• Culinary science and hospitality research
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• v.19 no.5
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• pp.87-99
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• 2013

This research was intended to investigate the influence of relationship quality by servicescape of Korean restaurants on loyalty targeting Busan city area. For this, a research model was designed and hypotheses were drawn through literature investigation. 300 copies of the questionnaire for a survey were distributed from 6th to 24th of May, 2013, and then 288 copies were adopted for the empirical analysis. As for data processing, the data were analyzed by using SPSS win version 18.0 statistics package program and were verified through frequency analysis, reliability analysis, factor analysis, and regression analysis. The result of this empirical study was summarized as follows. First, as a result of verifying the influence of servicescape factors on relationship quality, cleanliness, comfortableness, and accessibility among the servicescape factors had significant effects on commitment among the quality factors. Second, the result from verifying how the servicescape factors affected trust showed that attractiveness, comfortableness, and accessibility had significant effects on trust. Third, commitment and trust among the relationship quality factors were found to have significant effects on loyalty.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.6
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• pp.192-198
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• 2016

The purpose of this study was to determine the relationship between the brand and awareness of the brand image relationship in a catering company in Gwangju quality(trust, satisfaction). Twenty adults aged 20 years or older residing in Gwangju were surveyed after setting a hypothesis as a convenience sampling method in order to achieve the research objectives via extraction of the sample survey and empirical analysis. Customers using the brand image of catering companies in a relationship significantly affected the quality of the relationship (trust) forming symbolic images, but the images that were empirically related significantly to the trust did not form a significant relationship for trust. Brand image quality significantly impacted the relationship(satisfaction) that is the symbolic image of relations forms a significant relationship between satisfaction. Empirically, however, the image did not form a significant relationship for satisfaction. Brand recognition is significant in relationship quality(trust) and a significant relationship brand recognition, as it has formed a significant relationship on trust. Brand recognition is the quality of the catering companies using the customer significant effect on the relationship (satisfaction) relationship of brand recognition was formed a significant relationship satisfaction. As a result, the catering company's brand image, brand perception and empirical validation suggested a relationship between the quality of the relationship that provided very significant implications in this regard. In the future, overcoming the limitations of this study will necessitate conducting a more in-depth and detailed study.

• Asia Marketing Journal
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• v.9 no.3
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• pp.33-73
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• 2007

This paper explores major factors that drive relationship quality and strength in business-to-business transactions. Three major factors, including offering characteristics, managers' interpersonal factors (similarity, expertise), and relational factors (relationship length, cooperation, and dependence), were proposed to affect relationship quality, and indirectly affect relationship strength. In addition, both economic/instrumental dimension (offering characteristics) and affective, relational dimensions (trust and commitment) are also expected to influence relationship strength. In the empirical study which used the textile-dyeing company managers' ratings of local exporters, structural equation modeling presented a well-fit evidence that relationship quality variables and strength are influenced by their proposed antecedents. Specifically, it was found that all characteristics (except relationship length) have direct effect on their relationship quality with local exporters, and indirectly impact on relationship strength which was measured along dimensions of intention to continue the business relationship in the future and the current share of business given to a local exporter. Together with the minor influence that instrumental dimension (offering characteristics) has on relationship strength, this study suggests that the willingness to remain in business relationship or current proportion of business shared is influenced more by affective assessment like relationship quality than by calculative motivation.

• 한국벤처창업학회:학술대회논문집
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• 2020.11a
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• pp.95-102
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• 2020

본 연구의 목적은 첫째 창업자가 창업을 함에 있어 창업준비를 통해 창업성과에 미치는 영향관계와 본질적으로 항상 내재되어 있는 실패에 대한 두려움 요인이 창업성과에 미치는 영향 관계를 실증 검증하고자 한다. 두 번째로 상반된 개념의 독립변수가 동시에 종속변수에 미치는 영향을 알아보고 이에 따라 변수간의 상관관계를 분석하고, 사회적지지를 조절변수로 하여 창업준비와 창업실패에 대한 부담감에 조절효과가 있는지 검증하고자 한다. 따라서 본 연구의 의의는 창업준비와 창업실패 부담감이 창업성과에 영향을 미치는 요인들에 규명하고 사회적지지의 조절효과 요인을 분석하는데 있다. 연구의 학문적 함의점은 주요 많은 국내문헌에서 창업실패감과 창업의지에 관한 연구중심에서 벗어나 창업준비와 실패에 대한 부담감이 창업성과에 미치는 영향을 직접적으로 검증하는데 있다. 또한 창업자들이 인식하고 있는 창업준비와 창업실패에 대한 부담감이 창업성과와의 영향관계를 파악하여 구체적인 실무적 시사점을 제공할 수 있다.

