• Title/Summary/Keyword: 영업-설계

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The Effect of Insurance Planner's Competency and Organizational Support on Sales Performance: Focused on Mediating Effects of MDRT Goal Orientations (보험설계사의 역량과 조직지원이 영업성과에 미치는 영향: MDRT 목표지향성의 매개효과를 중심으로 )

  • Lee, Sin-Bok;Ha, Kyu-Soo
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.270-283
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    • 2021
  • The achievement of the long-term relationship is commonly executed by a salesperson that is eventually very crucial to enhance the customer retention in the insurance industry. It indicates there is an urgency to improve the competence of salesperson and organization support to build and maintain bonds of long-lasting loyalty with the individual customers. Therefore, this research aims to analyze the influence of planner's competency and organizational support on sales performance, and to verify empirically whether MDRT goal orientation mediating role between competency, organizational support and sales performance. The results of this research are as follows: firstly, product and customer competence, digital competence, network competence positively affect sales performance. Secondly, sales support positively affect sales performance. Thirdly, meditating effect of MDRT goal orientation were significant found between the planner's competency and sales performance. Moreover, in the relationship between sales support and sales performance, MDRT goal orientation have a fully mediated effect. This means customer management through excellent competency, organization support to insurance trend change, and competence development through MDRT goal orientation positively affect sales performance.

Effects of Sales Training, Customer Orientation and Sales Management of Financial Planners(FP) on Sales Performance (재무설계사(FP)의 영업교육, 고객지향성 및 영업관리가 영업성과에 미치는 영향)

  • Yoon, Hang-sik;Kang, Shin-kee
    • Journal of Venture Innovation
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    • v.6 no.2
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    • pp.123-144
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    • 2023
  • In the age of 100 years, it had become very important to prepare for unexpected dangers. This study was conducted to analyze the factors affecting the sales performance of financial planners. We analyzed the influence relationship of sales training, sales management, and customer orientation on sales performance, and furthermore, analyzed the impact of these influence relationships. To this end, sales training was subdivided into customer development, sales competency, and learning agility. Customer orientation was subdivided into the use of customer management system, SNS use, and customer service provision. Sales management was subdivided into goal orientation, manager leadership, and compensation system. The effect of these detailed variables on sales performance was empirically analyzed. To this end, a survey was conducted targeting currently active financial planners. The survey was conducted for a month in January 2023, and 250 valid samples were analyzed. The results of the empirical analysis were as follows. Customer development and learning agility had a significant positive (+) effect on sales performance. Sales competency were not tested for significance. Among customer orientations, SNS use and customer service provision had a significant positive (+) effect on sales performance. The use of the customer management system was not tested for significance. Among sales management, goal orientation and compensation system had a significant positive (+) effect on sales performance. Manager leadership was not tested for significance. The influence of variables that significantly affect sales performance was in the order of goal orientation, customer service provision, compensation system, slearning agility, customer development, and SNS use. Based on these research results, academic and practical implications were presented.

Hydraulic Management for Artificial wetland in a Yeongju Dam (인공정화습지 운영을 위한 수리적 관리방안-영주댐 사례)

  • Cho, Han Bum;Kim, Young-Jin;Park, Dong-Jin
    • Proceedings of the Korea Water Resources Association Conference
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    • 2018.05a
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    • pp.472-476
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    • 2018
  • 비점오염물의 제거를 위해 설치하는 인공습지의 경우, 습지내로 유입되는 취입량과 배수량은 습지내로 유입되는 유입수의 체류시간을 결정하고, 습지의 침수를 방지하기위해 반드시 고려되어야 하는 사안이다. 습지의 유출입시설을 관리하고 조작하는 관리자의 입장에서 관리메뉴얼이 명확하고 직관적이지 못할 경우 강우초기에 적절히 대응하지 못해 습지의 침수 및 범람을 일으킬 수 있으며, 초기 우수 시 오염부하를 저감해야 하는 인공습지 본래의 기능을 기대하기 어렵게 된다. 그러나 각종 설계기준과 관리기준에는 이러한 사안에 대해 서언적인 관리방안만을 제시하고 있고 인공습지 설계에서도 설계서에 보편적인 내용만을 관성적으로 사용하고 있어, 영주댐 인공습지 관리메뉴얼의 사례를 소개하고자 한다. 인공습지의 설계강우량을 통해 유역의 유출유량을 산출하고, 강우별 하천수위를 산출하여 습지내 유입유량과 취수문 개도높이별 유입량 결정을 하였다. 결정된 수위별 수문개도 높이를 세부적으로 제시함으로써, 관리자는 원거리에서도 수문조작을 판단하여 대응할 수 있는 실무적인 관리방안을 제시하고자 하였다.

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Integrated Framework of Sales and Design Process for the Elevator Small-Medium Industry (중소기업형 승강기 영업-설계 통합 프레임워크)

  • Ko, Young-Joon;Han, Kwan Hee
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.415-424
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    • 2020
  • Recently, the elevator industry in Korea has been divided into the high speed elevator market and medium-low speed elevator market, and SMEs are making rapid progress in the medium-low speed fields. Usually, since the elevator manufacturer receives an order for installation after the construction of the building structure, it is necessary to promptly create a optimal elevator model and layout drawing in an earlier stage of sales activity due to the limited time to elevator installation. This study analyzes the sale and design works of the elevator SMEs, examines the areas that can be efficiently improved, and integrates the preceding our studies from the viewpoint of efficiency improvements at sales and design business process in the elevator industry. After that, we proposed an integrated framework of sales and design process for the elevator SMEs industry, and developed a prototype software system for automating the creation of optimal elevator model, layout drawing of elevator and BOM(Bill Of Material) list.

DRAM의 설계 추이

  • 정진용
    • 전기의세계
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    • v.38 no.4
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    • pp.20-23
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    • 1989
  • memory설계는 고속, 저 전력, 고밀도, 응용다야화를 목표로 하고 있다. 세가지 목표는 기술적인 측면에서 해결해야 하며, 마지막 목표는 영업과 기술이 동시에 참여해야 달성할 수 있다. 이외에도 타사의 특허를 벗어나는 설계가 우리의 과제이기도 하다.

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A Study on Mobile SFA System Prototyping Using P2P LBS Service (P2P LBS를 활용한 모바일 영업자동화(SFA) 시스템에 관한 연구)

  • 박기호;정재곤;황명화
    • Spatial Information Research
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    • v.11 no.1
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    • pp.61-72
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    • 2003
  • LBS has attracted considerable attention with the spread of high performance mobile devices and the expansion of mobile business. Our study starts from the recognition of the problems associated with the current mobile Sales Force Automation(SFA) which is one of the application domain of LBS: they lack the capabilities such as an efficient sharing of information. This paper presents a technical framework in which the location information on the move and the mobile P2P service are utilized for the realization of truly mobile SF A platforms. Major contributions of our study include feasible prototyping of gCRM middleware via which the location-based services on the move are enabled, and a agent module involving the P2P service for mobile clients.

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