• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.72-83
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• 2015

The purpose of this study was firstly, to explore the design preference, consumer experience and purchasing factors of parents for smart animal toys and secondly, investigate whether there is a difference by children's sex and age. For this purpose, the questionnaire survey was conducted with 344 parents of younger children in Seoul and Gyeonggi Province. As a result, the white or brown colored 20~30cm, dog-type smart toy was preferred and the sound was considered as the most important function. Besides role of toy, smart toy was expected to play as a pet, a friend and a younger sibling. Actually, dog-type smart toy were most frequently purchased. And main satisfied causes were fun, interactivity and design and dissatisfied causes were noise, price, battery life and durability of purchased smart toys. Finally, the important factors in purchasing smart toy were the safety, durability, battery life, sustainable play, education and washability. The parents' preference, customer experience and purchasing factors showed little significant differences according to the sex and the age of the children. This research will be useful in understanding parents purchasing activity of smart animal toys and provide valuable data for function construction, design and service planning necessary to develop the smart animal toy.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.319-329
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• 2018

With rapid development of technology for strong AI chatbot, the role of chatbot has been extended from conducting simple tasks to being a friend or counsellor. For this newly emerging purpose of chatbot, endowment of personality is important to make the chatbot regarded as a human being. Nevertheless I found that there are few guides about it. Thus, this study identifies the proper personality of chatbot depending on the purpose of services and user types. The purposes of chatbot services are divided into three types such as leisure-time, counselling, and task. The DISC theory is used for categorizing personality, which consists of 4 types such as dominance(D), inducement(I), submission(S), and compliance(C). An interview and survey were conducted to investigate the preferred personality of chatbot and contents for leisure-time. As results, people tend to prefer people-oriented types such as I, S for their leisure time, task-oriented types such as D,C for their task, and slow types such as C,S for counselling. Women prone to prefer neutral gender except for counselling and men tend to prefer female in all chatbot services. Preferred chatbot age is either same or younger age for leisure-time, same or older for counselling, and 30's for tasks. Preferred contents for leisure-time are mostly recent information but many 20's want fun contents and 50-70's want emphatic conversation. 30-50's want honorific but 20's and 60-70's don't care. The research results useful guide on proper personality of AI chatbot for each purpose of its service.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.27-39
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• 2018

This study explored the influencing factors on the depression of immigrant school-adolescents. It made use of family factors, school factors, and multi-cultural factors to verify the influencing variables of depression in school grade. Data were drawn from the National Survey of Multi-cultural families 2015 and analyzed t-test and chi square test and multiple regression analysis by using SPSS Win 21.0. First, school violence experience was the most important factor on the affecting depression in elementary school students. Multi-cultural family identity was the main cause of depression in middle school students, and school study difficulty in high school students. Second, major variables on the affecting depression in all groups were identified as social discrimination experience. These results implied the differentiated support by ages was asked for the stable settlement of adolescents. Experience of social discrimination was a common factor raising the level of depression in all groups. Therefore, we should be done active intervention in school environment.

• Cartoon and Animation Studies
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• s.24
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• pp.83-105
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• 2011

The term "ya-o-ii" which is referred as a homosexual comics in Korea came from Japan and it became one of popular genres in both Japan and Korea's comics market. People create yo-o-ii with their own idea or borrow male characters from the pre-existed comics or animation and create a whole new story. Homosexual comics which is based on teenage readers deals with sex and focuses on homosexuality. For that reason it reflects social phenomenon than general material for comics. Before we focus on influence of homosexual comics on teenagers and social phenomenon, this study is for fundamental understanding on homosexual comics itself. In order to look into current state of homosexual comics, the survey was conducted at "Comic World" which is well known as the biggest offline comic event in Korea. This study analyzes range of age and awareness of readers of homosexual comics on the basis of the survey. Hopefully, this study helps better understand an influence of homosexual comics on teenage readers with problem of sex identity and contribute to the study of market segmentations of homosexual comics.

