• Title/Summary/Keyword: 영향요소 및 영향력

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Analysis of Effectiveness of Multiple Sensory Modalities in Virtual Environments (가상 환경 하에서 다감각 변수들의 영향도 평가)

  • Hong, Jeong-Hun;Jeong, Dong-Hyeon;Sim, Song-Yong;Song, Chang-Geun
    • Journal of KIISE:Software and Applications
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    • v.27 no.9
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    • pp.931-941
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    • 2000
  • 본 논문은 가상환경 속에서 사용되는 다감각(시각, 청각, 후각, 촉각)요소가 현실감에 끼치는 영향력을 평가한다. 이번 실험에 80명의 피실험자가 참여하였으며, 여러 감각 요소들을 조합한 가상환경을 경험하게 하여 얻은 실험 데이터를 분석함으로써 각 요소들의 영향도를 평가한다. 주된 평가 요소는 가상 현실 환경 속에서 피실험자가 주관적으로 느끼는 현심감과, 감각 요소들이 피실험자들의 기억력에 미치는 영향도를 객관적으로 측정한 결과를 가지고 분산분석법을 사용하여 검증하여 본다. 이번 실험을 통하여 우리는 이러한 다중 감감 요소들이 단일한 감각요소가 있을 때에 비하여 가상 환경 속에서의 사물에 대한 기억력과 현실감을 증가시킬 수 있다는 결과를 얻는다. 또한 피실험자가 느꼈던 가상환경 속의 현실감과 사물에 대한 기억력에 대하여, 시각적인 요소를 증가시키는 것보다 그 외의 다른 요소(청각, 후각, 촉각)들을 첨가시키는 것이 현실감과 기억력을 배가시키는 요소로써 더 효과적이고 민감하게 반응한다.

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Segmenting blog users and its implications to the e-commerce behavior (블로그 사용자의 세분화와 전자상거래에 미치는 영향에 관한 연구)

  • Shin, Min-Soo;Yum, Ji-Hwan;Lee, Woo-Yeul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.11
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    • pp.4320-4330
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    • 2010
  • Blogs that allow two way communications are open to the public more than 20 million sites these days. The study tries to categorize and classify blogs based on the common representative factors. As blogs are changing dynamically, the study also tries to figure out key factors either for growing or perishing dynamics. The study develops the research idea from the independent variables such as contents factors and psychological factors to the controlling factors such as trust, attitude, and purchasing intention. The research found out that opinion leading and information seeking tendency are significantly related to the attitude to the internet shopping mall.

Effects of Facebook Advertisement Message's Convergence Type and SNS Trait on Brand Attitude, Purchasing Intention (페이스북 광고메시지의 융합형태와 SNS속성이 브랜드태도 및 구매의도에 미치는 영향)

  • Jeong, Chang-Jun
    • Journal of the Korea Convergence Society
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    • v.9 no.3
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    • pp.187-201
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    • 2018
  • Three types of Ad message convergence, A Letter, B Letter+Photo, C Letter+Photo+Video on the Facebook advertising were researched. For this research, three types of sample advertisements were tested on the 230 subjects. And the H1 - How do three types of advertisements differ on the SNS main trait, H2 - Among those Informativity, Reliablity, Playfulness, Intractivity as the SNS main trait, what is the more powerful factor on the brand attitude / Purchase Intention. For this research the ANOVA, Scheffe, Regression Analysis was used. As a result, H1 - The effect power of Playfulness and Interactivity on the three types of Ad message convergence ranked as "A

The Influence of Service Elements on Customers' Emotion and Loyalty - Focused on Specialty Coffee Shop Customers - (커피전문점 서비스 요소가 고객의 감정 및 충성도에 미치는 영향)

  • Kim, Ju-Yeon;Kim, Hak-Jun;Kim, Chul-Min
    • Culinary science and hospitality research
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    • v.15 no.1
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    • pp.271-286
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    • 2009
  • This study explored the influence of service elements of specialty coffee houses on customers' emotion and loyalty. Physical surroundings, employees' service and price benefits were suggested as the service elements of specialty coffee shops. The results show that physical surroundings and price benefits had significant influence on positive emotion and loyalty while employees' service had no influence on them. Two emotional reponses(positive emotion, negative emotion) had significant influence on customers' loyalty. The result is important in that price benefits had a higher impact on positive emotion and loyalty than physical surroundings. This represents the customers' attitude to the late economic issues.

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Effects of Innovation and Peer Pressure on Color Make-up Behaviors of Middle and High School Students (여중고생의 혁신과 또래압력이 색조화장행동에 미치는 영향)

  • Nam, Hun-Ihl;Song, Kie-You;Lee, Jay
    • CRM연구
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    • v.3 no.2
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    • pp.1-20
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    • 2010
  • Due to the nature of teenage students' common tendency of being drawn to consumption conformity engendered by popular trends, and further expanding their unique collectivist culture, this study presumes that middle and high school female students as well have an influential factor that creates their distinctive trait. This study is intended to investigate the students' personal characteristics and effects of social reference groups, and further scrutinize how these influences transcends to deviant make-up behaviors. A total of 297 subjects, middle and high school female students, participated in a survey, using questionnaires focused primarily on the degrees of color makeup and the influences imposed by classmates. The findings of the study are as follows. First, regarding makeup behavior displayed by middle and high school female students, social self-esteem had positive influence on innovation and peer pressure. Second, perceived visibility conversely had negative impacts on innovation and peer pressure. This indicates that if perceived visibility is at a salient level, this already signifies lack of innovation. Third, makeup innovation and peer pressure demonstrated by middle and high school students all showed positive influence on their makeup behaviors. Additionally, peer pressure, in comparison to innovation, had greater influence on makeup behaviors, which indicates that peer pressure play a great role in makeup behavior of middle and high school students. Fourth, makeup behaviors showed strong impacts on makeup satisfaction and rendering deviant behaviors, which indicates that a new direction and perspective regarding middle and high school students' makeup behavior is critical.