• The Journal of the Korea Contents Association
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• v.9 no.3
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• pp.204-214
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• 2009

The main purpose of this study is to examine the effect of QUMR to job attitude and job performance from a industrial relations management point of view. Concretely, it is confirmed whether there are effects of QUMR to organizational commitment, turnover intention and job performance of employee and whether there is a moderating effect of union membership status between QUMR and organizational commitment, QUMR and turnover intention, QUMR and job performance of employee. As a result of this study, firstly, there is a positive effect of QUMR to organizational commitment. Secondly, QUMR effects to turnover intention negatively. Thirdly, QUMR effects to job performance positively. Lastly, there is no moderating effect according to union membership status. On the basis of these study results, I suggested alternatives of business strategy for effective industrial relations management.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.233-241
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• 2022

The purpose of this study is to verify the relationship between sports players' SNS interaction, relationship commitment, relationship satisfaction, and loyalty. To this end, a total of 000 copies of data were obtained by conducting a survey on the online community of sports stars who followed or subscribed to sports stars through the 2022 Beijing Winter Olympics, and the results were as follows. First, it was found that sports players' SNS interaction had a positive effect on relationship commitment. Second, it was found that sports players' SNS interaction had a positive effect on relationship satisfaction. Third, it was found that relationship commitment had a positive effect on relationship satisfaction. Fourth, it was found that relationship commitment had a positive effect on loyalty. Fifth, relationship satisfaction was found to have a positive effect on loyalty.

• Culinary science and hospitality research
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• v.17 no.4
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• pp.140-152
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• 2011

As increased demand for well-being food caused more interest in hangwa, or Korean traditional sweets and cookies, this study attempted to analyze the effects of psychological well-being awareness on selection attributes for it and customer satisfaction based on the customers who buy hangwa. As a result of statistical analysis, psychological well-being awareness positively affects selection attributes for hangwa. It also bas a positive effect on customer satisfaction.

• Journal of the Korea Convergence Society
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• v.10 no.10
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• pp.223-230
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• 2019

This study was conducted to investigate the relationship between physical self-concept, interpersonal relationship satisfaction, and sociality in 250 elementary school students participating in dance education activities. Using IBM SPSS 21.0 and IBM AMOS 21.0 programs, exploratory factor analysis, confirmatory factor analysis, reliability Analysis, correlation analysis and structural model analysis. First, physical self-concept has a statistically significant effect on interpersonal relationship satisfaction. Second, physical self-concept had a statistically significant statistical effect on sociality. Third, interpersonal relationship satisfaction showed a statistically significant effect on sociality. In conclusion, it shows that educating elementary school students to have desirable physical self-concepts can lead to interpersonal relationship satisfaction and formation of sociality.

• Journal of Korea Game Society
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• v.20 no.1
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• pp.67-82
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• 2020

This study looked at the influence of MMORPG's motivation on interpersonal competence through MMORPG's social usage. For this, 496 surveys were retrieved. As a result, the social usage of MMORPG was completely mediated in the relationship between motivation and interpersonal competence. The social usage of MMORPG has a positive full mediation effect on the relationship between the social relationships motivation and the interpersonal competence. And Immersion/Escapism motivation, the social usage of MMORPG has reduced the negative effect on the interpersonal competence.

• Management & Information Systems Review
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• v.35 no.2
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• pp.45-66
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• 2016

Firms can make scale of economy and scope of economy by internalizing and using new advanced technology and knowledge from technology cooperation network, decrease risk and cost with partner firm of technology cooperation network, and increase market advantage of product & strengthen firms' position in the market. Due to the advantages of technology cooperation network, the related studies have focused on the positive effect of technology cooperation network. However, the related studies investigating the relationship between technology cooperation network and firm performance have only examined the role of technology cooperation network. Safeguarding mechanism, relationship learning, and relationship performance are categorized into the process of technology cooperation network, and this categorization is applied as resources, capability, and performance by resource based view. The empirical results are reported as belows. First, relationship specific investment and relationship capital positively affect on relationship learning as capability. Second, information sharing, common information understanding, and relationship specific memory development positively affect on long-term orientation, but information sharing has no impact on efficiency and effectiveness. Third, relationship specific investment positively affects on relationship capital and efficiency and effectiveness have positive effects on long-term orientation. Applying technology cooperation network in asymmetric technology dependency with resource based theory, this study suggested the importance of both safeguarding and relationship learning by investigating the relationship among safeguarding, relationship learning, and relationship performance. And it is worthy that this study investigated how firms' behavior change affects relationship performance in the relationship of technology cooperation partner.