• Korea journal of population studies
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• v.31 no.2
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• pp.1-20
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• 2008

This research examines individual attitudes toward immigration and the determinants of these attitudes in Korea, Taiwan, and Japan. Using 2003 National Identity module from ISSP data, descriptive statistics showed that Taiwan seems to be the most opposed to immigration, Japan in the middle, and Korea the least opposed. Despite being the least opposed to immigration, Koreans agreed most strongly with having a homogeneous sense of ethnic identity. In addition, Korean respondents saw immigrants are being good for the national economy, but not for cultural diversity. Binary logistic regression analysis showed that age is negatively associated with the individual's attitude toward immigrants in Korea, Taiwan, and Japan. Effects of educational attainment is only significant in Taiwan. Manual worker and others, and those who work in farming, mining, and fishing tend to have negative attitudes toward increases in number of immigrants. Also, individual's values toward immigrants/immigration are related to the individual's attitude toward increases in number of immigrants in Korea, Japan, and Taiwan.

• Korean Business Review
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• v.22 no.1
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• pp.125-138
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• 2009

The purposes of this study are the analysis by content of satisfaction level of participants in the event for the systematic, efficient event tourism program. For this analysis, it was researched if there was any difference in satisfaction level of participants in event by demographic characteristics, participation level and content of program. The results of this analysis are as follows: There was a difference in satisfaction level by participants characteristics in the event tourism. There was the more recognition, the higher participation level. There was higher participation and satisfaction level in participational and special program than exhibitory program. This study has a limit that can"ft grasp the foreign visitors"f recognition for the event tourism in Gangnueng district. But, it is very important to analyze the voluntary participation and interest of local residents and it may be the fruit of this study to of a new program and suggestion point through the analysis of satisfaction level for the Heo-kyun & Heo_Nan_Sul_Hun Cultural Festival.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.99-109
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• 2014

One-parent family is increasing in Korea, changing its forms and identity. One-parent family policy policy should be established in terms of gender analysis, as men-headed family and women-headed family are in the very different situation regarding social status of gender. One-parent family policy needs gender-sensitive perspectives and also should be closely linked with child welfare policy and post-poverty strategies. This paper suggests distinguished situation of one-parent family by gender, and tries to explore specific ways of supporting one-parent family. Most of all, to set up the proper supporting system for one-parent family, the special needs and difficulties are analyzed by gender, which will lead towards the cohesive and holistic family policy.

• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.305-313
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• 2017

The purpose of this study is to investigate the effect of the level of participation in sports for the disabled on the community attachment. The subjects of this study were 227 persons with physical disabilities in D city. The analysis method was analyzed by factor analysis, frequency analysis, independent t-test, one-way ANOVA and multiple regression analysis using SPSS 21.0 program. The results of this study are as follows: First, there is a high level of community attachment to male(sex), 40's and 50's(by age group) and 1st and 2nd grade(by disability grade). Second, in the degree of participation, the duration of exercise and duration of exercise, duration of exercise in dependency, and duration of exercise and intensity of exercise were found to have a positive effect on identity. As a result, it affected the consciousness of local community. In future research, it is necessary to study the psychological effect connected with community.

• Journal of Agricultural Extension & Community Development
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• v.20 no.1
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• pp.41-69
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• 2013

The analytical result indicates that their sociological variables including education background, age and marital status, and job satisfaction factors including employment term, job title, compensation, organization, promotion, colleague, job transfer have a significant impact on the quality of their life. This means that their job satisfaction affects the quality of life. In other words, it is necessary to create an environment which can offset their complaints about job environment and conditions and furthermore, generate a sense of pride and a rewarding experience. The study suggests transparent, fair HR system and continuous training and management in consideration of employees' qualification, experience and interest to boost a sense of pride and social recognition and increase the level of job satisfaction as a result. In line with this approach, their dedication to bringing positive changes in local communities is also essential.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.227-242
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• 2021

It is common to say that Korean journalists' professionalism including the public broadcaster KBS is immature. This study used the Q methodology to explore the subjectivity that KBS reporters and citizens have formed about reporters' occupational achievements. we tried to find out the background and reasons of the subjective dimensions of journalists regarding the immature state of Korean journalists' professionalism. Under a condition for sorting of 'a reporter most likely to be promoted', using 95 statements related to the reporter's occupational achievements, 30 KBS reporters, 10 university students who were eager to be a journalist, and 40 ordinary people of various ages, a total of 80 participants took part in the Q sorting. A total of 3 Q factors were extracted, then analyzed in detail into a total of 6 reporter types divided into (+) and (-) sub types for each factor. As a result, six types of perceptions and attitudes were named as 'a professional reporter','a schemer reporter','an organizational loyalty reporter', 'a passionate reporter','a careerist reporter', and 'a reliable worker'. This study can be meaningful in that it further deepened and expanded the existing researches concerning Korean journalist's professional identity.