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Analysis of Watershed Hydrologic Responses using Hydrologic Index (수문지수를 이용한 유역의 수문반응 분석)

  • Park, Yoonkyung;Kim, Sangdan
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.34 no.3
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    • pp.785-794
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    • 2014
  • Hydrologic responses in watershed are determined by complex interactions among climate, land use, soil and vegetation. In order to effectively investigate hydrologic response in watershed, one needs to analyze the characteristics of climate as well as other factors. In this study, the relative contribution of climate factors and watershed characteristics on hydrologic response is investigated by using hydrologic indexes such as the aridity index and the Horton index. From preliminary analysis, it is shown that the Horton index is proper in terms of classifying hydrologic responses in main natural watersheds of south Korea. While climate and watershed characteristics both contributes to hydrologic responses, the degree contributed from each factor is changed depending on annual climatic humid conditions. In dry conditions, the climate factor is the predominant influence on hydrologic responses. However, in wet conditions, the contribution of watershed characteristics on hydrologic responses is relatively increased.

Correlations of Elementary Students’ Spatial Abilities with their Conceptions of Celestial Motion and Science Process Skills (초등학교 학생들의 공간능력과 천체운동개념 및 과학탐구능력과의 관계)

  • Kim, Sang-Dal;Lee, Young-Seob;Lee, Sang-Gyun
    • Journal of the Korean earth science society
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    • v.26 no.6
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    • pp.461-468
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    • 2005
  • The purpose of this study is to investigate the abilities of 6th grade students to assess the relationship between spatial capability, concept of celestial motion, and science process skills, which can help find a better teaching strategy for students in understanding the concept of celestial motion. The results are as follows. First, in terms of level of accomplishment of these three skills, male students show higher level of accomplishment than female students, but significant differences are found. Second, according to the analysis of the effect of spatial capability and concept of the movement of heavenly bodies, the former has a stronger influence on the students' cognition of celestial motion. Minor elements of spatial capability that influence the conception of celestial motion are device analogy, calculation of wood cut, and revolving light. Third, spatial capability is very influential on the level of accomplishment in science process skills. Among the minor elements of spatial capability that is influential to science process skills, calculation of wood cut is the highest, especially when various elements are interactively related to each other.

A Study on Factors Affecting the Quantitative Size of Interlibrary Loan Service in National & Public University Libraries of Korea (국공립대학도서관 상호대차의 양적 규모에 영향을 미치는 요인)

  • Sohn, Jung-Pyo
    • Journal of Korean Library and Information Science Society
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    • v.39 no.1
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    • pp.119-138
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    • 2008
  • This study is to analyze factors affecting the quantitative size of interlibrary loan service in 22 national and public university libraries of Korea in 1992-2006. The results of this study are summarized as follows: The factors related to interlibrary loan service showed a positive effect on the number of lending and borrowing cases, in addition to showing a highly positive correlation with them on the whole. And the most influential factors of them on the number of lending and borrowing cases showed as follows: On the number of lending cases, 'number of graduate students'; on the number of borrowing cases, 'volumes loaned' and 'number of undergraduate students'.

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An Examination of Team Commitment in Broadcasting Organization: Focused on the Organizational Culture, Organizational Support (방송프로그램 제작진의 몰입에 영향을 미치는 요인에 관한 연구: 조직문화, 조직지원요소, 팀 몰입의 관계를 중심으로)

  • Moon, Sung-Chul
    • Korean journal of communication and information
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    • v.36
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    • pp.287-323
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    • 2006
  • This study attempted to find out that organizational culture and organizational support are the main factors of an effect on team, a kind of making unit of broadcasting programming, commitment. And especially this research tried out that each organizational culture type had an effect differently on team commitment using of Linear Structural Equation Modeling(LISREL). In order to empirically test to the research model, data were collected by 280 terrestrial Broadcasting PD in Seoul. Result showed that each organizational culture has a differential influence on the path and effect of organizational support and team commitment. The educational system and production back up of the Organizational support system have not enough to support and promote the team commitment except reward system. As a consequence, Broadcasting organization make a strategy considering of dominant organizational culture type.

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영화 ′로마의 휴일′ 에서 보여지는 의상 ,메이크업, 헤어스타일에 관한 연구

  • 이자경
    • Proceedings of the Korea Fashion and Costume Design Association Conference
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    • 2004.06a
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    • pp.26-30
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    • 2004
  • 본 연구는 영화의상과 메이크업 및 헤어스타일이 갖는 토탈 코디네이션으로서의 중요성을 인식하고, 이들이 영화의 주요 구성요소로서 갖는 의미와 역할 및 효과를 살펴봄으로써, 특정한 시대적, 문화적 상황에 기반을 둔 연출자의 의도가 영화 속에서 어떠한 신체 이미지로 구현되는지 분석하는 것을 그 목적으로 한다. 그리고 그 결과 어느 시기의 의상과 메이크업 및 헤어스타일이 어떻게 영화에 대해 영향을 미치고, 나아가 그 영화가 다시 동 시기에 대해 어떤 영향력을 발휘하게 되는지를 알아보고자 하는 것이다.(중략)

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