative Relations of Supplier-buyer have a Significant Impact on Collaborative Performance of Buyer Firms but Supplier. This Study would Provide Useful Information for Collaboration between Supplier and Buyer to have a Long-term Strategic Relationship on Sustainable SCM Activities, which Impact on Collaborative Performance and Competitive Advantages.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.249-250
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• 2011

이 연구의 목적은 무용전승자들의 중요무형문화재보유자에 대한 신뢰가 전수만족 및 전수애착도에 미치는 영향을 규명하는데 있다. 이 연구는 2011년 중요무형문화재무용으로 지정된 7개 단체 보존회에 등록된 보존회원을 모집단으로 설정한 후 집락무선표집법을 이용하여 최종분석에 이용된 사례 수는 총 229명이다. SPSSWIN 18.0을 이용하여 요인분석, 신뢰도분석, 회귀분석 등을 실시하였다. 설문지의 신뢰도는 Cronbach's ${\alpha}$값이 .829이상으로 나타났다. 결론은 다음과 같다. 첫째, 보유자신뢰는 전수만족에 영향을 미친다. 즉, 보유자신뢰가 높을수록 전수만족 또한 높아진다. 둘째, 보유자신뢰는 전수애착도에 영향을 미친다. 즉, 보유자신뢰가 높을수록 전수애착도 또한 높아진다. 셋째, 전수만족은 전수애착도에 영향을 미친다. 즉, 전수만족이 높을수록 전수애착도 또한 높아진다.